NBCU EXPANDS NEW GLOBAL BUSINESS OFFERING WITH SKY

NEW YORK, NY & LONDON, UK – May 11, 2020 – NBCUniversal and Sky today announced the launch of a new global business offering. Advertising and partnership opportunities across both leading media companies, from Sky’s global IP to international news, will now be available for purchase through NBCUniversal’s One Platform. This will enable marketers to leverage the unparalleled scale and content that only Comcast-NBCUniversal-Sky can provide with one easy way to optimize, plan, deliver and measure their investment.

 

The leaders of this new global division will be announced in the coming weeks, and will report into NBCUniversalChairman Linda Yaccarino as well as partner closely with Sky Chief Business Officer Patrick Béhar.

 

NBCUniversal’s One Platform Goes Global with Sky

The latest chapter in NBCUniversal and Sky’s partnership sees the companies create a new advertising solution, giving marketers access to the full breadth of premium content and advanced advertising capabilities that each bring to market, providing advertisers scaled content, technology, and partnership opportunities. Now, global brands and international marketers can connect with audiences across the largest portfolio of premium content in the U.S. and access Europe’s leading media and entertainment company across all screens in a holistic partnership construct.

 

Global opportunities now available to marketers via NBCUniversal’s One Platform include:

  • Unparalleled Content, Global IP & Influential Talent: Advertisers have a direct line into Comcast, NBCUniversaland Sky’s industry-leading $24 billion investment in premium content, with access to global IP from SNL to Game of Thrones, as well international news efforts.
  • Global Scale, Multiplatform TV Distribution: Together, NBCUniversal and Sky reach an audience that spans more than half a billion viewers every month in more than 160 countries, giving marketers global scale through world-class TV content on every screen, live and on demand. 
  • Data & Strategic Targeting: AdSmart enables marketers to target the right consumers for their brand and business objectives across screens and across markets in the US and abroad.
  • Industry-Leading Measurement: The NBCUniversal + Sky joint measurement offerings provide brands outcome-based measurement as well as complete transparency into the cross-platform delivery of their buys through CFlight, the next-generation measurement system.
  • Worldwide Creative Solutions: Advertisers can tap into NBCUniversal and Sky’s unmatched creative teams and production resources, including the unique Catalyst agency, to create original branded content, adapt and localize existing creative, and partner with the best talent in the business both in front of and behind the camera.
  • Cultural Trends & Insights: A new global intelligence lab leverages both companies’ relationship with audiences around the world, providing marketers with access to new insights and cultural trends.

 

Media Contacts: 

Joe Benarroch, Joe.Benarroch@nbcuni.com 

Maggie Mitchell, Maggie.Hollander@nbcuni.com 

Related Stories

Cynopsis 10/24/25: Crunchyroll’s Anime Takes Flight

Friday October 24, 2025    IN THE NEWS The “Stranger Things” series finale will screen in over 350 theaters starting Wednesday, December 31 at 5p – the same time it premieres on Netflix. “We’re beyond excited that fans will have the chance to experience the final episode of ‘Stranger Things’ in theaters — it’s something […]

Cynopsis 10/23/25: PBS Is Down for the Count

Thursday October 23, 2025    IN THE NEWS NFL commissioner Roger Goodell is standing by the league’s choice of Puerto Rican Grammy winner Bad Bunny for Super Bowl halftime performer despite backlash. “He’s one of the leading and most popular entertainers in the world,” said Goodell on Wednesday. “That’s what we try to achieve… It’s […]

10/22/25: Cynopsis Jobs

jobs7

Wednesday October 22, 2025 CONVERGENT TV WORLD 2026 Your Brand Belongs on This Stage At Convergent TV World 2026, decision-makers from media, marketing, and technology unite to shape the next era of video. Showcase your thought leadership—become a sponsor today. Registration opens Nov. 3. LEARN MORE    FEATURED JOB NATIONAL SALES MANAGER>> […]

Cynopsis 10/22/25: Apple TV Sets Premiere Date for “Shrinking”

Wednesday October 22, 2025    IN THE NEWS Warner Bros. Discovery announced “a review of strategic alternatives to maximize shareholder value” – aka it is up for sale. WBD said it had recently received “unsolicited interest” from “multiple parties for both the entire company and Warner Bros.” alone. While WBD – which has rejected bids […]

Cynopsis 10/21/25: Food Network Gets Out of “The Kitchen”

Tuesday October 21, 2025    IN THE NEWS Amazon Web Services suffered a major outage on Monday, impacting Amazon, Venmo, Facebook, Google, and some airlines and banks, among many others. While Amazon reported seeing signs of recovery early in the morning, connectivity issues persisted. According to AWS, the problem stemmed from a Domain Name System […]

CynCity

Cynsiders

Instagram