Monday, September 20th, 2010


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Good morning. It’s Monday, September 20, 2010, and this is your first early morning briefing on the first Monday of the official start to the Fall 2010 Television Season.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
Syndication Premieres: Don’t Forget the Lyrics! (M-F strip); Judge Karen’s Court (check local listings)
TeleFutura: Un Sueno Llamado Salsa (A Dream Called Salsa) at 7p
ABC: Dancing with the Stars at 8p; Castle at 10p
CBS: How I Met Your Mother at 8p; Rules of Engagement at 830p; Two and a Half Men at 9p; Mike & Molly at 930p; Hawaii Five-O at 10p
FOX: House at 8p; Lone Star at 9p
NBC: Chuck at 8p; The Event at 9p; Chase at 10p
CMT: Are You Smarter Than a 5th Grader? at 630p
VH1: Don’t Forget the Lyrics! at 7p


Viewers & Parents Television Council Agree, gmc is the Place to Be

September brings gmc its highest ratings ever for Adults 18-49 and Adults 25-54*. And gmc is the ONLY NETWORK to receive the 2010 Entertainment Seal of Approval from the Parents Television Council.

gmc, America’s favorite network for family-friendly programming.

Partner with gmc: Uplifting Entertainment
Contact MJ Cavanagh @ 212-613-4440

Source: The Nielsen Company. MarketBreaks, Live, M-Su7A-1A, 9/6-9/12/10,A18-49 & 25-54(000). Qualifications upon request


Starz announced actor Andy Whitfield, star of Spartacus: Blood and Sand will not continue in his role for the series’ second season, scheduled to begin in September 2011. Whitfield’s doctors have advised the actor to resume an aggressive treatment regimen for a recurrence of cancer. Starz has not made any decisions about the future of Spartacus: Blood and Sand though the series’ prequel, Spartacus: Gods of the Arena will continue to air in January 2011. Whitfield released this statement:

“It’s with a deep sense of disappointment that I must step aside from such an exceptional project as ‘Spartacus’ and all the wonderful people involved. It seems that it is time for myself and my family to embark on another extraordinary journey. Thank you sincerely for the support so far,” said Whitfield.

Furthermore, Managing Director of Starz Media, Carmi Zlotnick said:

“Right now, we just want to extend our concern and support to Andy and his family. We will address our programming plans at some later date.”

MTV is heading back to Las Vegas for the 25th installment of Real World debuting in first quarter 2011. The seven strangers will live together in a converted party loft in the Hard Rock Hotel & Casino. Real World taped its 12th season in Las Vegas in 2002-2003.

Today at noon, CNBC is airing a commercial-free town hall presentation with President Obama hosted by CNBC Chief Washington Correspondent John Harwood. The president will be talking about the economy and taking questions from a studio audience.

MSG made a deal with the New York Giants, for the first time since 2003, to air football programming on MSG Network and MSG Plus. The deal includes five weekly programs: 

  • Sundays on MSG  Giants Opening Drive Live at 930a; Giants Game Day at 10a; Giants Chronicles at 1030a
  • Tuesdays on MSG Plus  Giants Rewind at 11p
  • Wednesdays on MSG  Coach Coughlin Press Conference Live at 11a; Coach Coughlin Press Conference Special at 11p

FX premiered new seasons of two of its original comedy series last Thursday. The sixth season premiere of It’s Always Sunny in Philadelphia at 10p delivered 1.83 million A18-49 and 1.46 million A18-34 as well as 2.21 million total viewers. Then at 1030p, the second season debut of The League tallied high double-digit increases over its inaugural premiere at 1.38 million among A18-49 (+76%), 994,000 with A18-34 (+63%) and 1.71 million total viewers (+72%).

Legendary gossip columnist, James Bacon, died on Saturday at the age of 96. Mr. Bacon was with the Associated Press as a reporter for 23 years starting his career there in the 1940s. Later he worked as a columnist for the former newspaper Los Angeles Herald Examiner and was there for 18 years. During Mr. Bacon’s 60-year career, he interviewed and wrote about the biggest stars in Hollywood and became friends with the likes of John Wayne, Frank Sinatra and Marilyn Monroe. Mr. Bacon also authored three books, Hollywood Is a Four Letter Town, Made in Hollywood and co-authored an autobiography about Jackie Gleason titled How Sweet It Is. His most recent work was a weekly column focused on Hollywood’s golden years for the magazine Beverly Hills 213 and his last piece appeared in June. Mr. Bacon is survived by his second wife of 44 years, Doris Klein, their three children, two children from his first marriage, 15 grandchildren, seven great-grandchildren and a sister. Funeral services will be private.

Top 10 Weekend Box Office Estimates: September 17-19, 2010
The Town (Warner Bros.)                      $23.8 million  opening weekend
Easy A (Sony)                                      $18.2 million  opening weekend
Devil (Universal)                                  $12.6 million  opening weekend
Resident Evil: Afterlife (Sony)                $10.1 million  2 wk total $44.0m
Alpha and Omega (Lionsgate)                $9.2 million  opening weekend
Takers (Sony)                                      $3.0 million  4 wk total $52.3m
The American (Focus Features)              $2.8 million  3 wk total $32.9m
Inception (Warner Bros.)                       $2.0 million  10 wk total $285.2m
The Other Guys (Sony)                         $2.0 million  7 wk total $115.4m
Eat Pray Love (Sony)                            $1.7 million  6 wk total $77.7m
Source: Rentrak

Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 30, the week before MIPCOM 2010 in Cannes. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location and who will be attending from your company. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, September 24, 2010. A confirmation email will be sent following each submission (if you don’t receive a the confirmation email, please resubmit).


GMC made a one-year, first-look agreement with actress/director/producer Kim Fields. As part of the deal, Fields will offer projects to GMC on a first-look basis that could include scripted series, documentaries, made-for-TV movies and reality shows. For all projects, Fields would serve as director, producer, writer or talent.

Ryan Murphy and Howard Gordon are working together on an untitled, one-hour procedural drama perhaps for FOX. The duo pitched the show idea through 20th Century Fox Television where they both are affiliated. FOX will likely hand a put pilot order to the project.

CBS’ comedy series The Big Bang Theory extended its production hiatus due to series star’s Kaley Cuoco’s recent off-set injury. Cuoco broke her leg in a horse accident and originally was written out of the plot for one week, followed by a previously scheduled one-week production halt. Cuoco is still recuperating from her accident in an L.A. hospital and is expected to make a full recovery. 

ABC picked up James Cameron’s television adaptation of his 1994 film True Lies.  ABC gave the project a script commitment with penalty. Lightstorm Entertainment and 20th Century Fox Television are producing with Rene Echevarria as writer/showrunner and co-executive producer.

Peter Coyote landed a recurring role as the district attorney on NBC’s Law & Order: Los Angeles, per THR.  Coyote’s character as DA will oversee the deputy Das played by Alfred Molina, Terrence Howard, Regina Hall and Megan Boone.

Casting Call: OWN: The Oprah Winfrey Network is casting for the new program Enough Already! with Peter Walsh. The show is looking for people who are ready to conquer their clutter and disorganization and are ready to change their life. Participants on the show will work with organizational expert, Peter Walsh who will help them achieve their goals with home and life. OWN is looking for Los Angeles area homeowners to participate. To be considered for the show, send a detailed email about your situation or a loved one’s situation and photos of the clutter. Casting will end soon, so please send an email right away to [email protected].


Thursday  A18-49 Analysis: CBS won Thursday night with a batch of repeats delivering a 2.2/7 A18-49, according to final national ratings from Nielsen. At 8p, two repeat The Big Bang Theory episodes on CBS averaged a 2.2/7 to win followed by ABC’s Wipeout encore at 2.0/7. CBS stayed in the lead through 9p with two more The Big Bang Theory reruns averaging a 2.6/8 and UNIV’s Soy Tu Duena was #2 at 2.4/7. NBC launched a new season of The Apprentice during 9p at 1.3/4 for the first hour, ranking fourth overall. ABC was first at 10p with a Grey’s Anatomy rebroadcast at 1.9/5, CBS’ The Mentalist repeat was second at 1.7/5 and the second hour of NBC’s The Apprentice premiere placed third at 1.5/5.
Live + Same Day Household Ratings: Thursday, September 16, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.1/9         The Big Bang Theory [r] 4.7/9, The Big Bang Theory [r] 5.2/9, The Big Bang Theory [r] 5.3/9, The Big Bang Theory [r] 5.3/9, The Mentalist [r] 5.1/9


ABC: 3.6/6          Wipeout [r] 3.8/7, Grey’s Anatomy [r] 3.5/6

NBC: 2.7/5          The Office [r] 2.2/4, The Office [r] 2.1/4, The Apprentice [p] 3.0/5

UNIV: 2.1/4        Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.6/4, La Rosa de Guadalupe 1.5/3

CW: 2.0/3          Vampire Diaries 1.9/3, Nikita 2.1/3

FOX: 1.6/3         Fringe [r] 1.6/3

ION: 1.3/2         Criminal Minds 1.2/2, Criminal Minds 1.7/3, Criminal Minds 1.1/2

TELE: 0.5/1       El Clon 0.6/1, El Fantasma de Elena 0.5/1, Alguien Te Mira 0.4/1

TF: 0.4/1          Cine de Las Estrellas [7p start r] 0.3/1, Rosario Tijeras 0.6/1

A18-49: CBS 2.2/7, UNIV 1.9/6, ABC 1.8/6, NBC 1.4/4, CW 1.3/4, FOX 0.7/2, ION 0.6/2, TF 0.4/1, TELE 0.4/1


Marilyn Hansen was appointed GSM with Tribune-owned WSFL-TV, The CW affiliate in Miami-Fort Lauderdale. Marilyn will head WSFL’s local and national sales efforts. Prior to this appointment, Marilyn was VP/Director of Sales at Univision 23/TeleFutura 69 in Miami.  Congratulations Marilyn!  Well done!

This day in History:  1995 – AT&T announced that it would be splitting into three companies. The three companies were AT&T, Lucent Technologies, and NCR Corp.

Answer to Yesterday’s Trivia Question:  April Dancer was better known as whom?  THE GIRL FROM U.N.C.L.E.  Kudos to:  Rita Mullin-TLC/Silver Spring; Karen Snow-A&E Television/NY; Paul Kelly-MLB Network/Secaucus; John Hesano-Katz Group Sales/NY; Chuck Gordon-WTTO/Birmingham; Dory Melman Petsrillo-Petry Media/Dallas; Rich Koz-WCIU/Chicago; John Kukla-KDFW/Dallas; David Winning-Groundstar MDW Entertainment/LA; Stuart McFaul-Spiralgroup/San Francisco; Steve Rubin-Fast Carrier Pictures/LA; Dona Nelson/Santa Barbara;

Today’s Trivia Question:  This call was originally trademarked back in the 1930’s.  A version of the call most recently was heard as the wookies swung on ropes in the Star Wars Episode VI: Return of the sith, and earlier than that in Star Wars Episode III: Return of the Jedi.  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIRECTOR PRODUCTION COMPANY/NY & PA: 2+ yrs EXP in Promos and Commercials/ Pro. Co. looking for freelance Director with A+ reel & references, resumes to [email protected] (9/25)

JOB OPENING:  SR RSRCH MGR/Canoe Ventures/NYC: 7+ yrs. Primary/Consumer rsrch (a must). TV and/or Agency exp req’d .To apply and more job details go to: . Canoe voted #1 of the Top 10 places to work in Cable (9/25)

JOB OPENING: PR MGR/Turner/ATL: Req’s 8+yrs PR exp pref TV ntwrk, media co. or cable affil. Interact/support TNS leadership team; collaborate in dvlpmnt of core communication strategies/initiatives. Resume: [email protected] (9/24)

JOB OPENING: DIR PROG PLAN & STRAT/EPIX/NY: Mng prog sched, plann’g & strategy; Ovrsee content inventory mgmt, generate ratings, strat anal.  5+ yrs cable prog plan exp, premium cable, Excel exp. EOE (9/24)

JOB OPENING:  VP, ACQ & STRATEGY/EPIX/NY: Resp for acqs (linear, VOD, &  brdbnd).Ovrsee prgrmng model, mng budget, neg film agreements. Dev/launch new prog offerings. 8+ yrs studio/ntwrk exp, MBA pref. EOE (9/24)

JOB OPENING: ALL LEVELS OF STAFFING/ATLAS MEDIA CORP/NYC:  Seeks staffing at all levels for multiple new shows, variety of genres.  Email resume to:  [email protected] (9/23)

JOB OPENING: Sr. Research Analyst/IFC- Ad Sales/NY: collect & formulate research info. & complete client/agency RFP’s.  Ent./ TV industry exp.  Nielsen Toolbox exp a must.  Please send resume to [email protected] (9/23)

JOB OPENING: SALES ACCT EXEC /TV Guide Mag/NY:  Exp/contacts ent media, ntwrk prgmng a plus.Increase existing bus, generate new ad revenue, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (9/23)

JOB OPENING:  DIRECTOR HLN PR/NY: 10 yrs PR exp w/heavy emphasis on entertainment & news; strategic, strong communicator; understanding of publicity tactics across all platforms. TV PR exp desired.Resume: [email protected] (9/23)

JOB OPENING:  DIGITAL AD SALES PLNR (1yr exp) & DIGITAL SALES PERSON (2 yrs exp)/MOG MUSIC NETWORK/NYC: 2 new hires to work in fast paced dynamic environment w/rapidly growing co. EXP’D PROFESSIONALS ONLY. Resume: [email protected] (9/23)

JOB OPENING:  RESEARCH COORDINATOR/National Geographic Channel/DC: Programming & scheduling analysis using Nielsen; creating databases. BA/BS, organized, Excel and PowerPoint, Nielsen tools. Apply:, ref FNG20898  (9/22)

JOB OPENING:  MGR, MOBILE & DIGITAL ACCTS/EMI Christian Music Group/Nashville, TN:  Mngs relationships w/ mobile & digital accts & serves as in-house expert. See full posting: . No relo. (9/22)

JOB OPENING: DIR, PRODUCT MNGMNT AUDIENCE RSRCH & MEASUREMENT/TIVO/ALVISO CA:  looking for an accomplished product manager in audience research or primary research and measurement. Resume: [email protected] (9/22)

JOB OPENING:  FINANCIAL ANALYST/TV Guide/NY: Month End Close & Accruals, creating ad revenue Pacing & Summary Reports reviewed by Ad Sls & Mgmt Team, budgeting/ forecasting, & streamlining financial processes. [email protected]  (9/22)

JOB OPENING:  DIR, ACQUISITIONS/CO-PRODUCTIONS/ DISNEY/BURBANK: Create/execute acquisition strategy. Negotiate content deals, Int’l kids TV exp, Domestic Theatrical exp REQ 263289 (9/22)

JOB OPENING: SR. ONLINE PRODUCER/Current TV, NY: Launch & maintain web platform that fuels an innovative television series. Proficiency in web publishing & multimedia experience! [email protected] EOE (9/21)

JOB OPENING: DIR PRGRM SCHEDULING & PLAN’G/Sí TV/LA: : 8+yrs exp. in scheduling, long & short form acquisitions & prgrmng ratings strategies. Strong research & viewership analysis exp. req. EOE (9/21)

JOB OPENING: MANAGER, MARKETING/ NICK & Teen Nick/Nickelodeon/NYC: 4+yrs Consmr Mkting exp. in Tv/Ent industry or Ad agncy, Strng budget mangmnt skils, Strng Project Mgmt skils. EOE/M/F/D/AAP. Apply (9/21)

JOB OPENING: VP, INT’L AFFILIATE RELATIONS & MKTG/WWE/Stamford, CT: Oversee marketing of TV, PPV & digital products in 145+ countries & lead strategic development while focusing on market share & revenue growth (9/21)

JOB OPENING: DIRECTOR DIGITAL AD SALES RSRCH/Turner Sports/NY:8+yrs media rsrch + digital rsrch (3yrs pref). Sports rsrc pref. Prof media math & analyzing TV msmt data, Prof w/rating systems. Bachelors req. Apply: (9/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: INTERNS Talent Agency Theatrical & Commercial Div /LA: 2+ days/wk. Ideal for Comm/Mktg/Film & TV majors. Exc orgnztl, mktg, comm/writing skills & PC knwlg pref’d.Send resume in body of email: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY: INTERNS /SnagFilms (PT & FT) : Help us as our bus. rapidly expands. If you love documentaries, this is a place for you to be. Visit website for more info. Cvr letter/resume: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION AND DEVELOPMENT INTERNS: Reveille (The Office, The Biggest Loser), an independent production & distribution company, seeks fall interns. Unpaid. Must receive college credit. Send resumes to [email protected] (9/24)

FALL INTERNSHIPS CREDIT ONLY: MEDIA SALES ACCOUNT MGMT INTERN/Mindspark Interactive/Westchester, NY:Learn to manage online sales campaigns through entire lifecycle. Apply: (9/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/25)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/24)

SITUATION WANTED: PRODUCTION ASST (NYC/BK/LI): 6 yrs in PA & PM roles. Enthusiasm, humor, always ready to learn! Awesome w/ organizing & details. Deadlines always hit. TV, film, animation, print & web exp. Thanks! [email protected] (9/24)

SITUATION WANTED: 2009 EMMY-NOMINATED WRITER-PRODUCER  20+ yrs experience; PBS/CBS/Disney, etc.  Expert in bldg & leading creative development film/TV/radio/print/music/comedy. Entertainment historian.  [email protected] (9/24)

SITUATION WANTED:   EXP. SR. STORY/FIELD PRODUCER avail. NBC/VH1/CMT/E!/CNN/TLC/Playboy/Disney. Strong writer. [email protected] (LA based/travels well.)  (9/22)

SITUATION WANTED:  CREATIVE & DESIGN DIRECTOR, 20 yrs network & cable exp. Excellent comm skills. Expert in bldg & leading creative teams, branding, new media, working w/ high profile talent. Contact [email protected] (9/22)

SITUATION WANTED:  WRITER/PRODUCER/CREATIVE DIRECTOR for kids and entertainment on-air promotion. Image/branding 15 yr. exp in Broadcast/Cable/Agency, Seeking FT/PT or Temp-to-Perm position: Reel and work on my website @ (9/22)

SITUATION WANTED:  NEW BREED OF P.A.:   receipt-submitting, coffee-buying, ear piece-wearing, glove-wearing, sidewalk-clearing, nearest hospital-knowing, sunrise/set sensei, Home Depot-dude, traffic-cop-tackling so.self.writeous@gmail (9/22)

SITUATION WANTED: ASSOCIATE PRODUCER: 5+ years industry experience. Vh1, MTVN, CBSTD. News, entertainment, pop culture, development. A creative mind and a witty writer. [email protected] (9/21)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/21)

SITUATION WANTED: PRODUCTION MGR: 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/21)

SITUATION WANTED: WRITERS ASSIST/PA: Resourceful & diligent. Intern: Sesame Street & PBS. Admin, FinalDraft, FinalCut, AfterEffects,transcription. Spanish proficient. Interest in social, kids, sci media, etc. [email protected] (9/21)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (9/21)

SITUATION WANTED: EXPERIENCED VP of SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and solid track of generating new clients, email [email protected] (9/21)

SITUATION WANTED: WRITER/PRODUCER: Exceptional and fast writer, client friendly, EPK and DVD bonus features, celebrity interviews, multi-platforms for Disney, Universal, New Line. [email protected] (9/21)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT with over 20 years of legal and corporate experience seeking employment in NY/NJ.For further information, please contact Sonia Decker at [email protected] or phone 908-656-4878 (9/21)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Dancing with the Stars [p ], Castle [p ]
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: How I Met Your Mother [p ], Rules of Engagement [p ], Two and a Half Men [p ], Mike & Molly [p ], Hawaii Five-0 [p ]
CW:  90210, Gossip Girl
FOX:  House [p ], Lone Star [p ]
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Chuck [p ], The Event [p ], Chase [p ]
PBS:   Antiques Roadshow, American Masters
TELE:  El Clon, El Fantasma de Elena, Alguien Te Mira
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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