Univision is hitting Facebook Live with a slate of Liga MX matches, courtesy of a new deal. Content will see the platform serve up English-language games starting Feb. 18 and running throughout 2017 in real-time on the Univision Deportes Facebook Page and one Facebook’s Video tab. Overall, 46 Liga MX matches including playoff games will be carried this year on Facebook Live.
“We’re thrilled Univision is bringing Liga MX matches to Facebook,” said Dan Reed, Facebook Head of Global Sports Partnerships. “The move enables Facebook’s passionate community of soccer fans to watch, share, talk about and react to one of the sport’s most exciting leagues – all in one location. We are also committed to supporting Univision Deportes as it explores innovative ways to complement its television broadcasts. By delivering unique broadcasts via Facebook Live, Univision Deportes is able to further reach new audiences in a truly interactive and social manner.”