The 2017 Honda NHL All-Star Game has a new home, returning to broadcast television for the first time since 2004 on NBC. Set for Jan. 29, the game will be played in LA and ends NBCSN’s run as exclusive host of the game. The event will also mark the first time since 1994 that NBC […]
Snickers is hungry for more WWE, locking in a deal with the company to once again serve as the exclusive presenting partner of WrestleMania 33, set for April 2, 2017 at the Orlando Citrus Bowl. The deal is highlighted by custom TV creative produced by WWE for SNICKERS, which will feature WWE Superstars and the […]
With the holidays traditionally spawning a time of reflection, Cynopsis Sports hit Thanksgiving week with an interview with Eric Mirlis, author of the book “I Was There!” which features 65 prominent sports broadcasters and journalists remembering the top 5 Sports Moments they have seen in person. Participants spanned the spectrum of sports leagues and networks, […]
Big ratings for Thanksgiving weekend. FOX Sports’ presentation of Redskins/Cowboys handed the channel with an average of 35.1 million viewers to rank as the most-watched regular season NFL game in company history. The game’s 15.6/38 Nielsen metered market score, up 14% over last year’s contest pitting the Eagles/Lions.
NBC Sports Group lined up an unprecedented 100 hours of coverage of test events for the XXIII Olympic Winter Games in PyeongChang, South Korea, across NBC, NBCSN, Universal HD, NBCSports.com and the NBC Sports app from November through March 2017. Programming spans 12 sports — alpine skiing, biathlon, bobsled, cross country skiing, figure skating, freestyle […]
IEM Oakland wrapped up on a high for ESL, which reported that – with streams in 14 languages the event reached a peak of 490,000 concurrent viewers across the globe. Online viewers of the broadcast consumed close to 6.4 million hours of content throughout the event, with 130,000 more unique viewers tuning into the tournament […]
Sunday’s 2016 NASCAR Sprint Cup Championship race on NBC and NBCSN ranked as the company’s most-watched NASCAR race of the season, based on Nielsen fast national data. Jimmie Johnson’s victory averaged 6.08 million viewers and posted a combined 3.51 national HH rating on the two networks, off-pace from last year when a rain delay pushed […]
EPIX and the NHL are partnering for a third season, announcing the return of EPIX Presents Road To the NHL Outdoor Classics that will premiere on Dec. 16 at 10p and offer four weekly episodes. This season spotlights four teams, including the League’s Centennial Celebration featuring the Red Wings/Maple Leafs, while Blackhawks/Blues meet in the […]
It is officially a marriage for fantasy sports companies DraftKings and FanDuel, which announced a merger agreement expected to close in 2017. The new entity will look to offer “daily, weekly and season-long sports fantasy contests, will bring together two fantasy sports innovators to better serve consumers.” Benefits are expected to include operational efficiencies and […]
Thursday Night Football’s shift to NBC last week saw the Panthers’ win over the Saints generate a Total Audience Delivery of 13.6 million viewers across all platforms – NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Nielsen Fast National and Adobe data. For TV-only, the matchup averaged 13.3 million TV-only viewers […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.