Monday, October 1st, 2012



From Countdown to Christmas with holiday movies and specials,
to all new original daytime programming like Home & Family and Marie,
and series favorites for the entire family,
Hallmark Channel is committed to bringing our viewers
TV that connects with the heart.


Good morning. It’s Monday, October 1, 2012, and this is your first early morning briefing.

Today’s/Tonight’s Premieres:
Hallmark Channel: Home & Family at 10a; Marie at 12p; Numb3rs at 8p & 9p
Nick Jr.: NickMom Block at 10p
BET: Don’t Sleep! at 11p

Tonight’s Finales:
Bravo: The Real Housewives of New York City at 9p; Gallery Girls at 10p
Syfy: Warehouse 13 at 9p
Sundance Channel: Get To Work at 10p


Hallmark Channel is debuting fresh, new daytime today –
continuing its dedication to original programming.

Home & Family
A live, two hour daily show hosted by TV favorites Mark Steines & Paige Davis
will be the ultimate how-to-program.

The iconic Marie Osmond hosts a one hour daily show that will entertain and inspire!


This Sunday at 9p, TV Guide Network launches a 13-episode original drama, The Shores about four beautiful and ambitious young American women, who grab the opportunity to live, work and play in Cape Town, South Africa.  Recruited by billionaire playboy, Quinton Van Der Burgh, the women experience the lifestyle of the rich and famous in South Africa as they work for his marketing company, Quintessential.  The Shores is a co-production of MarVista Entertainment and Clifton Shores Ltd. UK in association with South African-based Clive Morris Productions.

Estrella TV is set to premiere the new scripted comedy A2D3 in the US on October 8 which is based on professional Mexican wrestling known as Lucha Libre.  The Spanish-language series with eight one-hour episodes follows Elverio Gudino who strives to be a professional wrestler using the name El Veri Gud.  A2D3 is produced by Estrella TV.

Excessive savers will be featured in TLC’s new six-episode series Extreme Cheapskates premiering October 16 at 10p.  The series will air over three weeks and follows the network’s airing of the Extreme Cheapskates pilot on December 28, 2011 which drew 1.6 million total viewers.  The series explores the extreme ways people save money for themselves and their families.  Stephen David Entertainment produces the series.

Later this month, Logo bows a new independently financed, scripted ensemble drama series DTLA which makes its US television premiere on the network October 24 at 11p.  DTLA explores the relationships and sex lives of eight friends from varied ethnic, cultural and sexual orientations that work and live in Downtown Los Angeles.  Darryl Stephens (Noah’s Arc) stars in the series that also boasts supporting cast members including Melanie Griffith, Sandra Bernhard and Leslie Jordan.  DTLA opens with a one-hour episode followed by seven half-hour weekly episodes.  The series is created, directed and executive produced by Larry Kennar (The L Word, 50 First Dates, Barbershop), Darryl Stephens, Michael Andres Palmieri and Helene Shaw. 

A third season is in store for Discovery Channel’s Gold Rush series starting October 26 at 9p.  This new season follows the crews as they search for gold with one crew potentially striking it rich.  Prior to the season premiere, Discovery Channel will air the 90-minute special Gold Rush: Do or Die at 730p also on October 26.  Gold Rush is produced for Discovery Channel by Raw Television.

TNT renewed legal series Franklin & Bash, starring Breckin Meyer and Mark-Paul Gosselaar for a third season.  Franklin & Bash is produced by Four Sycamore Productions, Left Coast Productions and FanFare Productions in association with Sony Pictures Television. 

Global ad spending increased to $139 billion in second quarter this year, marking a 2.4% gain over last year in the same quarter, based on Nielsen’s quarterly Global AdView Pulse report.  Emerging markets saw the sharpest increases with the Middle East and Africa growing by 19.6% compared to second quarter 2011 and in Latin America the ad spend grew by 4.9%.  Europe was the only region to see year-over-year declines.  Growth did happen in the UK, Turkey and Norway though spending was down in other areas such as Greece, The Netherlands and Portugal.  To read the full report, please visit the Nielsen Wire at:

Michael O’Hare, who starred as Commander Jeffrey Sinclair on the first season of Babylon 5 died last Friday at the age of 60.  Mr. O’Hare left Babylon 5 after the first season and was replaced on the show by Bruce Boxleitner though Mr. O’Hare appeared in a few episodes to wrap up his storyline.  Mr. O’Hare appeared on Broadway in the original production of Aaron Sorkin’s A Few Good Men and he additionally appeared in a number of primetime series including The Cosby Mysteries, Kate & Allie, Trapper John, M.D. and Law & Order among others as well as the daytime soap One Life to Live.

Top 10 Weekend Box Office Estimates:  September 28-30, 2012
Hotel Transylvania (Sony)                   $43.0 million  opening weekend
Looper (Sony)                                   $21.2 million  opening weekend
End of Watch (Open Road)                  $8.0 million  2 wk total $26.2m
Trouble with the Curve (Warner Bros.)   $7.5 million  2 wk total $23.7m
House at the End of the Street (Relativity Media) $7.2 million  2 wk total $22.2m
Pitch Perfect (Universal)                     $5.2 million  opening weekend
Finding Nemo (Disney)                        $4.1 million  3 wk total $36.5m
Resident Evil: Retribution (Sony)          $3.0 million  3 wk total $38.7m
Master, The (The Weinstein Co.)         $2.7 million  3 wk total $9.6m
Won’t Back Down (20th Century Fox)   $2.7 million  opening weekend
Source: Rentrak

The nomination deadline for Cynopsis’ Most Intriguing People Awards will be here before you know it! Nominate those you feel are making significant (and sometime head-turning) contributions to the business!


Rive Gauche Television picked up the unscripted true crime series Ice Cold Killers with six one-hour episodes.  The series is produced by m2 Pictures and airs in the US on Investigation Discovery.


AMC approved a new unscripted original series with the working title Road Show created and executive produced by Laurie Girion (Cheerleader Nation, Welcome to Sweetie Pies).  Road Show (wt) organizes competitions in small American towns highlighting local talent who get the chance to be in the spotlight.  Road Show (wt) is produced by Storyvision Entertainment and distributed internationally by Sony Pictures Television.  AMC also is renewing its unscripted series Small Town Security for a second season produced by Left/Right Films.  Both programs are slated to premiere in second quarter of 2013.

Writer/creator Julian Fellowes is planning on writing a sequel to Downton Abbey.  Fellowes related this news at a recent British Academy Film and Television Academy screenwriters lecture.  The spinoff show would explore how the Earl and Countess of Grantham, played in the current series by Hugh Bonneville and Elizabeth McGovern first met.  The show would cast younger actors to play the Earl and Countess.  Fellowes indicated the spinoff would be broadcast after the end of Downton Abbey. 

Former Lost star Ken Leung has joined NBC’s midseason soap Infamous in a recurring role.  Leung’s role in Infamous, about a female detective (Meaghan Good) who goes undercover among the wealthy family she grew up in to solve a murder mystery, will be that of a fellow detective working on the case.  Leung is currently recurring on CBS’ Person on Interest and also recently booked a run on ABC’s Zero Hour. 

Michael Trucco has been cast in a recurring role on ABC’s soap Revenge, reports TVLine.  He will play Nate, a street-smart, charismatic and somewhat ruthless brother of new Hamptons resident Kenny (JR Bourne).  Trucco can be currently seen in a recurring role on CBS’ How I Met Your Mother.  His appearance on Revenge will begin later this year. 

Casting Call: A new docu-soap program, airing on a major cable network, is casting women who are actively planning their wedding even though they are NOT yet engaged.  Have you dreamed of your wedding day since you were a teenager? Do you have stacks of tear sheets or scrapbooks of your vision? Is your mother also eager for you to get married? Are you eager to be the bride but lack a boyfriend or has your boyfriend not yet proposed?  To be considered for this show, send an email to: [email protected] and include a brief bio with your name, age, occupation and location.  Please include how long you have been planning your wedding, how often you think of your wedding day and describe your vision of your wedding day.  Also describe your relationship with your mother and detail your status, if you are 100% single or in a current relationship.  Attach a few candid photos and any visuals about your wedding day.



Cynopsis’ Most Intriguing People Awards

Deadline: NOV 1
Awards Gala: SPRING 2013
Read More + Nominate: NOW

Event/Submission Questions: Jenn Sredzinski
Advertising/Sponsorship information: Mike Farina.


Thursday A18-49 Analysis:  CBS, packed with premieres, had the winning lineup Thursday at 3.4/10 A18-49, according to final primetime national ratings from Nielsen.  At 8p, the average of season premieres The Big Bang Theory and Two and a Half Men at 4.3/13 pivoted CBS to #1 followed by FOX’s The X Factor at 3.2/10 and in third place was the series premiere of ABC’s Last Resort at 2.2/7.  During 9p, the season debut of Grey’s Anatomy raised the bar making ABC first at 4.4/12 with the season bow of Person of Interest on CBS next at 2.9/8 and FOX’s Glee at #3 with 2.4/7.  CBS was back in the winner’s seat at 10p with the series launch of Elementary delivering a 3.1/9 while ABC’s new season of Scandal came in second at 2.1/6 and Univision’s Amor Bravio in third at 1.5/4.

Live + Same Day Household Ratings: Thursday, September 27, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 8.7/14             The Big Bang Theory [p] 9.5/16, Two and a Half Men [p] 7.8/12, Person of Interest [p] 8.8/14, Elementary [p] 8.5/14

ABC: 6.1/10              Last Resort [p] 6.0/10, Grey’s Anatomy [p] 7.7/12, Scandal [p] 4.6/8

FOX: 4.5/7                The X Factor 5.5/9, Glee 3.6/6

NBC: 2.4/4              SNL Election Special 3.1/5, Up All Night 2.1/3, The Office 2.6/4, Parks and Recreation 2.1/3, Rock Center with Brian Williams 2.3/4

UNIV: 2.1/3              Por Ella Soy Eva 2.1/3, Abismo de Pasion 2.4/4, Amor Bravio 1.9/3

TELE: 0.7/1               Rosa Diamante 0.6/1, Corazon Valiente 0.8/1, Pablo Escobar: El Patron del Mal 1.0/2, El Rostro de la Venganza 0.6/1

ION: 0.6/1                Cold Case 0.6/1, Cold Case 0.6/1, Criminal Minds 0.7/1

CW: 0.5/1                 Vampire Diaries [r] 0.5/1, The Next 0.5/1

TF: 0.3/0                  Cineplex THR [7p start r] 0.3/0, Cineplex 2 THR [r] 0.3/0

A18-49:  CBS 3.4/10, ABC 2.9/8, FOX 2.8/8, UNIV 1.6/5, NBC 1.4/4, TELE 0.6/2, CW 0.3/1, ION 0.2/1, TF 0.2/1


Effective October 22, WCIV TV ABC News 4 in Charleston tapped Dave Williams to become the station’s Chief Meteorologist for the 6p, 7p and 11p news.  Meteorologist Tom Crawford will join ABC News 4’s morning programs Good Morning Charleston and Lowcountry Live. 

Fandango named Dave Karger in the newly-minted role as Chief Correspondent.  Previously, Dave was a senior writer for Entertainment Weekly.  In his new role, he will report to Hilary Smith, SVP/Digital Communications and Integrated Media Marketing for NBCUniversal’s Entertainment & Digital Networks and Integrated Media division.


Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
November 14 | JWT, NYC | 11:30am-6pm | Register Now

Don’t miss out on the summit’s must-have insights on audience measurement, digital ad delivery & maximizing ROI. Mingle with the sharpest minds in strategic digital marketing, viewer engagement and cross-platform media planning & placement.

[Registration Questions: Jenn Sredzinski | Sponsorships Questions: Mike Farina]

[Sponsor: Tremor Video + Media Sponsor: Ad Club of NY]

This day in History: 1994 – South African President Nelson Mandela visits US.

Answer to Our Last Trivia Question: What precinct do Detective Beckett and Richard Castle work for? 12th. Kudos to: Terry Sekel-RFD-TV/NY; David Woolfson/NY; Gerry Bixenspan-TV Marketing/NY; Synda Kollman-Charter Marketing Group/Boca Raton; George Finkel-MegaSport Productions/Myrtle Beach; Roz Seibold-EDA/Tucson; Tom Moore-Kalt Productions/LA; Paul Blutter-Walk and Talk Production Rentals/Northridge, CA;  William “Chip” Beaman-Soundelux Design Music Group/Hollywood

Today’s Trivia Question: On the Partridge Family, who played Shirley’s boyfriend, Richard Lawrence? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Cynopsis: Kids People Awards

Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Entry Deadline: October 10, 2012

Late Submissions: October 15, 2012

Awards Event: December 11, 2012 (Scholastic, NYC)

Visit our website for additional information on:

Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information + FAQ’s.

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: COUNSEL/AMC/NYC: Handle mktg, dig & piracy matters for AMC, IFC, Sundance, WEtv. Focus on agreements for events,mktg & merchandising materials, promoting ntwrk shows,consumer goods, etc. (10/6)

JOB OPENING: EXEC ASST/AMC/LA: suppt VP, Business Affairs and dept. TV Netwrk exp pref’d. Strong admin skills. Expert in MS Office. Exp in Bus Affairs or Legal dept a plus. Submit res (10/6)

JOB OPENING: INTEGRATIONS/TRADEOUT PROD/LA: Needed for competition series. Must have exp making individual deals w/non-nat’l retailers as well as mngng ntwrk integrations. Late Nov/early Dec start. Res to: [email protected] (10/6)

JOB OPENING: SCHEDULING ASST/NYC: Entry Level:Detail/Organiz.Respn incld schedule daily logs, data entry, operate On-Air database, create #s for TV promos, Nielsen, Operational/strategic plan’g. Exp. Req. Resume [email protected] (10/6)

JOB OPENING: DIR AD SALES MKTG/SoCal/LA: Drive ad sales & strategy through leadership & mngment of sales teams. Focus on digi. proprieties URL to apply: here (10/6)

JOB OPENING: SVP, PROGRAM STRATEGY/MTV/NYC: 12+ yrs exp. in TV prog/sched; Min 3 yrs @ VP level and above; Min 7 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply (10/6)

JOB OPENING: DIG MKTG MGR/truTV/NY: Dvlp interactive & social media strategies for key series & ntwk initiatives 5-7 yrs mktg/interactive exp. Must work autonomously & mng mult projects. Apply to: (10/5)

JOB OPENING: RESEARCHER + SINGER/STORYTELLER/NYC: Hybrid role in preschool TV series. Bckgrd in psychology/kids research AND strong singing ability a MUST.  Spanish is big plus. Resume to: [email protected] (10/4)

JOB OPENING: TEMP SOCIAL MEDIA SPECIALIST/STUDIO CITY: Responsible for developing and overseeing the execution of strategic social media and digital initiatives. More info & apply: (10/4)

JOB OPENING: VP, AD SALES BUS DEV/Ad Sales/NY: Increase sales revenue by reaching out to prospective bus dev accounts. Full Info/Apply: (10/4)

JOB OPENING: EVP LICENSING/Independent Kids TV Production & Distribution Firm/NY: Lead new division. Senior applicants only. Equity potential. [email protected] (10/4)

JOB OPENING: MGR, REVENUE ANALYSIS/NY: Forecast, analyze & report sales revenues for Fox Broadcasting Co. broadcast & digital properties. 5+ years of Ad Sales/Finance/Media exp. Strong analytic skills req. (10/4)

JOB OPENING: ART DIRECTOR/LA: Oversees UX & visual design for marketing campaigns across digital platforms including social media, apps, mobile. Supervises design team. 5+ yrs online ad exp. Portfolio req. (10/3)

JOB OPENING:  DIR, MKTG RESEARCH & SALES/NBCSports & Olympics/NBC/NYC: Tasked w/delivering comprehensive strategic & customized research plans focused on measuring & optimizing advertiser impact. #6989BR (10/3)

JOB OPENING: ADMIN ASST/Leading non-fiction Television Company/LA: Seeking assistant w/agency, major network or production company desk experience. Resumes: [email protected] (10/3)

JOB OPENING: MARKET RESEARCH DIR/NASCAR/CHARLOTTE: 10 plus yrs exp in Consumer Rsrch. Lead consumer rsrch team, mng custom qual & quant projects and secondary tools. Present to Sr. Execs. Apply: (10/3)

JOB OPENING: WRITER: Experienced true crime writer needed. Please send resumes to [email protected] (10/3)

JOB OPENING: PRODUCER: Experienced true crime field producer needed. Please send resumes to [email protected] (10/3)

JOB OPENING: TEMPORARY MKTG SUPERVISOR/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at (10/3)

JOB OPENING: CLIENT SERVICE EXEC/LA: opening with leading research company. Support existing & new TV clients; 2+yrs in Media, media software exp. Preferred. Resumes [email protected]; (10/3)

JOB OPENING: VP SALES/NY: Strong background in network TV/cable (digital sales a plus) emphasizing new product development, and a great opener. This is the big opportunity. Resume to [email protected] (10/2)

JOB OPENING: DIRECTOR CONSUMER MARKETING/G4/LA: Develop strategic plans to launch new and returning programming initiatives. Minimum 7 years media marketing required; preferably in TV. Job#7151BR (10/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Branded Entertainment & digital content development company looking for interns to help with INTERACTIVE MKTG to brands and online distribution partners. Must be proficient in Powerpoint and Adobe suite. Resume/Cover Letter [email protected] (10/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing with the Stars, Castle
CBS: How I Met Your Mother, Partners, 2 Broke Girls, Mike & Molly, Hawaii Five-0
CW: IHeartRadio Music Festival
FOX: Bones, Mob Doctor
ION: Criminal Minds, Criminal Minds, Criminal Minds
NBC: The Voice, Revolution
PBS: Antiques Roadshow, Half the Sky
TELE: Rosa Diamante, Corazon Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
UNIV: Por Ella Soy Eva; Abismo de Pasion, Amor Bravio

Copyright Cynopsis 2012

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