Under Armour’s deal with MLB is complete, with the company announcing a 10-year deal with the league – as well as Fanatics – that makes the global performance brand the official uniform provider to MLB and marks Under Armour’s first-ever professional league uniform deal. The three organizations unveiled a “new revolutionary model” that launches with […]
Magic Johnson is heading back to ESPN, joining the network once again for NBA Countdown as a studio analyst and will first appear as part of ABC’s Christmas NBA coverage. He will then join NBA Countdown pre-game coverage for the NBA Saturday Primetime on ABC series starting Jan. 21, joining Michael Wilbon and Sage Steele.
The 2016 soccer season hits its pinnacle on Saturday as Toronto FC face the Seattle Sounders for the MLS Cup from BMO Field in Toronto on FOX and UniMas at 8p. The FOX broadcast will mark the channel’s first-ever presentation of the championship event, and the first time since 2008 that the MLS Cup will […]
A big weekend for Madden. EA Sports locked in multiple programming deals involving the famed game ahead of last weekend’s Madden Classic. One deal saw the NFL partner with the publisher to launch a new line of programming centered around the video game franchise that will include Madden NFL America a weekly series steaming on […]
NASCAR and Monster Energy made their marriage official, formally announcing a multi-year agreement for the premier series entitlement as well as the annual NASCAR All-Star Race. The deal kicks in on Jan. 1, and marks the brand that third entitlement sponsor in NASCAR history, following RJ Reynolds and Sprint/Nextel. As part of the agreement, the […]
Major League Baseball locked in a tentative five-year Collective Bargaining Agreement that runs through the 2021 season. The agreement must still be ratified by representatives of both sides. Part of the deal sees a change in the World Series, which will now hand home field advantage to the team with the best regular season record […]
Saturday’s Big Ten Football Championship Game on FOX will bring a new perspective to the mix. FOX Sports Lab announced plans to team with GoPro to offer a new championship game viewing experience for fans by featuring live, in-game footage captured from the perspective of the referees. GoPro worked with FOX Sports and Big Ten […]
Super Bowl regulars Pepsi and Papa John’s are teaming up for a “Halftime of a Lifetime” promotion, offering fans an opportunity to get a front-row seat at the Pepsi Zero Sugar Halftime Show at Super Bowl LI. The activation runs every NFL gameday from now through December 25, with consumers who purchase two medium one-topping […]
United World Sports and USA Rugby announced that the HSBC World Rugby Women’s Sevens Series will return to Las Vegas for 2017, uniting it with the annual USA Sevens International Rugby Tournament, running March 3-5 at Sam Boyd Stadium. In addition to the USA Sevens, Las Vegas will also concurrently host the Las Vegas Invitational, […]
After announcing record ski and snowboard coverage last week, NBC Sports Group details plans to also offer 150 hours of bobsled and skeleton coverage throughout the 2016-17 season, including all IBSF World Cup events, and the IBSF World Championships in Sochi. NBCSN will present coverage of six events throughout the season, beginning with live World […]
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