Monday, September 19th, 2011




Ratings up +33% in Households and up +20% in Adults 25-54
Premiere Episode Ranked #1 Talk Show in America
Feeling Good is Contagious

Source: Nielsen, metered mkt L+SD wtd cume rtg; HH=56 mkts; A25-54=LPM mkts; wk of 9/12/2011 vs wk of 9/13/2010; premiere=Mon 9/12/2011 (HHs)
Mon 9/12/2011 (HHs)

  Cyn opsis

Good morning. It’s Monday, September 19, 2011, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here . And welcome to Premiere Week!

This Week’s Syndication Premieres: (check local listings)
Game Shows:
  Jeopardy!, Wheel of Fortune
Talk: The Jeremy Kyle Show (new show), Bill Cunningham (new show), The Jerry Springer Show, Maury, Rachael Ray, The Steve Wilkos Show
Sitcoms/Off-Net: 30 Rock (new), American Dad (new), The Big Bang Theory (new), House of Payne, King of the Hill, Meet the Browns, My Name is Earl, The Office
Weeklies: Law & Order (new), House, Law & Order: SVU, True Hollywood Stories, The Unit

Today/Tonight’s Premieres:
CW:  Dr. Drew’s Life Changers  at 3p
ABC: Dancing with the Stars at 8p; Castle at 10p
Animal Planet: I’m Alive at 8p
CBS: How I Met Your Mother at 8p; Two and a Half Men at 9p; 2 Broke Girls (series debut) at 930p; Hawaii Five-O at 10p
NBC: The Sing-Off at 8p; The Playboy Club (series debut) at 10p
HGTV: Show House Showdown at 9p
Discovery Channel: American Underworld at 10p
Bravo: Watch What Happens: Live at 11p

Tonight’s Finales:
FOX: Hell’s Kitchen at 8p
Syfy: Eureka at 8p
A&E Network: Intervention at 10p



Cable’s Highest Rated Network with
Upscale Women on Saturday Night.

Join the powerhouse lineup of design hits that made it happen:
HGTV’d , The High/Low Project, Secrets from a Stylist, Home by Novogratz,
Dina’s Party, Donna Decorates Dallas
, House Hunters International


Source: The Nielsen Company, Live+SD (000), NPower. Subject to qualifications upon request. For details, visit



And the Emmy® goes to ….
         Outstanding Comedy:  Modern Family (ABC)
         Outstanding Actor in a Comedy:  Jim Parsons – The Big Bang Theory (CBS)
         Outstanding Actress in a Comedy:  Melissa McCarthy – Mike and Molly (CBS)
         Supporting Actor in a Comedy:  Ty Burrell – Modern Family  (ABC)
         Supporting Actress in a Comedy:  Julie Bowen – Modern Family  (ABC)
         Outstanding Drama:  Mad Men (AMC)
         Outstanding Actor in a Drama:  Kyle Chandler – Friday Night Lights (NBC)
         Outstanding Actress in a Drama:  Julianna Margulies – The Good Wife (CBS)
         Supporting Actor in a Drama:  Peter Dinklage – Game of Thrones (HBO)
         Supporting Actress in a Drama:  Margo Martindale – Justified  (FX)
         Outstanding Variety, Music or Comedy Series:  The Daily Show with Jon Stewart (Comedy Central)
         Outstanding Reality Competition Series:  Amazing Race (CBS)

New gun-themed series American Guns opens October 10 at 10p on Discovery Channel.  The series highlights the Wyatt family located outside of Denver, owners of a business called Gunsmoke where they buy, sell and trade guns.  The series is produced for Discovery Channel by Gurney Productions.

FUEL TV, the entertainment and sports network of Fox Sports Media Group renewed the original fight comedy series EllisMania for a second season featuring pro skateboarder and host, Jason Ellis.  The new sophomore season begins November 30 at 9p with five episodes showcasing the best of EllisMania 7 filmed last Saturday at the Hard Rock Hotel and Casino in Las Vegas by FUEL TV.

On Thursday, FX debuted the seventh season of It’s Always Sunny in Philadelphia which drew nearly 2.3 million total viewers along with 1.7 million with A18-49 and 675,000 with W18-49. 

John Wayne fans — this one’s for you.  There will be an exhibition of John Wayne Memorabilia in New York City this month, followed by an auction in Los Angeles in October.  The Wayne estate has decided to auction off some notable items including the eyepatch and hat he wore as Rooster Cogburn in True Grit, the Golden Globe Award, numerous handwrittern notes, other costumes, letters and numerous scripts, his saddle and other personal items.  The exhibit will be at the Fletcher Sinclair Mansion on 79th Street in New York from September 23-25; the auction will be held in LA on October 6-7.  Bids can be placed online at the Heritage Auctions website.

Top 10 Weekend Box Office Estimates:  September 16-18, 2011
The Lion King (3D)(Disney)               $29.3 million – opening weekend
Contagion (Warner Bros.)                $14.5 million – 2 wk total $44.2m
Drive (FilmDistrict)                      $11.0 million – opening weekend
The Help (Disney)                         $6.4 million – 6 wk total $147.3m
Straw Dogs (Sony)                         $5.0 million – opening weekend
I Don’t Know How She Does It (Weinstein Co) $4.5 million – opening weekend
The Debt (Focus Features)                $2.9 million  3 wk total $26.5m
Warrior (Lionsgate)                       $2.8 million – 2 wk total $9.9m
Rise of the Planet of the Apes (20th Century Fox) $2.5 million – 7 wk total $171.6m
Colombiana (Sony)                         $2.3 million  4 wk total $33.3m
Source: Rentrak

Program Call:  Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Our reality hit Mira Quien Baila delivers more bilingual Hispanics 18-49 than Idol, Dancing With The Stars or The Voice.

Coming soon: Protagonistas, The Search for the Next Novela Star

See how the only Hispanic megabrand in America can grow your business on-air,
online and on-the-go at

UNIVISION. The New American Reality.
Source: The Nielsen Company, NPM-H Oct 2010 and May 2011, Npower R&F Report, Mon-Sat 8pm-11pm, Sun 7pm-11pm. Original airings, Live+7.




Following up on its recent pick-up of summer hit series Switched at Birth, ABC Family announced it is adding another season of Make It or Break It and approving a back-order of The Lying Game.  Fueled by the launch of original series Switched at Birth and the return of Pretty Little Liars and The Secret Life of the American Teenager, ABC Family posted its largest summer audience ever in primetime with 1.48 million total viewers; 705,000 with A18-49; and 431,000 with A18-34.  Furthermore, ABC Family has okayed four new pilots in production:

  • Bunheads, from executive producer Amy Sherman-Palladino (The Gilmore Girls, Roseanne), is a one-hour scripted drama about Michelle, a Las Vegas showgirl who suddenly marries a man and moves to his small town and takes on an uneasy position at her new mother-in-law’s dance school.
  • Intercept is a one-hour technology-themed action drama about a group of college students who solve crimes after one creates a high-tech device that intercepts conversations throughout the West Coast.  Ray Wright is the writer and executive producer.
  • Baby Daddy is a half-hour comedy from executive producer, Dan Berendsen (The Nine Lives of Chloe King, Sabrina, the Teenage Witch) centered on 20-something Ben who becomes a surprise dad to a baby girl when she’s left on his doorstep by an ex-girlfriend.  Ben decides to raise the baby with help from his mother, brother and a couple of close friends. 
  • Village People, from executive producer Meg DeLoatch (Brothers, Eve, One on One) is a multi-camera half-hour comedy about a single, high-powered career woman who adopts a baby from a teen mom who ends up a part of her life as well.

Half-dozen new projects have been approved by MTV:

  • Reality series based on the feature film Catfish from Nev Schulman with the series exploring what happens when online friends meet in person.  Relativity Real is producing.
  • Hoods follows one celebrity per week who returns to their hometown.  The pilot episode showcases singer Kesha visiting Nashville.
  • Wait Till Next Year is a sports-themed show about a high school football team that is usually on the losing end and its search for a first-time win after a five-year loss streak.
  • Wake Brothers features wakeboarding brothers Philip and Bob Soven and how they compete both professionally and against each other.
  • Underemployed is a scripted project written by Craig Wright about the anxiety college graduates face after leaving school and the difficult time they have finding their place in the world.  Series will star Jared Kusnitz and Inbar Lavi. 
  • Zach Stone Is Gonna Be Famous stars comedian Bo Burnham in a comedy about a person who leaves school and hires a documentary film crew to help him pursue the current American Dream of becoming famous with no obvious talent.

The 1980s cult favorite Beauty and the Beast TV series that starred Ron Perlman and Linda Hamilton is getting dusted off by CBS Television Studios for The CW.  The updated version will be modernized and the love story will gain a procedural element.  Jennifer Levin and Sherri Cooper are writing the script and will serve as executive producers.  The original Beauty and the Beast series ran on CBS from 1987 to 1990.  ABC is also developing a pilot based more on the public domain fairy tale story.


Thursday A18-49 Analysis: ABC and CBS shared the spotlight Thursday night with the A18-49 viewers at 1.8/5 each, according to final national ratings from Nielsen.  At 8p, CBS won with double The Big Bang Theory repeats averaging a 2.5/8 over ABC and Wipeout at 2.1/7 while Univision’s Teresa was third at 2.0/6 and the new season premiere of Vampire Diaries on The CW was fourth at 1.5/5.  The second hour of ABC’s Wipeout did best at 9p with a 2.5/7 and Univision’s La Fuerza del Destino was #2 at 1.9/5.  The CW also debuted new series Secret Circle during 9p which posted a 1.3/3.  Then at 10p, CBS was on top again with The Mentalist encore at 1.6/5 and ABC’s Grey’s Anatomy rebroadcast followed at 1.0/3.

Live + Same Day Household Ratings: Thursday, September 15, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 5.3/9        The Big Bang Theory [r] 5.3/9, The Big Bang Theory [r] 5.5/9, The Mentalist [r] 5.3/9

ABC: 3.3/6         Wipeout [r] 3.9/6, Grey’s Anatomy [r] 2.2/4

FOX: 2.5/4         Bones [r] 2.5/4, Bones [r] 2.6/4

CW: 1.9/3          Vampire Diaries [p] 1.9/3, Secret Circle [p] 1.9/3

NBC: 1.9/3         Community [r] 1.5/3, Up All Night [r] 1.8/3, The Office [r] 2.1/3, Free Agents [r] 1.7/3, Law & Order: SVU [r] 2.2/4

UNIV: 1.7/3       Teresa 2.4/4, La Fuerza del Destino 2.4/4, Mujeres Asesinas 1.0/2

ION: 1.0/2        Criminal Minds 0.8/1, Criminal Minds 1.1/2, Criminal Minds 1.0/2

TELE: 0.7/1       Mi Corazon Insiste 0.6/1, Flor Salvaje 0.7/1, La Casa de Al Lado 0.9/1

TF: 0.2/0           Dona Bella 0.2/0, Ultimo Matrimonio 0.2/0, Reto de Mujer 0.3/0

A18-49:  ABC 1.8/5, CBS 1.8/5, CW 1.4/4, UNIV 1.4/4, FOX 1.0/3, NBC 0.9/3, TELE 0.5/1, ION 0.4/1, TF 0.2




Be Fearless. Be Outstanding. BE DIVERSITY.

Wednesday, Oct. 5, 2011 * Hilton New York
Join cable industry leaders in a special evening honoring:

  • Rey Ramsey, 2012 Diversity Advocate
  • Time Warner Cable, 2012 Diversity Champion

Reserve tables & tickets at
Thank you to our Presenting Sponsor Comcast and NBC Universal
and Dinner Host Time Warner Inc.!

This day in History:  1952 – The United States bars Charlie Chaplin from re-entering the country after a trip to England.

Answer to Yesterday’s Trivia Question:   For the five seasons it ran 1959-1964, how many episodes of The Twilight Zone did Rod Serling direct?  None.  Kudos to: Dick Cox-Living Legend, Part Time Sage/Stratford CT; Synda Kollman-Charter Marketing Group/Boca Raton; Greg Conner-Outdoor Channel/NYC; Don Klees-Acorn Media/Silver Spring MA; Gretchen Brady-KDAF-TV/Dallas; Kathleen Campbell-Dearly Departed Tours/Hollywood; Steve Rubin-Fast Carrier Pictures/LA; Loren Steck-Loren Steck & Associates/Carmel, CA; Dan Haberer-Creo Entertainment/Playa del Rey

Today’s Trivia Question:  Multiple Choice Question:  What was the name of the episode that Chuckles the Clown died on The Mary Tyler Moore Show?    Was it:
        Chuckles Kicks The Bucket
        Chuckles Bites the Dust 
        Chuckles Takes a Dirt Nap
        Chuckles Buckles
        Chuckles Sings with the Choir Angelic?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: MEDIA PLANNING MGR/Discovery/FL: 8+yrs exp. Lead team in strategic network planning. Exp w/in media metrics. Guide & gauge campaign perf with effect pre/post report efforts. Mngment exp a must. #4312 (9/24)

JOB OPENING: DIR, PROG ADV/HBO/NYC: manages the development and execution of consumer adv and promo plans for HBO Orig Prog. Min 8 yrs brand mktng exp. in entertainment. Apply:   (9/24)

JOB OPENING: ON-AIR PROMO PREDITOR/NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: #1250  (9/24)

JOB OPENING: DIR, MKTG/ABC/NY: Lead mktg role for news digital products; leverages consumer insights to drive usage & revenue growth; finds new ways to reach & communicate with our audience. Apply: #1243  (9/24)

JOB OPENING: SR. DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must #4505   (9/24)

JOB OPENING: ANALYST, DIGITAL AD OPS AD NETWORK/Sony Pictures Television/Culver City CA: Manage ad networks and remnant partnership deals for Crackle, Dr Oz, Nate Berkus and more. Go to sonypicscareers .com /Job code: 205378-033  (9/24)

JOB OPENING: SPONSORSHIP SALES PROFESSIONAL/WRNN-TV/RyeBrook NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected]  (9/24)

JOB OPENING: PRICING/PLAN’G ANALYST/Fox Cable Networks/NY: Asst in prod of analytical reports, reconcile prgrmng grids & sales, confirm deal invent. BA/BS & 1-2+ yrs Sales Admin or Plan’g exp pref. Adv Excel req. (9/23)

JOB OPENING: EXEC DIR PRGRM PLANNING & SCHEDULING/ENGLEWOOD CO: Direct all sched. & creative planning activities for Starz & Starz Multiplex. Lead in maximizing brand identity & devlp. scheduling strategies. Apply at (9/23)

JOB OPENING: CREATIVE SVCS PAID INTERNSHIP/truTV/NY: The Creative Services dept seeks a fall intern. Resp include handling tape dub/footage ingest requests & quality control of all promos on ISIS. Apply: (9/23)

JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a +, but not required. Apply: (9/23)

JOB OPENING: STORY PRODUCERS & WRITERS/20 West Productions/CHICAGO:  Qualified story prods/writers w/ prior exp scripting reality series. Specifically interested in Spanish-speaking candidates. Res/credits:  [email protected] (9/23)

JOB OPENING: JR. PUBLICIST SYFY/NBCUNIVERSAL/NY: Generate maximum, positive press for Syfy programming. Strong consumer/trade press contacts is a must. 2-3 years of publicity exp is required.Apply: (#2970BR) (9/22)

JOB OPENING: MGR, CLOO/CHILLER SALES RSRCH/NBCUNIVERSAL/NY:Mng on-air sales rsrch for Cloo & Chiller cable ntwrks. Knwldg NielsenGalaxy Explorer, TVToolbox, Simmons, MRI, CMR, Excel/PP req’d.Apply: (#2970BR) (9/21)

JOB OPENING: EXEC ASST/DT talk show/NY: Orgnzd! Work well under pressure/For show: liaise between control room & studio/maint calendar, show boards & show logs/efficiently handle admin tasks. ABLE START IMMED. [email protected] (9/21)

JOB OPENING: TECH MGR (Freelance)/New York: Develop internet tech based solution for A+E Networks Int’l B2B sites, mobile offering & consumer sites (9/21)

JOB OPENING: SR.DIG/PRNT DESG/EPIX/NY: Prod,design & conceptualize print & web graphics & promo materials. In-Design,Quark,Illustrator, Photoshp & printing process a must.Poster exp a +. BA & 5+yrs exp. (9/21)

JOB OPENING: FREELANCE PR COORDINATOR/Travel Channel/NY: Highly organized, master juggler, exp. working in TV publicity. Submit resume to: [email protected] (9/21)

JOB OPENING: SYNDICATION SALES ACCOUNT EXECUTIVE/Chicago:   Looking for a passionate, self-starter for Midwest sales territory.  Strong negotiation and communication skills needed. Travel required.  Send resume to [email protected] (9/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL & SPRING INTERNSHIP CREDITS ONLY: PROD INTERN/WESTCHESTER: will see all facets of tv news production, must be avail 2-3days/week. In News dept, Final Cut exp a +. Must receive credit. Send resume to [email protected] (9/23)

FALL & SPRING INTERNSHIP CREDITS ONLY: GRAPHICS INTERN/WESTCHESTER: will learn editing and graphic design, must be avail 2-3days/week. Must receive credit. Send resume to [email protected] (9/23)

FALL & SPRING INTERNSHIP CREDITS ONLY: HR INTERN/WESTCHESTER: will see multiple functions of HR dept, must be avail 2-3days/week. Must receive credit. Send resume to [email protected] (9/23)

FALL INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/NYC/Production Co: Interns wanted. One for PBS Doc. Other to rsrch and dvlp new TV show ideas. Please send cvr ltr & resumes [email protected] (9/22)

FALL INTERNSHIP CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/22)

FALL INTERNSHIP CREDIT ONLY: Interactive SALES INTERN duties will include assisting teams with Optimum Homes & Autos. College credit only, internship unpaid. See full posting and apply to req 10523BR (9/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Enthusiastic recent Radio and Television Arts grad eager to take on anything in the industry. Seeking entry-level position. Experience in programming, production, etc.  [email protected]   (9/24)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/23)

SITUATION WANTED: WRITER/Script Doctor w 16 yrs as Broadcast exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Jozi H [email protected] (9/22)

SITUATION WANTED: DIGITAL PHOTOGRAPHER. Illustrate your story in digital images with a twist. David Goorevitch – [email protected] – see his stuff at (9/22)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: , , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions (9/21)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (9/21)

SITUATION WANTED: Producer, Culinary Television 6+ years experience in reality cooking competition and cooking demo shows, including work with Food Network, Martha Stewart Living, Bravo. Contact: [email protected] (9/21)

SITUATION WANTED: PASSION for CHILDREN’S TELEVISION.  Exp/skills: tv segment producer, interviewer, writer, researcher, Child dev education and over 12 yrs working with children, including Internationally. Email: [email protected] (9/21)

SITUATION WANTED: Senior media executive with 14 years major studio and digital media experience looking for a business leadership position within a forward-thinking, ambitious media organization. [email protected] (9/20)

SITUATION WANTED: PRODUCTION ASSISTANT/NYC: Produced 30-minute show for WCVB Channel 5 Boston- . Seeking entry-level position. Robust work ethic. Email: [email protected] (9/20)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.




 ABC: Dancing with the Stars [p ], Castle [p ]
AZTECA: Cosas de la Vida, Al Extremo, Extra Normal
CBS: How I Met Your Mother [p ], How I Met Your Mother, Two and a Half Men [p ], 2 Broke Girls [p ], Hawaii Five-0 [p ]
CW: H8R [r], Ringer [r]
FOX: Hell’s Kitchen [f ]
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: The Sing-off [p ], The Playboy Club [p ]
PBS: Cirque du Soleil: Flowers in the Desert, Great Performances
TELE: Mi Corazon Insiste, Flor Salvaje, La Casa de al Lado
UNIV: Teresa, La Fuerza del Distino, Don Francisco Presenta

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