The Drone Racing League’s support continues to take flight, as the organization announced a multi-year, global partnership with the insurance brand, Allianz. As the title sponsor of DRL’s elite race circuit, Allianz will “leverage its motor racing heritage to bring the Sport of the Future to a rapidly growing worldwide audience.” In 2017, the Allianz […]
Showtime Networks is diving into one of Baylor’s recent scandals with a feature-length documentary titled Disgraced, telling the story of the murder of Baylor University men’s basketball star Patrick Dennehy as well as an attempted cover-up of NCAA rule violations. The film will make its world premiere at the 2017 South By Southwest film festival […]
NBCUniversal hits the one year mark before the Winter Olympics today and unveiled a lineup of promotional and editorial initiatives to begin promoting the event across its broadcast, cable, digital, regional, local, and radio assets. Anchoring the blitz will be an 8p “Road Block” that will see a 60-second Olympic announcement voiced by Milo Ventimiglia […]
FOX Sports hits Daytona with a bevy of digital content, announcing its “Daytona 500 Hour Countdown” which will see FOX Sports and NASCAR produce 500 unique pieces of digital content, representing the roughly 500 hours between the Super Bowl and the green flag to start the Daytona 500. “Doing a ‘500 Hour Countdown’ to Daytona […]
A historic Super Bowl for FOX on Sunday saw audiences hand the channel with its best Metered Market rating ever, hitting a 48.8/72 metered market household rating/share, according to Nielsen Media Research, and ranking third all-time for the game, led by Pittsburgh, Buffalo, Atlanta, Norfolk and Richmond. In Fast Nationals, the game, which appeared to […]
Meanwhile, TiVo unveiled its post-game report highlighting this year’s most engaging commercials, promotions and in-game moments from the Super Bowl, noting that the top moment overall went to Lady Gaga’s halftime show, marking the seventh consecutive year that viewership for the performance bested that of the game with her show ranked third all off time, […]
Looks like you’ll have to talk about movies and TV elsewhere. IMDB announced that it’s shutting down its discussion boards. (That’s not the same thing as its user reviews, FYI – those aren’t going anywhere.) “[W]e have concluded that IMDB’s message boards are no longer providing a useful experience for the vast majority of our […]
Once the dust settled both on and off-the-field, it was Budweiser’s much-discussed ‘Born the Hard Way’ that generated the highest digital share of voice as the game came to a close, according to ispot.tv, which leveraged online activity, online views and social actions for each of the game’s commercials. We’ll have more data tomorrow but […]
Meanwhile, EA’s Madden has a long-term home at NFL Network and Univision. Following December’s Madden Classic tournament on the pair of networks, the new extension now includes the three remaining Madden NFL EA Majors tournaments this season: the recently-completed Madden Bowl, Madden Challenge and the Madden Championship, starting this weekend.
A+E Networks is investing in the National Women’s Soccer League with an equity stake, and together the two entities are launching NWSL Media, a media and commercial joint venture. Lifetime will be official sponsor and broadcast partner of the league in a three-year deal beginning in April with the broadcast of an NWSL Game of […]
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