The Fiesta Bowl Plays a new game

PlayStation will now see two College Football Playoff teams play on its turf, locking in a deal with the Fiesta Bowl to become the new title sponsor of the game. Set to take place on Dec. 31 this year, the PlayStation Fiesta Bowl will be played at University of Phoenix Stadium in Glendale. As part of the agreement with ESPN, the category exclusive multiyear deal also makes PlayStation the official gaming and virtual reality sponsor of the CFP. ESPN will collaborate with the brand on multimedia content integrations across ESPN programming, featuring the PlayStation brand messaging, “Greatness Awaits,” to drive excitement and anticipation for the CFP.

“As leaders in entertainment and technology, ESPN and PlayStation share some of the most passionate fans in the world,” said Ed Erhardt, President, ESPN Global Sales and Marketing. “The demographic drawn to PlayStation also consumes ESPN content, and the Fiesta Bowl is an excellent vehicle to reach those passionate college football fans.”

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