Monday, October 30th, 2006




Available exclusively from Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, Veronica Mars=10/24/06 9-10p.  Series=9/22/04-10/22/06, A18-34 ties 9/28/05. P12-34 ties 10/26/05 & 9/28/05.



Good morning. It’s Monday, October 30, 2006, and this is your first early morning briefing.

The St. Louis Cardinals win the World Series in five! The fifth game of the series on Friday night delivered a 14.4 million viewers from 8-1130pm, good enough to win the night, but the average viewers for the series was down considerably from last year. The five game average ended up at just a little shy of the 16 million mark, off last year’s numbers by 7%, and last year was considered the smallest viewing audience for the Fall Classic since the Subway Series of 2000 which had just 18.1 million viewers.  Despite the seemingly downward trend in the last couple of years, Fox has re-upped with Major League Baseball for another seven World Series.

Tonight’s Premieres:
Lifetime:  Lisa Williams: Life Among the Dead

Tonight’s Finales:
A&E:  Gene Simmons’ Family Jewels
Showtime:  Weeds



For your scheduling pleasure, FOX will return Happy Hour to its schedule starting November 2 at 830p, with three new episodes in time for the November Sweeps. The O.C. kicks off the same night at 9p.
Young Broadcasting Inc. will make air time available to political candidates for the November election, as a public service for its viewers in the markets served by its stations and will also make candidates’ statements available on the station’s web sites. Each political candidate will receive two 60-second response time to topics selected by the YBI station affiliate. Young Broadcasting owns ten television stations, five are ABC affiliates: WKRN/Nashville, WTEN/Albany, WRIC/Richmond, WATE/Knoxville and WBAY/Green Bay; three are CBS affiliates: WLNS/Lansing, KLFY/Lafayette and KELO/Sioux Falls; one is an NBC affiliate: KWQC/Davenport; and the tenth station, KRON/San Francisco is an independent station and recently became a MyNetworkTV affiliate.
Dick Clark will return to his hosting duties for the New Year’s Rockin’ Eve this year, with co-host Ryan Seacrest, for ABC, live from New York’s Times Square. Musical guest this year will be Christina Aguilera. This will be Clark’s 33rd year hosting the New Year’s ring-in, having missed the 2004 New Year celebration after his stroke, the one and only time he did not host the show.

MTV will provide four new shows to iTunes users, says VarietyMy Super Sweet 16, Real World: Denver, Twentyfourseven and the new series Rob & Big which will debut as a freebie on iTunes tomorrow to promote its Thursday premiere on MTV. Aside from the freebie tomorrow, all the shows sell at the standard iTunes rate of $1.99 per episode. The new season episodes of My Super Sweet 16 on debut on November 8 on both iTunes and MTV, Real World Denver launches on Nov 22, and Twentyfourseven will debut on iTunes and on MTV on December 6th.

Weekend Box Office Estimates: October 27-29, 2006
Saw III (LGF)                                  $34.3 million – opening weekend
The Departed (Warner Bros.)             $9.8 million – 4 wk total $91.1m
The Prestige (Buena Vista)                $9.6 million – 2 wk total $28.8m
Flags of Our Fathers (Paramount/DreamWorks) $6.4 million – 2 wk total $19.9m
Open Season (Sony)                         $6.1 million – 5 wk total $77.4m
Flicka (Fox)                                    $4.9 million – 2 wk total $14.1m
Man of the Year (Universal)               $4.7 million – 3 wk total $28.8m
The Grudge 2 (Sony)                        $3.3 million – 3 wk total $36.0m
Marie Antoinette (Sony)                    $2.9 million – 2 wk total $9.8m
Running with Scissors (Sony)             $2.6 million – 2 wk total $2.8m
Source: Box Office Mojo

Now Showing in the Cynopsis Showcase:  Our Favorite Classics – square dancing Lucky Strike


A new project coming to Oxygen – cameras follow Tori Spelling and her husband Dean McDermott as they purchase and renovate a bed and breakfast in Southern California. and await the birth of their first child.  Produced by World of Wonder Prods, the cable network has ordered six episodes, scheduled to join the lineup this spring, says Variety.


The French audio-visual and electronic media audience measurement company, Médiamétrie has appointed Bruno Chetaille as Chairman, effective December 23. He succeeds Jacqueline Aglietta in this position, and it is expected that the company’s Board of Directors will formalize his appointment in the near future.
Nancy Palumbo will become the new SVP/Strategic Marketing and Corporate Communications for the New York Daily News, effective November 6. She will develop and manage new and existing partnerships, internal branding initiatives, communications, public relations and promotions.
Universal Pictures has upped Kristin Lowe to VP/Production where she supervises the daily production activities for the studio’s soon-to-be-released films including Inside Man, The Break-Up and You, Me and Dupree.

Stone & Co. has added Joan Harrison as SVP/Programming, overseeing all development for the company, per Variety.


Thursday – A18-49 Analysis:  FOX came in a winner Thursday night with 4.5/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC was #2 at 4.1/11, followed by CBS 4.0/11, NBC 3.0/8, CW 1.9/5, UNIV 1.5/4 and TELE 0.5/1. ABC’s Ugly Betty narrowly won at 8p with 4.2/12, just a tenth of a point more than CBS’ Survivor at 4.1/11. CBS’ repeat of CSI at 5.0/12 squeezed into first place at 9p, just a skosh ahead of the World Series Game #4 on FOX at 4.9/12. FOX’s baseball coverage then came out best at 10p with 5.3/14.
 Live + Same Day Ratings: Thursday, October 26, 2006 – time period averages. Source: Nielsen Media Research

FOX      9.4/14      MLB World Series Game #4 9.4/15

CBS      8.5/13        Survivor: Cook Islands 7.7/12, CSI [r] 10.8/16, Shark [r] 7.1/12

ABC      8.1/13       Ugly Betty 8.9/14, Grey’s Anatomy [r] 8.4/13, Grey’s Anatomy [r] 7.0/12

NBC      5.5/9        My Name is Earl [r] 5.0/8, The Office [r] 4.1/6, Deal or No Deal 7.0/10, ER [r] 5.1/8

CW       2.5/4       Smallville 2.9/5, Supernatural 2.2/3

UNIV     1.9/3       La Fea Más Bella 2.3/4, Mundo de Fieras 1.8/3, Aqui y Ahora 1.5/2

TELE     0.6/1       Marina 0.7/1, Amor Mio 0.6/1, Amores 0.5/1, Decisiones 0.6/1

A18-49: FOX 4.5/12, ABC 4.1/11, CBS 4.0/11, NBC 3.0/8, CW 1.9/5, UNIV 1.5/4, TELE 0.5/1

Friday – A18-49 Analysis: FOX was the overall winner Friday night with 4.0/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS came second at 3.0/9, and then NBC 2.8/9, ABC 2.5/8, UNIV 1.5/4, CW 1.4/4 and TELE 0.4/1. By a scant amount, CBS won at 8p with Ghost Whisperer at 3.1/10, ahead of the World Series on FOX at 2.9/9. The baseball championship on FOX came out on top at 9p with 4.0/12, followed by the season premiere of Las Vegas on NBC at 3.1/9. Then at 10p, the World Series match peaked with a 5.2/15.
Live + Same Day Ratings: Friday, October 27, 2006 – time period averages. Source: Nielsen Media Research

FOX      8.7/15      MLB World Series Game #5 8.7/15

CBS      7.1/12       Ghost Whisperer 7.0/12, Close to Home 7.1/12, Numb3rs 7.1/12

NBC      6.0/10      1 vs. 100 6.1/11, Las Vegas [p] 6.0/10, Law & Order [r] 6.0/10

ABC      4.9/8         It’s the Great Pumpkin Charlie Brown 4.6/8, Men in Trees 4.5/8, 20/20 5.6/10

CW       2.7/5         Friday Night Smackdown 2.7/5

UNIV     1.8/3        La Fea Más Bella 2.2/4, Mundo de Fieras 1.8/3, Casos de la Vida Real: Edición Especial 1.4/2

TELE    0.6/1         Marina 0.6/1, Amor Mio 0.6/1, Amores 0.6/1, Decisiones 0.6/1

A18-49: FOX 4.0/12, CBS 3.0/9, NBC 2.8/9, ABC 2.5/8, UNIV 1.5/4, CW 1.4/4, TELE 0.4/1


Saturday – A18-49 Analysis: ABC had a turn in first place Saturday night with a 2.0/7 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX was #2 at 1.8/6, followed by CBS 1.7/6, NBC 1.4/5, UNIV 0.9/3 and TELE 0.2/1. ABC led at 8p with its movie presentation earning a 1.7/6. At 9p, FOX led with a second double dose of Cops reruns at 2.0/7, just ahead of ABC’s movie at 2.0/6. ABC led again at 10p with Harry Potter’s 2.4/8.
Live + Same Day Ratings: Saturday, October 28, 2006 – time period averages. Source: Nielsen Media Research

CBS      4.9/9         Numb3rs [r] 3.7/7, CSI: NY [r] 5.5/10, 48 Hours Mystery 5.4/10

ABC      3.7/7         Movie: Harry Potter and the Prisoner of Azkaban 3.7/7

FOX      3.2/6        Cops [r] 2.5/5, Cops [r] 3.0/6, Cops [r] 3.5/6, Cops [r] 3.7/7

NBC      3.6/7         Dateline 3.6/7, Kidnapped 2.6/5, Law & Order: SVU [r] 4.5/8

UNIV     1.4/3        Sábado Gigante 1.4/3

TELE     0.2/0        Quinceanera [7] 0.2/0, Cinemundo Sabado/Estreno 0.2/0

A18-49: ABC 2.0/7, FOX 1.8/6, CBS 1.7/6, NBC 1.4/5, UNIV 0.9/3, TELE 0.2/1



Last Monday, NBC’s HEROES posted a 5.8 A18-49 rtg, 38% higher than it’s time period competition

Viewers are engaged – HEROES delivers a highly attentive audience with an 84% program engagement score

Tune in to NBC tonight to see what all the buzz is about

Source: NTI Live AA% P18-49 (9/18-10/23/06) reg prgm est. ex. sports – Subject to qual. on req. Program Engagement A18-49-IAG Research, 9/18-10/15/06 – Digital source: Omniture (9/18-10/23/06)

The History Channel presents This Day in History:
1938-Orson Welles causes a nationwide panic with his broadcast of “War of the Worlds” – a realistic dramatization of a Martian invasion of Earth.

Answer to Friday’s Trivia Question: Tim the tool man once challenged Bob Villa to a race using powered machinery. What type of race did he challenge him to? LAWN MOWER RACE     Kudos to:  Michael Cummings-Cablevision NEWS 12/Norwalk; Barry Schiffer-WJZ-TV/Baltimore; Seth Pelletier-Nielsen Media Research/Oldsmar, FL; Josh Lasser-Martha/NY; Kevin Schmidt-National Cable Communications/Chicago; Lance Papenfuss-KTTC, KWBR, CNN Headline News/Rochester, MN; Jim Hall-True Media/Columbia MO; Kelly Gale -Cuneo Adv/Minneapolis; Adam Deverell-KTTV/KCOP/LA;  Andy Clavin-CBS Paramount Domestic Television/Hollywood;  Andy Nordvall-My Name is Earl/LA; Dennis Treleven-Fox Cable Networks/LA; Lisa E. Casparian-Crown Media United States/Studio City

Today’s Trivia Question:  On what show did a current ER actor portray a character named Eli? ( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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Cynopsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: MEDIA PLAN’R/OMD/LA: BA/Advrtsng, Bus., Media Studies or Comm & possess 2+yrs exp in field of media plan’g. Ent exp a +. Must be det. oriented & a multi-tasker w/in fast paced environ. Res/cvr letr: [email protected] (11/4)

JOB OPENING: AD SALES TRAINING SPEC/Discovery/NY: Train ad sales staff on sys/process, new hire trng, sys rollouts/upgr, create/maint trng docs. Min 3yrs ind exp, trng exp & Gabriel a+. Apply: , Req#4642 (11/4)

JOB OPENING: ACCOUNT EXECUTIVE/The Outdoor Channel/NYC: Immediate opening for aggressive/self-starter w/ 3+ yrs. Nat’l sales experience.  Pls send resume to: [email protected]    (11/4)

JOB OPENING: SR. CLIENT OPERATIONS MANAGER/MSA Media/NY: Client mgmt/bus development/Gabriel implementation/proj mgmt – enterprise systems exp a plus Res/Salary req’s to: [email protected]   Full Description at (11/4)

JOB OPENING: PROG COORD/ION MEDIA/FL: Maintain daily prog scheds, track changes, heavy data input. Min 2 yrs exp in TV. Strong detail/comp/org/analytical/resrch skills. Col. degree in rel field. Respond to: [email protected] (11/4)

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JOB OPENING: MKTG MGR, AD SALES/ Oxygen/NY: Manage mktg efforts directed at ad sales trade incl. events, collateral, pres., adv., promos, dm/email campaigns. Info Res to: [email protected] ref job title in subj ln (11/4)

JOB OPENING: MGR SCHEDULING/AMC/NY: Do you love movies? Strat plan’g & sched support for ntwrk.Analytical/Creative thinker w/3+ yrs of prog exp in brdcst or cable. Research background a +.Res: ref #1750BR  (11/4)

JOB OPENING: PROD COORDINATOR/BURBANK: Support creative for abc family Integrated Mktg  prep ad reels, produce billboards, maintain prod schedule, dubs. Avid, Post-Prod Exp. Visit: (Req ID 44406)  (11/4)

JOB OPENING: MGR PROMO SCHED On Air/VH1-NY: 2-4 yrs promo scheduling/Traffic. Proven track record on air media strategy & implementation. Promo scheduling system (PTS) and/or GABRIEL. Apply EOE/M/F/D/AAP  (11/4)

JOB OPENING: PROGRAMMING COORD/Oxygen NY: Organized, TV savvy, detail oriented superstar needed. Excellent comm., computer & copyediting skills a must. Resume: [email protected] Ref. job title in subj line  (11/4)

JOB OPENING: ACCOUNT MANAGER/NEW BUSINESS – NBC11, San Jose, CA: Creation and sales of customized marketing campaigns utilizing NBC local and national properties. 2 yrs prior media sales. , job # 554936. (11/3)

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JOB OPENING: CLIENT SERVICE REP/Simmons an Experian Co./ Schaumburg, IL: Resp for recv’g customer req’s for asst, via telephone or email. Back-up to Acct Mgrs. Industry exp req’d. Apply to [email protected] (11/3)

JOB OPENING: CREATIVE SERVICES DIRECTOR/ABC7, the #1 station in LA: seeks Must have 3-5 yrs management experience. Send resume & reel to ABC7 Los Angeles, Attn: HR, Dept. CSD/CYN, 500 Circle Seven Dr., Glendale, CA 91201. EOE (11/3)

JOB OPENING: AFFIL SALES COORD/Oxygen/ NYC: Exciting opp for a high energy, org, multi-tasker to support fast paced team, proficient in Excel/PP a must!, 2+ yrs exp. a +. Res: [email protected]  Ref job title in subj line (11/3)

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JOB OPENING: MEDIA PLAN’R/OMD/LA: BA/Advrtsng, Bus., Media Studies or Comm & possess 2+yrs exp in field of media plan’g. Ent exp a +. Must be det. oriented & a multi-tasker w/in fast paced environ. Res/cvr letr: [email protected](11/3)

JOB OPENING: INVENTORY ANALYST/The Weather Channel, NY:  Mgmt of TWC Inventory, analyze media deals. 2-3yrs Sales/AGY experience. Strong Media Math skills. Deal maker and or VCI experience a plus  Res to: [email protected]  (11/2)

JOB OPENING: RESEARCH ANALYST/National Geographic Channel/NY: Generate data for sales pitches; category presentations; 1+ yrs cable/broadcast rsch exp pref’d. Exc presentation & writing skills. Apply at (11/2)

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JOB OPENING: AD SALES ASST/Galavision, NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume: n[email protected]   (11/9)

JOB OPENING: VP PR/MagRack & sportskool/NYC: Help create internal/external communication programs to broaden audience & brand perception for 24/7 interactive cable networks, 8+ yrs relevant PR exp. Email: [email protected] (11/2)

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JOB OPENING: MANAGER, PRICING, PLANNING & INVENTORY/Fox Cable/NYC: Inventory rev anlys & mgmt; stewardship; fincl reprt & forcsts; oversell & rejects; system admin; 3+yrs Ad Sls exp; strong present s kills; (11/2)

JOB OPENING: DIR. PROM. MKTG/Neopets, MTV Networks/Glendale, CA: Oversee mgmnt, development, and execute mktg programs to max ad & promo revenue goals and budgets. Email resume: [email protected] or see (11/2)

JOB OPENING: SALES PLANNER, Cable/The Outdoor Channel/Temecula, CA: Exp at media co/agency; dev plans/orders, account stewardship, liaison w/ client & ntwrk depts. Excellent comm/media math skills. Apply [email protected] (11/1)

JOB OPENING: DIRECTOR BUSINESS AFFAIRS/NBC UNIVERSAL/CA: Negotiate & finalize dev, prod, lic & dist deals for 1st run synd & cable dist. 5+ yrs. TV bus & leg affairs exp. JD & CA bar reqd. job # 540372  (11/1)

JOB OPENING: ASST MGR  AUSTRALIA-ASIA/NBC UNIVERSAL/CA: Broadcast & promo materials for VOD, Pay & free TV in Australia/NZ & Asia. BA & 1 yr post prod or 3 yr post prod or related exp reqd. job # 555093 (11/1)

JOB OPENING: ACCT SVC PLAN’R/LA & NY: Specialized sales support to AEs, creating sales proposals & dvlpmnt/execution of integrated sales mrktng platforms for AEs client presentations. BA/3yrs exp. Email: [email protected]       (11/1)

JOB OPENING: SALES ASST/AMC/LA: Assist AE w/sales & servicing of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to ref# 1658BR  (11/1)

JOB OPENING: SR. RESEARCH MGR/TURNER CORP. STRATEGIC RESEARCH/ATL: Challenging Opp for seasoned/talented career researcher w/ creative & collaborative skills in highly professn’l environ. Analytic, prjct mgt & team leadership skills. Support wide-ranging corp & ntwrk bus. strategic advisor & partner. TBS portfolio of news, ent, & animation. Opp’s for profess’l & career growth. 6+yrs TV res.exp.req’d. [email protected]      (11/1)

JOB OPENING: DIR PROD FINANCE/A&E TV NETS/NY: Mng fin’l analysis/reporting for prod dept inc budgets, forecasting, mo closings. Min 5yrs Acctg exp w/strong knwldg database/software apps. Apply: (10/31)

JOB OPENING: AFFILIATE MARKETING COORDINATOR/Oxygen/New York, NY: Creative, organized multi-tasker w/ event experience needed for trade shows, premiums, website and more. Resume: [email protected] Ref job title in subj line (10/31)

JOB OPENING: SALES PLANNER/ COORD at qubo-NY: Generate upfront/scatter plans. Handle all maint. Detailed w/exc comm skills. BA/BS pref. 3+ yrs media or agency exp. Email Res to [email protected] – subject: Sales  (10/31)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP/CREDITS ONLY: KPI, busy NYC doc prod house seeks interns. Assist all aspects: Dev to delivery of prgrms. Fun, fast paced environment. Current Jrs/Srs encouraged. Credit only. Stipend for meals/travel. Resume: [email protected] (11/1)

Fall Internship Credits Only: MARKETING/COMMUNICATIONS AND PR INTERNS/IMAGINASIAN TV Interest in mktg/PR, event coord., writing/communications, interest in Asian languages/culture a plus,College credit avail. E-mail resume to [email protected] (10/31)

Fall Internship Credits Only: WEB/GRAPHIC DESIGN INTERNS/IMAGINASIAN TV Code web pages and e-newsletters, basic site maintenance, Photoshop/Illustrator skills, Flash a plus.College credit avail. [email protected] (10/31)


SITUATION WANTED: EXP’D NET PROG/PROD EXEC, SHOW RUNNER: Track record in cable, bcast, I TV, broadband, long form and short. Non-scripted, news, lifestyle genres. Experience and innovation. Seeks new NYC area opps. [email protected] (11/3)

SITUATION WANTED: MARKETER w/3+yrs exp in sales/adv. Seeks full-time position in Philly. Highly motiv. Outstanding comm skills-written + oral. Team-player. Smart Plus, MS Office, Photoshop, MAC/PC [email protected] (11/2)

SITUATION WANTED: NEW YORK’S PREMIERE ENTERTAINMENT INDUSTRY COACH.  Clients at CNN, Court TV and on Si TV.  Become the writer-producer-director of your own life.  For a free consultation write [email protected] (11/2)

SITUATION WANTED: RESEARCHER for 2 years at Big 3 net in NYC is new to LA and looking to get into programming/development. Have freelance PA experience and MA in Television-Radio-Film from Syracuse. [email protected]  (11/2)

SITUATION WANTED: Motivated recent college graduate looking for a full time job in the entertainment, media industry. Please contact me at [email protected] (11/2)

SITUATION WANTED: NYC Video Editor w/Photoshop & After Effects capabilities seeks to build  reel w/short projects. Reels, Commercials, Promos, Music Videos, Shorts,  etc. Low hourly & flat rates available. Contact: [email protected] (11/1)

SITUATION WANTED: Tufts Grad/NYC: Seeks challenging entry-level or higher position. Strong Child Dev and Media background. Credible internships. Produced ’06 Student Emmy runner-up. Contact: [email protected] (10/31)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT:  Monday, October 30, 2006

ABC               Wife Swap [r], The Bachelor, What About Brian?
CBS              How I Met Your Mother [r], The Class [r], Two and a Half Men [r], Old Christine [r], CSI: Miami [r]
CW                Everybody Hates Chris, All of Us, Girlfriends, The Game
FOX               Prison Break, Justice
i                Mama’s Family, Mama’s Family, Doc, Diagnosis Murder
MNT              Desire, Fashion House
NBC              Deal or No Deal, Heroes, Friday Night Lights
TELE             Marina, Amor Mio, Amores, Decisiones
UNIV             La Fea Mas Bella, Mundo de Fieras, Cristina

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