Brian Rolapp, NFL Media EVP and NFL Network President and CEO, addressed the league’s ratings woes at the NAB Show New York conference, telling attendees that the league is mulling various options to fix the damage including switching out commercials and tweaking the game itself, per B&C. “If we don’t keep an open mind about preserving some flexibility, any measure of success you have can go away pretty quickly,” Brian Rolapp, NFL Media executive VP and NFL Network president and CEO, said Wednesday. “We look constantly at improving the rules of the game, the safety of the game and the quality of the game even if that means changing things that some people think are sacred cows.”
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