The NFL released its 65-game 2016 preseason schedule, which will offer a lineup of eight nationally televised preseason games. The matchups begin on Aug. 7 on ESPN with the Hall of Fame Game at 8p, pitting the Packers/Colts. ESPN is also set to offer the Rams return to LA vs. Dallas on Aug. 13. Meanwhile, NBC receives the Falcons/Dolphins on Aug. 25 and the Bengals/Jaguars on Aug. 28, both at 8p. CBS will carry the Browns/Buccaneers on Aug. 26 and Titans/Raiders on Aug. 27, both at 8p. FOX, meanwhile, receives a doubleheader featuring Chargers/Vikings on Aug. 28 at 1p, followed by Cardinals/Texans at 4p.
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...
