Honda stepped up its ties to the NHL, locking in a deal that makes that automaker the title sponsor of the 2017 NHL All-Star Game LA. Honda will present a new 2017 Ridgeline truck to the most valuable player of the contest on Jan. 29. Honda will also serve as a sponsor of one of […]
ESPN will see the 2017 MLB season open with seven season-opening games across two days next year on ESPN and ESPN2 from April 2-3. The lineup will begin with Yankees/Rays on ESPN at 1p, followed by Giants/Diamondbacks on ESPN2 at 4p and Cubs/Cardinals on ESPN at 8:30p. April 3 will see Braves/Mets on ESPN at […]
NBC takes the field with Thursday Night Football tonight, lining up Saints/Panthers at 7:30p on the channel, NFL Network and Twitter. To drive awareness and viewership, the company is launching a comprehensive social media and marketing plan to promote its newest property, with content that will include a NBCUniversal GIF relay using the hashtag #TNFHandoff […]
ESPN saw Kansas’ upset-win over Duke generate a total live audience of 2,444,000 viewers, up 28% over last year’s Kansas vs. Michigan State game. The streaming audience of 83,000 average minute viewers marks ESPN’s most streamed men’s college basketball game ever.
PlayStation will now see two College Football Playoff teams play on its turf, locking in a deal with the Fiesta Bowl to become the new title sponsor of the game. Set to take place on Dec. 31 this year, the PlayStation Fiesta Bowl will be played at University of Phoenix Stadium in Glendale. As part […]
AEG is going deep with Toshiba, inking a global multiyear, multimillion-dollar partnership that spans AEG facilities in North America and Europe, including Mercedes-Benz Arena, Berlin; The O2, London; L.A. LIVE, Los Angeles; and the new Mercedes Platz an entertainment district adjacent to Berlin’s Mercedes-Benz Arena. “Partnering with the leading sports and entertainment company in the […]
NBC Sports is gearing up to launch Thursday Night Football via a “comprehensive marketing campaign that includes unprecedented customized content produced in conjunction with NBC Entertainment, as well as Illumination Entertainment and Universal Pictures.” With games set to hit the broadcast channel on Nov. 17, a slate of NBC Entertainment programs that include The Blacklist, […]
In other ratings news, ESPN’s Armed Forces Classic doubleheader over the weekend saw Indiana’s OT win over Kansas score 1,592,000 viewers to rank as the most-watched game in the five-year history of the college basketball event. The first game of the doubleheader pitting Arizona/Michigan State tallied 1,222,000 viewers to become the third-most watched.
October proved historical for Monumental Sports, not only partnering with NBC Sports Group for a new multi-platform deal but also flipping the switch on the new OTT Monumental Sports Network. The new digital platform will look to redefine regional sports coverage, with the subscription service allowing fans to watch live games that will include the […]
ESPN is shifting ESPN2 centerpiece First Take to the flagship channel starting Jan. 3. The weekday morning studio debate show had seen some audience erosion since the departure of Skip Bayless to FOX earlier this year but “will continue to focus on the most compelling and entertaining topics of the day from the world of […]
© 2026 Access Intelligence, LLC – All Rights Reserved.
