Monday, September 13th, 2010


HGTV Premiere Nails Its Time Period

Sunday, September 5 at 9p

#1 with Upscale Women 25-54
#2 with Upscale Adults 25-54
Top 5 with Upscale Adults, Men & Women 18-49

Source: Nielsen via Npower. For details, visit


Good morning. It’s Monday, September 13, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Today / Tonight’s Premieres:
Syndication Premieres: Access Hollywood Live; Curb Your Enthusiasm; Entourage; How I Met Your Mother; The Doctors, The Nate Berkus Show; The New Adventures of Old Christine; The Oprah Winfrey Show (final season); The Real Housewives; Swift Justice with Nancy Grace – check local listings
Hallmark Channel: The Martha Stewart Show at 10a; Whatever with Alexis & Jennifer at 11a; Mad Hungry with Lucinda Scala Quinn at 12p; Everyday Food at 1230p
The CW: 90210 at 8p; Gossip Girl at 9p
MTV: World of Jenks at 10p

Tonight’s Finales:
ABC: Bachelor Pad at 8p; Dating in the Dark at 10p
FOX: Lie To Me at 9p
TNT: The Closer (summer season finale) at 9p; Rizzoli & Isles at 10p


The Momentum Continues on HISTORY!
Top 4 Male Network
Top 5 Adult Network

Coming in 4Q … HISTORY’s Returning Hits and New Series
American Pickers, Pawn Stars,
Decoded, IRT Deadliest Roads,Top Gear

Men Make a habit out of HISTORY every day. Tune in and find out why.
Source: The Nielsen Company, Live+SD, AA (000), 2010TD (12/28/09-9/5/10), M-Su/8-11pm, All Ad-Supported Cable Networks (includes cable networks that air programming in 50%+ hours of prime). Top 4 based on M25-54 & M18-49, Top 5 based on A25-54 & A18-49.


Sarah Ferguson, The Duchess of York will host a new six-episode docu-series, Finding Sarah for OWN: The Oprah Winfrey Network. World of Wonder will produce the series with Ferguson sharing her personal struggles with her weight, relationships and finances. In the series, Ferguson will work with various experts such as Dr. Phil McGraw, Suze Orman, Martha Beck and others to help build her life anew. Finding Sarah will premiere in first quarter next year.

Yesterday, the Joint National Board of Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA, AFL-CIO) held a videoconference in Los Angeles and New York and approved a collection of proposals involving the upcoming Joint AFTRA Exhibit A and SAG TV/Theatrical Negotiations. The negotiations will be co-chaired by Ken Howard, President of SAG and Roberta Reardon, National President of AFTRA along with co-lead negotiators Kim Roberts Hedgepeth, AFTRA’s National Executive Director and David White, SAG’s National Executive Director. The joint negotiations with the Alliance of Motion Picture and Television Producers (AMPTP) will begin September 27 at AMPTP headquarters in Sherman Oaks, CA.

Film critic Roger Ebert returns to PBS with his weekly film review show, Roger Ebert Presents At the Movies. Ebert, who is not able to speak due to his battle with cancer, is co-producing the half-hour show with his wife Chaz Ebert and, using a computer voice, will appear on each episode in segments titled Roger’s Office. The updated program will be co-hosted by Christy Lemire, the film critic for the Associated Press and Elvis Mitchell of NPR. The duo will use the copyrighted “thumbs up/thumbs down” format created by Ebert and Gene Siskel. The series will premiere in January 2011 and launch nationally on PBS stations with WTTW/Chicago as the presenting station. WTTW was also the original presenting station when Ebert’s show began in 1975 known then as Opening Soon at a Theater Near You.

WGN America announced its new fall primetime schedule kicking off tonight:

  • New Adventures of Old Christine airs Monday-Wednesday and Friday at 8-9p and also Sunday from 7-8p
  • Curb Your Enthusiasm airs Monday-Saturday 9-930p plus another run at 230a
  • Entourage airs Monday-Saturday 930-10p plus another run at 2a
  • How I Met Your Mother airs Tuesday-Saturday from 11p-midnight

Pew Research Center just released its study, People & the Press, their biennial report on media consumption. Some of the informational nuggets include:

  • Respondents said they spend 57 minutes per day with TV, radio and newspaper news and 13 minutes more each day with online news.
  • More than a third of Americans, or 36%, said they consume news from digital and traditional sources, while 39% said they rely only on traditional sources for news. 9% of Americans get their news only through the internet and mobile devices without also using traditional sources.
  • The report highlighted that 50% of respondents regularly watch local TV news while 40% said they get news from newspapers and 28% said they regularly watch network evening news.
  • In the more than 10 years since Pew has been tracking these research results, more people claimed they regularly watch Fox News Channel at 23% than CNN at 18%. This represents a 6-point dip in CNN’s audience share from the 2008 report with Fox News Channel remaining steady.
  • Additionally, more viewers aged 65+ now watch Fox News Channel at 30% than CNN at 21%, a result that has flip-flopped since 2008 when 30% in this age category watched CNN and 20% watched Fox News Channel.
  • MSNBC’s audience share declined from 15% in 2008 to 11% in 2010 and CNBC’s audience also dipped from 12% in 2008 to 8% this year.
  • Almost half of the respondents said they find news online three or more days per week, up from 37% two years ago. One-third of respondents said they get their online news via a particular search engine which is up from 19% in 2008. Yahoo! was the most popular online news source at 28% followed by CNN at 16%, Google at 15%, Fox News at 8%, MSNBC at 7%, ABC and NBC both at 2% and NPR and CBS both at 1%.

Top 10 Weekend Box Office Estimates: September 10-12, 2010
Resident Evil: Afterlife (Sony)                $27.7 million  opening weekend
Takers (Sony)                                      $6.1 million  3 wk total $48.1m
The American (Focus Features)              $5.9 million  2 wk total $28.3m
Machete (20th Century Fox)                   $4.2 million  2 wk total $20.8m
Going the Distance (Warner Bros.)         $3.8 million  2 wk total $14.0m
The Other Guys (Sony)                         $3.6 million  6 wk total $112.7m
The Last Exorcism (Lionsgate)               $3.5 million  3 wk total $38.2m
The Expendables (Lionsgate)                 $3.3 million  5 wk total $98.5m
Inception (Warner Bros.)                       $3.0 million  9 wk total $282.4m
Eat Pray Love (Sony)                            $2.9 million  5 wk total $74.6m
Source: Rentrak

Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 30, the week before MIPCOM 2010 in Cannes. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location and who will be attending from your company. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, September 24, 2010. A confirmation email will be sent following each submission (if you don’t receive a the confirmation email, please resubmit).


Casting Call: The Gong Show, the former 1970s television game show, is now a live off-Broadway theatrical production. The Sony Authorized Stage production of The Gong Show is seeking more talent for the cast with acts that are kooky, hilarious, unusual or amazing is some way. Email a 2-minute or less video link of your act to [email protected]Do NOT send a headshot or a resume. The production is casting for acts and actors for this ongoing, professional theatrical stage production. New York casting director, Robert Russell, who has been involved with casting for many reality TV shows such as The Apprentice, Big Brother and more, is overseeing casting for the live stage version of The Gong Show. More information about the stage show can be found at .

Casting Call: NBC’s The Marriage Ref, the comedy panel show created by Jerry Seinfeld where married couples air their squabbles in front of celebrities, is back and seeking outgoing and opinionated married couples that have a long-standing argument or issue in need of a resolution. For those interested in applying or if you know of a couple to nominate, please contact the casting team immediately at [email protected]. Include only your email address to receive instructions on how to apply. Nothing else will be accepted or reviewed so only send your email address. There will be two open casting calls happening this month in Chicago. One at the Viva Chicago Latin Music Festival in Millennium Park on September 17 and 18 from 11a to 9p and the second one at the Chicago Home Show at Darien Sports Plex on September 18 and 19 from 10a to 5p.


Broadcast Morning News Weekly Average Ratings (week of August 30, 2010)
NBC: 5.12 million total viewers; 1.8/14 and 2.28 million A25-54
ABC: 4.08 million total viewers; 1.3/10 and 1.58 million A25-54
CBS: 2.36 million total viewers; 0.8/6 and 950,000 A25-54
Source: Nielsen, NTI

Thursday  A18-49 Analysis:  NBC scored a big victory Thursday night with a 9.3/27 among A18-49, according to final national ratings from Nielsen. NBC opened a new season of NFL football on Thursday night and at 8p delivered a 6.6/21 for the average of NFL Opening Kick-Off and the start of the Minnesota at New Orleans game. Following in second place during 8p was CBS’ Big Brother at 2.6/8 with UNIV’s Hasta que el Dinero Nos Separe in third at 1.8/6 and a new season of The CW’s Vampire Diaries premiered in fourth place at 1.6/5. NBC posted its highest ratings of the night during 9p with more NFL action at 11.2/31 with UNIV’s Soy Tu Duena trailing next at 2.3/6 and the series debut of The CW’s Nikita in third at 1.4/4. NBC’s NFL Thursday opener held its dominant lead through 10p at 10.6/29 while CBS’ The Mentalist repeat and UNIV’s Desafio Gran Final tied for #2 at 1.2/3 each.
Live + Same Day Household Ratings: Thursday, September 9, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 14.6/25      NFL Opening Kick-Off 7.4/14, NBC NFL Thursday: Minnesota at New Orleans 16.5/28


CBS: 4.3/7           Big Brother 12 4.6/8, CSI [r] 3.8/6, The Mentalist [r] 4.5/8

ABC: 3.1/5           Wipeout [r] 3.0/5, Rookie Blue [f] 3.2/5

FOX: 2.2/4           Bones [r] 2.9/5, Fringe [r] 1.6/3

CW: 2.1/3            Vampire Diaries [p] 2.0/3, Nikita [p] 2.2/3

UNIV: 2.0/3         Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.5/4, Desafio Gran Final 1.4/2

ION: 0.9/2          Criminal Minds 0.9/1, Criminal Minds 0.9/1, Criminal Minds 1.0/2

TELE: 0.5/1        El Clon 0.6/1, El Fantasma de Elena 0.5/1, Alguien Te Mira 0.4/1

TF: 0.4/1           Cine de Las Estrellas [7p start r] 0.3/1, Regreso a La Guaca 0.3/0, Rosario Tijeras 0.5/1

A18-49: NBC 9.3/27, UNIV 1.8/5, CBS 1.7/5, CW 1.5/4, ABC 1.3/3, FOX 0.9/2, ION 0.4/1, TF 0.4/1, TELE 0.4/1

This day in History:  1949 – The Ladies Professional Golf Association of America was formed.

Answer to Yesterday’s Trivia Question:  This TV family had a very “futuristic” life – they used vehicles such as The Chariot (an amphibious tracked vehicle) and had superfast household devices such as the and auto-matic laundry which washed, folded and packed clothes just seconds.  They also had to contend with bizarre enemies, including Tybo, a large talking carrot and giant people eating flowers.  What was the name of this family?  THE ROBINSONS on LOST IN SPACE Kudos to: Phyllis McQuillan-MSG Media/NY; BJ Smith-EPIX/NY; Dennis Maguire-Bright House Networks/Riverview; Marc Mondry-Madison Square Garden/NY; Milt Rost-KVRR/Fargo; Dan Whitford-Maximum Direct/Chicago; Bryan Nyenhuis-SpotPlus/Dallas; Cynthia New-Charter Media/St. Louis; Steven Wishnoff/LA; Dennis Aimino-ABC/LA; Cammie Buerry-FFE adventas/Las Vegas; Paul Blutter-General American Group/Northridge;

Today’s Trivia Question: What was it Hoss found in the woods after rescuing a little person in a green suit from being chased by a bear? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: SALES PLANNER/Hallmark Channel/New York: 2 years experience in Sales planning or Sales buying w MS Office proficiency. See full posting and apply @ (9/18)

JOB OPENING: SALES ACCT DIR/Chicago: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (9/18)

JOB OPENING: STORY PRODUCER/Chicago: Growing non-fiction prod co seeks QUALIFIED story producers. Must have prior exp scripting reality shows and must be willing to work from Chicago office. Send res/credits to: [email protected] (9/18)

JOB OPENING: FREELANCE PROMO WRITER/PRODUCER/ABC/LA: 5+yrs writer/producer exp w/network or cable. Write/Produce creative promos for specials, reality, late night on multiple platforms. Apply [email protected] (9/18)

JOB OPENING: SR PROJ. MGR, ONLIN ANALYTICS & INSIGHTS/ATL: 6+yrs media rsrch exp w/heavy emphasis on dig. media rsrch and/or web analytics exp. Strong knwlg data/systems from synd rsrch providers. Resume: [email protected] (9/18)

JOB OPENING: VP, BRAVO SALES RSRCH  NEW POSITION FOR BRAVO RESEARCH! Mng team of 3 to support Bravo nat’l TV, online, & new media ad sales & mktg staff w/rsrch-based strategic direction. Apply@ (Job #1242517) (9/17)

JOB OPENING: VP, STRATEGIC INSIGHTS/Women@ NBCU  NEW POSITION FOR WOMEN@ NBCU! Lead insights producer for research-driven, Women-focused sales initiative within NBCU. Apply@ (Job #1242508) (9/17)

JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK -work in multiple databases, analyze & code spots, some comm. clear., promo review. Req 257954 (9/17)

JOB OPENING: RSRCH MGR/TELEMUNDO: Responsible for design & implementation of sales rsrch strategies for Telemundo across all platforms includ new media. 5 yrs exp  media rsrch field. Apply@ (Job # 1252455) (9/17)

JOB OPENING: DIG. SALES RSRCH ANALYST/CNBC/ Englewood Cliffs, NJ: craft stories about CNBC’s dig. media aud. Dvlp persuasive insights & analysis. Strategically position CNBC’s portfolio of dig properties. req#1257193 (9/17)

JOB OPENING:  VP, DIG. VIDEO/VOD/PORT WASH NY:  Help grow VOD & Dig. Dist div.  5yrs+ exp dig. video & TV-VOD mktplace.  Execute mktg campaigns for release TV & film releases on VOD & Dig. platforms.  Resume to:  [email protected] (9/17)

JOB OPENING:  TRAFFIC COORDINATOR/The Hotel Networks/NY: 1+ yrs traffic exp; Load & schedule multi-network commercial logs, maintain commercial library, log recon; Detail-oriented; Team-Player; resumes to [email protected]  (9/16)

JOB OPENING:    MGR-SYFY, USA & EMERGING NETS PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projects. Min 5yrs exp in surveys, focus groups & data analysis desired. BA/BS Req. (job #1241336) (9/16)

JOB OPENING:    MANAGER, CONTENT PARTNERSHIPS/DAILYMOTION US/NY: oversee content acquisition strategy; responsible for partnerships/negotiations; financial modeling/licensing skills. Resume to [email protected] (9/16)

JOB OPENING:  SR. RESEARCH ANALYST/Sony Pictures Television Latin America / Miami FL: 4+ yrs of mrkt rsrch stats analysis exp req, fully bilingual, entertainment/TV Industry exp. To learn more visit (9/15)

JOB OPENING:   SR RESEARCH DIRECTOR/Turner Sports/NY: 8+yrs TV /other media rsrch. Profic. media math & analyzing TV measurement data. High proficiency MS EXCEL PP Word. Bachelors req. Res: [email protected] (9/15)

JOB OPENINGDIRECTOR, COMMUNICATIONS & PUBLICITY/The Hub/LA: Must strong publicity and corp comm exp, preferably for broadcast net and/or major cable net. Apply at (9/15)

JOB OPENING:   ACCT. SUPERVISOR/FerenComm/NYC: 5-7 yrs exp. in TV PR, strong contacts w/trade & consumer press a must.Apply to [email protected] (9/15)

JOB OPENING: RESEARCH MGR/GSN/NY: 5+ yrs in TV/Digital research. Tracking Advertising Sales with Nielsen data software. BA req. Please send res and c/l with salary history to [email protected] (9/14)

JOB OPENING: DIR, INTERACTIVE SALES/Proven Digital Sales & Sales Mgmt exp w/ relevant rolodex of relationships @ Client/Agency Direct/Exp matrix org pref’d/Ability to commute to Long Island a must: Res: [email protected] (9/14)

JOB OPENING: DIR, BRAND MARKETING/MULTI-MEDIA COMPANY/NY: Reinvigorate iconic brand; transform advertising, promo/publicity, vendors and budget. Digital experience req; flex to be strategic and hands-on. [email protected] (9/14)

JOB OPENING: TRAFFIC COORD/CABLEVISION/WOODBURY NY: 1 yr Ad Traffic exp. w/ major ad serving system. Interest in new digital media. DART, HTML a plus. See full posting and apply to req 12024BR (9/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: TWO INTERNS/Reality TV company/LA: Students interested in development from beginning to end. Must be Mac & Powerpoint proficient; prefer Photoshop & video editing. Email resume: [email protected] (9/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/17)

SITUATION WANTED:  EXECUTIVE ASSISTANT/LA. TV/commercials. 2 years experience. Office and production abilities, excellent with digital media and social networking. Looking to join agency or management company. [email protected] (9/17)

SITUATION WANTED:  Focused and results-oriented professional experienced in leading and operating Digital and Online marketing organizations in dynamic, competitive environments. Contact [email protected] (9/17)

SITUATION WANTED:  ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (9/17)

SITUATION WANTED: Jr. Prod/Casting Assoc: Experience Casting (host/personality/expert/comedy/reality/doc), news/research, TV/Web video w/FCP, coord. skills + live TV. Creative w/great sense of humor. [email protected] (9/15)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY: Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/15)

SITUATION WANTED: Former PA to ABC’s THE VIEW looking to help Talent dept facilitate non-press requests for TV/Film talent. Handle logistics fortalent appearances at charity & VIP events, and award shows. Skerlee (at) (9/15)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Bachelor Pad [f ], Dating in the Dark [f ]
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: How I Met Your Mother [r], Rules of Engagement [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  90210 [p ], Gossip Girl [p ]
FOX:  House [r], Lie to Me [p ]
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  America’s Got Talent [r], Dateline NBC
PBS:   Antiques Roadshow, History Detectives, Lafayette: The Lost Hero
TELE:  El Clon, El Fantasma de Elena, Alguien Te Mira
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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