Monday, October 8th, 2012


Lifetime’s Female Viewers are Leaders in Auto Purchasing

54% of female new vehicle drivers are Lifetime viewers.
Lifetime women viewers accounted for $57B in new vehicle sales last year.

It’s time to make sure Lifetime is driving your brand!

Get a preview of our latest report on women’s auto purchase behaviors, then contact your Lifetime Ad Sales Rep to learn how Lifetime’s women could be driving sales for your brand.
click here for source.


Good morning. It’s Monday, October 8, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
Estrella TV: A2D3 at 7p
The CW: 90210 at 8p; Gossip Girl at 9p
ENCORE: Titanic: Blood and Steel at 8p
National Geographic Channel: To Catch a Smuggler at 9p
TV One: Life After at 9p
PBS: Independent Lens at 10p
Sundance Channel: The Mortified Sessions at 10p

Tonight’s Finale:
Oxygen: Girlfriend Confidential: LA at 11p


Beginning next month, TLC reunites with the Roloff family in an all-new weekly series, Little People Big World: Wedding Farm, airing on Tuesdays at 9p starting November 13.  In six one-hour episodes, the series follows Matt and Amy as they operate a new wedding venue on their recently expanded Oregon farm.  Little People Big World: Wedding Farm is produced for TLC by Gay Rosenthal Productions.

Oxygen Media, for its upcoming modeling competition series The Face slated to premiere in first quarter 2013, has forged a multi-media partnership with US beauty retailer ULTA Beauty.  The Face, hosted by photographer Nigel Barker features supermodel coaches Naomi Campbell, Karolina Kurkova and Coco Rocha as they compete to find the newest face of ULTA Beauty.  The winner of the series will receive, courtesy of ULTA Beauty a grand prize of becoming spokesperson and ambassador for the brand’s Fall and Holiday 2013 national ad campaigns among other exposure through the retailer. The Face is produced by Shine America.

Programming Note: Today at 9a, Discovery News is airing live the Red Bull Stratos skydive mission from Roswell, New Mexico.  In conjunction with Discovery Channel and Velocity, Discovery News will broadcast live Felix Baumgartner’s jump from 120,000 feet, the highest altitude jump since a record was set more than 52 years ago. 

Top 10 Weekend Box Office Estimates:  October 5-7, 2012
Taken 2 (20th Century Fox)                $50.0 million  opening weekend
Hotel Transylvania (Sony)                  $26.3 million  2 wk total $76.0m
Pitch Perfect (Universal)                     $14.7 million  2 wk total $21.6m
Looper (Sony)                                   $12.2 million  2 wk total $40.3m
Frankenweenie (Disney)                     $11.5 million  opening weekend
End of Watch (Open Road)                 $4.0 million  3 wk total $32.8m
Trouble with the Curve (Warner Bros.) $3.9 million  3 wk total $29.7m
House at the End of the Street (Relativity Media) $3.7 million  3 wk total $27.5m
Master, The (The Weinstein Co.)         $1.8 million  4 wk total $12.3m
Finding Nemo (Disney)                       $1.6 million  4 wk total $39.0m
Source: Rentrak

The nomination deadline for Cynopsis’ Most Intriguing People Awards will be here before you know it! Nominate those you feel are making significant (and sometime head-turning) contributions to the business!

~ MIPCOM 2012 ~

A+E Networks and A+E Networks UK have approved the UK production of HISTORY’s series Pawn Stars.  Leftfield Pictures, producers of Pawn Stars will produce Pawn Stars UK (wt), the first international format of the franchise.  International HISTORY channels are also funding the project.  Production will begin on the UK version with eight one-hour episodes in fourth quarter 2012 and the series will contain similar elements as Pawn Stars US though will be adapted for an international audience.  For example, Pawn Stars UK (wt) will feature British items that have historical value and heritage.  The series will air on HISTORY worldwide. 

Just before MIPCOM, Gaumont International Television (GTI), the production and distribution studio based in Los Angeles and part of Gaumont, finalized three new sales for its 13-episode series Hannibal.  The sales include France’s Canal+ for Pay-TV, Canada’s City TV for Free-TV and Nordisk in Scandinavia for a DVD deal.  Hannibal will air on NBC in the US. 

The Gurin Company offers up two classic game show formats at MIPCOM, Truth or Consequences from Ralph Edwards Productions which ran for 38 years and Treasure Hunt from Wink Martindale, Mark Maxwell-Smith and John Ricci Jr. which was on the air in the 1950s, 1970s and 1980s.  Truth or Consequences will be available for licensing in the US and Canada while Treasure Hunt is available in all territories.  Gurin is also making the new UK series Cleverdicks from Splash Media available for global distribution for the first time. 

Veria Living Worldwide is offering the rights to the formats Fat Family Rescue and Ambush Make Under to international broadcasters for the first time at MIPCOM. 


An unscripted celebrity diving series was picked up by ABC.  The reality competition series is based on the Netherlands format Celebrity Splash with Eyeworks USA (previously 3 Ball Productions) behind the production.  The series watches as celebrities perform complicated dives from varying heights with the help of a professional diving instructor. 

NBC is close to completing a deal to adapt the Australian miniseries The Slap with Brothers & Sisters creator Jon Robin Baitz involved as writer.  The Australian series ran in 2011 and was based on the 2008 book by Christos Tsiolkas which examines the consequences when a man slaps a child unrelated to him at a family gathering.  Each installment of the eight-episode series told the story from a different point of view.  NBC’s adaptation is from Universal Television and Australia’s Matchbox Pictures, the company behind the original series.  Baitz and Matchbox’s Tony Ayres will serve as EPs along with Universal TV’s Walter Parkes, Laurie MacDonald and Ted Gold. 

In other NBC news, the network ordered a script plus penalty for an oddball brother comedy from Chris McKenna (The Mindy Project).  The project is about a large family, where the mother has passed away a long time ago and the children span in ages from 15 to 30-plus.  When the family’s father dies, the oldest of the siblings, the family’s black sheep, moves back to become the guardian of his youngest siblings.  McKenna, who made a two-year overall deal with Universal Television this spring, will write and executive produce with Peter Traugott and Rachel Kaplain on board as EPs through their Universal TV-based TBD Productions.

CBS handed script orders to a half-hour comedy based on the 2011 Cameron Diaz and Justin Timberlake film Bad Teacher, reports THR.  The project is from Gene Stupnitsky and Lee Eisenberg, the screenwriters behind the Columbia Pictures feature.  Hilary Winston will pen the script and also executive produce the single-camera comedy with Stupnitsky and Eisenberg for Sony Pictures Television and the film’s Mosaic Media Group.

BSTV is a new development and production company specializing in lifestyle programming and founded by former Food Network executive Beth Burke and HGTV showrunner Blake Swerdloff.  The pair is developing and producing programs based around well-known on-air talent.  This fall, BSTV has two lifestyle shows:  Sandra’s Restaurant Remakes airing on Food Network and two special episodes of Quest For The Fresh with Claire Robinson.

Casting Call: Electus and 5×5 Media are launching a seven-city US casting call for TNT’s upcoming competition series The Hero hosted and executive produced by Dwayne “The Rock” Johnson.  The producers are looking for competitors who have the physical, mental and emotional strength to participate in a battle of brains, brawn and morality.  TNT ordered eight episodes and will roll out The Hero in summer 2013.  The Hero casting calls will take place in Los Angeles on October 13; Boston, Dallas and Chicago on October 20; New York and Nashville on October 27; and Minneapolis on November 3.  Additional casting information can be found at:


Cynopsis Media Asks: “Who are the Most Intriguing People in the TV Industry?”
and Asks the Industry to Nominate

Nomination Deadline: November 1 | Awards Gala: Spring 2013

NOMINATE (for free) NOW:


Thursday A18-49 Analysis:  CBS led Thursday with a 3.3/9 among A18-49, according to final primetime national ratings from Nielsen.  At 8p, CBS’ comedies The Big Bang Theory and Two and a Half Men won with an average of 4.3/14 and FOX’s The X Factor was next at 3.2/10 and ABC’s Last Resort was third at 1.9/6. Also this hour, NBC premiered a new season of 30 Rock at 8p that delivered a 1.4/4.  ABC moved in and won the 9p hour with Grey’s Anatomy at 3.8/10 and CBS was second with Person of Interest at 3.0/8 and FOX’s Glee was third at 2.6/7. CBS did best at 10p with Elementary at 2.5/7 followed by ABC’s Scandal at 2.0/6 and Univision’s Amor Bravio placed third at 1.5/4.

Live + Same Day Household Ratings: Thursday, October 4, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 8.2/13             The Big Bang Theory 9.3/15, Two and a Half Men 7.6/12, Person of Interest 9.0/14, Elementary 7.2/12

ABC: 5.6/9                Last Resort 5.0/8, Grey’s Anatomy 7.1/11, Scandal 4.6/8

FOX: 4.8/8                The X Factor 5.8/9, Glee 3.7/6

NBC: 2.4/4              30 Rock [p] 2.4/4, Up All Night 2.1/3, The Office 2.7/4, Parks and Recreation 2.3/4, Rock Center with Brian Williams 2.4/4

UNIV: 2.2/4              Por Ella Soy Eva 2.1/3, Abismo de Pasion 2.4/4, Amor Bravio 2.0/3

TELE: 0.7/1               Rosa Diamante 0.6/1, Corazon Valiente 0.7/1, Pablo Escobar: El Patron del Mal 1.0/2, El Rostro de la Venganza 0.6/1

CW: 0.5/1                 The Next 0.5/1

ION: 0.5/1                Numb3rs 0.5/1, Numb3rs 0.5/1, Criminal Minds 0.6/1

TF: 0.3/0                  Cineplex THR [7p start r] 0.3/1, Cineplex 2 THR [r] 0.3/0

A18-49:  CBS 3.3/9, FOX 2.9/8, ABC 2.6/7, UNIV 1.7/5, NBC 1.5/4, TELE 0.6/2, ION 0.3/1, CW 0.2/1, TF 0.2/1


Univision Communications Inc. has restructured its sales team which is part of an ongoing effort by Univision to maintain and strengthen its relationships with its current client base and to open channels to attract new business and expand its client roster.  As a result, Univision appointed Steve Mandala as EVP/Advertising Sales.  Steve will manage Univision’s Client Development Group along with Sports Sales and Direct Response advertising.  He will report to Keith Turner, President/Sales and Marketing.  Other direct reports to Keith Turner include Laura Molen, EVP/Networks Sales; Roberto Ruiz, SVP/Brand Solutions Team; Mark Dante, EVP/Station Group Sales; Charlie Echeverry, EVP/Interactive Sales; and Lee Davis, EVP/Radio Sales.  In addition, Lisa McCarthy, former EVP/Client Development Group has exited to form her own consulting firm and Graciela Eleta, former SVP/Brand Solutions will transition for offer consulting to Univision.

Content Television & Digital, a unit of Content Media Corporation elevated Vicky Ryan to VP/Commercial Affairs up from Director/Sales and Contracts Administration.  Vicky is based in London and reports to Saralo MacGregor, EVP, Content Television & Digital.


Cynopsis Digital Video Measurement Summit
Monetizing Cross-Platform Video | November 14 | NYC
Tremor Video & Media Sponsor: Ad Club of NY

Content Is King, But Revenue Rules
Beyond Eyeballs: The Best Measures of Online Video
Content, Content Everywhere – Key Solutions to Audience Fragmentation
Building Brand Revenue With Strategic Metrics
Measuring Monetization: New Views on Original Content
Future Predictions and How to Measure Tomorrow’s Viewers

This day in History: 1971 – John Lennon releases his megahit “Imagine”. 

Answer to Our Last Trivia Question: What is Richard Castle’s middle name? Edgar, in honor of Edgar Allan Poe. Kudos to: Bruce Genter-Genter Media Inc./Peachtree City, GA; Lisa Richards-Harpo Productions/Chicago; Chip Beaman-Voice Over & Talent Services/Hollywood; Caroline Godin-One Girl Revolution/Toronto

Today’s Trivia Question: What was the name of Mrs. Garret’s gourmet food shop in The Facts of Life? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Cynopsis: Kids People Awards

Deadline: October 10
Late Submission Deadline: October 15
Awards Event: December 11 (Scholastic, NYC)

Click here to learn about the Awards program & enter online!

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: SR RSCH ANLST/A+E NETWORKS/NY: 2+yrs Natl media rsrch@cable, brdcst, synd or ad agency; Natl Nielsen systems & data knwlg a must! Det oriented, strong written/verbal comm skills #144183, (10/14)

JOB OPENING: PROGRAM SALES ADMINISTRATOR/International/NY: Freelance opportunity to provide support on special projects for MD of Content Dist. Full Info/Apply: (10/14)

JOB OPENING: MANAGER, ADV PLAT SERV/AMC/NYC: Manage product life cycles w/ tech development focus for all adv platforms. 2+ years related experience. Submit res (10/14)

JOB OPENING: VP MKTG CREATIVE/Discovery Channel/MD: Lead on/off air creative & brand campaigns to drive ratings, brand perception & viewer exp; mng prod team, resp for mktg creative output. #6543 (10/14)

JOB OPENING: AD SALES COORD/TV ONE/NY: Exp in order entry and creating flow charts a + but willing to train the right person. See our website for a detailed job description and other exciting career opportunities at (10/14)

JOB OPENING: TEMP ASST. DESIGN DIR/WEtv/NYC: art direct designers/vendors, manage prod scheds/budgets, some hands-on design work, 8+ years motion design exp. 2+ years management exp. Resumes to: [email protected] (10/12)

JOB OPENING: ACCOUNT EXECUTIVE/Syfy/NY: Generate/increase revenue for new & exstng. accts, own/mang. devlp. relationships w/clients, undrsd. cust. needs, create sales pres., 5+yers exp. Apply at job#7201BR (10/12)

JOB OPENING: PROGRAMMING DIR/Discovery/MIA: Dev & Implement strategy & grids for Disc. Kids LATAM. Oversee acquisitions & budget. Identify prod & dev needs. Maintain & dev vendor relationships. Spanish+. Req#6565 (10/12)

JOB OPENING: DIGITAL AD OPS COORD/Sony Pictures TV/NY: Traffic & maintain campaigns. DoubleClick. Collect & develop creative. Reporting, testing ad units. Apply: (10/11)

JOB OPENING: MGR, MULTIPLATFORM PROGRAMMING/LOGO/NYC: 3+yrs. exp. prog/promo sched., exp/comprehension of Nielsen ratings; PTS exp. desired, BA req. EOE/M/F/D/AAP apply: (10/11)

JOB OPENING:  DIRECTOR, PRGRM RESEARCH/MTV/NYC: 7-10 yrs TV ratings rsrch/analysis; Expertise in rsarch methodology, competitive TV landscape & industry trends; multiplatform exp. a plus; B.A req. EOE/M/F/D/AAP apply: (10/11)

JOB OPENING: ONLINE ADVERTISING ANALYST/SEATTLE OR NY: Review/approve all advrtsng campaigns, forecasting site traffic, mng ad inventory levels.  3+yrs exp online advrtsng. Exc written/verbal comm skills.  Apply:  (10/11)

JOB OPENING: VP CREATIVE SERVICES/TV ONE/MD: BA degree pref’d & 10+yrs in creative svrcs group & 5 yrs at cable or brdcast network. Lead on-air brand promo strategy. Oversee on-air and off-air creative campaigns. (10/11)

JOB OPENING: VP MTV BUSINESS & LEGAL AFFAIRS/Santa Monica: Mng high vol deopent/prod. agreements for scripted dvlopmnt as well as reality, doc & animation. 7+ yrs exp w/ent law firm or studio/network.  Click here. (10/10)

JOB OPENING: DIGITAL AE/My Damn Channel/LA: EXP 2+ yrs digital media sales, Bachelor’s/Entertainment, Auto, Agencies, Brands, Sponsorships, new biz/Great opportunity w/leading online comedy destination. Resume: [email protected] (10/10)

JOB OPENING: SR WRITER/PRODUCER/NBC News/NY: Conceive/write/produce/edit on-air promotional spots & mktg campaigns for NBC News programming and special initiatives. 5+ years experience Apply at job #7103BR (10/10)

JOB OPENING: DIR. CREATIVE SRVCS PROD. & OPS/BBC AMERICA/NYC: Oversee production operations for projects for the promotions and creative srvc dept. BA/BS w/8 yrs exp in TV Promos/ Post Production/ Media resch. [email protected] (10/10)

JOB OPENING: RESEARCH ANALYST/Santa Monica/MTV: Provide admin & logistical support for Audience Rsrch Team. 2 + yrs Ad Sales Rsrch exp. w/ cable/brdcst ntwrk or advrtsng agency exp. Nielsen systems & syndicated sales tools. Click here.  (10/10)

JOB OPENING: DIRECTOR CONSUMER MARKETING/G4/LA: Develop strategic plans to launch new and returning programming initiatives. Minimum 7 years media marketing required; preferably in TV. Job#7151BR (10/9)

JOB OPENING: MOTION GRAPHICS DESIGNER/NYC: Start ASAP. Exp’d 2D & 3D motion graphic designer. Exp with live, news brdcst style graphic design, quick turn arounds and meeting deadlines. Resume/rate reference: [email protected] (10/9)

JOB OPENING: DIR RESPONSE ACCT EXEC/ROVI/NYC: Leverage relationships with Direct Response (DR) clients & agencies to create new accts. 3-5 years of Media (TV, Cable, Digital, etc) More info/resume to: click here: (10/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXEC ASST: Over 10 yrs exp in Film/TV Prod, from  pre to post, as well as subtitling & dubbing. Fluent in 5 languages & skilled inter-culturalist. Seeking Exec Asst position or similar. Contact:  [email protected] (10/12)

SITUATION WANTED: Experienced EXECUTIVE ASSISTANT looking to move forward. 4 years+ experience in Advertising, Marketing, Film Development. Solid resume, team player, loves to travel. [email protected] (10/12)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing with the Stars: All-Stars, Castle
CBS: How I Met Your Mother, Partners, 2 Broke Girls, Mike & Molly, Hawaii Five-O
CW: 90210 [p], Gossip Girl [p]
FOX: Bones, The Mob Doctor
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Law & Order: SVU, Law & Order: SVU
NBC: The Voice, Revolution
PBS: Antiques Roadshow, Market Warriors, Independent Lens [p]
TeleFutura: El Franco Tirado, El Transportador 3
Telemundo: Rosa Diamante, Corazon, Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
Univision: Por Ella Soy Eva, Abismo de Pasion, Amor Bravio

Copyright Cynopsis 2012

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