Nielsen cracked open its numbers for sport in 2016 as part of the annual Nielsen Year in Sports Media Report, examining the engagement with the Olympics, NFL, NBA, MLB, NHL, NASCAR, Indycar, UFC, soccer, golf, college sports and hockey. “If sports in 2016 taught us anything, it’s that despite the proliferation of devices and […]
Ad inventory for this weekend’s 2017 NBA All-Star Game on TNT is now out of stock. Ad Age writes that, for the third year running, the Turner Sports ad sales team has sold out of spot openings for the game. According to Turner Sports Exec VP-Ad Sales Jon Diament, Sunday night’s matchup sold out even […]
The NBA Development League moniker is coming to an end. Instead, the organization will now be known as the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced today by the NBA and Gatorade, marking the first time a US professional sports league has named an entitlement partner. New NBA G-League […]
FOX Sports put its Daytona Day strategy on full display, detailing its promotional plans leading into the staple NASCAR race. marketing will include: activations with consumer marketing partners including Pizza Hut, Smithfield, Toyota and Uber/UberEATS; a promotional partnership with Comcast, title sponsor of the NASCAR XFINITY Series; a major Daytona Day anthem spot — one […]
Univision is hitting Facebook Live with a slate of Liga MX matches, courtesy of a new deal. Content will see the platform serve up English-language games starting Feb. 18 and running throughout 2017 in real-time on the Univision Deportes Facebook Page and one Facebook’s Video tab. Overall, 46 Liga MX matches including playoff games will […]
FOX Sports detailed its 2017 Daytona Speedweeks broadcast plans, which will see around 100 hours of multi-platform programming on its platforms, wrapping up with the Daytona 500 on Feb. 26 at 2p. Programming includes The Clash at Daytona, Cam-Am Duel at Daytona, as well as the NASCAR Xfinity and Camping World Truck Series. The Daytona […]
Last month’s announcement that long-time sports broadcasting icon Brent Musburger would be leaving his home at ESPN was met with awe as fans around the world quickly paid tribute to the man who spent nearly 50 years as host and play-by-play commentator for the likes of the Super Bowl, College Football Championship, Final Four, Masters, […]
In ratings news, the Golden State Warriors’ win over the Thunder on Saturday night handed ABC with a 4.1 metered market rating, making it the highest-rated, non-Christmas NBA regular-season game on any network since 2013, according to Nielsen. It also marked a series-best for NBA Saturday Primetime on ABC and was up 58% over last […]
Bob Costas’ iconic run as primetime host of Olympics is at an end, with NBC Sports announcing that Mike Tirico would take over duties beginning with PyeongChang 2018. Costas served as NBC’s primetime host for a U.S.-television record 11 Olympics – every Olympics on NBC since 1992. Costas also served as NBC’s late night host […]
TNT laid out its game plan for NBA All-Star 2017, which runs Feb. 16-19. Overall, Turner Sports carries more than 24 hours of NBA All-Star programming on TNT culminating with the 66th annual NBA All-Star Game presented by Kia on Feb. 19 at 8:30p. Coverage of the game will be simulcast on TNT and TBS […]
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