CYNTHIA TURNER’S
CYNOPSIS

09/20/04

Good morning. It’s Monday, September 20, 2004, and this is your first early morning briefing.

And the winners are…
Best Comedy: Arrested Development (Fox)
Best Drama: The Sopranos (HBO)
Best Actor in a Comedy: Kelsey Grammer, Frasier (NBC)
Best Actress in a Comedy: Sarah Jessica Parker, S#x and the City (HBO)
Best Actor in a Drama: James Spader, The Practice (ABC)
Best Actress in a Drama: Allison Janney, West Wing (NBC)

NBC led the Adults 18-49 crowd on Thursday night with an overall 8.0/21 in final national household ratings from Nielsen Media Research.  CBS came in second tallying up a 6.9/19 for the night.  CBS kicked off the first hour of primetime with the season premiere of Survivor and won the hour with a 7.6/21, narrowly beating NBC’s first hour of prime which included both week #2 of Joey (8-835p) and the beginning of the premiere of Will & Grace (840-9p) with a 6.9/19.  For the 9-10p hour, NBC and CBS tied each posting a 7.8/20. NBC’s 930-10p average for The Apprentice was an 8.3/22 demo rating, outpacing CBS from 10-11p (8.7/24 vs. 5.0/13).  ABC had the season premiere of Primetime Life on Thursday night at 10p with a 1.4/4, up among W25-54 with a 2.2/5.

NBC won Friday night by a single tenth of a demo rating point with a 2.8/9 A18-49 according to Nielsen Media Research.  CBS tied in demo share with a 2.7/9, quickly followed by ABC 2.6/8.  CBS took home the 8pm hour with Big Brother’s 2.9/10, with NBC delivering a 2.3/8 for Dateline.  WB debuted What I Like About You (1.5/5) and Grounded for Life (1.6/5) from 8-9p.  At 9pm NBC led with a 3.3/10 for the season premiere of Third Watch, followed by the first hour of Barbara Walters farewell on a special two hour 20/20 (2.7/8).  [FYI – Barbara will be back for one more episode this Friday.] WB debuted Reba (2.0/6) at 9pm, tied for third in the half hour. At 10p, CBS and ABC tied each posting a 3.3/10, with the second week of Medical Investigation on NBC pulling a 2.9/9.

Close to a three way tie on Saturday night, with just a single tenth of a demo point separating first and second.  ABC and CBS tied at 2.4/8 for the night, with Fox posting a 2.3/8, according to Nielsen Media Research. NBC brought up the rear with a 1.7/6.  At 8pm Fox and CBS tied with a 2.1/7, followed by ABC’s 1.8/6 for America’s Funniest Videos. NBC’s repeat of The Apprentice brought in a pale 1.8/6 from 8-10p.  At 9pm CBS was oh so slightly ahead with a 2.5/8, over both Fox and ABC’s 2.4/8. NBC picked up the pace with a 2.1/7.  At 10p, ABC’s final hour of the Miss America pageant won the hour with a 3.2/10, ahead of CBS’ final hour of primetime college football 2.6/8.

Tonight’s Premieres:
CBS:  Still Standing [p], Listen Up [p], Raymond [p], 2-1/2 Men [p], CSI Miami [p]
UPN:  One on One [p], Half and Half [p], Girlfriends [p], Second Time Around [p]
Univision:  Rubi at 8pm

CBS News may well make a formal announcement today allowing it too now questions the authenticity of the papers questioning President Bush’s National Guard service record, according to today’s New York Times, and may well conduct an internal investigation to determine the step by step process by which the papers eventually made it to air.  According to the Times, Dan Rather interviewed a former National Guard officer Bill Burkett, ver the weekend, reportedly the man who helped CBS News gain access to the documents. It is unclear if that interview led CBS to question whether these documents actually did come from the personal files of Colonel Killian, or if other new information has come to light.  Alternatively, CBS may stand by the documents once a final review of all the pending information has been completed.

A new novela for Univision will premiere tonight at 8pm.  Rubi (Ruby) is produced by Jose Alberto Castro and is about a woman’s search for true love and money, and, during that search she also finds betrayal.  Rubi was filmed in Cancun, Mexico.

Casting / Production / Development

• Lisa Kudrow is working on a pilot with producer Michael Patrick King for HBO called The Comeback, playing the role of a sitcom star who’s show has ended and now she’s trying to make a comeback.
• HBO is also considering a dramatic project with Courtney Cox from director, and in this case producer/writer, Nick Cassavetes. This is also about an actress and recovering alcoholic attempting her big comeback.

Lifetime has unveiled its new movie initiative — scheduling an original movie every Monday night for the entire 2004-05 season. If you’re not sure of the math – that’s 52 original films in one year. Lifetime has a 2-year $800 million programming budget from which to draw, and to help soften the financial blow of 52 original films, the net pays on average $700,000 per title according to Variety, significantly less than the usual $2 million budget for a made-for.  In addition to the now planned originals, the network has also accumulated several theatrical films, including The Hours, The Good Girl, and Love Actually.

Weekend Box Office Estimates: September 17-19, 2004
Sky Captain … (Paramount)             $16.2 million – opening weekend
Mr. 3000 (Buena Vista)                  $9.2 million – opening weekend
Resident Evil: Apocalypse (ScreenGems) $9.0 million – 2 wk total $37.4m
Wimbledon (Universal)                   $7.8 million – opening weekend
Cellular (New Line)                     $6.9 million – 2 wk total $19.8m
Without a Paddle (Paramount)            $3.7 million – 5 wk total $50.4m
Hero (Miramax)                  $2.9 million – 4 wk total $46.2m
Napoleon Dynamite (FoxSearchlight)      $2.4 million – 15 wk total $33.5m
Collateral (DreamWorks)                 $2.3 million – 7 wk total $96.0m
Princess Diaries 2 (Buena Vista)        $2.0 million – 6 wk total $91.9m
Source: Box Office Mojo

Note:  Because of Saturday morning’s storm taking out the electrics and cable at my house all weekend (electrics back on as of last night – cable still in limbo), today’s edition is being sent out via an AOL phone connection. That raises all sorts of problems including the one where AOL decides this is all spam and refuses to send anything.  So, if you get today’s edition more than once, please know it is only because of emailing issues with AOL and my attempt to make sure you all get this, and not because you are on the list more than once.  The good news is the cable company is coming today (anytime between 8am and 6pm) and once that happens, all of our ails here will be cured. At least the cable ones.

Thursday, September 16, 2004. FINAL National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     12.1/20 Survivor: Vanuato [p] 11.7/19, CSI [r] 14.0/22, Without a Trace [r] 10.5/18

NBC     10.4/17 Joey 10.1/17, Will & Grace [p] (8:40-9:20) 10.8/17, The Apprentice (9:20-11p)  10.4/17

UPN     3.2/5   WWE Smackdown 3.2/5

ABC     3.0/5   Secrets of Extreme Makeover 2.9/5, The Benefactor 2.1/3, Primetime Live [p] 3.9/7

FOX     2.3/4   The O.C.: Obsess Completely (OTO) 2.2/4, Totally Outrageous Behavior 2.2/3, World’s Craziest Videos 2.6/4

WB      1.7/3   Blue Collar TV 2.1/4, Blue Collar TV [r] 2.2/4, Jack & Bobby [r] 1.3/2

A18-49  NBC 8.0/21, CBS 6.9/19, UPN 1.8/5, Fox 1.4/4, ABC 1.2/3, WB 1.1/3

Friday, September 17, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

ABC     6.4/11  George Lopez [r] 3.9/7, 8 Simple Rules [r] 3.6/6, 20/20 (two hours) 7.7/14

NBC     6.3/11  Dateline 6.8/12, Third Watch [p] 6.6/12, Medical Investigation 5.5/10

CBS     5.3/9   Big Brother 5.5/10, Joan of Arcadia [r] 4.1/7, CSI [r] 6.3/11

FOX     1.5/3   The Complex: Malibu 1.7/3, Next Great Champ [r] 1.3/2

WB      2.3/4   What I Like About You [p]  2.2/4, Grounded for Life [p] 2.4/4, Reba [p] 2.9/5, Blue Collar TV [r] 2.0/3

UPN     1.3/2   Star Trek Enterprise1.3/2, Amish in the City [r] 1.4/2

A18-49  NBC 2.8/9, CBS 2.7/9, ABC 2.6/8, WB 1.6/5, Fox 1.0/3, UPN 0.6/2

Saturday, September 18, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

ABC     5.6/11  AFV 4.0/8, Miss America Pageant 6.4/12

CBS     4.1/8   College Football 4.1/8

NBC     3.3/6   The Apprentice (8-10p) 3.1/6, Crossing Jordan 3.7/7

FOX     3.9/7   Cops 3.3/7, Cops [r] 3.8/7, AMW 4.3/8

A18-49  ABC and CBS 2.4/8, Fox 2.3/8, NBC 1.7/6

A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION

Source: NTI Explorer, Spike Week Avg=M-Su 6a-6a., 8/11/03 to present. CSI Week=9/6-9/12/04.  Year-ago=9/8-9/14/03.  HH Cvg Rtg.  Cold Case = Week ranks= 9/22/03-9/12/04, excludes sports and specials.  Rank based on HH Rating. 

The History Channel presents This Day in History:
1962:  James Meredith is barred from attending the University of Mississippi.  Meredith, an African-American, had gained admission to the all-white university but was barred from entering its buildings by Governor Ross Barnett.  Federal troops were eventually ordered to Mississippi to enforce the U.S. Constitution and subdue a violent demonstration against integrating the school.  During the riots, two students were killed and over 150 federal marshals injured. 

Answer to Yesterday’s Trivia Question:  Last Night was the 2004 Primetime Emmy Awards with host Garry Shandling at 8pm on ABC.  In recognition, here is today’s trivia question: In 2000 Gary Shandling hosted the Emmys – what performer appeared first as a brunette, and then later appeared onstage as a blonde? CHER. Kudos to:  Steve Gleason-MGBG/Richmond; Jean Ellingsen-Active Int’l/NY; Shannon Pleszewicz-NY Interconnect/NY; Niemann Margavia-Media Solutions/Atlanta; Yolanda Hendrick-WCIU/Chicago; Pamela Mapua-GSD&M/Austin; Robin McGinnis-KCPQ, KTWB/Seattle; Debbie Messer-Primedia/Anaheim; Francine DiChiara-Jerry Bruckheimer Films/Santa Monica; Stephanie Bernardo-Palisades Media Group/LA.

A MESSAGE FROM COMCAST SPOTLIGHT

Comcast Spotlight now has the ability to segment markets both geographically and demographically. Adtag and Adcopy enable advertisers to be more targeted than they could ever be with broadcast. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:  It has been said that when CBS was offered the series Star Trek, they turned in down in favor of what other space series? (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn

Cynthia Turner’s Cynopsis
09/20/04 

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JOB OPENING:  EXEC ASST/NYC– Extremely org, detail-oriented w/ 2+ yrs exp. Exc. verbal and written comm skills a must; multi-tasker. Travel req’d. Will oversee projects from concept to delivery. Email resume:
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JOB OPENING: ADMIN ASST, Affiliate Sales/OLN -Chicago. More info at www.olntv.com. Email resume/salary requirements to jobs
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JOB OPENING:  DIRECTOR OF SALES/Comcast Spotlight, Wellesley, MA. 10+ yrs sales mgmt exp. pref. Strong ability to lead/motivate/manage remote teams, while mtg/exceeding sales goals.  Travel within DMA req.  Apply at www.comcast.com (9/25)

JOB OPENING:  National Geographic Television & Film seeks PRODUCERS for EXPLORER.  Reqs: 5-8 yrs award-winning, documentary producing exp, incl knowledge of digital video.  To apply, visit www.nationalgeographic.com/jobs. E/O/E  (9/24)

JOB OPENING:  ACCOUNT EXECUTIVE/KSCI-TV, Los Angeles, CA.  3 yrs media sales w/new business development exp req’d.  Asian market knowledge a plus.  Full posting @ www.kscitv.com. Email resumes to
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JOB OPENING:  MARKETING MGR, BBC America/Bethesda. 3-5 yrs mktg exp w/nat’l bcst or cable net; exp in dev & exec strategies/campaigns/promotions. Superior comm skills. Resume:
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JOB OPENING:  WRITER/PRODUCER-On Air Promos, Oxygen Media/NY: 5+ yrs exp Spv/write/produce/direct promo & branding campaigns. Strong creative a must. Reel & Resume: Human Resources, Oxygen Media, 75 Ninth Ave, 7^th Fl, NY NY10011  (9/23)

JOB OPENING: DIRECTOR OF RESEARCH: ADLINK, LA. Join the nation’s leading cable interconnect and lead us into the future. Broadcast cable and agency knowledge expected. Work hard, have fun. Email resume to:
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JOB OPENING:  WRITER/PRODUCER ON-AIR PROMOTIONS/NY. Leading sports TV/online company in search of a key player to write/produce promos for our on-air and on-line businesses. 3 yrs exp in on-air promotions. E-mail:
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JOB OPENING:  ACCOUNT EXEC/Nielsen, Atlanta. Sell Nielsen products to Southeast Regional Local Stations/Agencies and Atlanta agency list. 5+years research/sales industry experience a must. www.NielsenMedia.com ref:(200402250-JL)  (9/18)

JOB OPENING: CREATIVE SERVICES MANAGER/Comcast Spotlight, Union NJ. Work with sales force to create innovative advertising for clients. Shooting/Editing exp; kwldg of Avid. Resume:
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JOB OPENING:  ACCOUNT EXEC/Warner Bros. TV Dist. Inc./NY. Pgming sales or media research exp pref; extensive travel req’d; degree req’d. Exc comm & presentation skills. Email resume to:
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JOB OPENING:  SALES ASSISTANT/Galavision, NY. Detail-oriented, exc comm/math/MS Office skills; to asst Sales Team w/presentation prep/rpts/clerical work. Spanish speaking highly pref. Resume:
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

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A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  SEPTEMBER 20, 2004:

ABC             The Benefactor, Monday Night Football: Vikings vs. Eagles
CBS             Still Standing [p], Listen Up [p], Raymond [p], 2-1/2 Men [p], CSI Miami [p]
FOX             North Shore, Renovate My Family
NBC             Fear Factor, Las Vegas, LAX
PAX             On the Cover, Balderdash, Early Edition, Diagnosis Murder
UPN             One on One [p], Half and Half [p], Girlfriends [p], Second Time Around [p]
WB              7th Heaven, Everwood
TELE            Prisonera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi [p], Amarte es mi Pecado, Cristina

END OF PAGE MESSAGE FROM INTERMAT, INC.