Monday, October 15th, 2012


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Good morning. It’s Monday, October 15, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
The Weather Channel: Plane Xtreme at 9p
BBC America: Richard Hammond’s Crash Course at 10p
Military Channel: The Brokaw Files at 10p
TV One: Celebrity Crime Files at 10p
Oxygen: My Shopping Addiction at 11p

Tonight’s Finales:
TNT: Major Crimes at 9p
Oxygen: Bad Girls Club Mexico at 10p





Doubled the season one average across all key demos | #1 most buzzed about program on cable

A&E | Real Life. Drama.
Click for Source.


TV viewing dominated as the medium of choice for watching and following the first presidential debate earlier this month, according to a just-released study from Pew. The study, based on a phone survey of 1000 adults, found that 85% of Americans who watched the presidential debate live watched on TV only, while 3% watched on a computer or phone only, and 11% used two screens, meaning they followed coverage of the debate online or on a mobile phone while watching on TV. Pew also found that 32% of those younger than 40 followed the debate live online, including 22% who followed it both on television and online, and 10% who followed it only on a computer or mobile device. In other political debate news, TiVo said that the most-watched moment during the vice presidential debate last week across all broadcast and cable networks that carried the event was the exchange between the two candidates over Mitt Romney’s 47% video. Through its TRA research arm, Tivo analyzed viewing data and audience behavior to include the most rewound and re-watched moments.

USA Network continues to pickup more orders of its dramas; this time the network renews Suits with an order for a third season of 16 episodes. The show has been a top draw on cable in adults 18 to 49, the network said. The show returns in January with six new episodes to wrap up the second season. The third season follows in the summer. Late last month, the cable network renewed Royal Pains, Covert Affairs and White Collar.

The cast of the first All-Star Celebrity Apprentice on NBC has been announced and will bring together past competitors from previous seasons to compete for the $250,000 prize. They include: Trace Adkins, Stephen Baldwin, Gary Busey, Dennis Rodman, Penn Jillette, Lil Jon, Bret Michaels, Dee Snider, Marilu Henner, La Toya Jackson,Omarosa,Claudia Jordan, Brande Roderickand Lisa Rinna. The season begins shooting this week and is slated to air in March 2013.

MTV aimed to promote the upcoming relaunch of MTV2’s This Week in Jams with a movie marathon this past weekend on MTV. The network was slated to air flicks such as How High, Notorious and 8 Miles as part of its “A Hip-Hop Homecoming Weekend.” This Week in Jams is scheduled to premiere on October 28 at 11a  on MTV2. The show is a relaunch of Sucker Free Countdown and will include news, music, and talk in the hip-hop world as well as music.

OWN: Oprah Winfrey Network plans to premiere new docu-series Married to the Army: Alaska November 18 at 10p before moving it to its regular time on Mondays at 10p starting November 19. The series covers the lives of army wives living in Alaska whose husbands are in Afghanistan. Prior to the premiere, OWN has slated a two-hour special Oprah’s Favorite Things: 2012, marking the return of a popular Oprah franchise to air before the holiday season.

In a marketing partnership to promote upcoming series The Men Who Built America, History has teamed with Morton’s The Steakhouse. The restaurant chain will offer a show-related menu at its 63 U.S. locations starting October 12 for six weeks. The show premieres October 16 at 9p.

Actor, TV show host and former master of ceremonies for the Miss America Pageant, Gary Collins died of natural causes early Saturday Morning at Biloxi Regional Medical Center in Mississippi.  Collins appeared in numerous movies and played a variety of guest roles in such shows as Perry Mason, The Love Boat and Ironside just to name a few.  He won an Emmy for Outstanding Talk Show host in 1983. Collins was 74 and is survived by his three children, Mary, Guy and Melissa.

Top 10 Weekend Box Office Estimates: October 12-14, 2012
Taken 2 (20th Century Fox)                 $22.5 million2 wk total $86.8 million
Argo (Warner Bros.)                            $20.1 million  opening weekend
Sinister (Lionsgate)                            $18.3 million opening weekend
Hotel Transylvania (Sony)                   $17.3 million  3 wk total $102.2 million
Here Comes the Boom (Sony)              $12.0 million opening weekend
Pitch Perfect  (Universal)                    $ 9.3 million  3 wk total $36.1 million
Frankenweenie (Disney)                      $ 7.0 million  2 wk total  $22.0 million
Looper (Sony)                                   $ 6.3 million  3 wk total  $51.4 million
Seven Psychopaths (CBS Films)           $ 4.3 million  opening weekend         
Perks of Being a Wallflower (Lionsgate)  $ 2.2 million  4 wk total  $6.2 million

The nomination deadline for Cynopsis’ Most Intriguing People Awards will be here before you know it! Nominate those you feel are making significant (and sometime head-turning) contributions to the business!


Cable network RLTV inks a long-term carriage deal with Time Warner Cable and BrightHouse Networks to carry the network targeting adults 50 plus. The deal marks a significant expansion of the network’s reach. RLTV will be included in their digital cable lineups by year-end.


Cynopsis Digital Video Measurement Summit
November 14 | 11:30am – 6pm | JWT, NYC
Tremor Video + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY

A sampling of the powerful line-up of speakers:
Artie Bulgrin, Sr. VP Research & Analytics [ESPN]
Erin McPherson, VP and Head of Video Programming & Originals [Yahoo!]
Kate Sirkin, EVP Global Research Director [Starcom MediaVest Group]
Lary Tanz, CEO [Vuguru]


CougarTown creator Bill Lawrence strikes a deal with NBC for new comedy Undateable created with screenwriter Adam Sztykiel. The show, dubbed a “bromantic” comedy in published reports, focuses on two friends who are unsuccessful with women. The script is based on the book Undateable: 311 Things Guys Do that Guarantee They Won’t be Dating or Having Sex. Lawrence is also known as the creator of Scrubs.

Law & Order creator Dick Wolf is creating a new drama for NBC about a man trying to leave a cult, according to published reports. Wolf is working with screenwriter Howard Franklin on the projected tentatively titled The Church. Wolf currently has the pilot Chicago Fire with NBC.

Casting Call: Online auditions for the 12th season of American Idol are now open and run through November 4. Entrants can submit their performances of a cappella songs at, with one submission per person. Entrants must be between 15 and 28 as of June 5, 2012 and be a legal US citizen or permanent resident eligible to work full-time. The 12th season premieres January 2013.


Cynopsis: Kids People Awards

There’s still time to enter! Late submission deadline – OCT 18!

This is your opportunity to nominate the top talent, innovators and passionate executives and professionals in the kids media industry. We are looking for leaders at all levels, who strive for excellence in management, sales, marketing, production development, production, talent relations, licensing and merchandising, social media and more.

Click here to visit the awards webpage for information on categories & how to enter.


Thursday A18-49 Analysis:  CBS‘s comedy line-up shepherded the network Thursday to a win with a 3.3/9 among A18-49, according to final primetime national ratings from Nielsen. At 8p, the network’s The Big Bang Theory landed with a 4.5/13 and Two and a Half Men with a 3.5/10, followed by FOX’s The X Factor with a 2.9/8 for the hour. In third place, ABC’s Last Resort tied with the CW premiere of Vampire Diaries with both shows earning a 1.6/5. At 9p, the vice-presidential debate took over TVs, and at the 10p hour NBC cleaned up with its post-debate analysis earning a 2.0/5, followed by CBS’s analysis at a 1.6/4.

Live + Same Day Household Ratings: Thursday, October 11, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 6.8/11           The Big Bang Theory 9.1/15, Two and a Half Men 7.3/11, Vice Presidential Debate, Campaign 12-VP Debate Analysis: 3.8/6

FOX: 4.8/8                The X Factor 5.1/8, Vice Presidential Debate

ABC: 4.2/7               Last Resort 4.3/7, Vice Presidential Debate, Vote 2012: Analysis 4.0/6

NBC: 2.8/4              30 Rock 2.3/4, Up All Night 1.9/3, Vice Presidential Debate, Decision 12 VP Analysis: 4.3/6

CW: 1.8/3               Vampire Diaries 1.9/3, Beauty and the Beast 1.8/3

UNIV: 2.1/3              Por Ella Soy Eva 2.0/3, Abismo de Pasion 2.4/4, Amor Bravio 2.0/3

TELE: 0.7/1              Rosa Diamante 0.7/1 [r], Corazon Valiente 0.7/1 [r], Pablo Escobar: El Patron del Mal [r] 1.1/2, El Rostro de la Venganza [r] 0.6/1

ION: 0.7/1                Numb3rs 0.5/1, Numb3rs 0.7/1, Criminal Minds 0.8/1

TF: 0.3/0                  Cineplex THR [7p start r] 0.3/1, Cineplex 2 THR [r] 0.3/0

A18-49:  CBS 3.3/9, FOX 2.8/8, UNIV 1.6/4, ABC 1.5/4, NBC 1.4/4, CW 1.4/4, TELE 0.5/1, ION 0.3/1, TF 0.2/1


National Geographic Channels taps Lynda Chen as Director Consumer Marketing after working at Food Network, and names Chad Sandhas as Director Talent and Media Relations after working at NGC’s PR firm SSG Communications.

This day in History: 1977 – Debbie Boone’s “You Light Up My Life,” goes #1 and stays #1 for 10 weeks.

Answer to Our Last Trivia Question: What famous TV personality once made radio reports using the name Moferd Pardo? The Ever Brilliant David Letterman. Kudos to: Phyllis McQuillan-MSG Media/NY; Gerry Bixenspan-TV Marketing/NY; Candice Gidney-Candice Gidney Law Group/Miami; Chuck Gordon-WTTO-TV/Birmingham, AL; Ron Salcedo-Zimmerman/Nashville; Roz Seibold-EDA/Tucson; Joyce Swanson-CharterMedia/Beatrice, NE; Carol Gleeson-Misfit; John Wood-Wood Realtor/LA; Steven Wishnoff-KLCS-TV PBS/LA; Susan Nessanbaum-Goldberg-M and s entertainment inc/LA; Ken DuBow-Opus/Sitges, Spain; Adam J. Shully-108 Media/Toronto.

Today’s Trivia Question: What was the principal’s name on Welcome Back Kotter? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: NAT’L SALES ACCOUNT EXEC/Adspace Digital Mall Networks/NYC: Experienced senior sales executive w/ agency/client relationships, generate/increase rev for new/existing accounts. Resumes: [email protected] (10/20)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY/BURBANK: Rvw daily broadcast log. Rvw commercial/promo/synergy spots. Ensure compliance w/. TV exp needed REQ 63264 (10/20)

JOB OPENING: WRITER-PRODUCER /DISNEY CHANNEL/BURBANK: 2 yrs exp write/produce spots for broadcast/cable TV. Creative Leader. Direct field crews/talent interviews for marketing campaigns REQ 66535 (10/20)

JOB OPENINGS:  MARKETING MGR OPPORTUNITIES (4 positions)/Ultimate Fighting Championship/Las Vegas: Urban and Multicultural Marketing/Affiliate Marketing/Digital Affiliate Marketing/Marketing Coordinator/Apply (10/19)

JOB OPENINGS: PRODUCERS, A.P.s, P.A.s for daytime talk show, LA: Must have experience in relationship-conflict talk genre. Resumes: [email protected] (10/19)

JOB OPENINGS: SOCIAL MEDIA CONTENT PROD/Comcast SportsNet Mid-Atl: Exp driving measured consumer engagement via dif soc med sites; BA degree; deep local sports knowledge; exceptional comm skills; exp w/ cms; Apply: (10/19)

JOB OPENING:  MANAGING EDITOR/BBCAMERICA.COM/NYC: 10yrs exp. w/5yrs as an entertainment journalist. Define & manage editorial vision. Know platforms incld. web, mobile & social media. Manage BBCA Digital budget. [email protected] (10/18)

JOB OPENING: ASSOC DIR SALES & MARKETING: Part time, small agcy/SalesRep Sell nat’l public TV shows + handle agency plan/traffic Strong sales Excellent org and admin skills Northern NJ Telecommute+1 day office [email protected] (10/18)

JOB OPENING: EXEC DIR PRODUCTION/GSN/LA: Supervise all prod of original prgrmng. 7+ yrs of studio and field exp req’d. Must be proficient in EP budgeting and cost management. Please send resumes to [email protected] (10/18)

JOB OPENING: MANAGER OF MARKETING & CLIENT SOLUTIONS/PHX AZ: Oversees the day-to-day execution and operation of a team of marketing and analytical ad professionals. 5+ yrs exp,. Apply: (Job ID 41708) (10/17)

JOB OPENING: PR MGR/Reader’s Digest/NY: Write press releases & handle media inquiries as directed. Min 5 yrs exp in the PR Promotions ind. w/ knwlg dif media platforms. Resume: [email protected] (10/17)

JOB OPENING: DIR PRICING/NY: Direct/control ad sales pricing. Create/analyze models.  Provide sales metric updates. Must be detailed/analytical/able to multi-task. Exp. in media req. Apply- [email protected] (10/17)

JOB OPENING: MKTG MGR/BONTEN MEDIA/NBC MT STATIONS: Exp Mrktg Mgr to create & lead mrktg efforts. Resp for on air & dig mktg & promotions dvlpmnt. Also budgeting, personnel & prod of stations promo announcemnts. [email protected] (10/16)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/exp & excellent benefits program [email protected] (10/16)

JOB OPENING: VP MEDIA SALES/NYC: Utilize rsch mktg & presentation tool to position existing & new CBS TV Dist. Prgrmng to a Sr. list. Extensive exp in media sales req’d. BA deg req’d. Apply: or email [email protected] (10/16)

JOB OPENING: LIVE EVENT MARKETING DIRECTOR/Bellator MMA/Newport Beach, CA: Manage Live Event Marketing / Promotion / Sponsor Activation. Reports to CMO: [email protected] (10/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: TALENTED MIND: Smart, Attractive female, seeks opp. into what she loves – media, creating, singing, Pls contact, [email protected] (10/18)

SITUATION WANTED: DEVLPMNT PRDCR/LA BASED: Non-Scripted. Talent/Tape/Creative Pro with Solid packaging/Sales experience relationships, runs on batteries! [email protected] Sent via BlackBerry from T-Mobile (10/18)

SITUATION WANTED: SOCIAL MEDIA MGR/WEB DESIGNER: 8+ yrs exp. in .com/mobile/social. Content & Strategy. CS5 (inc. PS, IL) HTML, CSS, analytics, design, blasts & more. Solid resume & work ethic. [email protected] (10/18)

SITUATION WANTED: CHILDREN’S MEDIA position: 5+ yrs. exp. in docu. film, Sesame Workshop, Nickelodeon. Client friendly, excellent writer/editor w/ production and distribution experience. [email protected] (10/16)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing with the Stars, Castle
CBS: How I Met Your Mother, Partners, 2 Broke Girls, Mike & Molly, Hawaii Five-0
CW: 90210, Gossip Girl
FOX: MLB Baseball
ION: Criminal Minds, Criminal Minds, Criminal Minds
NBC: The Voice, Revolution
PBS: Antiques Roadshow, Market Warriors, Standing Bear’s Footsteps
TELE: Rosa Diamante, Corazon Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
UNIV: Por Ella Soy Eva; Abismo de Pasion, Amor Bravio

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