Monday, October 28th, 2013


Pretty Little Liars & Ravenswood Thrill Fans!
ABC Family Original Series Deliver Hauntingly High Ratings

Pretty Little Liars Halloween Special
W12-34 rating  /  3.8 W18-34 rating  /  2.4 W18-49 rating
+60% increase in digital video starts vs. YAG 
episode tweets 

Ravenswood World Premiere
2.7 W12-34 rating  /  2.3 W18-34 rating
          #1 cable drama debut since 2011  Source.


Good morning. It’s Monday, October 28, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
Fusion: America with Jorge Ramos at 7p, Open Source with Leon Krauze at 10p

Tonight’s Finales:
HGTV: Love It or List It at 9p


National Geographic Channel’s

Whether it’s building a nitrous oxide-fueled, bulletproof, fireproof ATV or tucking their family away in an invisible, mirrored fortress, these End-of-the-Worlders are going to unprecedented lengths to STEP UP THE PREP and keep their families safe.

Sponsored by Wise Food Storage

Doomsday Preppers New Season Premieres Tomorrow at 9/8c
Visit for more!

DirecTV, Time Warner Cable and Charter Communications are considering launching Aereo-like services, reports Bloomberg. If Aereo isn’t shut down by broadcaster lawsuits for capturing their signals and charging subscribers a low monthly fee, cable companies might jump in the game too, says Bloomberg, to avoid paying billions of dollars in retransmission fees.


Millennial news/pop culture net Fusion launches tonight with a bang: an interview with President Obama. The President’s talk with Fusion/ABC News correspondent Jim Avila will take place this afternoon at the White House, and air first on Fusion show America at 7p. Fusion is a joint venture between Univision and Disney/ABC Television.

Comcast started a trial offer for a package that offers a basic TV lineup, Internet, video on demand and HBO, for about $40. The package is available only to new customers, and the price will increase after the first year. With 40 percent of subscribers likely to consider canceling pay-TV service, according to a recent study cited by CNET, the opportunity to get HBO on the cheap could persuade those viewers to reconsider making the cut.

Fox picked up nine more episodes of Dads, for a full 22-ep order. Though the comedy drew criticism at first for offensive humor, it’s averaging a 2.2/7 rating in A18-49 in Live + 7, and is one of the top 10 new series among Men 18-34. The 20th Century Fox production airs Tuesdays at 8p.

The Big Bang Theory has released a song on iTunes. “If I Didn’t Have You (Bernadette’s Song)”, performed by Simon Helberg (Howard) on the October 24 ep with backup vocals from the rest of the cast of the CBS comedy, was written by recurring star Kate Micucci (Lucy) and can be downloaded in recognition of the show’s support of MusiCares, a safety net for people in the music business.

MTV is amping up fan investment in the EMAs. Miley Cyrus, who was voted Best U.S. Act for the 2013 MTV EMA, moves on to compete against Canada’s Justin Bieber for the North America title. The net’s global music celebration, sponsored Stateside by 5 Gum, LG Mobile, Herbal Essences, Taco Bell and T-Mobile, airs Sunday, November 10 at 7p.

Discovery Channel will simulcast Science Channel‘s The Challenger Disaster, reports Deadline. The 90-minute movie, Science’s first scripted program, stars William Hurt as one of the scientists assigned to investigate the tragic 1986 space shuttle explosion. The viewership-boosting strategy follows the announcement last month that Lifetime, A&E and History will simulcast two-night mini-series Bonnie & Clyde in December. Challenger airs Saturday, November 16 at 9p.

MTV released all 12 episodes of high school docu-drama Wait ‘Til Next Year via the MTV app, allowing viewers to binge-watch the whole season a week before its TV premiere on Friday, November 1 at 8p. The move drives usage of the app, and gets the teen audience engaged – hopefully enough to splash chat about the show all over social media.

The New York Television Festival announced the winners of its Independent Pilot Competition on Saturday, as well as the winners of 20 development deals from network, studio and digital partners including A&E, BET, CW Seed, MTV and Sundance Channel. The total number of development deals offered this year was 31, up from 26 last year. For details:

…Speaking of up and comers, the New York campus of the global Dwight Schools launched its first annual Film & TV Industry Professional Week. Winners of both Emmys and MacArthur grants spoke to students last week about considering media careers. Of note was digital cinematographer Anthony S. Lenzo, owner of Air Sea Land Productions. A five-time Emmy Award winner, Lenzo wowed the kids with tales of working with an underwater turbine on an offshore oil platform while on a Discovery Channel shoot. The school will continue the program next year. 

Cat Greenleaf, host of USA Network‘s 11a-3p daytime lineup, sat down last week with Orlando Bloom for her 450th interview. But Greenleaf’s bulldog Gracie, who appears in her interviews, has been more impressed with other guests. “Gracie has a thing for wise men of a certain age,” Greenleaf tells Cynopsis. “She first let her love show for Larry King, really ramped it up for Deepak Chopra, and could barely contain herself around William Shatner. I can’t say I blame her  those guys are sexy.”

Top 10 Weekend Box Office Estimates:  October 25-27, 2013

Jackass Presents: Bad Grandpa (Paramount) $32.0 million opening weekend
Gravity (Warner Bros.) $20.3 million 4 wk total $199.8 million
Captain Phillips (Sony) $11.8 million 3 wk total $70.1 million
The Counselor (20th Century) $8.0 million opening weekend
Cloudy With a Chance of Meatballs 2 (Sony) $6.1 million 5 wk total $100.6 million
Carrie (Sony) $5.9 million 2 wk total $26.0 million
Escape Plan (Lionsgate) $4.3 million 2 wk total $17.4 million
12 Years a Slave (Fox Searchlight) $2.2 million 2 wk total $3.4 million
Enough Said (Fox Searchlight) $1.6 million 6 wk total $13.0 million
Prisoners (Warner Bros.) $1.1 million 6 wk total $59.1 million

Source: Rentrak


New Greg Kinnear legal drama Rake gets a two-night kick-off on Fox, following the NFC Championship game on Sunday, January 19 at 10p, and continuing in its regular time slot Thursday, January 23 at 9p.

Dance company director Abby Lee Miller goes on a scouting tour for new talent in season four of Lifetime hit Dance Moms, premiering Wednesday, January 1 at 9p, after a reunion show at 8p recaps last season’s drama. Moms takes up its regular Tuesday 9p slot the following week.

Season three of the Collins Avenue docu-series averaged 2.1 million total viewers to make it the top unscripted program in its time slot among women.

Punk rock icon Henry Rollins offers “crazy new twists and tidbits behind historical tales” in 10 Things You Didn’t Know About. The Asylum Entertainment production premieres on H2 on Saturday, November 2 at 9p.


American Idol launches its thirteenth season with a two-night premiere. The Fox singing competition, with judges Keith Urban, Jennifer Lopez and Harry Connick, Jr. comes back Wednesday, January 15 and Thursday, January 16 from 8-10p. Thursday’s regular results shows will be cut from one hour to 30 minutes for eight weeks in the spring, making room for new comedy, Surviving Jack at 8:30p.

Fox drama The Following begins its 15-week uninterrupted second season on Monday, January 20 at 9p.

Drop Dead Diva is coming back for a sixth season. Lifetime cancelled the dramedy after its fourth season, but worked out a deal with Sony Pictures Television to rein in costs that revived the series. Show airs Sundays at 9p.


Adina Porter has been bumped from recurring to series regular on True Blood. Season seven for the HBO vampire drama premieres in 2014.



A new version of witch drama Charmed is in early development at CBS, reports Vulture. The WB show ran from 1998-2006.


Turner channels are back on Cable One. The companies reached an agreement  ahead of the NBA season launching Tuesday on TNT. Turner programming had been yanked from the cable operator October 1.


Night ten of ABC Family‘s “13 Nights of Halloween” brings Tim Burton’s Corpse Bride at 7:30p tonight, followed by Tim Burton’s The Nightmare Before Christmas at 9:25p. Tomorrow night, the net’s Ravenswood makes its time period debut at 8p.

ID explores the tales of brutal killers with the same name, in Halloween special Bloody Marys. Premiere at midnight on Thursday, October 31.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).


**Cynopsis Webinar Just Announced**

Leveraging Social Media to Drive Tune-In and Ratings

One of the hottest topics in media today is the effect of social media on television ratings. Nielsen released research this summer that said the volume of tweets affects live TV ratings 29% of the time – and that number is only expected to rise.

| NOV. 21 |1:30PM – 3:00PM EST | REGISTER NOW |


Everyone was a winner Friday night. NBC was number one in A18-49, thanks to the third season premiere of Grimm scoring a 1.8 rating/6 share at 9p, according to preliminary Nielsen numbers, and the series premiere of Dracula at 10p drawing 1.6/6 in the demo. ABC‘s Shark Tank was the top show in A18-49 (2.0/7), and CBS‘s Blue Bloods, with 11 million viewers, was the most-watched show.
The first two games of the World Series averaged 13.9 million viewers for Fox, up 13 percent from last year’s San Francisco Giants/Detroit Tigers matchup. Twitter activity was up from 2012, too – by 63 percent, with 452,000 tweets. But while the Cardinals took the game, the Red Sox won the battle on Facebook, drawing 58 percent of comments, likes and posts.

Bravo scored its most-watched Wednesday of the year in primetime and total day on October 23 with a big assist from the finale of Million Dollar Listing Los Angeles. Delivering 1.7 million total viewers and 793,000 in the 18-49 demo, Listing hit a franchise high.

Oxygen had its best primetime Wednesday ever, thanks to Preachers of L.A., which drew 1.2 million total viewers and 634,000 in A18-49. During the 10p hour, Oxygen was the number five cable net among W18-49.

Thursday A18-49 Analysis: FOX grabbed the most A18-49 viewers Thursday with 3.6/11, according to final primetime national ratings from Nielsen. CBS won the 8p hour with a 4.0/12 average for The Big Bang Theory and The Millers, with Fox batting a 2.7/9 for the start of Game 2 of the World Series. The Fox sports event stole the 9p hour with 3.7/11, versus 2.8/8 for ABC’s Grey’s Anatomy, and slid into home at 10p with a 4.3/12, while ABC’s Scandal pulled into second place with 2.9/8.

Live + Same Day Household Ratings: Thursday, October 24, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX 8.3/14 World Series
CBS 6.5/10 Big Bang Theory 10.4/17, The Millers 6.6/10, The Crazy Ones 5.3/8, Two and a Half Men 5.4/8, Elementary 5.6/9
ABC 5.0/8 Once Upon a Time in Wonderland 2.9/5, Grey’s Anatomy 6.1/10, Scandal 6.0/10
NBC 2.9/5 The Voice [r] 3.4/5, Sean Saves the World 2.7/4, The Michael J. Fox Show 2.5/4, Parenthood 2.7/5
UNI 1.8/3 Porque el Amor Manda 2.1/3, Tempestad 1.8/3, Mentir Para Vivir 1.6/3
CW 1.4/3 Vampire Diaries 1.7/3, Reign 1.2/2
ION .9/1 Criminal Minds .8/1, Criminal Minds .9/1, Criminal Minds .9/1
TELE .7/1 Marido en Alquiler .8/1, Santa Diablo .6/1
UMA .3/0 Cineplex .2/0, Seleccion .2/0

  FOX 3.6/11, CBS 2.7/8, ABC 2.3/7, UNI 1.4/4, NBC 1.3/4, CW .9/3, TELE .6/2, ION .3/1, UMA .2/0


Lisa Hackner has been tapped to serve as Executive Vice President of Daytime and Syndicated Programming at ABC Entertainment Group. Hackner had been Vice President of Creative Affairs at Telepictures.


Actress Marcia Wallace died on October 25. She was 70. Wallace played receptionist Carol Kester on The Bob Newhart Show and won an Emmy in 1992 for Outstanding Voiceover Performance for playing Bart’s chain-smoking teacher, Mrs. Krabappel, on The Simpsons. A tribute to Wallace is scheduled to air on the November 3 episode of the Fox comedy.

English director Antonia Bird passed away on October 25. She was 54. In addition to films including Mad Love and Face, Bird directed TV shows like EastEnders and MI-5.


Cynopsis Digital’s Video Measurement Summit
 NOV. 13| GRAND HYATT, NY | Register Now

Panels Include:
Where is “TV Everywhere?”
The “Holy Grail” of True Cross-Platform Measurement
Riding the Tsunami of Data
The Advertising Mega Panel: If You Build It, Will Clients Come?

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)

This Day In History sponsored by Military Channel: 1919 – Congress overrode President Woodrow Wilson’s veto to pass the National Prohibition Act.

Answer to Our Last Trivia Question: How did widower Tom meet Abby on Eight is Enough (1977-1981)? Abby tutored Tommy after he broke his leg. Kudos to: Tom Mulcahy-Viacom Media Networks/NYC, Synda Kollman-Charter Marketing Group/Boca Raton, FL, David Stern-Bard Entertainment/NYC, Roz Seibold-EDA/Tucson, AZ, Dory Melman Petsrillow-Petry Media Corp./Dallas, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Dara Monahan-Freelance Writer/Sherman Oaks, CA, Tom Moore- Kalt Productions/LA, Alan Perris-The Television Academy/North Hollywood, Stephen Kelley-9Story/Toronto.

Today’s Trivia Question: Which two shows were spinoffs of The Beverly Hillbillies (1962-1971)? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Cynopsis: Digital Model D Awards
Grand Hyatt, NY | November 12, 2013 | Noon – 2:00 p.m.

A few of the categories that will be awarded are…
Branded Web Series & Solo Video
Digital Consumer Brand
Digital Studio/Production Company
Digital Video Ad Platform
Multiplatform Marketing Campaign

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Developing & Distributing Kids Content in the Digital Age
November 12, 2013 | Time: 1:30-3:00 p.m. ET |

Hosted by: Cathy Applefeld Olson  Editor, Cynopsis Kids
Stephen Hodge: Managing Director (Toon Goggles)
Susanna Pollack: Head of Strategy & Partnerships (yummico)
Dane Boedigheimer: Filmmaker (Annoying Orange)
Brandon Cole: Manager, Media & Business Development (Peanuts Worldwide + Iconix Brand Group)

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: SR. ANALYST MARKET RESOURCES/DISCOVERY/NY: Sharp mind to track advertiser/category spending and utilize rsrch to gather market intelligence. Turn findings into thoughtful reports/presentations. 3+ yrs media rsrch. Apply. (11/4)

JOB OPENING: SUPERVISING PROD/CONDE NAST/NY: produce & manage innovative content for CNE Digital Channels.Execute on the vision set by the dev lead & EVP on new programs, genres & ways of engaging audiences cross platform. Apply here (11/1)

JOB OPENING: DEVELOPMENT PROD/VULCAN/SEA: Devlp new non-fctn contnt. 5 yrs exp in prgrming at cable ntwrk. Prcjt mgmt., dev exp, undrstnding of TV/production technq. Apply: (11/1)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for adv/internal clients. Knwldge of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (11/1)

JOB OPENING: ASSOC PRODUCER/HBO/NY: Assist in producing, publishing & maintaining Original Programming digital experiences. Min of 2 yrs digital exp. Apply (10/31)

JOB OPENING: DIR, DIGITAL MARKETING/NICKELODEON/NY: Resp for leading team to support product mktg for mobile games & acquisition for dig biz, supporting new & existing products. 10+ yrs mktg exp. Apply here (10/31)

JOB OPENING: PROD CONSULTANT/LA: Cost consult for an auto dealer group, overseeing the prod of TV & Radio commercials. Auto exp & current knowledge of all costs assoc w/prod & talent req. Cover letter & resume to: [email protected] (10/31)

JOB OPENING: TRAINING SPECIALIST/INVISION/NY: 3-5 yrs. experience. Design & deliver product training: cable, network, ad sales, traffic & addressable. Dealmaker & traffic exp a plus. Excellent presentation skills. Apply HERE (10/31)

JOB OPENING: ART DIR, CHARACTER ART/ILLUSTRATION/NICKELODEON/NY: 8-10 yrs 2D and 3D illustration. Oversee in-house & external illustrators, 3D modelers & character artists supporting our Consumer Product biz. Apply here (10/31)

JOB OPENING: BUS DEV ACCOUNT EXECUTIVE/YUME/NY: Develop/Maintain strategic partnerships & Licensing relationships w/Publishers. 2-5 yrs sales exp req’d. Strong kwldg of advtsg tech solutions. Resumes HERE: [email protected] (10/30)

JOB OPENING: PROJECT DIR-DEST. BIO/VULCAN/SEA: Mng online dest w/multmedia cont. Responsible for strtgy devl, planning, implmnt, reprting in prjct execution. Undrstnd of bio and edu. Exp in hi lev ldrship and desgning intrctv prdct. Apply here (10/30)

JOB OPENING: AD SALES COORD/TV ONE/NY: Work w/AE & Planners w/systms. POC for agencies. Create flowcharts, handle make-good offrs. Liaison btwn traffic & agency. Self strter, mult-tskr, strong org skills.. BA+ 2yrs exp. Resumes HERE [email protected] (10/30)

JOB OPENING: INTEGRATED MKTG MGR/NYC: Ideation, proposal writing, & multi-platform prgrm execution to create high-impact integrated sales strategies for Here Media brands. See Res/salary/work samples here (10/29) 

JOB OPENING: DIGITAL MEDIA PLANNER/NY, NY: Develop/mng. client media plans, provide rec’s and perform analysis for ad agency. Exp. in dig. media planning/buying and client comm’s. F/T, temp to hire. Resume to [email protected] (10/29)

JOB OPENING: DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: Build financial models, conduct market research/analyze & identify/negotiate new business opportunities. Bachelors & 3-4 yrs digital exp. Apply: [email protected] (10/29)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL MEDIA: Senior Account Management professional looking to break into the digital media industry. All opportunities welcome. Contact, [email protected] (11/4)

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT: I am recent graduate with a BA in communications. Hardworking and a quick learner. Please contact me, [email protected] (10/31)

SITUATION WANTED: ASSISTANT: I want to be your assistant. Please contact me, [email protected] (10/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing With the Stars, Castle
CBS: How I Met Your Mother, 2 Broke Girls, The Big Bang Theory [r], Mom, Hostages
CW: Hart of Dixie, Beauty and the Beast
FOX: World Series
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Law & Order: SVU, Law & Order SVU 
NBC: The Voice, The Blacklist
PBS: Antiques Roadshow [r], Antiques Roadshow 9 [r], Independent Lens
Telemundo: Marido en Alquiler, Santa Diabla
UMA: Slayer, La Seleccion
Univision: Porque el Amor Manda, La Tempestad, Mentir Para Vivir

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