Nissan is blanketing the country via the NCAA, announcing a four-year deal on Friday to become an Official Sponsor of 100 colleges and universities nationwide, and a supporter of select NCAA Championships. This announcement comes as part of Nissan’s “go big” marketing strategy, with sponsorships negotiated throughout the summer with the media rights holder for each school involved, including IMG College, Learfield Sports, Outfront Media Sports, FOX Collegiate Sports Properties, JMI Sports and Sun Devil Athletics. The slate will cover 22 sports (men’s and women’s), 100 schools, thousands of student-athletes, 22 million alumni and 188 million fans across the nation. “This program gives Nissan an unmatched and unprecedented connection to college-sports fans,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America. “It allows Nissan to share amazing moments with students, alumni and fans – at every men’s and every women’s sport. Wherever fans go to follow these student-athletes, we’ll be there.”
Related Stories
Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
McKinnon lands unprecedented Exotic deal
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Cat’s meow: Quaid will star in his own animal rescue story
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Turner Sports Shaq’s up
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The Tonys go digital
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]
CynCity
Cynsiders
The New Upfront Playbook
Two of WBD Advertising’s top executives — Ryan Gould, President of Go to Market, and...Meeting Audiences in Motion: On-the-Go Video’s Role in a Fragmented Media Landscape
As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where...Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...
