NBCUniversal hits the one year mark before the Winter Olympics today and unveiled a lineup of promotional and editorial initiatives to begin promoting the event across its broadcast, cable, digital, regional, local, and radio assets. Anchoring the blitz will be an 8p “Road Block” that will see a 60-second Olympic announcement voiced by Milo Ventimiglia running across more than a dozen NBCU broadcast and cable networks, including NBC, NBCSN, Golf Channel, Bravo, CNBC, MSNBC, USA Network, and more. Meanwhile, one-year-out promotional and editorial content will run across its more than 50 websites with additional support on social media and via eblasts.

On the content side, NBC Sports Digital devotes coverage to the occasion with video, pictures, graphics and long-form stories across NBC Sports’ social media platforms while NBCSports.com’s OlympicTalk will publish more stories focused on athletes than ever before. Meanwhile, TODAY will cover the one-year-out celebration from both New York and PyeongChang.

“One year out is always the beginning of our comprehensive Olympic consumer engagement plan in which we use the unmatched power of NBCUniversal’s promotional and editorial assets to connect viewers to the athletes and the Games,” said Jenny Storms, CMO, NBC Sports Group. “Our 2018 campaign will focus on the stories of the athletes more than ever before, and it all begins with our 60-second ‘road block’ content. By curating fun and personable content from the athletes’ very own social media accounts, we’re able to introduce the public to emerging stars such as Nathan Chen and Chloe Kim, and reconnect them to Olympic champions such as Lindsey Vonn and Shaun White.”