At last, ESPN has a date for The Undefeated, its new multimedia platform designed to explore the intersections of sports, race and culture. Debuting on May 17, according to Kevin Merida, Senior Vice President and Editor-in-Chief of the site, content will include have four verticals: Sports, Culture, The Uplift and HBCUs, with platform writers and reporting expected to be featured on studio shows and ESPN.com.

The date, according to Merida, is meaningful on two fronts, noting “May 17th is the 62nd anniversary of the Brown v. Board of Education decision. It’s not one of the big anniversaries. But when I think of the Brown case, I think of Thurgood Marshall. Of his steadfast determination, and unbelievable courage, to dismantle segregation by any legal means necessary.” He also told ESPN that “May 17th also happens to be the date of ESPN’s presentation of new products at the Upfronts, and we’ll be in the heart of the NBA playoffs, a thrilling time for our audience. But on launch date, I will be remembering Thurgood Marshall. We’re not here without Thurgood Marshall.”