Monday, October 17th, 2005



For the Second Straight Week
with Women/Adults 18-49 & 25-54

Available from Warner Bros. Domestic Cable Distribution for Fall ‘07  Get with the programming online.

Source:  NTI, Galaxy Explorer, 10/12/05, 8-8:30pm.  US AA Rtg.



Good morning.  It’s Monday, October 17, 2005, and this is your first early morning briefing. 

Industry unions SAG, AFTRA, WGA west, WGA east and DGA have all come together in their call for their union members to receive a proper cut of the revenues generated from selling television shows to iPod Video users.  In a joint statement released by the union heads, they said they had not yet head from ABC who owns the shows thus far being distributed/sold to iPod users, but that they “look forward to a dialogue that ensures that our members are properly compensated for this exploitation of their work.”  In response, ABC/Disney issued a statement reading in part “The guilds are our business partners, and we always welcome a dialogue with them on any business-related issue that affects their members.” 

NBC has ordered a full season of its new Monday night series Surface (NBC Universal Television).  Since its September 19th premiere, Surface has averaged a 3.3/9 A18-49 rating.

NBC Universal is back kicking DreamWorks tires, despite DreamWorks called a halt to the acquisition negotiations over three weeks ago.  According to Hollywood Reporter, NBC made a new offer just last Friday.  NBC’s original offer, declined by DreamWorks, was for $1 billion plus $500 million in debt.  Meanwhile, Viacom may be getting in the act with a round of exploratory chats with the studio, tho no concrete offer has been made. 


A bill proposed by the Senate Commerce Committee has set the deadline – April 7, 2009.  On that date, analog TV goes dark, and we’ll all be watching digital-only television.  What is not included in the bill is whether cable MSOs must carry multiple digital channels provided by local TV stations.  The Senate has set October 19 (which may reportedly be changed to October 20) for a hearing.

With Microsoft’s launch of Microsoft Windows XP Media Center Edition 2005, users with an Xbox 360 game console or a Media Center Extender, will be able to watch television and play video games without every moving, switching seamlessly between regular TV video and on-demand broadband programming.  Joining the launch is MTV Networks broadband channels MTV Overdrive, VH1’s VSpot, Comedy Central’s soon to launch broadband channel and mtvU broadband early next year.  Also joining Microsoft will be ABC Family Channel. Users with the Online Spotlight feature in Windows XP Media Center Edition 2005 with Update Rollup 2 on Media Center PC will have access to ABC Family’s original series Wildfire, 13 Nights of Halloween and 25 Days of Christmas as well as other exclusive content and services.

Several reports indicate ABC/ESPN will take over the NASCAR deal from NBC/TNT beginning with the 2007 season.  NBC/TNT carried half of the NASCAR 36-race season schedule, with Fox picking up the other half.  While no formal announcement has been made, it could come as early as today.

USA Network has picked up three feature films The 40-Year Old Virgin, Skeleton Key and Serenity, all distributed by NBC Universal Domestic.  40-Year Old Virgin goes to USA in July 2008, while Skeleton Key arrives in May of the same year.  Serenity, the Joss Whedon film that is a continuation of his TV series Firefly, will likely go to Sci Fi Channel.  A broadcast partner for the film trio may also be added to the deal.

Quick review:  New show pick-ups thus far this season: 
: How I Met Your Mother, Criminal Minds, Ghost Whisperer
NBC:  Surface, My Name is Earl
Fox:  Prison Break, Bones, War at Home
UPN: Everybody Hates Chris
WB: Supernatural

Weekend Box Office Estimates: October 14-16, 2005
The Fog (Sony/Revolution)                $12.2 million – opening weekend
Wallace & Gromit (DreamWorks)   $11.7 million – 2 wk total $33.3m
Elizabethtown (Paramount)                $11.0 million – opening weekend
Flightplan (Buena Vista)                          $6.5 million – 4 wk total $70.7m
In Her Shoes (Fox)                        $6.1 million – 2 wk total $20.1m
Domino (New Line)                         $4.7 million – opening weekend
Two for the Money (Universal)            $4.6 million – 2 wk total $16.5m
A History of Violence (New Line)                 $3.6 million – 4 wk total $22.4m
Tim Burton’s Corpse Bride (Warner Bros.) $3.5 million – 5 wk total $47.6m
The Gospel (Screen Gems)                 $3.2 million – 2 wk total $12.2m
Source: Box Office Mojo

Broadcast Daytime Ratings Rankings – Women 18-49, week of Oct 3-9, 2005:
ABC:    GENERAL HOSPITAL                 1.8/12
NBC:    DAYS OF OUR LIVES                1.8/12
ABC:    ONE LIFE TO LIVE                 1.7/11
ABC:    ALL MY CHILDREN                  1.6/11
NBC:    PASSIONS                          1.4/9
ABC:    THE VIEW                          1.3/10
CBS:    AS THE WORLD TURNS      1.3/8
CBS:    GUIDING LIGHT                     1.3/8
CBS     PRICE IS RIGHT 2                 1.2/9
CBS:    PRICE IS RIGHT 1                 1.1/9
 Source: Nielsen’s Galaxy Explorer, NTI as dated
*NOTE: A network cut-in occurred on Tues for Pres. Bush press conference, impacting The View for 28 minutes and Price is Right #1 for 28 minutes.


NBC has ordered 13 episodes of new 60m drama project from Aaron Sorkin and Thomas Schlamme,and produced by Warner Bros. TV. Studio 7 on the Sunset Strip is a behind-the-scenes look into the world of late night network programming, a la Saturday Night Live.  (This project should not be confused with another from Endeavor and Lorne Michaels with Tina Fey, which is also set behind the scenes of a sketch comedy show.)  The project comes with a sizable seven-figure penalty if it does not get beyond the pilot phase.  NBC also has agreed to pay a licensing fee for the series at $2 million per episode, and the show must air at either 9p or 10p, any night between Monday and Thursday.  If all of this seems a little over the top, remember Sorkin and Schlamme are the guys behind West Wing.


Vicky L. Free has joined Turner Network Television as VP/Entertainment Marketing.   Vicky is responsible for building consumer marketing for TNT’s dramatic programming. She is based in Atlanta and reports to Tom Carr, SVP/Marketing.

Michael Klein has has joined RLR Associates as Director/Business Development.  Michael’s will secure and negotiate marketing and broadcasting assignments for RLR’s clients. 

* RATINGS *Thursday — A18-49 Analysis:  CBS was in front on Thursday night with a 7.8/21 A18-49, according to final numbers from Nielsen Media Research.  NBC was #2 with a 4.7/12, followed by Fox 2.8/8, WB 2.1/6, ABC 2.0/5, UPN 1.7/5.  At 8p Survivor pulled in a healthy 6.5/18, with NBC ranking #2 for the hour. At 9p CSI dusted the competition with a 10.0/25, with The Apprentice pulling in a 4.6/11.  At 10p Without a Trace for the second week beat ER, this time with a 6.7/18 over ER’s 6.1/16.  Overall the NLCS Game #2 on Fox drew a 3.1/9, ending at 11:33p.

FINAL HOUSEHOLD RATINGS:  Thursday, October 13, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

CBS     13.8/22  Survivor: Guatemala 10.5/17, CSI 17.4/26, Without a Trace 13.4/22

NBC     7.2/11   Joey 5.2/9, Will & Grace 5.9/9, The Apprentice 6.8/10, ER 9.2/15

FOX     6.2/10   MLB: NLCS Division Playoff Game #2 (ended at 11:33p) 6.2/10

ABC     3.8/6    Alias 4.8/8, Night Stalker 3.4/5, Primetime 3.1/5

WB      3.2/5    Smallville 3.5/6, Everwood  2.8/4

UPN     2.4/4    Everybody Hates Chris 3.7/6, Love Inc. 2.3/4, Eve 2.0/3, Cuts  1.7/3

A18-49            CBS 7.8/21, NBC 4.7/12, Fox 2.8/8, WB 2.1/6, ABC 2.0/5, UPN 1.7/5

Friday — A18-49 Analysis:   CBS led Friday night by a skosh – one tenth of a rating point over Fox – according to fast affiliate ratings from Nielsen Media Research.  Remember, fast affiliate ratings measures time periods only, not programs.  With sports programming in particular this is an important distinction because the game probably ran beyond 11pm, and the ratings will likely not accurately reflect the delivery of the game across time zones.  At 8p ABC’s Supernanny and CBS’ Ghost Whisperer duked it out, with ABC coming out on top by a tenth of a rating point with a 2.3/8 over CBS.  At 9p viewers caught on to the game on Fox and that led the hour with a 2.5/8 over CBS and NBC tied at a 2.2/7. At 10p CBS’ Numb3rs won with a 3.0/9, though tied in share with Fox’s 2.8/9 for the game.

Fast Affiliate Ratings (measuring time period only!):  Friday, October 14, 2005, for all Networks – time period averages only.  Source: Nielsen Media Research. 

CBS     6.4/11   Ghost Whisperer 6.6/12, Threshold 5.3/9, Numb3rs  7.2/13

NBC     5.2/9    Dateline NBC 5.0/9, Three Wishes 5.4/9, L & O: Criminal Intent 5.3/9

FOX     5.1/9    MLB ALCS Game #3   5.1/9  (time period average only 8-11p)

ABC     4.7/8    Supernanny 4.7/9, Hope & Faith 4.3/7, Hot Properties 3.8/7, 20/20  5.4/10

UPN     2.4/4    Friday Night Smackdown  2.4/4

WB      1.8/3    What I Like About You 1.5/3, Twins 1.5/3, Reba 2.4/4, Living with Fran  1.9/3

A18-49            CBS 2.5/8, Fox 2.4/8, ABC 2.3/7, NBC 2.1/7, UPN 1.5/5, WB 1.1/4



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The History Channel presents This Day in History:
1989-The deadliest earthquake to hit the San Francisco area since 1906 strikes at 5:04 p.m. and lasts for 15 seconds. The quake measured 7.1 on the Richter scale, and its aftermath was witnessed on live television by millions of people watching the third game of the World Series of baseball between the San Francisco Giants and the Oakland Athletics, held at Candlestick Park in San Francisco. The tremor hit moments before the start of the game, and sportscasters were soon performing the duties of news anchors as they reported on the resulting pandemonium in the stadium. The earthquake killed a total of 63 people, while more than 3,000 others were injured and more than 100,000 buildings were damaged

Answer to Friday’s Trivia Question: In France this U.S. television drama is titled New York District.  What show is it here?   LAW & ORDER    Kudos to:  April Benavides-BBC Worldwide Americas Inc/NY; Andrea Beck-Nielsen Media Research/NY; Mary Cregan-Discovery Networks/Atlanta; Mark Garner-Lifetime Entertainment Services/NY; Elisa Zahn-KTKA/WBKS/Topeka; Meghan Stutzman-Merisant/Chicago; John Kukla-KDFW FOX/Dallas; Judy Margolis-The Ad Place/Dallas; Micki Barnett-4 Bucks Media/Bell Canyon CA; Robert Campbell-QuickNickel/Valley Village; Suzanne Leichter-Disney ABC Cable Networks Group/Burbank; Karen White-Novastar Digital Post/Hollywood; Guillaume Bouquet/Paris France


The word of the day is RETROCOGNITION.
Try using it three times in conversation today.
(It means knowing something after the fact by paranormal or supernatural means.)

Calling all skeptics: watch Court TV’s
PSYCHIC DETECTIVES Wednesdays at 10PM E/P.   Calling all advertisers: explore marketing opportunities with Court TV at

Today’s Trivia Question:  Ralph Furley was the neurotic landlord to the “Three’s Company” gang.  Several times throughout the series he mentions his intimidating brother.  What was the other Furley brother’s first name? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
10.17.05 – 5:13a
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

Classified Ad Sales – Trish Pihonak – 203.381-9096 /

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Copyright Cynthia Turner 2005

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JOB OPENING: RESEARCH MANAGER/ATL: Create resrch pieces to support Affil/Ad Sales depts. Thorough knwldge of Nielsen & other resrch tools. Strong PC skills (Simmons, Power pt). BA/4+ yrs TV resrch req’d. 

JOB OPENING: RESEARCH MANAGER/WWE, Inc. /Stamford, CT Professional w/5+yrs TV Research exp. Demonstrated exp. driving research projects. Product knowledge a must. BA/BS, Apply: (10/22)

JOB OPENING: RESEARCH ANALYST/NBC UNIVERSAL TV DIST, NY – TV research exp in WRAP Overnights and Nielsen Systems a +. MS Office suite a must. Apply: #441587 (10/22)

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JOB OPENING: SR PRIMETIME PROG RESEARCH MGR / ABC Burbank. 5+ yrs exp in P rimary ratings analysis; compu prof in Nielsen+ present/appls. Top written, oral, mgmt, organztl skills; BA req’d. Resumes:

JOB OPENING: EXEC ASST to SVP/GALAVISION-NYC:Permanent part-time/25 hrs wk,flex hrs OK. Must be organized, detail oriented. Strong excel + PP required. Apply:
Subj: EXEC ASST (10/28)

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JOB OPENING: DIR, AFFIL MKTG/TNA Wrestling/Nashville: Mktg for TV prog & PPV events. Creative, versatile, self-starter, ok w/travel. Exc comm & pres skills. 3-5 yrs in Aff Mktg req. Res & cvr ltr:

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, or mail Attn: Michele Alkon, RPA, 201 Jones Rd, #130, Waltham, MA 02451  (10/19)

JOB OPENING: MTV Networks  ACCT EXEC in AFSM: Collaborate w/ the Nat’l Acct Group & Sales Exec team members to dvlp new ideas & strategic objectives resulting in maximizing revenue & distribution goals. Apply: (10/19)

JOB OPENING: EXEC ASST, DEVELOPMENT/CITY LIGHTS TELEVISION  NYC: Entry-level w/ potential for growth, supporting President. Must be org, det-oriented & personable w/passion for devt /reality tv.Res: 

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JOB OPENING: WRITER/PRODUCER WE: Women’s Entertainment.  Strong promo writing & natl. TV exp. in 2 or more of the following: episodics, movie promos, presentation reels. Preditors a plus. Resumes: 

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JOB OPENING: MGR, AFFIL MKTG/Long Island, NY 5+yrs exp. Strat sales/mktg prof. Cable industry exp a must.Apply to

JOB OPENING: COPYWRITER /LIFETIME TV,NY: Creative, strategic thinker to assist in the planning, development and execution of copy in support of promotional and mktg. efforts. Apply at (10/18)

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SITUATION WANTED: MKTG/PUBLICITY : Enthusiastic, personable graduate w/ BA deg seeks position. Strong interest in all aspects of mktg/publicity w/in TV/film.1 yr solid mktg exp at Disney. Looking in CA& NYC. Email:

SITUATION WANTED: Eager College Graduate. Interested in all aspects of the AD AGENCY. Looking in northern NJ, NY city, and Philly.  Contact

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WHAT’S ON TONIGHT: Monday, October 17, 2005

ABC              Wife Swap,  ABC MNF: St Louis Rams vs. Indianapolis Colts
CBS              King of Queens, How I Met Your Mother, 2-1/2 Men, Out of Practice, CSI: Miami 
FOX              MLB:  NLCS Game #5: St. Louis Cardinals at Houston Astros
NBC              Surface, Las Vegas, Medium
i PAX           Doc, Diagnosis Murder, Early Edition
UPN              One on One, All of Us, Girlfriends, Half & Half
WB               7th Heaven, Related [r]
TELE             El Cuerpo del Deseo, Los Plateados, El Principe Azul
UNIV             Apuesta por un Amor, La Madrasta, Cristina

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