Monday, September 21st, 2009



#1 with Women 12-17 and 12-34

Top 5 with Persons 12-17, 12-34, 18-34 and Women 18-34, 18-49

21.5MM total video streams in July

Source: The Nielsen Company. Click here for full source data.



Good morning. It’s Monday, September 21, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Today’s Syndication Premieres (check local listings):
Cold Case Files from Trifecta Entertainment & Media
Law & Order: SVU and The Office from NBC Universal Domestic Television Distribution
Street Court from Litton Entertainment

Tonight’s Premieres:
ABC: Dancing with the Stars at 8p; Castle at 10p
CBS: How I Met Your Mother at 8p; Accidentally on Purpose at 830p; Two and a Half Men at 9p; The Big Bang Theory at 930p; CSI: Miami at 10p
FOX: House at 8p
NBC: Heroes at 8p
Comedy Central: Scrubs (season 8) at 9p
Sundance Channel: Brick City at 10p
Travel Channel: Madventures at 10p

and the Emmy® goes to …

Outstanding Actor in a Comedy … ALEC BALDWIN (30 ROCK/NBC)
Outstanding Comedy … 30 ROCK (NBC)

Outstanding Actress in a Drama … GLENN CLOSE (DAMAGES/FX)
Outstanding Actor in a Drama … BRYAN CRANSTON (BREAKING BAD/AMC)
Outstanding Drama … MAD MEN (AMC)


A 5 Night Special Event from Executive Producer Forest Whitaker

“Brick City” … is a rich, remarkably entertaining series that makes good on its aim to be a nonfiction blend of “The Wire” and “The West Wing.”
Frazier Moore, Associated Press, September 18, 2009

Begins TONIGHT at 10pm ET/PT
Watch the trailer now


VERSUS made a multi-year agreement with NASCAR involving the weekly, 30m series, Quest for the NASCAR Sprint Cup beginning tomorrow at 11p and airing every Tuesday night at this time. The series, produced in hi-def, will profile the 12 drivers participating in NASCAR’s 10-race Chase for the Sprint Cup and episodes will air each week through the duration of the 2009 NASCAR playoff season. Furthermore, VERSUS and NASCAR are teaming on other programming opportunities which will be announced once details are set.

Tonight Golf Channel is airing a new pilot called Destination Golf: Ireland’s Wonderful West at 730p with host Lauren Thomas. The episode, shot in hi-def, journeys with Thomas as she visits renowned golf venues in seven different counties throughout Ireland’s western coastal region. In addition, Thomas relates the history of each community as well as the nightlife of Ireland. This particular episode will be repeated eight more times through the end of October. Golf Channel will roll out the series Destination Golf featuring Thomas traveling to other great golf locations around the world in early 2010.

It’s Always Sunny in Philadelphia made its fifth season debut on FX Friday night at 10p and delivered 1.78 million A18-49 and 1.42 million A18-34 as well as 2.24 million total viewers.

Top 10 Weekend Box Office Estimates: September 18-20, 2009
Cloudy With A Chance Of Meatballs (Sony)   $30.1 million – opening weekend
The Informant (Warner Bros.)                     $10.5 million – opening weekend
Tyler Perry’s I Can Do Bad All By Myself (Lionsgate) $10.1 million – 2 wk total $37.9m
Love Happens (Universal)                           $8.5 million – opening weekend
Jennifer’s Body (20th Century Fox)               $6.8 million – opening weekend
9 (Focus Features)                                    $5.5 million – 2 wk total $22.9m
Inglourious Basterds (The Weinstein Co.)      $3.6 million – 5 wk total $109.9m
All About Steve (20th Century Fox)              $3.4 million – 3 wk total $26.7m
Sorority Row (Summit Entertainment)           $2.5 million – 2 wk total $8.9m
Whiteout (Warner Bros.)                            $2.1 million – 2 wk total $8.5m
Source: Rentrak

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to
by Friday, September 25, 2009.


Monday to the Max on CBS
New Season Premieres – The laughs start tonight
ACCIDENTALLY ON PURPOSE 8:30/7:30c  New Series

Don’t miss the Late Show With David Letterman with special guest: President Barack Obama

America’s #1 Network. Only CBS.
Source: NTI. For full source, click here. For more CBS info, visit .


Launching today in national syndication is the A&E Network original series Cold Case Files hosted by Bill Kurtis from Trifecta Entertainment & Media. The series will air in syndication as a Monday-Friday strip and has been cleared in more than 85% of the US. Stations such as WLNY/New York, KTLA-KDOC/Los Angeles and WBBM/Chicago (the station where Kurtis formerly anchored the nightly news for many years) picked up the program in addition to other CBS O&Os in Boston, Miami, Pittsburgh, Tampa, Sacramento and Norfolk. The series will also air on stations from other owner groups such as Tribune, Sinclair, Cox, Hearst, Belo, Granite, Raycom, Newport, Weigel and Journal Broadcasting.


Casting Notes:

  • Benjamin Stockham was cast in the upcoming FOX comedy series Sons of Tucson. Newcomer Stockham plays the youngest of three brothers, Robby Gunderson. The plot has the brothers hiring a charming con guy to stand in as their father who is doing time in prison. 20th Century Fox Television produces.
  • Andrew Connolly joins the NBC drama Heroes over multiple episodes playing Samuel Sullivan’s older brother played by Robert Knepper, per THR.

Penn Jillette and Teller, the comedic/illusionist team made a deal to star in a project for ABC somewhat based on their own lives, reports Variety. ABC gave the one-hour Penn and Teller project a script order about a pair of Las Vegas magicians by night and reluctant detectives by day. Warner Bros. Television will produce and Leonard Dick (House) is writing and executive producing along with Jillette and Teller; Peter Golden also co-executive produces. Penn and Teller are not new to television as together they have appeared on several TV shows and currently host the seven-season series, Bullsh*t! on Showtime.

In other ABC news, a pilot production commitment was given to a relationship comedy written by Shana Goldberg-Meehan (Friends), cites Variety. The multi-camera project is about two sisters in varying stages of romantic relationships. Warner Bros. Television will produce with Goldberg-Meehan executive producing. Additionally, ABC handed a script order for another multi-camera comedy from writers Brett Paesel and Marsh McCall. This yet-to-be-titled project is about a newly divorced woman, Megan McPhee who, in the process of rebuilding her life, takes on an unusual job. Warren Littlefield executive produces.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  The FCC will no longer remain neutral on the controversial net neutrality issue, according to published reports. FCC Chairman Julius Genachowski is expected to give speech on Monday to transform existing net neutrality principles into codified rules that specify how internet service providers are allowed to manage the flow of traffic on their networks. The rules, which will be extended to include both broadband and wireless networks according to the WSJ, will make it impossible for the Comcasts and AT&Ts of the U.S. to block or throttle services based on what kind of content is being delivered or how much bandwidth is being consumed. The new rules, long advocated by content providers like Google, could open up the net to new data-intensive services.   Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: After 38-years with Disney, Dick Cook announced on Friday that he is stepping down as Chairman of the Walt Disney Studios, effective immediately.  The news came as a surprise to pretty much everyone.  Cook, who began his career with the company as a ride operator at Disneyland and became Chairman in 2002, offered no specific reason for his egress explaining, “I have been contemplating this for some time now and feel it’s the right time for me to move on to new adventures….”  Cook is also credited with helping to ink a deal with Steven Spielberg’s DreamWorks, under which Disney will distribute DreamWorks movies, and launching Disneynature and the newest Disney’s Double Dare You with Guillermo del Toro at the helm.  The movie studio has not had huge success with its releases over the last year or so, with Disney CEO Robert Iger pointing to the studio as the cause for Disney’s decline in the second part of 2009.  Of course, right after that, Disney released Up (5/29/09), which remains the third biggest grossing movie of 2009 domestically and the fourth biggest computer animated movie, per Box Office Mojo.  A successor for Cook’s position has not been named.  Full edition: CYN KIDS.    


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.


Thursday  A18-49 Analysis: In a tight race Thursday, FOX prevailed among A18-49 at 3.0/9, according to final national ratings from Nielsen Media Research. At 8p, CBS’ premiere of Survivor: Samoa won the hour with a 3.6/11; in second place was the season debut of Bones on FOX at 3.1/10 followed by new premieres of SNL Weekend Update and Parks and Recreation on NBC averaging a 2.1/6. NBC was on top during 9p with 4.0/11 for the average of new season premiere of The Office and the series opener of Community, while the sophomore season debut of Fringe on FOX ranked #2 at 3.0/8. Once again, The Jay Leno Show on NBC was #1 through 10p with a 2.7/8 while a repeat of The Mentalist on CBS came next at 2.0/6.

Live + Same Day Household Ratings: Thursday, September 17, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 6.2/11        Survivor: Samoa Special [p] 6.8/11, CSI [r] 5.7/9, The Mentalist [r] 6.2/11

FOX: 5.5/9           Bones [p] 6.3/11, Fringe [p] 4.6/8

NBC: 4.6/8           SNL Weekend Update [p] 3.5/6, Parks and Recreation [p] 3.1/5, The Office [p] 4.8/8, Community [p] 4.7/8, The Jay Leno Show 5.7/10

ABC: 3.1/5          Grey’s Anatomy [r] 3.4/6, Private Practice [r] 2.4/4

CW: 2.2/4           Vampire Diaries 2.5/4, Supernatural 1.8/3

UNIV: 2.1/4         En Nombre Del Amor 2.0/3, Manana Para Es Siempre 2.8/5, Reviva El Sueno 1.5/3

ION: 0.6/1          Ghost Whisperer [r] 0.4/1, NCIS [r] 0.8/1, NCIS [r] 0.7/1

MNT: 0.6/1          My Thursday Night Movie: Good Student 0.6/1

TELE: 0.5/1         Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.5/1, Victorinos 0.5/1

A18-49: FOX 3.0/9, NBC 2.9/9, CBS 2.5/7, UNIV 1.7/5, CW 1.4/4, ABC 1.3/4, TELE 0.5/1, MNT 0.3/1, ION 0.2/1


Effective immediately, Dick Cook, Chairman of the Walt Disney Studios is departing the company after 38 years. Disney has not named Cook’s successor. Under Dick’s leadership, Disney made a distribution deal with DreamWorks, purchased Marvel Entertainment in a move to attract more young boys and upgraded its cartoon unit under John Lasseter of Pixar among other accomplishments.

Gordon Smith will become the new President of the National Association of Broadcasters, officially starting November 1 though he will be introduced next week during the Radio Show in Philadelphia. Gordon, a former two-term Oregon Senator, joins from the Covington & Burling law firm. He succeeds David Rehr who resigned from the position last May. Current NAB COO Janet McGregor has filled the role as acting president in the interim.

Bill Lord was elevated to Station Manager of WJLA and NewsChannel 8 where he will manage the daily operations of both the ABC affiliate and the 24-hour cable news channel in the Washington, D.C. area owned by Allbritton Communications Company. Bill will also be in charge of sales and marketing in addition to news, promotions and technical aspects of both stations.

Independent production company specializing in non-fiction programming, Atlas Media Corp. named Royd Chung as Director/Programming. Royd joined Atlas Media two years ago and works at the company’s New York base where he reports to Cheryl Miller Houser, EVP/Programming.

This day in History:   1897 – The New York Sun ran the “Yes, Virginia, there is a Santa Clause” editorial. It was in response to a letter from 8-year-old Virginia O’Hanlon.

Answer to Yesterday’s Trivia Question:   On what sitcom would you find Chez Louisiane?  FRANK’S PLACE  Kudos to: Brock Abernathy-WUTB/Baltimore;Randy Ingram-WYCW/Spartanburg; Ken Nice-Yoh/Silver Spring; Matthew Willence-ITN Networks/NY; Kevin Van Housen-Telerep/Chicago; Bill Goodfriend-Charter Media/St. Louis; Shelli King-WTVF/Nashville; Sarah Traficanto-Cartoon Network/Chicago; Robert M. Malachowski, Jr.-Maldev Productions, Inc./Los Angeles; Susan Nessanbaum Goldberg–M and S Entertainment/LA; Jaime Ramírez/LA

Today’s Trivia Question: This federally imposed ban was instituted on January 2, 1971.  What was banned?     (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


OCTOBER 6, 11am-2pm  The Edison Ballroom NYC

Featuring a distinguished panel discussing Corporate Social Responsibility:

Ben Cohen, Ben & Jerry’s Ice Cream

Ellen East, Time Warner Cable, Kiera Hynninen, National Geographic Channel, Alicin Williamson, MTV Networks

Plus, free Ben & Jerry’s ice cream!
SPONSORS: AETN, Fox Cable Networks, MTV Networks, NBC Universal, Scripps Networks, WE tv

For sponsorship opportunities contact
. For tickets click here!

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply (9/26)

JOB OPENING: SHOWRUNNER/Boston television Production Company: Must have network credit as showrunner. Live in Boston area or willing to relocate. Apply to
and put “SHOWRUNNER” in the subject field (9/26)

JOB OPENING: AD SALES TRAFFIC COPY COORD/ TV One/NY: BA Pref’d and/or 3 yrs exp in TV Ops. & Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. More info: (9/26)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/digital research, apt at Nielsen, strong written, PC & analytical skills, college degree req. Apply at: (9/25)

JOB OPENING: DIR PRICING & PLAN’G/TWC/NY: Resp for strategic dvlpmnt/operational mngmnt of TWC Cable Ad Sales pricing & plan’g group. 3+ yrs Sr mngmnt + cable pricing & plan’g exp. Resume: (9/25)

JOB OPENING: ASSISTANT /Endemol USA/LA: Detail-oriented professional for Head of Non-Scripted Development. 1 year exp on busy entertainment industry desk required. Salary/benefits/401k. Resume to:

JOB OPENING: ACCT EXEC DIR RESPONSE/ION/NY: Req’d 5 yrs TV ad sales & DR Sales, strong oral/written skills vital, duties pricing, creative selling & promo ideas. EOE full ad (9/25)

JOB OPENING: DIR DEVL & PROD SHORT FORM /DISNEY CHANNEL/LA: Oversee devlpmnt and execution of short form content for Disney Channel & Disney XD.  Min 5 yrs devlpmt exp; multiplatform a plus. Apply Req #206058 (9/25)

JOB OPENING: VICE PRESIDENT/GENERAL MANAGER Meredith Corp. seeks VP/GM in Kansas City (KCTV/KSMO). Will develop the stations’ full potential for audience, revenue, and profits. More at (9/24)

JOB OPENING: AD SALES TRAINING MGR/FOX CABLE NETWORKS/NYC: Seeking 2-4yrs training exp in Sales Operations; Cable exp needed; Highly organized & detailed; Integrated Sales systems a plus. Resumes to FNG17312. (9/24)

JOB OPENING: AD SALES ACCOUNT EXEC/Cynopsis Media/NJ office. Sales Exec needed with 5+ years of ad sales/TV industry exp & record of budget beating sales success.  Send cover ltr/Resume to

JOB OPENING: NEW MEDIA MKTG MGR/Scripps/Knox-TN: Dev VOD Promos & mktg strategies; dev processes, content package & agreements w/ On Demand affiliates. Analyze distrib models for tech reqs. To apply: (9/22)

JOB OPENING: RESEARCH ANALYST/Univision NY: Support advertising and affiliate sales. 1-2 years Nielsen ratings experience. Program tracking and analysis; create sales materials. Please e-mail resume to

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

F ALL INTERNSHIP CREDITS ONLY: Boutique TV Syndication Co. needs diligent undergrad to assist in daily operations. Duties include creation of mktg/promo materials,contracts, etc. MS Office & strong comm skill required. Email

F ALL INTERNSHIP CREDITS ONLY:Electric Artists ONLINE MKTG INTERN:Research, analytical reporting, admin tasks. Excel, PPT & Twitter-savvy. Undergrad,2 days per week. Reply: geoffreyc@electricartists w/ res/cover (9/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:

SITUATION WANTED: MARKETING MGR/NYC: 5+ yrs exp, seeking FT/PT position. Clients: Oprah Magazine, NASCAR, Stoli. Enthusiastic team leader & player; exp in mkg strategy, PR, social media, web project mgt, events.

SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email:

SITUATION WANTED: WRITER/PRODUCER/SUPR PROD/FIELD PROD-DIR: 18 yrs exp: 200+ credits w/E!, TV Guide Net, GSN, Food Net.. Hard news bg. Xcptnl storyteller and interviewer. Contact:

SITUATION WANTED: PRODUCER : 5+ yrs exp. Entert & Music TV shows for MTV & others. Creative writer & Field Prod. Strong Mng, people skills, ethics. Direct talent, artists & celebs intvs. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam.
. (9/25)

SITUATION WANTED: ASST POSITION/LA: Entry level position in the ent. Industry at an agency or mngmnt firm. Exp in sales & mngmnt as well as audio/video prod and post production. Very organized & fast learner. (9/24)

SITUATION WANTED: WRITER’S ASSISTANT/PA position on TV series. 15 years experience in the industry as artist, writer, and PA. Please contact me at
or 310-772-8248 (9/24)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.

SITUATION WANTED: MEDIA BUYING/SALES/NY:5+ years experience media buying/mrkng Familiar with brdcst media and multimedia platforms. Results oriented, persistent. Seeking position in buying or network sales.

SITUATION WANTED: SR FIELD PROD/DIR: 15 yrs exp: CBS, NBC, Discovery, HGTV, Fox, Style, Fine Living, Speed. Xlnt interview & story skills; great w/people, places & things; nat’l & int’l exp. (9/22)

SITUATION WANTED: BRAND STRATEGIST & BUSINESS DEVELOPMENT; Ad Agency & Hollywood Studio experience; content development, distribution & licensing, account mgt, strategy, pitching, closing.

SITUATION WANTED: SHOOTER/PRODUCTION EDITOR/Graphics-Final Cut, Premiere, CS3-4 Many skills Looking for FT/PT/Temp. in Connecticut. Contact Greg 619.708.5266   Great work ethic, team player (9/22)

SITUATION WANTED: TRAFFIC MANAGER with13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ Area only. 

SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA) 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: Email:

SITUATION WANTED: FIELD PRODUCER/DIRECTOR (NYC):8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. 
/ website: (9/22)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact

SITUATION WANTED: Recent grad seeking an ENTRY-LEVEL position in the entertainment industry. Experience in marketing, sales, mgt., project management. Highly organized, eager to learn and contribute. Email:

SITUATION WANTED: RESEARCH/STRATEGY – 20+ yrs expertise in Nielsen methodology, calcs, Hisp, research, sales, & presentations. Email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Dancing with the Stars [p ], Castle [p ]
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother [p ], Accidentally on Purpose [p ], Two and a Half Men [p ], Big Bang Theory [p ], CSI Miami [p ]
CW: One Tree Hill, Gossip Girl
FOX:  House [p ]
ION:  Ghost Whisperer, Criminal Minds, Durham County
MNT: Twilight Zone [r], Twilight Zone [r], Magic’s Biggest Secrets Finally Revealed [r]
NBC:  Heroes [p ], Jay Leno Show
PBS: Antiques Roadshow, History Detectives, Independent Lens
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV: El Nombre del Amor, Manana es para Siempre, Cristina

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