Monday, October 9th, 2006

Cynopsis
10/09/06

Good morning. It’s Monday, October 9, 2006, Columbus Day, and this is your first early morning briefing, coming to you from the MIPCOM conference in Cannes, France.

And we’ll be very brief today – as it is a holiday, Cynopsis is off today.  But we will be back tomorrow!  In the meantime, here are a couple of quick things for you –

CBS has pulled Smith from the schedule – and filling the Tuesday 10p time period will be repeats of CSI for one week, Criminal Minds for the next two weeks.  No word yet on how the network will fill the time period in November.

Tonight’s Premieres:
Lifetime: Off the Leash: The It Dog at 8p
ABC:   What About Brian? at 10p
MTV:  Made at 10p

Weekend Box Office Estimates: October 6-8, 2006
The Departed (Warner Bros.)              $27.0 million – opening weekend
TX Chainsaw Massacre: The Beg. (New Line) $19.2 million – opening weekend
Open Season (Sony)                         $16.0 million – 2 wk total $44.1m
Employee of the Month (Lionsgate)      $1.8 million – opening weekend
The Guardian (Buena Vista)                $9.6 million – 2 wk total $32.4m
Jackass Number Two (Paramount)       $6.4 million – 3 wk total $62.7m
School for Scoundrels (MGM/W)          $3.4 million – 2 wk total $13.9m
The Gridiron Gang (Sony)                   $2.3 million – 4 wk total $36.6m
Jet Li’s Fearless (Rogue Pictures)         $2.2 million – 3 wk total $21.7m
The Illusionist (Yari Film Group)            $1.8 million – 9 wk total $34.1m
Source: Box Office Mojo

Thursday – A18-49 Analysis:  ABC held onto the top position Thursday night with a 5.8/15 A18-49, according to fast affiliate ratings from Nielsen Media Research. Not far behind was CBS at 5.5/15, and then NBC 4.4/12, CW 1.8/5, FOX 1.7/4, UNIV 1.5/4 and TELE 0.5/1. It was CBS’ hour at 8p as Survivor: Cook Islands came in first at 5.6/16; ABC’s Ugly Betty came in second at 4.4/13. During 9p, ABC was two full ratings points ahead with Grey’s Anatomy at 9.2/23; CBS’ CSI was next at 7.2/18. Then at 10p, NBC took the final hour as ER was #1 at 6.0/16.
 
Live + Same Day Ratings: Thursday, October 5, 2006 – time period averages. Source: Nielsen Media Research


CBS      10.7/17     Survivor: Cook Islands 9.4/15, CSI 13.3/20, Shark 9.2/15


ABC      10.3/16      Ugly Betty 9.5/15, Grey’s Anatomy 14.8/22, Six Degrees 6.6/11


NBC        7.2/11       My Name is Earl 6.0/10, The Office 5.4/8, Deal or No Deal 6.3/9, ER 9.6/16
FOX        4.0/6      Fox Sports Special: MLB Division Playoff Game #2 4.0/6
CW         2.4/4       Smallville 2.8/4, Supernatural 1.9/3


UNIV       2.1/3       La Fea M᳠Bella 2.3/4, Mundo de Fieras 2.1/3, Aqui y Ahora 1.7/3


TELE       0.6/1       Tierra de Pasiones 0.7/1, Amores De Mercado 0.6/1, Decisiones 0.5/1


A18-49: ABC 5.8/15, CBS 5.5/15, NBC 4.4/12, CW 1.8/5, FOX 1.7/4, UNIV 1.5/4, TELE 0.5/1


Friday – A18-49 Analysis: CBS overcame the competition to win Friday night with 2.9/9 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC was next at 2.7/9, and then ABC 2.0/6, FOX 1.6/5, UNIV 1.4/5, CW 1.4/4 and TELE 0.4/1. All night it was a close contentious battle between CBS and NBC, with CBS succeeding in winning each hour, albeit narrowly. At 8p, CBS prevailed with Ghost Whisperer at 2.8/10, just ahead of NBC’s Deal or No Deal at 2.7/9. CBS’ Close to Home eked a win at 9p with 2.9/9, just a tenth of a rating point more than NBC’s Dateline at 2.8/9. Then in the final hour, CBS’ Numb3rs delivered a 2.9/9 to beat out NBC’s second place Law & Order at 2.7/8.
 
Live + Same Day Ratings: Friday, October 6, 2006 – time period averages. Source: Nielsen Media Research


CBS      7.1/13    Ghost Whisperer 6.4/12, Close to Home 7.7/13, Numb3rs 7.2/13
NBC      6.1/11     Deal or No Deal 6.6/12, Dateline: NBC 5.6/10, Law & Order 6.2/11


ABC      4.4/8      Grey’s Anatomy [r] 4.0/7, Men in Trees 4.8/8, 20/20 4.6/8


FOX      2.7/5      Nanny 911 2.6/5, Nanny 911 2.7/5


CW       2.4/4      Friday Night Smackdown 2.4/4


UNIV     1.8/3      La Fea M᳠Bella 2.1/4, Mundo de Fieras 1.9/3, Casos de la Vida Real: Edici

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