BTN is set to become the first college sports network to produce a live football game in virtual reality, partnering with VOKE to bring the technology to Saturday’s Minnesota/Nebraska game, which will also be shown on BTN at 7:30p. VOKE’s TrueVR platform will leverage four 180-degree HD cameras for the contest with augmented graphics and […]
ESPN locked in programming with the Ivy League and America East courtesy of new deals. The first saw the conference agree with the network to broadcast the inaugural Men’s and Women’s Basketball Tournaments, which will be held March 11-12 next year at The Palestra in Philadelphia. In addition, 15 regular season games will now be […]
With Formula 1 in tow, Liberty Media is exploring a new direct-to-consumer streaming service for the racing brand as it looks to finalize its acquisition of the organization for $4.4 billion. Liberty executives discussed the potential platform during a third-quarter earnings call with analysts. Liberty Media CEO Greg Maffei stated that the company eas excited […]
Brian Rolapp, NFL Media EVP and NFL Network President and CEO, addressed the league’s ratings woes at the NAB Show New York conference, telling attendees that the league is mulling various options to fix the damage including switching out commercials and tweaking the game itself, per B&C. “If we don’t keep an open mind about […]
The Big Ten officially unveiled its new Friday primetime college football lineup for 2017 with games that will be carried on ESPN and FOX. The slate begins on Sept. 1 with Washington/Rutgers and Utah State/Wisconsin and continues Set. 8 with Ohio/Purdue; Sept. 29 with Nebraska/Illinois, Oct. 13 with Northwestern/Maryland and Oct. 27 with Michigan State/Northwestern. […]
Nike went big with Cristiano Ronaldo, inking the global superstar to a long-term deal the will likely span the rest of his playing career. Ronaldo first signed with the brand in 2003 and some reports have valued the new deal at over $1 billion.
The PGA TOUR has its new Commissioner with the organization’s Policy Board announcing the appointment of Jay Monahan to the position where he will take over on Jan. 1 with the retirement of Tim Finchem, who steps down after serving more than 22 years as the TOUR’s third Commissioner. Monahan has served as Deputy Commissioner […]
Sports Illustrated, LIFE VR and multimedia company Cyberlink launched a VR experience that puts viewers in the shoes of a 10-time NYC Marathon runner at the 2016 race. The 3-minute immersive content, “26.2 in 360,” was shot entirely at the race this past weekend and is now available on Time Inc.’s LIFE VR app for […]
With just two races left in the Chase until a NASCAR champion is crowned, NBC Sports Group announced last week a new take on its racing programming with the debut of quiz show Shotgun on NBCSports.com and the NBC Sports app over the weekend. The series, which “tests contestants’ skills at answering questions while riding […]
Blizzard Entertainment made its reveal of the Overwatch League at BlizzCon over the weekend, announcing plans to serve up “a world-class, sports ecosystem for professional Overwatch competition” that echoes other sports leagues and focused on long-term stability for teams. The inaugural season will debut in 2017 and include a combine, where eligible players will be […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.