SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up 05.05.14



A CYNOPSIS MESSAGE FROM AMC


AMC delivers something more

something REVOLUTIONARY:
TURN

something POWERFUL:
MAD MEN

something INFECTIOUS:
The Walking Dead
AMC something more


SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up
05.05.14

By Lynn Leahey

Syfy partied up a storm while TVGN took a more intimate approach, but both nets had lots to talk about as they spread the word about ramped-up original programming slates.


A CYNOPSIS MESSAGE FROM AMC


AMC
something REVOLUTIONARY

TURN
Over 2M VIEWERS tuned-in for the premiere of
AMC’s new original spy drama on April 6th

Double digit growth among A18-49 for episode two

Click for source.


SYFY
April 30, 2014

A rainy day didn’t dampen spirits at NYC’s 620 Loft & Garden (cocktail, anyone?), as Syfy celebrated a slew of announcements after its Upfront.

The net’s new scripted development slate includes adaptations of graphic novels Clone (government conspiracy) and Letter 44 (alien construction project), and book series The Magicians, about a fantasy world that threatens Earth. Unscripted fare (all wt) includes social experiment Adam + Eve, survival show Alive and Alone, high-stakes business show Billion Dollar Club, workplace-set Family Affects, game show Geeks Who Drink and anthology The End Is Near.

Graphic novel Pax Romana, about a time travel clash, and avenging samurai drama Ronin, based on the DC comic book series, will be developed as miniseries.

Sharks won’t take a bite out of the Big Apple until this summer, but Syfy has gone ahead and ordered Sharknado 3 for summer 2015. The Asylum‘s Sharknado 2: The Second One premieres Wednesday, July 30 at 9p.

Also ordered: Comedic docuseries Town of the Living Dead (wt), following a small town trying to make their own zombie movie, premieres Tuesday, October 7 at 10p. Ten-ep Killjoys, about interplanetary bounty hunters, debuts in 2015.

Syfy Digital announced social and second screen storytelling initiatives, including a game-to-TV Avatar joining the cast of the hit series Defiance; Syfy Now, debuting on Android phones and tablets this summer, an interactive handbook for new drama Dominion, and a new web experience for Syfy Sync for Sharknado 2 and Defiance.

Also coming up: Syfy‘s first original digital comedy series, Underlings. "Today we think about digital as a core part of our content experience, rather than a companion part," said EVP, marketing, digital and global brand strategy Michael Engleman. "Our storytelling strategy rests on three pillars: enabling greater participation so that fans can influence content and programming, extending the ‘first screen’ story to provide a deeper, richer narrative experience, and, lastly, providing greater access to what goes on behind the scenes. The net result is a more multi-screen brand of storytelling for a fan base that absolutely craves it."


A CYNOPSIS MESSAGE FROM AMC


AMC
something POWERFUL

MAD MEN
The most upscale drama on television among A18-49 and

The most award-winning basic cable TV show EVER

Click for source.


TVGN
April 30, 2014

At an intimate gathering at NYC’s Ace Hotel – one of many TVGN is hosting to promote its Upfront programming slate – president, entertainment and media Brad Schwartz said the emerging net puts itself smack "in the middle of fandom culture," with a perspective that delivers on the excitement of being a TV fan. "Our programming celebrates entertainment and celebrity in a fun, vibrant tone," said Schwartz. "We’re fans, too!"

Joining returning series that include Popsugar Now and The Story Behind are new originals Rock This Boat: New Kids on the Block, featuring hard-core fans on a cruise with the band; The Sorrentinos, centered on Jersey Shore’s Mike "The Situation" Sorrentino and his "16th second of fame"; recently launched, "softly scripted real-life Modern Family" Unusually Thicke; and special event Watch! TV, a behind the scenes peek at high-end photo shoots.

In development (working titles) are Sing It On, a "real-life Pitch Perfect"; Soap Town, following former soap opera stars as they attempt to produce a new show for themselves, and travelogue Jet to the Set.

Schwartz emphasized the momentum of the network, kicked off by cross-company synergy from owners CBS and Lionsgate. Big Brother After Dark, plucked from Showtime, has been a hit, along with same-day airings of CBS soaps and same-week repeats of prime time shows. From Lionsgate comes exclusive cable premieres of major movies.

As for the decision to hold smaller meetings to tout programming, Schwartz said the network "prefers a two-way conversation with advertisers, so we can listen to their challenges and tailor solutions for them."


A CYNOPSIS MESSAGE FROM AMC


AMC
something INFECTIOUS

THE WALKING DEAD
#1 show on television

Out-delivered the Sochi Winter Olympics and
Beat ALL of broadcast prime in A18-49

Click for source.


Keep Watching & Reading,
Lynn Leahey
@Lynn_Leahey
5.05.14


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