Twitter nabbed rights to the NFL’s live digital stream of Thursday Night Football to global audiences. The stream will be offered for free during the 2016 season in what the league is calling a “Tri-Cast” distribution model of broadcast (NBC/CBS), cable (NFL Network), and digital (Twitter). According to Re/Code, the deal is worth under $10 million for the package, with CBS and NBC keeping their own digital rights and Twitter will be rebroadcasting the network feeds and will be able to sell “a small portion” of ads that accompany a game, according to the report. In addition, the deal includes in-game highlights from the games as well as pre-game Periscope broadcasts from players and teams.

“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football”, said NFL Commissioner Roger Goodell. “There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season. This agreement also provides additional reach for those brands advertising with our broadcast partners.”

“This is about transforming the fan experience with football. People watch NFL games with Twitter today,” said Jack Dorsey, Twitter CEO. “Now they’ll be able to watch right on Twitter Thursday nights.”