Monday, October 31st, 2011


•  •  •  •

Television’s #1 Entertainment Program with Adults 18-49
Thursday at 8:30PM Two Weeks in a Row

Source: Nielsen Live+SD A18-49 AA%, 10/20 & 10/27/2011; 8:30-9PM time period; excludes World Series on Fox


Good morning. It’s Monday, October 31, 2011, and this is your first early morning briefing. 

Tonight’s Special:
Syfy: Ghost Hunters Halloween Live 2011 (six hours) at 7p

Tonight’s Premieres:
Fuse: New Music Videos at 5p
Current TV: Vanguard at 9p
RLTV: Primary Issues at 9p
NBC: Rock Center with Brian Williams at 10p
TeleFutura: Noche de Perros (Guys Night Out) at 11p

Tonight’s Finales:
Oxygen: The Bad Girls Club at 9p
VH1: La La’s Full Court Life at 9p; The T.O. Show at 930p


Human interest segment On the Road is revived by CBS News as a new weekly segment.  CBS News originally aired On the Road segments with Charles Kuralt from 1967 to 1980 during CBS Evening News with Walter Cronkite.  Kuralt completed more than 600 segments and he and his crew covered more than a million miles as they related human interest stories from around the country.  Reporter Steve Hartman will host the fresh weekly feature that will air in Friday’s CBS Evening News With Scott Pelley. 

Based on BBC America’s popular series Top Gear, the network debuts Top Gear Top 40 on November 28 with back-to-back premiere episodes at 8p and 9p.  The eight-episode series counts down the top vehicle challenges and worldwide thrills featuring hosts Jeremy Clarkson, Richard Hammond and James May as voted on by fans of the show.  The auto challenges that tallied the highest number of votes will be revealed during a special 90-minute finale airing on December 26.  In 2012, BBC America will debut a new season of Top Gear as well as the new original series Richard Hammond’s Crash Course which also makes its world premiere. 

BBC America also said it will now premiere new series Would You Rather …? with Graham Norton a month later on December 3 at 11p as part of the network’s Ministry of Laughs comedy block.  The original comedy panel show was previously set to debut this Saturday, November 5.

Starting this Tuesday, MTV is tweaking the schedule of two of its series as Chelsea Settles and I Used To Be Fat will move to 10p and 1030p respectively.  Also airing this Tuesday is a special episode of series True Life titled True Life: I’m Addicted to Exercise at 9p.

Last Friday, IFC opened a new music video series sponsored by Jameson Irish Whiskey called One Track Mind as announced by The A.V. Club.  The program delves into the origins of a standout song from a band.  The A.V. Club visits the bands in their hometowns to find out where the song was developed, where it was written and the meaning and emotion behind the song.  The series airs over ten weeks.  One Track Mind is The A.V. Club’s fifth original video series.

A new third season of Quints By Surprise premieres November 8 at 10p on TLC.  With six half-hour episodes concluding on November 22, the series follows the Jones family consisting of six total kids, including the two-year old quints that are transitioning into big kid beds.

Thursday’s premiere of Mike Judge’s Beavis and Butt-Head series on MTV, marking the return of the animated duo at 10p, attracted 3.3 million total viewers and delivered a 2.6 P12-34 rating.  Afterwards at 1030p, MTV’s debut of new series Good Vibes drew in 1.6 million total viewers and posted a 1.4 P12-34 ratings.

Friday’s conclusion of the World Series on FOX where the St. Louis Cardinals won the title in the seventh game has become the most-watched World Series game since 2004 when the Red Sox won for the first time in 86 years.  Friday’s World Series game tallied 25.4 million total viewers.

Heads up!  Coming to you on December 1st the first every Cynopsis Media Holiday Programming Guide, listing all the great network holiday programming coming up during the month of December 2011.  We’ll include one-time-only specials as well as special holiday episodes of regular series.  We don’t want to leave anyone out, so help us help you and send us your network holiday listings, to me at [email protected].  And thanks!

Top 10 Weekend Box Office Estimates: October 28-30, 2011
Puss in Boots (Paramount)                   $34.0 million  opening weekend
Paranormal Activity 3 (Paramount)       $18.5 million  2 wk total $81.3m
In Time (20th Century Fox)                   $12.0 million  opening weekend
Footloose (Paramount)                        $5.4 million  3 wk total $38.4m
The Rum Diary (FilmDistrict)                $5.0 million  opening weekend
Real Steel (Disney)                             $4.7 million  4 wk total $73.9m
The Three Musketeers (Summit Entertainment) $3.5 million  2 wk total $14.8m
The Ides of March (Sony)                     $2.7 million  4 wk total $33.5m
Moneyball (Sony)                                $2.4 million  6 wk total $67.4m
Courageous (Sony)                              $1.8 million  5 wk total $27.6m
Source: Rentrak



Our primetime novelas deliver more bilingual Hispanics 18-49 than Modern Family, Dancing with the Stars or Idol.

Our latest hit, La Fuerza del Destino, airs Monday-Friday 9PM ET/PT.

See how the only Hispanic megabrand in America can grow your business at

UNIVISION. The New American Reality.

Source: The Nielsen Company, NPM-H 2010/2011 Broadcast Season (09/20/2010-05/25/2011), Mon-Sun 8pm-11pm, Sun 7pm-11pm. Live+7.



On Friday, CBS and Warner Bros. announced a licensing deal was forged between The CW Network and Hulu.  The five-year deal will allow Hulu to stream CW shows on Hulu and Hulu Plus.  CW shows included in the deal are 90210, America’s Next Top Model, Gossip Girl, Supernatural, The Vampire Diaries and Nikita as well as frosh series Ringer, Hart of Dixie and The Secret Circle.  The agreement says up to five in-season episodes will be offered on Hulu Plus for eight days following the broadcast and afterward they will be available on the ad-supported free Hulu website.

Beginning tomorrow across the pond, PBS UK will launch on Virgin Media TV (channel 243) as well on Sky (channel 166). This marks the first time the American PBS network will broadcast to British viewers.  Content will include the Ken Burns documentary Prohibition, the current affairs program Frontline, PBS NewsHour airing each weekday evening as well as history shows including the American Experience series and the American version of Antiques Roadshow among other offerings. 

Univision is working with Scott Sternberg Productions (SSP) allowing the multi-media production company to represent the global distribution of its reality show Nuestra Belleza Latina (Our Latin Beauty).  The series is presently preparing for its sixth season on Univision and it is the first original format produced internally at Univision in Miami that will branch out to other territories worldwide.  Nuestra Belleza Latina’s season five finale that aired last May on Univision, delivered the most-watched finale in the show’s history with 4.9 million average viewers. 


Journalist Lisa Ling has sold a single-camera comedy script to ABC titled No. One Son.  The project is from DreamWorks Television and ABC Studios and is about a widowed Chinese father who raises his eldest daughter like the son he never had.  The daughter then gets involved in a relationship with the eldest son of a traditional Irish/Italian family.  Cindy Caponera (Shameless) will write the script and be executive producer along with DreamWorks’ Justin Falvey and Darryl Frank and Ling.

An hour-long drama centered on a family dealing with co-dependence and addiction is being developed by HBO in association with writer David Seltzer (Cinema Verite, The Omen and others).  Seltzer will write and serve as EP on the untitled project with Jim Lampley and Michael Price also involved as EPs.

TBS ordered a comedy script centered on a love triangle called Hot for You.  The multi-camera project is about three best friends who are caught in a love triangle and have also opened a rebel foodie restaurant.  Rob Long (Cheers) is on board to pen the script and serve as EP; married writing duo Rick Marin and Ilene Rosenzweig are also involved as writers and co-EPs.

Soon after their show was canceled, the team behind MTV’s The Buried Life  Duncan Penn, Jonnie Penn, Ben Nemtin and Dave Lingwood signed a development deal with MTV’s cross-platform media group MTVX, reports EW.  The foursome will work with MTVX on new shows and online projects. The team indicated they want to work on new projects involving the bucket list theme behind The Buried Life.

Recent finalist on ABC’s Dancing with the Stars and star of Disney Channel’s Jonas, Chelsea Kane was tapped by ABC Family to star as Penny in the network’s new half-hour comedy pilot Baby Daddy.  Derek Theler (90210) and Cameron Deane Stewart (Justice for Natalie Holloway) have already been cast.  The multi-camera comedy from executive producer Dan Berendsen (The Nine Lives of Chloe King, Sabrina, the Teenage Witch and more) is about Ben (Stewart) a 20-something who becomes a surprise dad to a baby girl who is left on his doorstep by an ex-girlfriend.  Ben chooses to raise the baby with help from his mother, his brother Danny (Theler), his best buddy and his close female friend, Penny (Kane) who has a secret crush on him.  Filming of Baby Daddy in front of a live audience is set for this December in Los Angeles. Kane will also appear in the upcoming ABC Family movie musical Elixir (wt).

Season two of USA Network’s Fairly Legal added Ryan Johnson as a series regular playing Ben Grogan, an intelligent, up-and-coming trial lawyer who knows how to make money.  Johnson’s character is not concerned with the rights and wrongs of a situation as long as he can gain financially.  Production on the second season is currently in the works.


Thursday A18-49 Analysis: FOX topped a thrilling Thursday night with a 6.5/18 among A18-49, according to final national ratings from Nielsen.  FOX’s World Series Game 6 was victorious at 8p with a 4.2/13 and CBS’ comedies The Big Bang Theory and Rules of Engagement averaged a 4.0/11 in second place and the repeat holiday classic It’s the Great Pumpkin, Charlie Brown delivered a third place for ABC at 2.3/6.  At 9p, World Series Game 6 on FOX won with a 5.8/16 while ABC’s Grey’s Anatomy was a distant #2 at 3.7/9 followed by CBS’ Person of Interest at 2.7/7.  FOX finished off the World Series Game 6, where the St. Louis Cardinals made a stunning comeback, with a 6.9/18 and CBS’ The Mentalist posted a 2.5/6 in #2 and ABC’s Private Practice was a close third at 2.4/6. 

Live + Same Day Household Ratings: Thursday, October 27, 2011  (November Sweep Day 1) time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 12.7/21       FOX World Series Game 6: Texas at St. Louis 12.7/21


CBS: 7.6/12          The Big Bang Theory 8.9/14, Rules of Engagement 6.4/10, Person of Interest 7.2/11, The Mentalist 7.8/13

ABC: 5.0/8           It’s the Great Pumpkin, Charlie Brown [r] 4.0/6, Grey’s Anatomy 6.6/10, Private Practice 4.4/7

NBC: 2.7/4           Community 2.3/4, Parks and Recreation 2.5/4, The Office 3.3/5, Whitney 2.7/4, Prime Suspect 2.7/4

UNIV: 2.0/3         Una Familia con Suerte 2.1/3, La Fuerza del Destino 2.4/4, Protagonistas, el Reality 1.1/2

CW: 1.8/3            Vampire Diaries 2.1/3, Secret Circle 1.5/2

TELE: 0.9/1          Premios Billboard 0.9/1

ION: 0.7/1           Criminal Minds 0.6/1, Criminal Minds 0.6/1, Criminal Minds 0.8/1

TF: 0.3/0             Reto de Mujer 0.3/0, Ultimo Matrimonio 0.2/0, Correo de Inocentes 0.3/0

A18-49:  FOX 6.5/18, CBS 3.1/8, ABC 2.8/7, UNIV 1.8/5, NBC 1.7/4, CW 1.2/3, TELE 0.7/2, ION 0.3/1, TF 0.2/0




Brooklyn-based creative agency Big Spaceship announced several staffing changes:

  • Mike Kenny was hired to the production team as a Producer joining from AKQA where he worked as a project manager at both the New York and San Francisco offices.
  • Sabah Ahmed Kosoy was upped to Senior Producer to manage projects for various clients.
  • Nooka Jones also received a promotion to Associate Producer where he will be involved with client work and project management in addition to managing the agency’s PR and award submissions.

This day in History:  -1st All Hallows Eve (Halloween) observed to honor the saints

Answer to Yesterday’s Trivia Question:  The Andy Griffith Show was a spin off of what hit tv sitcom?  Make Room For Daddy, three years later, the show was re-named The Danny Thomas Show.   Kudos to: Seth Norman Greenberg-Stern Greenberg Productions Inc/NYC; Carol Teichman-Comcast Spotlight/Bloomfield, CT; Robert Venusti-Smart Shark Creative, LLC/Fort Lauderdale; Lewis Cosby/Eastern Knoxville; Jim Hall-TrueMedia/Columbia MO; Will Allmendinger-Captivate Network/Chicago; John McInerney-Weigel Broadcasting/Chicago; Rich Koz-WCIU/Me-TV/Chicago; Greg Stewart-Evolution Media/Burbank; Ali Baldwin-NBC/Studio City; Sam Zoda-ITV Studios America/LA; Jimmy Cuomo-ArtBoy Inc/Hollywood.

Today’s Trivia Question:  Agnes Moorehead, though nominated 7 times for The Outstanding performance by an Actress in a supporting Role Emmy, won only once.  For what show did she win?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



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JOB OPENING: PROGRAM SCHEDULER/EPIX/NY: Schd promos; upd prog logs ; sched’g on-going series, movies & specls into PTS; updt grids in sched syst for EPIX, EPIX 2 & EPIX 3;1-2yrs prog exp; Col Grad EOE (11/5)

JOB OPENING: POST PRODUCTION SUPERVISOR/NYC: Competition-reality show seeks organized Post Production Supervisor. Large volume of footage. Will oversee loggers, supervise AE’s 12/19/117/27/12 Email : [email protected] (11/5)

JOB OPENING: SUPERVISING POST PRODUCER/NYC: Competition-reality show seeks experienced, creative Supv Post Producer Oversee post; give notes to Post Producers, APs and Editors 1/2/12-6/29/12 Email: [email protected] (11/5)

JOB OPENING: LICENSING SALES EXEC/LA: Growing kids entertainment company in LA needs experienced, creative sales exec for high profile brands. Proven sales record, self-motivated, passionate, driven for success [email protected] (11/5)

JOB OPENING: MEDIA ADMIN/L.A. TV PRODUCER-DISTRIB: Prep commercial integration, flowcharts, invoices & ad buyer requests. Office, Project, Contract & CEO admin. Media, Ad Agency, Nielsen exp pref. Res/Salary reqs: [email protected] (11/5)

JOB OPENING: Citybuzz BUS. DVLPMNT MGR/NYC: Online, in-flight, taxi TV ntwrk seeks media savvy sales talent to drive sales of branded content & tradit’l spots on dig, out of home & brdcst platforms. Resume/cvr: [email protected] (11/5)

JOB OPENING: MGR PR/SUNDANCE/NY: Devlp/excute publicity campagns/events/netwrk premums/pres junkets resultng in media coverage of SUN brand. Creatve w/excllt comm skills/Media contcts. 5yr PR exp in TV indstry [email protected] (11/4)

JOB OPENING: ANALYST, PRIMARY RESEARCH USA/NYC: Plan, design, analyze consumer research (custom and syndicated). Passion for TV & strong writing and math skills. Apply: (11/4)

JOB OPENING: HEAD OF STAFFING & EXEC REC/AMC NETWORKS/NY: Oversee strategic design & execution of staffing plans for all networks & corp. departments. Needs 10+ yrs in house & search firm experience: Apply: [email protected] (11/4)

JOB OPENING: DISTRIBUTION COUNSEL/A+E Networks/NY: Min 5 yrs cable-carriage distribution/affiliate deals. More info & Apply: #103642 (11/4)

JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: Sales Planner needed with3-5 years media experience. BA Deg.  Strong contacts. Position reports to SVP of sales. Contact [email protected]  (11/4)

JOB OPENING:   EXP’D PROD Daytime talk show/NYC: MUST have talk show/human interest booking exp. Resp for developing stories, Booking, writing, copy editing. Must have strong leadership skills. Apply to [email protected] (11/3)

JOB OPENING:  SR. WRITER/PRODUCER/NEW YORK: Writing/producing & conceptualizing onair promos that articulate History brands with creative flare (11/3)

JOB OPENING:  DIG MEDIA SALES PLN’R/NCC/ATLANTA: Grow territory/acct rev to meet & exceed rev goals. BS/BA deg or equiv training & exp req’d. 2-3 yrs advertising & digital sales related exp. Resume: [email protected] (11/3)

JOB OPENING:  VP, PRIMARY RESEARCH/NY:Conduct strategic research on key industry issues & company-wide initiatives & imperatives.10+yrs exp in media/market research. Apply at job# 3321BR (11/3)

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JOB OPENING:  SR MANAGER, DIGITAL MKTG/ Nickelodeon/NYC:  5+yrs Exp:Oversee DIG. Mktg strategy, tactics, planning and execution. Prepare DIG Mktg Plans and Lead Prod. EOE/M/F/D/AAP.Apply (11/3)

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JOB OPENING:  DIR BUSINESS & LEGAL AFFAIRS/Discovery/MD: Responsible for handling business negotiations, drafting documents & content-related legal issues; 4+yrs entertainment industry legal exp; JD; # 4375 (11/2)

JOB OPENING: WRITER/PRODUCER /Nickelodeon/NYC 3+yrs Exp. Conceiving/writing/creatively executing on-air promo assignments for Brand Creative Group.EOE/M/F/D/AAP. Apply (11/2)

JOB OPENING: DIR. RESEARCH/nuvoTV/LA: Strong wking knowledge of Nielsen ratings, 5+ yrs TV media research exp. w/solid sales, mktg & pgrm bkgrd, familiar w/ American Latino mrkt ++, EOE/M/F/D/AAP (11/1)

JOB OPENING: EXEC PRODUCER-ONAIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez: [email protected] (11/1)

JOB OPENING: JUNIOR ENGINEER/iNDEMAND/NYC: Troubleshooting, maintenance & upgrading of hardware/software in post-prod facility. BA/BS Engineering & 1-2 yrs min yrs exp. Final Cut Pro certification. Apply: [email protected] (11/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL/WINTER INTERNSHIP CREDITS ONLY:  INTERNSHIP SOCIAL MEDIA: Sports mobile app company seeks social media intern. Must have experience in sports writing/social media management. Unpaid/Credit Only. Send resume to:  [email protected] (11/3)

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury,LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (11/1)

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SITUATION WANTED:  Seeking PR,MEDIA,MARKETING,EXECUTIVE assistant positions in LA. I have a B.A. in Media Relations.4+yrs exp in Media/PR. Please contact: [email protected] (11/3)

SITUATION WANTED:   Domestic syndication SALES CONSULTANT. Twenty + years selling / clearing off net, 1st run, EI, features etc. Have experience in all markets, willing to travel. Contact [email protected] (11/3)

SITUATION WANTED:  INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. (11/2)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/1)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: Scared Shrekless, Dancing with the Stars, Castle
AZTECA: Cosas de la Vida, Al Extremo, Lo Que Callamos Edicion Especial
CBS: How I Met Your Mother, 2 Broke Girls, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW: Ringer [r], Ringer [r]
FOX: Terra Nova, House
ION: Paycheck, Criminal Minds
NBC: The Sing Off, Rock Center with Brian Williams [p]
PBS: Antiques Roadshow, Will Ferrall: The Mark Twain Prize, Tina Fey: The Mark Twain Prize [r]
TELE: Mi Corazon Insiste, Flor Salvaje, La Casa de al Lado
UNIV: Una Familia con Suerte, La Fuerza del Distino, Don Francisco Presenta

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