Monday, September 26th, 2011



New York: +125%
Washington DC: +25%
Detroit: +20%
Phoenix: +71%
San Francisco: +40%
Los Angeles: +100%

Source: The Nielsen Company, Live+SD HH rtg, 9/12-9/20/2011 vs Sept ’10 TP


Good morning. It’s Monday, September 26, 2011, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Today’s/Tonight’s Premieres:
Syndication debut: Court: Last Shot With Judge Gunn (new show)
Hallmark Channel: The Martha Stewart Show at 10a; Emeril’s Table at 11a; Martha Bakes at 1130a; Mad Hungry with Lucinda Scala at 12p; Petkeeping with Marc Morrone at 1230p
Bounce TV at 12p (new over-the-air TV network targeting African Americans)
ABC: The Chew at 1p
FOX: Terra Nova at 8p
The CW: Gossip Girl at 8p; Hart of Dixie at 9p Halogen TV: Roadworthy: The Invisible Children Tour at 9p
CBS: Mike & Molly at 930p
TLC: Cake Boss at 10p & 1030p

Tonight’s Finales:
Style Network: Giuliana & Bill at 8p
Showtime: Weeds at 10p; The Big C at 1030p
Syfy: Alphas at 10p




More HITS in the TOP 10 than Any Network in CABLE

#1 in Prime M18-49 & M25-54
#2 in Prime A18-49 & A25-54

HISTORY Delivers All Year Long.  Tune in tonight to find out why.


Click for Source



Laura Dern’s new series Enlightened launches on HBO October 10 at 930p.  Dern stars as Amy Jellicoe, an ambitious executive who, after a series of self-destructive choices, has a nervous breakdown.  Following a long stay at a treatment center in Hawaii, Amy returns to her home life with a new enlightened existence which notches up the drama and wreaks unexpected havoc on her friends and family.  HBO is airing ten episodes of Enlightened which also stars Mike White, who also directs and writes and is an executive producer along with Dern. Other stars of the series include Luke Wilson and Dern’s real-life mother, Diane Ladd among others.

Wellness network Veria Living sports a newly-created life cycle logo that merges Eastern influence with Western design and also has a new slogan: “Go Well” as part of its global branding initiative.  Veria Living will use its enhancements with its upcoming new website at launching in November and tied to new program premieres in primetime opening in January 2012. 

Top 10 Weekend Box Office Estimates:  September 23-25, 2011
The Lion King (Disney)                      $22.1 million  2 wk total $61.7m
Moneyball (Sony)                              $20.6 million  opening weekend
Dolphin Tale (Warner Bros.)               $20.3 million  opening weekend
Abduction (Lionsgate)                        $11.2 million  opening weekend
Killer Elite (Open Road)                      $9.5 million  opening weekend
Contagion (Warner Bros.)                   $8.6 million  3 wk total $57.1m
Drive (FilmDistrict)                            $5.8 million  2 wk total $21.4m
The Help (Disney)                             $4.4 million  7 wk total $154.4m
Straw Dogs (Sony)                            $2.1 million  2 wk total $8.9m
I Don’t Know How She Does It (The Weinstein Co.) $2.1 million  2 wk total $8.0m
Source: Rentrak



NBC handed producer J.J. Abrams (Lost, Person of Interest, Alcatraz) and producer and creator of Supernatural, Eric Kripke a pilot production commitment for a project titled Revolution.  The drama in development is described as an epic adventure thriller though key details are being kept secret.  Warner Bros. Television and Abram’s Bad Robot are producing with Abrams, Kripke and Bryan Burk serving as executive producers.  Kripke will additionally write the pilot.

44 Blue Productions, specializing in reality and lifestyle content forged a development agreement with Bricia Lopez, an up-and-coming culinary talent from Los Angeles who is a partner in the restaurant Guelageutza showcasing Oaxaca regional foods and culture.  Lopez is considered an expert of Mexican food and culture and has appeared on numerous English- and Spanish-speaking programs and networks including Univision and Good Day LA.  She is also the Spanish-language spokesperson for the “Got Milk” campaign.  44 Blue Productions is developing multiple series featuring Lopez and her passion for her native country, its foods and culture. 


Thursday A18-49 Analysis: FOX led coveted Thursday night with the A18-49 viewers at 4.3/12, according to final national ratings from Nielsen.  At 8p, the season premiere of CBS’ The Big Bang Theory and a second new episode averaged a winning 5.0/15 followed by the part two premiere of FOX’s The X Factor in second place at 4.0/12; in third place was Univision’s Teresa at 2.2/6 while the series debut of Charlie’s Angels on ABC was fourth at 2.1/6 and new season openers of NBC’s Community and Parks and Recreation averaged a fifth place spot at 1.9/6.  The second hour of FOX’s The X Factor surged to a 4.6/12 during 9p with the season premiere of Grey’s Anatomy on ABC next at 4.0/10; the average of NBC’s season bow of The Office and the series debut of Whitney was third at 3.6/9 (The Office posted a 3.9/10 at 9p and Whitney delivered a 3.3/8 at 930p) and CBS’ new series Person of Interest came in fourth at 3.1/8.  Then at 10p, ABC’s Grey’s Anatomy two-hour season opener was #1 at 4.3/11, the season debut of The Mentalist on CBS in #2 at 2.8/7 and in third was the series premiere of NBC’s Prime Suspect at 1.8/5.

Live + Same Day Household Ratings: Thursday, September 22, 2011 – time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 8.5/13        The Big Bang Theory [p] 8.6/14, The Big Bang Theory 8.8/14, Person of Interest [p] 8.3/13, The Mentalist [p] 8.4/14

FOX: 7.5/12          The X Factor [p] 7.5/12

ABC: 6.6/10         Charlie’s Angels [p] 5.7/9, Grey’s Anatomy [p] 7.1/11

NBC: 3.3/6           Community [p] 2.5/4, Parks and Recreation [p] 2.4/4, The Office [p] 4.4/7, Whitney [p] 4.1/6, Prime Suspect [p] 4.1/7

UNIV: 1.9/3         Teresa 2.7/4, La Fuerza del Destino 2.5/4, Mujeres Asesinas 1.3/2

CW: 1.5/2            Vampire Diaries 1.6/3, Secret Circle 1.3/2

ION: 0.8/1           Criminal Minds 0.8/1, Criminal Minds 0.9/1, Criminal Minds 0.9/1

TELE: 0.7/1          Mi Corazon Insiste 0.6/1, Flor Salvaje 0.7/1, La Casa de Al Lado 0.9/1

TF: 0.3/0             Reto de Mujer 0.2/0, Ultimo Matrimonio 0.3/0, Correo de Inocentes [p] 0.3/1

A18-49:  FOX 4.3/12, CBS 3.6/10, ABC 3.4/9, NBC 2.4/6, UNIV 1.6/4, CW 1.1/3, TELE 0.5/1, ION 0.3/1, TF 0.2/1



Johannes Jensen was named CEO of Zodiak Nordic by Zodiak Media Group.  Johannes will head the Scandinavian division along with Jens Eriksson, COO; Joel Karsberg, CCO; and Mikael Royson, CFO.  Zodiak Nordic is a division of Zodiak Media Group that manages the operations of the Group’s companies in the Nordic territories, Poland and Hungary. 

Amy Israel joins Showtime Networks Inc. as SVP/Original Programming with creative oversight and development of new original series for the premium network.  Amy will report to Gary Levine, EVP/Original Programming, Showtime Networks.  Prior to this appointment, Amy served as executive producer on the upcoming film In Time and was the EVP/Production at New Regency.

Univision Communications Inc. tapped David Neal as SVP/Production for Sports where he will supervise production for Univision’s sports properties across all platforms.  Based in Miami, David will report to Alexander “Sandy” Brown, President/Sports, Univision Communications Inc. In the recent past, David was Executive Producer at NBC Sports.  



Be Fearless. Be Outstanding. BE DIVERSITY.

Wednesday, Oct. 5, 2011 * Hilton New York
Join cable industry leaders in a special evening honoring:

  • Rey Ramsey, 2012 Diversity Advocate
  • Time Warner Cable, 2012 Diversity Champion

Reserve tables & tickets at
Thank you to our Presenting Sponsor Comcast and NBC Universal
and Dinner Host Time Warner Inc.!

This day in History:  1774 – Johnny Appleseed, American environmentalist was born. (d. 1845)

Answer to Yesterday’s Trivia Question:   Where did the first season of Survivor take place?  Borneo, and the winner, the clothes resistant, Richard Hatch. Kudos to: Robert Wimbish-Scripps Networks/Knoxville; Carl Mayer-Active International/Pearl River, NY; Cristin DeVries-CBS Television Network/NYC; Linda Grillo-MTV Networks/NYC; Troy Wright-Wright Graphic; Larry Glazer/WTTW TV/Chicago; Eric Litt-WGN-TV/WGN/Chicago; Colleen Francisco; Miriam Aardahl-OMD/LA; Ariel Levine-Bravo Development/LA; Cammie Buerry-Station Casinos/Las Vegas.

Today’s Trivia Question:   What was the name of Ted and Georgette’s baby on the Mary Tyler Moore show and why was she given that name?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


From January to September 2011, can you guess the number of Classifieds placed in Cyn opsis Media e-publications?


“How do you like them apples?” [Good Will Hunting]

Contact Trish Pihonak, Classified Sales Manager to place your ad.

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: AD SALES ACCT EXEC/AMC/NY: Highly motivated, proven track record driving revenue through development/growth new & existing clients/agencies to attain AD Sales goals. 5-10yr sales exp TV/Ent/Media [email protected] (10/1)

JOB OPENING: RSRCH MGR/ GSN/NY: V. strong ind. exp.; 7+ yrs TV/Dig. ratings, primary & synd: Mastery synd. Nielsen (cust. & synd: Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), MRI, Intelliquest, Claritas. [email protected] (10/1)

JOB OPENING: SR PUBLICIST/Fox Broadcasting Company/LA:Dev & execute FOX campaign and oversee New Media strategy for all series. 4-6 yrs exp TV publicity, w/2yrs as Publicist.   (10/1)

JOB OPENING: DIGITAL SALES COORDINATOR/MD: Seeking intelligent, fun person to coord all aspects of digital content distrib. Web analytics, pricing, XML, HTML, great comm. skills all needed. Resume/CL: [email protected] (10/1)

JOB OPENING: AE, DIGITAL MEDIA SALES/FOX News Channel/NYC: seeks an AE for the Digital Media Sales. Primary responsibility is to substantially increase ad revenue amongst advertisers throughout east coast. EOE [email protected] (10/1)

JOB OPENING: DIR ORIG PRGRMNG/HGTV/DIY Scripps Networks/Knoxville: Evaluate segment & episode ideas, scripts, rundowns. 6+ yrs prgrssvly complex exp prgrm prod or mngmnt for cable TV.  More info/apply: #2588 (10/1)

JOB OPENING: ON-AIR GRAPHIC DESIGNER/ABC/NY: Interpret scripts & translate from script to screen, design & animate multi-layered motion graphics, AfterEffects/Photoshop/Illustrator/Cinema 4D exp. Apply: #1247 (10/1)

JOB OPENING: SR RSRCH ANALYST/TV ONE AD SALES/NYC: Compose rsrch reports using Nielsen & syndicated data. Bach deg, 5yrs TV media rsrch exp and multitasking pro. APPLY: (10/1)

JOB OPENING: TRAFFIC COORD/TV ONE AD SALES/NYC: Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. BA pref’d and/or 3 yrs exp in TV Ops. APPLY: (10/1)

JOB OPENING: GRAPHIC DESIGNER (TEMP)/TV ONE/MD: Provide design for print, corporate & marketing materials. 2 yrs exp design; Proficient-Adobe InDesign, Illustrator, AfterEffects, QuarkXPress. APPLY: (10/1)

JOB OPENING: DIRECTOR/Ad SALES MKTG/HGTV/NY:Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment.Full details, & select req 2549 (10/1)

JOB OPENING: NAT’L ACCT EXEC/AT&T AdWorks/Chicago: Natl Acct Exec-Uverse (IPTV). 2+ yrs natl adv sales exp. Apply- (9/30)

JOB OPENING: DIRECTOR OF COMMUNICATIONS/NBC Universal/Burbank: Bravo is looking for a self-starting, experienced communications professional experienced in crisis management and talent relations. job#2932 (9/30)

JOB OPENING: DIR, ORIG PRGRMG/Vevo/NYC: Resp for all aspects of the creation of orig prgrmng from producing in the field through post production. Create/mng prod budgets. More info & apply: (9/30)

JOB OPENING:  SR DVLPMNT MGR/MILITARY CHANNEL/NY: Identify new prgms & acquisitions/coord overall dvlpmnt process for ntwrk to meet business initiatives;+4yrs exp non-fiction production/dvlpmnt; #4476  (9/30)

JOB OPENING:  DIR AD SALES MKTG/NY:  Mngs mrktg dpmt; interface w/all key ad sls grps through US; budget forecasting/annual upfront dlvpmt & special projects; +10yrs exp mrktg management; #4431  (9/30)

JOB OPENING:  NEW BIZ VP/BrightLine/LA: Interactive TV design firm seeks TV ad sales, client-savvy, LA VP for new client acquisition. Exp. selling to West Coast Nat’l clients a must. Res to: [email protected] (9/29)

JOB OPENING: ACCT EXECUTIVE/TV AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (9/29)

JOB OPENING: MGR, INTL MKTG/SONY PICTURES TELEVISION/LA: Intl Distribution/Production role requires knowledge of dist. business, ability to develop mktg strategies and sales collateral. / Job code: 205237-033 (9/29)

JOB OPENING: SR COORD MEDIA RIGHTS & LISC/Fuse/NY: Researches copyright and tm info and works on overall design, support, and implementation of clearance info. 2 yrs clearance/legal exp. in ent Industry. (9/29)

JOB OPENING:  MEDIA AD SALES PLANNER/Fuse/CA: Prep sales proposals, deal analysis, assist in client presentations, & monitor deals . 2+ yrs media/advertising exp. (9/29)

JOB OPENING: DIRECTOR/PR/FERENCOMM/NY: Develop and execute trade & consumer campaigns for leading series & specials. Prior TV publicity exp req’d. Resume and cover to: [email protected] (9/29)

JOB OPENING: DR ACCT MGR. (WEST)/LA:  Sell BET Networks NEW Direct Response biz. Build relationships w/ DR agencies & clients. Build & create sales strategies. [email protected] (9/29)

JOB OPENING:  RESEARCH ANALYST/nuvoTV/LA:  Nielsen rating analysis, collect/evaluate audience & market research data, 1-3 yrs TV media research experience, familiar w/ American Latino mrkt +, EOE/M/F/D/AAP (9/29)

JOB OPENING:  COMEDY WRITER/Comedy/Variety TV Show/Burbank:  For observational-style monologues. Must be a flexible, fast, & positive person w/ unique take on life. 2+yrs of writing exp req’d. Resume:  [email protected] (9/29)

JOB OPENING: VP, DIST COUNSEL/A+E Networks/NY: 8+ yrs. exp. Sr Aff Sales Atty providing legal &strategic support for U.S., Canadian & Caribbean dist of 10 A+E ntwrks. More info & Apply: #103642 (9/28)

JOB OPENING: PR ACCT SPRVSR/VP/DKC/NYC: Join the firm’s tech, media & Creative Properties practices.Strong publicity exp in 1 or more of following: tech, video gaming, licensing, kids/family ent. Apply to: [email protected] (9/28)

JOB OPENING: DIR MARKETING/RLTV/NYC: Min 10 yrs exp in ad sales/cons/aff marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations/on-air promotions necessary. Apply: [email protected] (9/28)
JOB OPENING: DESIGNER /HGTV/Knoxville: Broadcast designer w/ 1-2 yrs exp in concept, design & animating graphics for on air promos. After Effects exp a must. Demo reel req’d. #2589 (9/28)

JOB OPENING VP, PRODUCTION MGMT & OPS/IFC/NY: Dvlp/mng production ops for IFC TV original productions. 7+ yrs exp maximizing complex prod. budgets & overseeing plnning;industry connections a must. Apply: [email protected] (9/27)

JOB OPENING CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (9/27)

JOB OPENING DIRECTOR/PR /TRAVELCHANNEL/NY. Seasoned pro to support key series and network initiatives w/focus on show publicity & talent relations. Prior TV publicity exp. req’d. Full details, – Req 2607 (9/27)

JOB OPENING MANAGER/PR /TRAVELCHANNEL/DC: Develop & implement program publicity plans for programming & digital initiatives. Prior TV publicity exp. required. Full details, & select req 2591 (9/27)

JOB OPENING AD SALES ASST/gmc/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (9/27)

JOB OPENING: SYNDICATION SALES ACCOUNT EXEC/NYC: Looking for a passionate, self-starter for Junior level sales territory. Strong negotiation and communication skills needed. Travel required. Send resume’ to [email protected] (9/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Chulita’s Famous. Seeking a PR & Business Development Intern. Dumbo, Bklyn,3 days a week,stipend. for a Latin Gourmet seasoning company. email resume to [email protected].

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/29)

FALL INTERNSHIPS CREDITS ONLY: Fast-paced boutique ent PR firm/NYC: Seeks smart, hard-working & reliable self starter. Starts Sept thru fall semester &, possibly, beyond. Jr/Sr only.Travel stipend offered. Res/cov let: [email protected] (9/29)

FALL INTERNSHIP CREDITS ONLY: SOCIAL MARKETING INTERNS/STEALTH PICTURES LLC/NYC: Cutting edge entertainment company needs social networking wiz for fall/winter film and tv slate. Open to college credit. Apply: [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: Interactive Sales intern duties will include assisting teams with Optimum Homes & Autos. College credit only, internship unpaid. See full posting and apply to req 15503BR (9/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DEVELOPMENT/PDCN AP 4+years dvlpmt: researcher, treatmts, casting, field pdcr sizzles. AP on talk, reality. Researcher/booker. Field Coordinator, Trade-Outs.Experienced. [email protected]  (10/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/1)

SITUATION WANTED: Seeking position in Adv/ Traffic. Strong background in sales, traffic and as a liaison btw depts. Perform under pressure/ deadline-orientated/communication skills/ month-end billing reports. Contact:[email protected] (9/30)

SITUATION WANTED: ASSISTANT/COORDINATOR : 4 years experience on Talk, Game, Court/Reality shows. Looking for full time corporate media/entertainment employment in the NYC Area. [email protected] (9/29)

SITUATION WANTED: WRITER FOR TEENS/TWEENS: 10+ years of experience creating online content for high-profile clients. Areas of expertise: TV-related blogs/quizzes/interviews/social media. [email protected] (9/29)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: , , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions (9/29)

SITUATION WANTED: SALES EXECUTIVE w/extensive sports mktg & sales exp seeking a sports mktg/sales opportunity. Proven track record, strong new biz development, account mgmt & C Level exp. Resume upon request. Email: [email protected] (9/27)

SITUATION WANTED:  CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT. [email protected] (9/27)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: Dancing with the Stars, Castle
AZTECA: Cosas de la Vida, Al Extremo, Extra Normal
CBS: How I Met Your Mother, 2 Broke Girls, Two and a Half Men, Mike & Molly [p ], Hawaii Five-0
CW: Gossip Girl [p ], Hart of Dixie [p ]
FOX: Terra Nova [p ]
ION: Monk, Criminal Minds, Criminal Minds
NBC: The Sing Off [p ], The Playboy Club
PBS: Antiques Roadshow, Antiques Roadshow, American Experience
TELE: Mi Corazon Insiste, Flor Salvaje, La Casa de al Lado
UNIV: Teresa, La Fuerza del Distino, Don Francisco Presenta


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