Honda sees Stars w/NHL

Honda stepped up its ties to the NHL, locking in a deal that makes that automaker the title sponsor of the 2017 NHL All-Star Game LA. Honda will present a new 2017 Ridgeline truck to the most valuable player of the contest on Jan. 29. Honda will also serve as a sponsor of one of the skills in the 2017 NHL All-Star Skills Competition on Jan. 28.

“Honda shares a love for the game of hockey with millions of fans around the world, and we are pleased to support the effort to host this ultimate showcase of the NHL and its incredibly talented players in our backyard,” said Jeff Conrad, Honda’s Senior Vice President & General Manager. “We look forward to working with the NHL to create some fun for fans throughout the 2017 All-Star Weekend including the intersection of Hockey and Hollywood that will be arriving at LA Live the last weekend of January.”

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