Monday, October 24th, 2011




# 1 Talk Show among Households
# 1 Talk Show among Women 25-54
# 1 News Lead-In

Source: Nielsen NSS, Live+SD AA%, HH & W25-54; #1 news lead-in=NSI WRAP Overnights+,
wtd avg, metered markets; Live+SD HH rtg, occurrences w/local newscast lead-out;
10/3-10/9/2011; ranking & news lead-in vs syndication type code=CC


Good morning. It’s Monday, October 24, 2011, and this is your first early morning briefing.

Today’s/Tonight’s Premieres:
mtvU: Quiet Campus at 12p
A&E Network: Hoarders at 9p; Monster In-Laws at 10p & 1030p
Investigation Discovery: Disappeared at 10p


Season four of MTV’s Jersey Shore ended its stint in Italy last Thursday night at 10p with an average rating of 6.96 among P12-34 and 5.4 million viewers in the demo.  Jersey Shore: The Reunion followed the finale at 11p and delivered a 4.8 P12-34 rating.  The fifth season of Jersey Shore, featuring the cast back at home base in Seaside Heights, NJ will premiere January 2012.

Robert C. Pierpoint, 86, a former CBS News correspondent died Saturday in California.  During his 40-year career that ended with his retirement in 1990, Mr. Pierpoint covered six US presidents, the Korean War, the Kennedy assassination and the Iranian hostage crisis.  Mr. Pierpoint also had the distinction of lending his radio voice for the highly-viewed final episode of M*A*S*H in 1983.  Following his coverage of the Korean War, Mr. Pierpoint was appointed a White House correspondent during the Dwight D. Eisenhower administration, a position he held through the Jimmy Carter administration. Mr. Pierpoint is survived by his wife, Patricia, and four children including the actor, Eric Pierpoint.

Heads up!  Coming to you on December 1st the first every Cynopsis Media Holiday Programming Guide, listing all the great network holiday programming coming up during the month of December 2011.  We’ll include one-time-only specials as well as special holiday episodes of regular series.  We don’t want to leave anyone out, so help us help you and send us your network holiday listings, to me at [email protected].  And thanks!

Top 10 Weekend Box Office Estimates:  October 21-23, 2011
Paranormal Activity 3 (Paramount)       $54.0 million  opening weekend
Real Steel (Disney)                             $11.3 million  3 wk total $67.2m
Footloose (Paramount)                        $10.9 million  2 wk total $30.9m
The Three Musketeers (Summit Entertainment) $8.8 million  opening weekend
The Ides of March (Sony)                     $4.9 million  3 wk total $29.2m
Dolphin Tale (Warner Bros.)                 $4.2 million  5 wk total $64.4m
Moneyball (Sony)                                $4.1 million  5 wk total $63.7m
Johnny English Reborn (Universal)        $3.8 million  opening weekend
The Thing (Universal)                          $3.1 million  2 wk total $14.1m
50/50 (Summit Entertainment)            $2.8 million  4 wk total $28.8m
Source: Rentrak


Chloe Sevigny headlines the new original drama series Hit and Miss, created by Paul Abbott for Sky Atlantic in the UK, and it will air in the US on DIRECTV.  Becoming the exclusive US broadcaster for Hit and Miss, DIRECTV will debut the series next year.  The series is the first original series commissioned by UK’s Sky Atlantic and it is a co-production of AbbottVision and Red Production Company.

Digital classic television network, Me-TV from Weigel Broadcasting Co. and distributed by MGM, launches today on WCIV-TV’s digital channel in the Charleston, SC market.  Me-TV, offering a variety of classic TV programs such as The Dick Van Dyke Show, The Bob Newhart Show and M*A*S*H among others now boasts clearances in more than 60% of the US.


Expanding his present relationship with the network, late night host Jimmy Fallon sold three comedy scripts to NBC from his company Holiday Road via Universal Television. Fallon will executive produce the series with Amy Ozols, writer on Late Night with Jimmy Fallon.  The writers of all three projects hail from Fallon’s own show or his former show, NBC’s Saturday Night Live. 

  • One project is Fat Rob, about a former rap star who is balancing being famous and being a good father. Jeremy Bronson is on board with this project.
  • DILFs is about 30-something dads coping with not being grown up enough to parent.  Charlie Grandy (The Office) is behind this project.
  • Rick is the third concept about a loveable doofus who is a stepdad to a guy the same age as him. Gerard Bradford is working on this script.

On NBC’s established comedy The Office, character Nellie Bertram returns to Dunder Miflin when Catherine Tate rejoins the cast. Tate will reprise her role in the latter half of the current season after she’s hired by friend and Chairman Jo Bennett (Kathy Bates).

Marvel’s comic book character The Punisher may come to FOX as the network is developing a series, giving the project a pilot commitment with penalty.  The procedural drama would focus on NYC detective Frank Castle, who seeks justice as a merciless vigilante named The Punisher.  Ed Bernero (Third Watch, Criminal Minds) is behind the project and he’s also developing a sci-fi western, The Eye for ABC.  The Punisher has previously been adapted into two different feature films and each achieved lackluster results at the box office.

Courteney Cox and David Arquette are on a roll selling the untitled Rob Sheridan project to ABC.  The single-camera comedy project is about a former overweight girl who becomes skinny and must juggle working with her ex in a diner that serves people who love to eat. Cox and Arquette will serve as executive producers along with Sheridan; ABC Studios is producing. Cox and Arquette recently sold another single-camera comedy, Ten Years to NBC under a penalty commitment agreement and the duo also has a game show pilot, Identity Crisis in the works at CBS.

Iron Man’s Jon Favreau sold a single-camera project titled Tweaked to CBS with the plot centering on the lives and dating activity among single parents in Santa Monica.  CBS Television Studios is producing and Favreau will write and be the EP. 

Frosh drama A Gifted Man on CBS tapped ER alum Eriq La Salle for a multi-episode arc playing Evan “E-Mo” Morris, a highly experienced neuropsychiatrist and medical detective who Dr. Michael Holt (Patrick Wilson) seeks out for professional and personal reasons.

Former CBS The Talk co-host Leah Remini has another sitcom on the horizon as she inked a talent deal with ABC to star in and produce a comedy series for next season.  For nine seasons, Remini starred opposite Kevin James in CBS’ The King of Queens. 

ABC okays two more projects in development, per THR:

  • The Stewarts is a multigenerational one-hour project from writer-producer Dahvi Waller (Mad Men) about an influential family and the staff that supports them.  Warner Bros. Television is producing; Waller will pen and be an executive producer.
  • From Judging Amy writer, Barbara Hall, ABC approved an untitled project described as a romantic comedy about a smart woman who explores the question of smart versus pretty.  ABC Studios and Brillstein Entertainment Partners are producing with Hall on board as writer and EP along with Brillstein’s JoAnn Alfano.

HBO adds another new project to showrunner Alan Ball’s plate, per THR.  Ball is developing the one-hour drama Wichita, about a Kansas surgeon who unknowingly becomes the center of a modern-day political, cultural and ethical war. Ball is on board to executive produce Wichita with writer Devin Friedman, who wrote the 2010 GQ article, “Savior vs. Savior” about the late Dr. George Tiller, a Wichita, KS doctor who provided late-term abortions and was murdered in 2009.  Jimmy Miller is also set to be an executive producer and Friedman will write the project and be listed as co-executive producer. 

In more HBO news, the premium network is working with Tom Hanks again, this time on a half-hour comedy about college athletes titled Players, reports THR.  Hanks is developing Players with Gary Goetzman, his longtime producing partner and Playtone co-founder and both will serve as EPs on the project.  Hanks and Goetzman in the past have had three successful miniseries at HBO: Band of Brothers, John Adams and The Pacific as well as the drama series, Big Love.

Josh Berman will soon wear two hats at Lifetime as the creator of the network’s Drop Dead Diva series is developing a half-hour comedy called Nice Girls Don’t Get the Corner Office, per THR.  The project is based on the book by Dr. Lois P. Frankel, the president of Corporate Coaching International.  Berman would be involved as a non-writing EP.  Sony Pictures Television, also producer of Diva, is behind this new comedy.

Also at Lifetime, the network hired several more actors for the sixth season of Army Wives, according to TVLine.  Last week, news broke Susan Lucci was added to the sixth season cast for at least two eps, reuniting with her former All My Children cast mate Kim Delaney.  Kelli Williams was also added for at least seven eps playing Jackie Clarke, the ambitious spouse of a general.  Over the weekend, Kellie Martin (ER), Robert John Burke (Rescue Me) and Ryan Michelle Bathe (Boston Legal) will also be joining in recurring roles.  Martin will play Nicole, a member of the military police; Bathe is the head of the Youth Center; and Burke will portray an uber-competitive general in at least seven eps who is also Jackie Clarke’s (Kelli Williams) husband. The sixth season of Army Wives will return to Lifetime’s schedule next spring.

Casting Call: Barbara Barna Casting is searching for moms and their mothers in the NY tri-state plus Philadelphia area who have a sense of humor about their relationship to appear in a fun, new game show for a major cable network.  Moms should have at least one or two children between 5 and 14 years old and have at least one other close female relative living nearby.  All will need to be available for one day of taping in mid-November. To participate, please send recent photos, names/ages of you, your mom and your kids and include a fun description of your home life and contact info to: [email protected].


Thursday A18-49 Analysis: FOX led Thursday night at 4.0/11 with the A18-49 demo, according to final national ratings from Nielsen.  Primetime opened at 8p with CBS winning with a combo of The Big Bang Theory and the season premiere of Rules of Engagement averaging a 4.4/13 (Big Bang Theory at 5.1/16 and Rules of Engagement posted a 3.6/10) followed by the World Series Game 2 on FOX at 2.9/9 and Univision’s Una Familia con Suerte at 1.9/5.  FOX took over at 9p with more of the World Series at 4.0/11 and ABC’s Grey’s Anatomy was next at 3.6/9 and CBS’ Person of Interest in third at 2.7/7.  FOX polished off the final win of the night during 10p as the World Series Game 2 spiked in the ratings to a 4.8/13 with CBS’ The Mentalist taking second place at 2.5/7 and ABC’s Private Practice at #3 with 2.3/6.

Live + Same Day Household Ratings: Thursday, October 20, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 8.9/14         FOX World Series Game 2: Texas at St. Louis 8.9/14


CBS: 7.9/13          The Big Bang Theory 9.0/15, Rules of Engagement [p] 6.7/11, Person of Interest 7.7/12, The Mentalist 8.1/13

ABC: 4.9/8           Charlie’s Angels 3.7/6, Grey’s Anatomy 6.4/10, Private Practice 4.5/7

NBC: 1.9/3           Community [r] 1.7/3, Parks and Recreation [r] 1.7/3, The Office [r] 2.0/3, Whitney [r] 1.7/3, Prime Suspect [r] 2.0/3

UNIV: 1.8/3         Una Familia con Suerte 2.0/3, La Fuerza del Destino 2.3/4, Protagonistas, el Reality 1.0/2

CW: 1.7/3            Vampire Diaries 2.0/3, Secret Circle 1.4/2

ION: 0.8/1           Criminal Minds 0.7/1, Criminal Minds 0.9/1, Criminal Minds 0.8/1

TELE: 0.7/1          Mi Corazon Insiste 0.6/1, Flor Salvaje 0.6/1, La Casa de Al Lado 0.9/1

TF: 0.3/0             Reto de Mujer 0.3/0, Ultimo Matrimonio 0.2/0, Correo de Inocentes 0.3/0

A18-49:  FOX 4.0/11, CBS 3.2/9, ABC 2.4/6, UNIV 1.6/4, CW 1.2/3, NBC 1.0/3, TELE 0.5/1, ION 0.3/1, TF 0.2/1



Former SVP/Ad Sales Research at CNN, Gregg Liebman was hired by Turner Broadcasting System, Inc. (TBS, Inc.) as SVP/Ad Sales and Sports Research.  In his new position, Gregg will supervise research analysis and strategy for all TBS Inc. ad sales encompassing news, entertainment, animation, young adults and kids media (AYAKM), as well as sports ad sales and sports research for television and digital.  Based in New York, Gregg will report to Jack Wakshlag, Chief Research Officer, TBS, Inc.

Marc J. Graboff, currently the President/West Coast TV Business Operations for NBC Universal was elected to the Board of Directors of The Academy of Television Arts & Sciences Foundation, the organization’s chartable division.

Los Angeles-based Captivate Network, offering digital programming and advertising for elevator and office lobby screens, added Kevin Davis as Director/Business Development for the Western Region.  Previously, Kevin was with RMG Networks.  Congrats, Kevin!


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This day in History:  2008 – “Bloody Friday” saw many of the world’s stock exchanges experience the worst declines in their history, with drops of around 10% in most indices.

Answer to Yesterday’s Trivia Question:  What was the first western to break into Nielsen’s top ten? Both The Lone Ranger (7) and Hopalong Cassidy (9) broke into the Nielsen top ten during the 1950-51 season.  Either answer was accepted. The next western to do so was Gunsmoke (8) in 1956.  Kudos to: Alan Browdy/NYC; T J Healy II-P O Box 12/Montchanin, DE; Richard G. Murphy-Manor Productions/W. Toluca Lake, CA.

Today’s Trivia Question:  What was Columbo’s first name?  (Yes, there is one.)      (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: MGR, CONSUMER MARKETING/NYC: Planning and executing all off-air media and promotional campaigns for Syfy Channel-print, outdoor, digital, etc. At least 3 yrs Media Planning exp is mandatory. (1865BR) (10/29)

JOB OPENING RESEARCH ANALYST/Turner Broadcasting/ATL: 1+ yrs Rsrch exp. Digital Media rsrch exp & knwldg of Omniture & NetRatings. BA degree related field. Resume to: [email protected] (10/29)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform pref.) Email: [email protected] RE: UCTC/127598BR (10/29)

JOB OPENING: PRODUCTION MANAGER/Discovery/NY: Responsible for day-to-day business mgmnt & cost control of broadcast mrktg prod; 5+yrs TV & radio prod exp; understand AICP and AICE bid forms; # 4647 (10/28)

JOB OPENING: VP PROGRAM RESEARCH/Syfy/NYC: Manages all metrics related to multiplatform viewing of programming. Must come with extensive Program Research in network TV (not Ad Sales or Primary). (#2568BR) (10/28)

JOB OPENING: DIGITAL BIZ MGR/VIZ Media/SF: 3+ years of exp w/e-commerce or digital publishing, strong analytical & reporting skills for iPad & iPhone Apps. (10/28)

JOB OPENING: ANIMATION MKTG MGR/VIZ Media/SF: exp w/DVD & Digital mktg campaigns, know anime, manga, games, entertainment media, male target market. (10/28)

JOB OPENING: SR DIR CLIENT DEVELOPMENT/E-POLL MARKET RESEARCH/NYC: Dvlp new biz & expand/cross-sell existing relationships for rsrch products & full service custom rsrch srvcs. More info click here (10/28)

JOB OPENING: RESEARCH MGR, NBC BROADCAST/NY: Support research for NBC bdcst entertainment prgmng/mngmnt. 4+ yrs rtgs analysis & Nielsen tool proficiency r’qd. To apply, visit job# 3309BR (10/28)

JOB OPENING:  DIR, DIG AD SALES MKTG/A+E Networks/NY:Collaborate w/DigAd Sales, Programming & Mktg teams to present/report on Digital capabilities across brands/properties.More info &Apply: (10/27)

JOB OPENING:  TRAFFIC COPY/LOG COORD/NYC: Willing to learn, good attitude, attn to detail in fast paced- enviro. Steward air for continuity, accuracy.Work w/AEs & Agencies.Train to back up log editor. [email protected] (10/27)

JOB OPENING:  VP, SALES RESEARCH  NBC SPORTS GROUP/NY: Will lead the Research team that supports Sales & Marketing efforts across the Sports Group portfolio. To apply, visit job# 3273BR (10/27)

JOB OPENING:  MGR INTEG MKTG MOVIES & VIDEO GAMES/NICKELODEON/NY: Mng all aspects of ideation, creation, execution & fulfillment of prmtionl prgrms B.A.bus/mktg pref’d 5-6+ yrs mkt/sales/digi ent media. (10/27)

JOB OPENING:  PRODUCER/Sprout/PHL:Prod Live Preschool Block 3x per wk, prod updateable block content, prod multiplatform clips, 5+ yrs prod’g exp, kids exp ++, great writer, team player, multi tasker [email protected] (10/27)

JOB OPENING:  MGR. DIG. AD SALES RESEARCH/LA: Min 5 yrs. exp in digital analytics. Proficient w/ Omniture, Nielsen@Plan, Media Metrix. Apply: (10/27)

JOB OPENING: DIR STPL /Turner Digital/NYC: Streamline video ad offering(site & ad server),create specs,capacity growth; enable dynamic display adv; report biz metrics,create ratecards. More info click here.  (10/26)

JOB OPENING:  SR DIR- US DIST/(OWN-HUB-3NET)/LA: Mng all aspects of Discovery’s acct mgmt relationships w/MSOs; dvlp/implmnt strtgy for top affiliates & internal comm; 8+yrs cable TV/business dvlpmnt/mrktg/sls; # 4286 (10/26)

JOB OPENING: AUDIENCE PROFESSIONAL/New York:Audience professional needed immediately for syndicated talk show. Prior relevant experience required. Resume: [email protected] (10/26)

JOB OPENING: TEMP-ASST DATA ANALYST/AMC/NY: Create/review/distrbte metadata to advced pltfrms VOD, Internt, mobile. Propensity for data/info mgmt, detail oriented, time/deadline mgmt. Library Science, XML bkgd [email protected]  (10/26)

JOB OPENING: SR EDITOR/Dailymotion/NY: Curate/Orgnz/dvlp/implement prgrmng for the site in music, movies, gaming and sports. Req: BA/BS deg, 5+ yrs exp editorial/programming, 3+ yrs digital. (10/26)

JOB OPENING: DEV MGR/LA:  Reality TV Production Company seeks Development Mgr. Must have solid writing skills, exp developing original ideas. Ability to shoot/edit a plus. Cvr/res/writing sample to [email protected] (10/26)

JOB OPENING: DIR PRODUCTION/MTVNetworks/NYC: BA; 8ys exp evnt/tv/live, evnt mgmt. Fin plng, bdget, analy, reprt (Movie Mgic,EP bdget,Word,Excel).Wrk knwlg grnd plns, CAD,Vectorwrks. EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: TALENT DEVELOPMENT MANAGER/National Geographic TV/DC: Seeking Mgr to oversee casting & on-camera talent needs. Identify new talent & manage existing talent. Apply ID 4866. EOE (10/25)

JOB OPENING: DEVELOPMENT PRODUCER/National Geographic TV/NY: Seeking Producer responsible for conception creation, research, writing pitch documents & treatments. Apply ID 4705. EOE (10/25)

JOB OPENING: DIR, FINANCE-AD SALES ENT/Fox Cable Networks/NY: Dvlp new bus. models as req. by sr. sales mgmt. Sprvs staff, oversee prep/dvlpmt of all ad sales overhead, dir cost budgets & long range plans. BA req. (10/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Jarrett Creative Group is seeking student interns. Will assist with day-to-day activities of Development Department .Unpaid/Credit Only Please forward resume and cover letter to [email protected] (10/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/29)

SITUATION WANTED:  Seasoned FIELD PROD, from pre-prod through post. Good w/ story, interviews & working with of talent.  Extensive knwldg of pop culture & all aspects of ent. Based in LA but is willing to travel. [email protected] (10/28)

SITUATION WANTED:   I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (10/28)

SITUATION WANTED: PRODUCTION ASSISTANT/VIDEO-EDITOR. Experience in field shoots and casting. Goal-oriented team player. Endless drive, a passion for TV/Film production. Resume upon request. [email protected]  (10/27)

SITUATION WANTED: WRITER-CREATOR with highly marketable, smart concept, tween-targeted original TV/transmedia project seeks option/development deal from producer/producing partner or representation by agent/manager.  347-313-4335 (10/26)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/26)

SITUATION WANTED: Experience AFFILIATE MARKETING/SALES CANDIDATE. Looking for opportunities in affiliate sales, distribution and account management. Training to be certified in MS Excel and PowerPoint. Please email [email protected] (10/26)

SITUATION WANTED: Research Intern – Recent graduate w/ BA in Sociology looking to gain MEDIA RESEARCH experience in NYC area. Has experience w/ focus groups. Motivated self-started and team player. Contact [email protected] (10/26)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links:, , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions (10/25)

SITUATION WANTED: INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, program packaging. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. SO fast. SO fun. (10/25)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: Dancing with the Stars, Castle
AZTECA: Cosas de la Vida, Al Extremo, Lo Que Callamos Edicion Especial
CBS: How I Met Your Mother, 2 Broke Girls, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW: Gossip Girl, Hart of Dixie
FOX: World Series, Game 5:  St. Louis Cardinals v Texas Rangers
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
NBC: The Sing Off, Prime Suspect [r]
PBS: Antiques Roadshow, Antiques Roadshow, History Detectives
TELE: Mi Corazon Insiste, Flor Salvaje, La Casa de al Lado
UNIV: Una Familia con Suerte, La Fuerza del Distino, Don Francisco Presenta

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