The NHL has its lineup of broadcast times and locations for the first round of the Stanley Cup Playoffs across NBC, NBCSN, USA, MSNBC and NHL Network. Eastern Conference Washington Capitals/Philadelphia Flyers Game 1: April 14 at Washington, 7p NBCSN Game 2: April 16 at Washington, 7p CNBC Game 3: April 18 at Philadelphia, 7p […]
The Warriors/Spurs battle handed NBA TV with an average of 2.6 million total viewers to become the network’s most-viewed telecast of all time and ranked as cable television’s highest-rated sports program of the night, based on metered market delivery. Viewership for Sunday’s telecast was up 78% when compared to the previous all-time mark, set earlier […]
Now over a year old, Premier Boxing Champions is embracing year two with a buffet of video content designed to reintroduce and connect fans to the sport. Recently, PBC revealed that by leveraging Facebook and Facebook Live, television’s top boxing series saw spikes via dedicated content on the platform designed to offer a “fan-first, behind-the-scenes […]
With the spotlight on Jordan Spieth, ESPN’s ratings for the Masters on Friday drew a 2.2 household score, averaging 3.060 million viewers, according to fast national data from Nielsen. That marks growth among both rating and viewership, up from a 2.1 rating and an average of 2.952 million viewers in 2015 and a 1.8 rating […]
The NFL released its 65-game 2016 preseason schedule, which will offer a lineup of eight nationally televised preseason games. The matchups begin on Aug. 7 on ESPN with the Hall of Fame Game at 8p, pitting the Packers/Colts. ESPN is also set to offer the Rams return to LA vs. Dallas on Aug. 13. Meanwhile, […]
EA Sports, the NFL Players Association and Discovery Education are teaming up to host an interactive live virtual field trip on April 14 for students nationwide for The Magic of Madden Virtual Field Trip. The event features Redskins quarterback Kirk Cousins and allows middle school students the chance to go behind-the-scenes at EA Sports Tiburon […]
Longtime MLB CMO Jacqueline Parkes is stepping aside, announcing her resignation as the league’s top marketing maven, a job she’s held since 2008 when she was named its first-ever CMO. Her run in the position includes initiatives such as the formation of the MLB Fan Cave, MLB’s brand advertising, and tent pole marketing platforms such […]
Time Inc.’s Sports Illustrated Group is launching The Fashionable 50, celebrating the most stylish people in sports via a star-studded event and a cross-platform editorial franchise. The event takes place on April 12th in NYC following SI’s unveiling of the inaugural Fashionable 50 list set to run across all SI platforms beginning April 11th. The […]
Twitter nabbed rights to the NFL’s live digital stream of Thursday Night Football to global audiences. The stream will be offered for free during the 2016 season in what the league is calling a “Tri-Cast” distribution model of broadcast (NBC/CBS), cable (NFL Network), and digital (Twitter). According to Re/Code, the deal is worth under $10 […]
Monday night’s nail-biting NCAA Men’s Basketball Championship saw the Villanova win give the trio of TBS, TNT and truTV a 13.2 coverage rating, according to Nielsen, drawing 17.8 million viewers. That marks a 37% dip in viewership from last season’s Duke/Wisconsin showdown on CBS, which drew the largest audience in 18 years. Still, the classic […]
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