11/02/15: Not every GOP candidate’s an NBC no-show; ABC orders more Muppets; Conan has a date with Michelle Obama


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Good morning. It’s Monday November 2, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
Bravo:  Vanderpump Rules at 9p, Apres Ski at 10p
ID: Barbara Walters Presents American Scandals at 10p
TNT: Legends at 10p
Z Living: Dueling Doctors at 5p, Cook Your Ass Off at 9p

Tonight’s Finales:
Great American Country: Salvage Dawgs at 9p
PBS: I’ll Have What Phil’s Having at 10p


Let’s call the whole thing off: Unhappy with CNBC’s handling of the October 28 debate, Republican National Committee chairman Reince Priebus on Friday sent an open letter to NBC News chairman Any Lack saying the party is “suspending the partnership” on the grounds the CNBC debate had been “conducted in bad faith,” including a “petty and mean-spirited tone” meant to embarrass the candidates. CNBC and NBC News, of course, are both are divisions of NBCUniversal. “This is a disappointing development,” responded NBC News, which had been scheduled to hold the February 26 face-off with Telemundo and National Review as partners. “However, along with our debate broadcast partners at Telemundo we will work in good faith to resolve this matter with the Republican Party.”

What do you think about the GOP pulling the debate from NBC? Let us know in the new Cynopsis poll: http://cynopsis.com/poll/.

Surprise! AMC renewed The Walking Dead, the number one show on television among coveted A18-49ers, for a seventh season, as well as live after-show Talking Dead. “Thank goodness someone had a Magic 8-Ball with them in our many long internal meetings about these renewals. When, on the third shake, ‘without a doubt’ filled the murky blue screen, we knew we had to proceed,” joked Charlie Collier, president of AMC, SundanceTV and AMC Studios. The zombie drama delivered 18.2 million viewers and 12 million A18-49 in Live+3 ratings on October 25, while Talking Dead drew 7.3 million viewers and 4.6 million in the demo.

ABC upped its order for freshman The Muppets from 13 to 16 episodes. The series starring Kermit the Frog and Miss Piggy was planned as a limited run.

Michelle Obama will have company on a visit this week to U.S. military personnel in Qatar: Conan O’Brien. The late night host will take his TBS show on the road, performing for the troops while the First Lady focuses on the work of Joining Forces, supporting the military, veterans and their families. The trip will be taped to air as part of Conan later this year.

Jimmy Kimmel Live! on Disney-owned ABC will air a special on November 23 dedicated to Disney’s highly anticipated Star Wars: The Force Awakens. On hand will be director J.J. Abrams and stars Daisy Ridley, Adam Driver and John Boyega. Film launches December 18.



Join Cynopsis Sports at this year’s Engagement Summit, an event that will bring together some of the most accomplished executives in the world of sports, spanning marketing, technology, public relations, eSports, and social media. As an attendee, you will gain exclusive insight into the techniques, strategies and tactics that have been successful for brands, leagues and networks as they motivate, activate and aggregate their fans.

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ABC Family, ABC Studios and ABC Signature have inked a two-year deal with McG (Supernatural) of Wonderland Sound & Vision.Under the deal, McG will direct and develop scripted drama and comedy series and produce digital content for various platforms. McG’s Shadowhunters is slated to premiere on ABC Family (soon to be Freeform) on Tuesday, January 12 at 9p.

Fox bought a comedy project from Chris Chase (Sin City Saints), focused on an African-American ex-NFLer who marries his white girlfriend and has to deal with her difficult children. Case will exec produce the project at 20th Century Fox Television withEvan Silverberg and Daniel Rappaport of Management 360and Chris Spencer.

A comedy from Spencer Porter (Family Guy) and Dark Trick Productions, based on the writer’s life, is in development at ABC.

Now in production in Ontario: Docu-series Cheer Stars (wt), about two all-star cheerleading teams. Good Human Productions show is slated to premiere in Summer 2016 on ABC Spark in Canada and in the U.S. on Freeform.

A Sony Pictures Television drama that follows up on big screen sleeper hit Heaven Is for Real is bubbling up at NBC. Project is based on book sequel Heaven Changes Everything.

NBC is also developing a comedy based on the bestseller, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. Erica Oyma (Burning Love), Greg Malins and Gail Berman will exec produce; studio is 20th Century Fox.

Another project brewing at NBC: a two-hour TV-movie based on the classic ballet, The Nutcracker, exec produced by former dancer/choreographer Adam Shankman and Jennifer Gibgot. Set at Warner Bros. Television, the project focuses on Clara, a high school outcast in New York City. Travis Wall (So You Think You Can Dance) will serve as choreographer.

A workplace comedy from Will Arnett’s Electric Avenue and CBS Television Studios is in the works at CBS. The story is set at a public high school.

Top 10 Weekend Domestic Box Office Estimates: October 30-November 1, 2015
The Martian (20th Century Fox) $11.4 million, cume revenue $182.8 million
Goosebumps (Sony) $10.2 million, cume revenue $57.1 million
Bridge of Spies (Buena Vista) $8.1 million, cume revenue $45.2 million
Hotel Transylvania 2 (Sony) $5.8 million, cume revenue $156.0 million
Burnt (Weinstein Company) $5.0 million, opening weekend
The Last Witch Hunter (Lionsgate) $4.8 million, cume revenue $18.6 million
Paranormal Activity: Ghost Dimension (Paramount) $3.5 million, cume revenue $13.6 million
Our Brand Is Crisis (Warner Bros.) $3.4 million, opening weekend
Crimson Peak (Universal) $3.1 million, cume revenue $27.7 million
Steve Jobs (Universal) $2.6 million, cume revenue $14.5 million
Source: Rentrak Corporation


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Suddenly, the reclusive singer is everywhere, at least at NBC. Adele will perform at NYC’s Radio City Music Hall on November 17, an event that will air as a one-hour special on the network on Monday, December 14 at 10p. The Grammy winner will also perform on Saturday Night Live on November 21, and on The Tonight Show November 23. Her new album, 25, will be released globally on November 20.

Do the math: The first day of ABC Family’s “25 Days of Christmas” is…December 1. This year’s event includes remastered versions of Jim Henson holiday specials The Bells of Fraggle Rock and Emmet Otter’s Jug-Band Christmas. Kicking things off: 1996 movie The Preacher’s Wife on Tuesday, December 1 at 7p.

Season 11 of Keeping Up With the Kardashians launches Sunday, November 15 at 9p on E!, followed by the sophomore season debut of The Royals at 10p.
The Africa Channel is going to great lengths – literally – for its new morning show. TAC’s SVP, programming & production Narenda Reddy explains in the new Cynsiders.

There’s a new crop of shows coming up at RFD-TV. The rural network is premiering agricultural docu-series American Harvest on Tuesday, November 3 at 9:30p, New Zealand-set farm series Rural Delivery on Thursday, November 5 at 8:30a and country music show Ray Stevens’ Nashville on Saturday, November at 8:30p.


Event series 11.22.63, based on the Stephen King bestseller, premieres on Hulu Monday, February 15. James Franco stars as a history teacher who goes back in time to prevent the assassination of President Kennedy.

Netflix ordered a fifth season of Longmire. The streaming service made the announcement on its Facebook page.


Cox Communications got a $6.31 million wrist slap from a federal court in Oklahoma. In a class-action lawsuit, customers complained they had to lease set-top boxes in order to receive premium services. “We’ve filed a motion to overturn the verdict and believe we have solid grounds,” responded Cox.

A lawsuit accuses Quantico producer Mark Gordon of lifting the idea for the freshman ABC drama from a 1999 CNN documentary, Quantico: The Making of an FBI Agent. Filmmakers Jamie Hellman and Barbara Leibovitz Hellman and exec Paula Paizes claim they signed a deal with the Mark Gordon Company in 2002 for a project based on the doc that never materialized, but “the plot for Quantico substantially resembles the plotlines.”

Starz former SVP sales and affiliate marketing Keno V. Thomas, fired a year ago, claims in a lawsuit he was terminated for “his whistleblowing, his refusal to participate in illegal activities, and his advocacy on behalf of women and minorities.”Said a Starz spokesperson, "Normally, we would not comment on pending litigation, and, in this instance the company has not even been served. However, based on reading the complaint in the press, rest assured that Starz, as well as the other defendants cited, will defend themselves vigorously against these scurrilous, unsubstantiated and offensive attacks by a disgruntled former employee.”


Elizabeth Rohm (Stalker) will recur on season three of TNT’s The Last Ship. Series returns in summer 2016.



Seven of the brands with the most talked-about commercials were restaurants, found a study by Keller Fay Group and Analytic Partners. The top three brands in the word-of-mouth metrics were Papa John’s, Little Caesars and Applebee’s. Also in the top ten were Red Lobster, Olive Garden, Jack in the Box and KFC. Non-eating-related brands making conversation were AXE, Head & Shoulders and Lexus. “Papa John’s created the perfect recipe for conversation – its use of celebrity spokespeople, strategic media buys during sporting and other major events, as well as its use of clear brand messaging,” said Brad Fay, COO at Keller Fay. “The leading non-restaurant brand that drove conversations with TV ads was AXE. They are a great example of using humor and sexiness to spark discussion.” Why does word of mouth matter? “Word of mouth is the invisible hand of marketing effectiveness,” said Fay. “If a brand isn’t creating an ad that people want to talk about, they are losing a significant piece of potential consumer dollars.”


Magna Global predicts that programmatic digital ad spend will increase by 43% this year.

Are you ready?
To make sure you’re prepped, sign up today for the Cynopsis Programmatic TV Summit on November 5th at Astor Center in New York City. You’ll get up to speed on the latest thinking in data, inventory, measurement, and more.

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Sponsored by The Trade Desk, AdMore, MediaLink and Placemedia


The season six premiere of Discovery’s Gold Rush on Friday, October 16 ranked as the night’s top telecast in all of television among M25-54 (3.76 rating), topping Fox’s ALCS game #1 by 9 percent, according to Nielsen Live+3 data. The show was also number one on cable across Adults/Men/Women 25-54/18-49 and total viewers P2+ (5.04 million).

Thursday’s Bones/Sleepy Hollow crossover was win/win for Fox. Bones (1.3/5) saw an 8 percent lift from the week prior, while Sleepy Hollow (1.1/3) was up 38 percent.

Game 3 of the World Series on Friday gave Fox a 3.1/11 rating among A18-49, according to Nielsen fast nationals, up 24 percent over the same game in last year’s preliminary numbers. ABC’s 20/20, featuring an interview with ex-Scientologist Leah Remini, held up nicely opposite baseball, with 1.7/6 among A18-49, up 42 percent versus last week.

NBC likely isn’t second-guessing its decision to snip The Player’s order to nine episodes  the drama was down 13 percent versus last week, to .7/2.

The Sunday, October 25 premiere of Instructions Not Included on Spanish-language movie channel Cinelatino had a cumulative rating of 405,000 viewers A18-49 for its 9p and 11p showings, and 689,000 total viewers, outperforming every other Spanish-language cable network.

Thursday A18-49 Analysis: CBS won the most A18-49 viewers Thursday with 5.9/20, according to final primetime national ratings from Nielsen. CBS topped 8p with 5.4/20 for NFL’s Miami at New England game, followed by 1.7/6 for ABC’s broadcast (again) of It’s the Great Pumpkin, Charlie Brown. Football scored 6.5/20 at 9p versus 2.3/7 for ABC’s Scandal. CBS’s game finished with 6.2/20 10p; ABC remained runner-up with 1.8/6 for How to Get Away With Murder.

A18-49:CBS 5.9/20, ABC 1.9/6, FOX 1.2/4, NBC 1.1/4, UNI .9/3, TELE .7/2, CW .5/2, ION .2/1

Live + Same Day Household Ratings: October 29, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 10.8/19
CBS Thursday Night NFL Kick-off 5.5/10, Thursday Night Football 10.9/19
ABC: 4.5/8
It’s the Great Pumpkin, Charlie Brown 3.8/6, Scandal 5.3/9, How to Get Away With Murder 4.4/8
NBC: 3.2/5
Heroes Reborn 2.6/4, Blacklist 4.3/7, Player 2.5/5
FOX 3.5/6
Bones 4.1/7, Sleepy Hollow 2.8/5
Antes Muerta Lichita 1.1/2, Imperdonable 1.7/3, Yo No Creo en Hombers 1.3/2
ION: 1.1/2
Blue Bloods 1.1/2, Blue Bloods 1.1/2, Blue Bloods 1.1/2
Celia 1.2/2, Bajo Mismo Cielo .9/1, Senora Acero 1.0/2
CW: .8/1
Vampire Diaries .9/1, Originals .8/1


Actor and former U.S Senator Fred Thompson died November 1 after a recurrence of lymphoma. He was 73. In addition to film roles, the one-time GOP presidential candidate starred on Law & Order.

Character actor Al Molinaro died October 30. He was 96. Best know as Big Al Delvecchio on Happy Days, Molinaro’s other acting credits included Freaky Friday and Happy Days spinoff Joanie Loves Chachi.

This Day in History:
1889 – North Dakota and South Dakota became the 39th and 40th states.

Answer to Our Last Trivia Question: What awards show started in 1959 but was not broadcast until 1971? The Grammys. Kudos to: Ken Rosenkrantz-Bravo/NYC, David Woolfson-Screenvision/NYC, Gerry Bixenspan-TV Marketing Inc./NYC, John Kukla-KDFW-KDFI/Dallas, Terry Danuser-Nat Geo/NYC, Susan Nessanbaum-Goldberg-Generate/Beverly Hills, Jerry Jones/San Francisco, Cammie Buerry-Station Casinos/Las Vegas, Dennis Aimino-ABC/LA, Sam Linsky-TNT/Hawaii

Today’s Trivia Question: Which psychic sitcom character called off her wedding after finding a note from her mother in the folds of her great-great-great grandmother’s wedding dress? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: MULTI PLATFORM CONTENT PRODUCER/E!/LA, CA: Develop video content for E! platforms, channels and social media accounts. 2 yr writing/producing/editing video exp req. Full info/apply HERE (11/7)

JOB OPENING: WEB DEVELOPER TECH LEAD & ARCHITECT/E!/LA, CA: Manage front-end development team for desktop and mobile web platforms. 6 yrs web applications/digital experience req. Full info/apply HERE (11/7)

JOB OPENING: SOCIAL MEDIA COMM MGR/GLOW/NYC: Dvlp & execute innovative SM campaigns that spark social buzz and cultivate communities for top entertainment clients. 3-4 yrs exp in professional SM capacity. SEND RESUME: [email protected] (11/7)

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JOB OPENING: SALES ASST/PLANNER/METV Network/NYC: Daily maintenance of accounts: Plans, orders, allocations, posts. Work closely with AE’s, Traffic, and MGT on all aspects of business. Agency Exp. a plus. Fast track to sales based on performance. Email [email protected] (11/6)

JOB OPENING: SALES ASSISTANT/High Times/NYC: Assist ad sales director w/support duties w/high vol sales. Previous exp as sales admin req’d. Highly organized and attention to detail critical. Strong comm skills & ability to resolve issues. Full info/apply HERE (11/6)

JOB OPENING: SR PRODUCT MARKETING MANAGER/San Jose, NASDAQ: IMMR, worldwide market strategy & outbound marketing programs for mobile content & media solutions targeting video/ad, social media, gaming applications. Apply HERE (11/6)

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JOB OPENING: CREATIVE DIRECTOR/SundanceTV/NYC: Oversee daily creative ops of On-Air Promos. Mng team Writer/Preditors & external resources to support projects. Work w/SVP of Brand as well as Marketing, to identify & solidify brand identity. Full info/apply HERE (11/5)

JOB OPENING: SR PRODUCER EDITOR/SundanceTV/NYC: Conceptulize/create on-air promos using prgrm footage, motion graphic elements & creation of own materials. Creative capacity to understand ntwrk brand & to execute effective brand-supportive work a must. Full info/apply HERE (11/5)

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JOB OPENING: DIGITAL AD OPS MGR/DISH Media Sales & Sling TV/NYC: Create/implement ops procedures for digital, OTT & TV Everywhere. Self-starter & team builder; 4+ yrs dig. ad ops w/yield mgt., programmatic & measurement exp. Full info/apply HERE (11/4)

JOB OPENING: MGR, DIGITAL & ADVANCED TV ANALYSIS/DISH Media Sales & Sling TV/NYC: Analyze, measure & report on Advanced TV, OTT, & TVE. 4yrs digital and/or TV data analytics exp; BA degree preferred. Full info/apply HERE (11/4)

JOB OPENING: MGR, PRODUCT SALES/EP/Burbank: Dvlp/implement/mng all Prod Sales channels. Mng Sales staff to grow/strengthen EP’s position in mktplace. Identify/improve processes & procedures to support bus. dvlpmnt & sales goals. BA deg bus or mktg req’d. Full info/apply HERE (11/4)

JOB OPENING: SR. COUNSEL/COMEDY CENTRAL/S. Monica: Draft/negotiate complex dev & prod agreemts. Advise clients & prod co. on legal matters. Strategic deal discussions & rsrch issues. Req’s 6+ yrs exp film/TV bus/legal affairs. CA/&or NY bar member. Full info/apply HERE (11/4)

JOB OPENING: SALES PLANNER/Music Choice/LA: Support Ad Sales team w/variety of sales functions incl updating agency contact info, mngng & dvlpng sales decks, media plans, campaign delivery & post reports for clients. 1-2 yrs media or sales plan’g exp. Full info/apply HERE (11/4)

JOB OPENING: SPECIAL ASSISTANT to CEO/RED/NYC: Mng info exchange btw CEO & high level execs. Special projs, track initiatives, correspondence, presentations. Mng CEO office action items. Update on strategic priorities. Exp. in media, creative a +. Full info/apply HERE (11/4)

JOB OPENING: AD SALES RESEARCH DIRECTOR/Travel Channel/GAC/NYC: Successful candidate will be well-rounded and experienced research leader and a strategic storyteller and business partner to the ad sales team. Min 7 yrs relevant experience For more detail www.scrippsnetworks.com #5021 (11/3)

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JOB OPENING: MANAGER, PUBLICITY/CNBC/East Coast: Responsible to publicize and promote CNBC primetime programming and talent as well as implement and execute public relations campaigns and strategies. Full info/apply HERE (11/3)

JOB OPENING: SR SALES PLANNER/LBI MEDIA/NYC: Work w/ Network Sales, Traffic & Rsch teams to dvlp media proposals for the Estrella TV network, utilizing all avail rsch, sales & prgrmng sources to meet ntwk & advertiser needs. 3yrs related buying exp. Resume HERE: [email protected] (11/3)

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E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


ABC: Dancing With the Stars, Countdown to the CMA Awards
CBS: Supergirl, Scorpion, NCIS: Los Angeles  
CW: Crazy Ex-Girlfriend, Jane the Virgin
FOX: Gotham, Minority Report
NBC: The Voice, Blindspot
PBS: Antiques Roadshow [r], Antiques Roadshow, I’ll Have What Phil’s Having [
Telemundo: Celia, Bajo el Mismo Cielo, Senora Acero
Univision: Antes Muerta que Lichita, Lo Imperdonable [r], Yo No Creo en los Hombres [r]

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