Longtime MLB CMO Jacqueline Parkes is stepping aside, announcing her resignation as the league’s top marketing maven, a job she’s held since 2008 when she was named its first-ever CMO. Her run in the position includes initiatives such as the formation of the MLB Fan Cave, MLB’s brand advertising, and tent pole marketing platforms such as Jackie Robinson Day. According to the AP, MLB said her resignation is effective May 1 and that the league will not immediately seek to fill her position.
“Jacqueline is an accomplished executive and has been a valued colleague to us throughout her 21 years at Major League Baseball,” said MLB Commissioner Rob Manfred. “Jacqueline is an accomplished executive and has been a valued colleague to us throughout her 21 years at Major League Baseball. We appreciate her many contributions to our game, particularly through her passionate focus on charitable initiatives. She is a true professional and I wish her success in her next endeavor.”. We appreciate her many contributions to our game, particularly through her passionate focus on charitable initiatives. She is a true professional and I wish her success in her next endeavor.”