At last, ESPN has a date for The Undefeated, its new multimedia platform designed to explore the intersections of sports, race and culture. Debuting on May 17, according to Kevin Merida, Senior Vice President and Editor-in-Chief of the site, content will include have four verticals: Sports, Culture, The Uplift and HBCUs, with platform writers and […]
NASCAR laid out plans for its fourth annual NASCAR Race to Green program, a week-long initiative dedicated to environmental stability. For the first time, the program will feature a week-long spotlight series on NASCAR.com/green that spotlights “the sustainability efforts of partners that work closely with NASCAR year-round to help protect the environment.” During the week, […]
Coming off Glory 29 in Copenhagen over the weekend, kickboxing promotion Glory now sets its sights toward Los Angeles, home of Glory 30 on May 13, with an all-American tournament in store for fans. Recent months say the promotion partner with global heavyweights ESPN and UFC in recent months in a strategic shift that will […]
Thursday night saw the NFL and its broadcast partners release the new schedule for the upcoming season, with a lineup that will see both the Giants and Cowboys slated for the most primetime games, each with six. FOX Sports, home of Super Bowl LI, launches its 23rd season and a schedule of 102 games with […]
Broadcasters have their lineups for the first round of the NBA Playoffs, which tip off on ABC and ESPN this weekend with the first five games of the postseason. Mike Breen, analysts Jeff Van Gundy and Mark Jackson and reporter Lisa Salters open things up with Game 1 of the Rockets/ Warriors on Saturday at […]
With New York Governor Andrew Cuomo signing the bill to legalize and regulate professional MMA, UFC announced that it will host a major PPV event at Madison Square Garden on Saturday, November 12. The promotion will also be adding another live event in Upstate New York before the end of the year, having previously pledged […]
FOX Sports detailed its plans for the USGA’s 2016 championship season, lining up over 120 hours of coverage across eight championships, including more than 40 hours of coverage of the 116th US Open Championship. The company tees off with the US Amateur Four-Ball Championship from May 24-25 followed by the US Open in June, US […]
BTN is getting into the eSports space, announcing with Riot Games the BTN Invitational: A University League of Legends Event. The competition will see two Big Ten schools battle head-to-head League of Legends, with Ohio State facing Michigan State in front of a live audience at PAX East in Boston on April 22. The matchup […]
With years left on their current deal, CBS and Turner Broadcasting made a play for another eight in an agreement with the NCAA valued at $8.8 billion to extend their rights to host the Men’s College Basketball Championship tournament through 2032. The extension will see Turner and CBS Sports offer the annual event “across any […]
DIRECTV is offering customers MLB in 4K, announcing that a slate of MLB Network Showcase games will be carried live in the format beginning with Friday’s Dodgers/Giants matchup, called by Bob Costas, Harold Reynolds, Tom Verducci and Sam Ryan. This will mark the first-ever live 4K UHD telecast of a Major League Baseball game in […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.