FOX Sports put its Daytona Day strategy on full display, detailing its promotional plans leading into the staple NASCAR race. marketing will include: activations with consumer marketing partners including Pizza Hut, Smithfield, Toyota and Uber/UberEATS; a promotional partnership with Comcast, title sponsor of the NASCAR XFINITY Series; a major Daytona Day anthem spot — one of seven separate promotional spots running in support of the Daytona 500 on FOX — directed by Joseph Kahn; chef Gordon Ramsay developing a Daytona Day menu; a Daytona Day Pick 5 Sweepstakes housed on FOXSports.com; as well as 250 Daytona 500 viewing parties, including several hosted by NASCAR tracks around the country, all supplied with Daytona Day party kits. “We learned a lot in year one,” said Robert Gottlieb, FOX Sports EVP of Marketing. “But the one thing that rose above all others was the need for DAYTONA DAY to be an industry initiative and not just a FOX Sports marketing play. Having NASCAR and Daytona International Speedway get even more involved, as well as multiple consumer marketing partners getting behind the effort, elevates everything to the next level.”