NBA’s D-League hits a G-note

The NBA Development League moniker is coming to an end. Instead, the organization will now be known as the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced today by the NBA and Gatorade, marking the first time a US professional sports league has named an entitlement partner. New NBA G-League logo that will be featured across all game balls, team jerseys, on-court signage, and league digital assets. Through the Gatorade Sports Science Institute, the partnership will also see programs to enhance player sports performance and recovery.

“As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade is an ideal fit for this first-of-its-kind partnership,” said Mark Tatum, NBA Deputy Commissioner and COO. “The NBA D-League has prepared hundreds of players for the NBA and Gatorade has always been focused on fueling players to perform at the highest level. We look forward to collaborating with the renowned GSSI team to enhance player development and our game.”

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