The Drone Racing League’s support continues to take flight, as the organization announced a multi-year, global partnership with the insurance brand, Allianz. As the title sponsor of DRL’s elite race circuit, Allianz will “leverage its motor racing heritage to bring the Sport of the Future to a rapidly growing worldwide audience.” In 2017, the Allianz World Championship series will begin airing on broadcast channels in more than 75 countries in June 2017. The new deal will hone in on three main verticals: title sponsorship of the race circuit; venues and new international marks; and broadcast.
“This is an incredibly exciting day for The Drone Racing League and a huge leap forward for professional drone racing,” said DRL CEO and Founder, Nicholas Horbaczewski. “To DRL, Allianz is bringing world-renowned brand credibility and a proud history of innovative sports partnerships, including an extensive tradition in auto racing, and an undeniable proof point that the sport of the future has arrived. The scale and long-term nature of the deal shows Allianz’s genuine commitment to advancing the sport and will accelerate the introduction of drone racing to audiences around the world.”
