Monday, October 10th, 2011



The ONLY Network Show to GROW over its Season Premiere!

 “Flat-out hilarious” Time Magazine
“Enormously impressive…”
– Entertainment Weekly
“An amazing comic cast… fresh, funny, smart.” – Newsday

Enroll Now for Fall 2013
Source: NTI, % change 2nd vs. 1st original telecast, 2011-12 season, A18-49 LSD Rtg (excl. sports)


Good morning. It’s Monday, October 10, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
TeleFutura: Tombola at 5p
OWN: The Rosie Show at 7p; Oprah’s Lifeclass at 8p  both shows will be simulcast also on TLC, Investigation Discovery, Discovery Fit & Health and Planet Green
Syfy: Scare Tactics at 9p
DIY Network: Bath Crashers at 9p; Kitchen Crashers at 930p
HBO: Bored to Death at 9p; Enlightened at 930p
Discovery Channel: American Guns at 10p
Nat Geo WILD: Swamp Men at 10p
HISTORY: Hairy Bikers at 11p
Logo: The A-List: Dallas at 11p

Tonight’s Finale:
Bravo: Most Eligible Dallas at 10p


Returning sitcom Rules of Engagement moves to Thursday nights beginning October 20 at 830p on CBS coinciding with the series’ sixth season premiere.  Starting October 15, frosh comedy How To Be A Gentleman flips to Saturdays at 830p. CBS also announced it has halted production on further episodes of How To Be A Gentleman and the remaining seven episodes will air on Saturday nights sandwiched between repeats of Two and a Half Men and CSI: Miami.  In the meantime, an encore of The Big Bang Theory will air this Thursday at 830p following a new episode of the sitcom at 8p. 

The longest-running scripted show in television history, The Simpsons was renewed by FOX through season 25.  Currently in its 23rd season, The Simpsons will be back for a 24th and a 25th season totaling 559 episodes.  After the MLB American League Championship Series and World Series games, The Simpsons will resume on FOX with all-new episodes starting October 30 at 8p with a special Halloween episode.  The Simpsons is a Gracie Films Production in association with 20th Century Fox Television. 

Late last week, FOX also gave So You Think You Can Dance a ninth season renewal saying the dance competition show will return next summer.  FOX did not, though, indicate who will be part of the show’s judges panel. 

CEO Bob Iger will be staying with the Walt Disney Co. through June 2016 as part of the company’s succession planning process.  Iger’s title will be further enhanced next March when he also becomes Chairman following the retirement of present Chairman John E. Pepper.  Further, Disney has started planning for Iger’s replacement, establishing the timeframe as March 31, 2015 when a new CEO will be announced. 

Just prior to Halloween, Nat Geo WILD introduces viewers to swamp monsters and other ghoulish animal predators when Monster Bash Week opens October 24 through October 28.  Programs will air at 7p and 10p each night focusing on creepy, crawly animals and will culminate on October 30 and October 31 with a marathon of shows featuring more animal nightmares.  For a complete Nat Geo WILD programming guide, visit .

As of today, Vme is re-launching its original series Pase VIP under the new name of Pase VIP de L’Oreal.  The show also is adding a new weekly feature called VIP Look presentado por L’Oreal where the show hosts present the latest trends in celebrity fashion on and off the red carpet. The weekly half-hour show airs on Mondays at 730p.

Top 10 Weekend Box Office Estimates:  October 7-9, 2011
Real Steel (Disney)                             $27.3 million – opening weekend
The Ides of March (Sony)                    $10.4 million – opening weekend
Dolphin Tale (Warner Bros.)                  $9.2 million – 3 wk total $49.1m
Moneyball (Sony)                               $7.5 million – 3 wk total $49.3m
50/50 (Summit Entertainment)             $5.5 million – 2 wk total $17.3m
Courageous (Sony)                            $4.6 million – 2 wk total $15.9m
The Lion King (Disney)                       $4.6 million – 4 wk total $86.0m
Dream House (Universal)                     $4.5 million – 2 wk total $14.5m
What’s Your Number? (20th Century Fox) $3.1 million – 2 wk total $10.3m
Abduction (Lionsgate)                        $2.9 million – 3 wk total $23.4m
Source: Rentrak


A multi-year licensing deal was reached between Netflix Inc. and AMC Networks Inc. involving AMC’s original series The Walking Dead.  As of last Friday, season one of The Walking Dead will be available to Netflix members in the US and Canada.  Other seasons of The Walking Dead in addition to other future AMC and Sundance Channel shows will be available via instant streaming to Netflix members just before the premiere of the seasons.  Netflix also licensed non-exclusive rights in the US to specific scripted and unscripted shows which will be available just prior to the following season premiere.  This programming will come from AMC, IFC, Sundance Channel and WE tv and will include such series as IFC’s Portlandia and The Increasingly Poor Decisions of Todd Margaret; WE tv’s Braxton Family Values, My Fair Wedding and Bridezillas; and Sundance Channel’s All On the Line with Joe Zee and Girls Who Like Boys Who Like Boys.


Former All My Children cast member Melissa Claire Egan (Annie Novak McDermott Lavery Chandler) is moving to another daytime soap, taking on a role with CBS’ The Young and the Restless.  Egan will play a mysterious woman named Chelsea who is connected to Billy’s arrest in Myanmar.  Egan’s contract role begins November 11.

Casting Call: The producers of series 30 for 30 on ESPN and a major cable network are looking for backyard builders to appear in a new competition show.  If you think of yourself as a modern-day MacGyver, or if you are constantly in your garage building your latest creation or if you dream you can design the next great invention that will change the world, now is your chance to compete with other brilliant minds for a large cash prize.  Interested candidates should send their name, contact number, location, a recent photo along with a brief paragraph about yourself and your expertise to: [email protected].


CableFAX Webinar: Social Media for Cable
What Works for Your Bottom Line
October 12, 1:30-3:00 p.m. ET

Join us as industry experts from Time Warner Cable, Bravo and Charter share their tips and best practices for social media’s pivotal role in cable’s future success. This is your chance to get your head around the evolving area of the business – and what it means as you serve your customers, viewers and advertisers. Register Now .



Thursday A18-49 Analysis: FOX was in charge Thursday night at 4.0/11 with the A18-49 viewers, according to final national ratings from Nielsen.   At 8p, FOX’s The X-Factor won with a 3.7/11 while CBS’ comedies The Big Bang Theory and How to Be a Gentleman averaged a 3.5/11 in second place and Univision’s new Una Familia con Suerte was third at 2.0/6.  The second hour of The X-Factor kept FOX at #1 with a 4.2/11 during 9p and ABC’s Grey’s Anatomy was #2 at 3.1/6 and NBC’s comedies The Office and Whitney averaged a 2.8/7 in third place.  CBS had a turn on top at 10p as The Mentalist did best at 2.7/7 followed by ABC’s Private Practice at 2.1/5 and NBC’s Prime Suspect in third at 1.5/4. 

Live + Same Day Household Ratings: Thursday, October 6, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 7.3/12        The Big Bang Theory 8.3/14, How To Be A Gentleman 4.7/7, Person of Interest 7.1/11, The Mentalist 8.2/13


FOX: 7.0/11         The X-Factor 7.0/11

ABC: 4.8/8           Charlie’s Angels 3.9/6, Grey’s Anatomy 5.9/9, Private Practice 4.3/7

NBC: 3.0/5           Community 2.2/4, Parks and Recreation 2.5/4, The Office 3.4/5, Whitney 3.0/5, Prime Suspect 3.5/6

UNIV: 1.9/3         Una Familia con Suerte 2.2/3, La Fuerza del Destino 2.4/4, Mujeres Asesinas 1.2/2

CW: 1.6/3            Vampire Diaries 1.8/3, Secret Circle 1.4/2

ION: 0.8/1           Criminal Minds 0.7/1, Criminal Minds 0.8/1, Criminal Minds 0.9/1

TELE: 0.7/1          Mi Corazon Insiste 0.6/1, Flor Salvaje 0.7/1, La Casa de Al Lado 0.8/1

TF: 0.2/0             Reto de Mujer 0.2/0, Ultimo Matrimonio 0.2/0, Correo de Inocentes 0.3/0

A18-49:  FOX 4.0/11, CBS 2.9/8, ABC 2.1/6, NBC 2.0/5, UNIV 1.8/5, CW 1.0/3, TELE 0.5/1, ION 0.3/1, TF 0.2/0



Katreese Barnes, the former Emmy Award-winning Musical Director on NBC’s Saturday Night Live becomes Musical Director/Band Leader for The Rosie Show on OWN: Oprah Winfrey Network when the new daily talk show opens tonight at 7p.  In her new role, Katreese will compose original music for The Rosie Show and lead a five-person band. 

Christopher Cassel launched his own production company, Castle Pictures, Inc. in New York and will serve as President/Creative Director.  Previously, Christopher was showrunner, director and writer for Manhattan-based KPI for thirteen years.  Most recently, Christopher worked with executive producer Steven Spielberg as supervising producer/writer on the six-hour miniseries, Rising, Rebuilding Ground Zero that aired on Discovery Channel and Science.



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This day in History:  1971 – Sold, dismantled and moved to the United States, London Bridge reopens in Lake Havasu City, Arizona

Answer to Yesterday’s Trivia Question: On NCIS, what does MTAC stand for?  Multiple Threat Alert Center. Special Shout out to Mary Ryan of Dallas who guessed Many Tequilas and Chips. Kudos to: Charles Mannino-Tyco Electronics Subsea Communications LLC/Eatontown, NJ; Seth Norman Greenberg-Stern Greenberg/NYC; Barbara Oates-MediaVest/NYC; Monica Caraffa-The Radio Agency/Media, PA; Chris Allen-WBKO ABC WBKO FOX WBKO CW/BOWLING GREEN; Renee Rochman-AsSeen; Dan Haberer-Creo Entertainment/Playa del Rey; Cammie Buerry-Station Casinos/Las Vegas, Marc Rothman-Style Network/ LA.

Today’s Trivia Question:  Burt Ward of Batman fame recorded a song called, “Boy Wonder, I Love You”, who wrote and arranged the song?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: DIRECTOR AD SALES MARKETING/Crown Media Family Networks/NY: Min 5 yrs exp in marketing, ad sales mktg or ad agency. Exp managing campaigns, event mgmt & proj mgmt req. Apply: (10/15)

JOB OPENING: VP SCHEDULING/SUNDANCE/NY: Respnsble for visonary stratgic planng of schedlng SUN/VOD Servces to strengthn brand & promte growng viewership using innovatve methds. 7+yr exp schedulng major netwrks [email protected] (10/15)

JOB OPENING: DIR RSCH/TURNER/NYC: BA deg req’d bus or comm. 8+yrs rsrch exp. Prior in a media co. 5+yrs mng/sprvsry exp. Liaison w/ Strategic Plan’g & Finance on Ratecard issues & Liability Ratecard. Res to: [email protected] (10/15)

JOB OPENING: PROJ MGR, RSRCH/TURNER/NY: Support Nat’l ad sales team. 3-5+yrs exp nat’l cable or brdcst ntwk. Expert in adult demos and the 18+ mktplace. Expertise w/ Nielsen sys. Strong MS skills. Resume: [email protected] (10/15)

JOB OPENING: VP BUSINESS AFFAIRS/YOU On Demand/NYC: 3-5 yrs corp legal exp. Resp for negotiating, drafting legal agreements for all facets of VOD, and counsel for all depts. [email protected], (10/14)

JOB OPENING MGR, CLOO CHILLER SALES RSRCH/NBCUNIVERSAL/NY: Mng on-air sales rsrch for Cloo & Chiller cable ntwrks. Knwldg NielsenGalaxy Explorer, TVToolbox, Simmons, MRI, CMR, Excel/PP req’d.Apply: (#2970BR) (10/14)

JOB OPENING COPYWRITER TV & PRINT/New York: Write short & long form for mkt’g ads, scripts for promos. Must be a strong writer & have a flare for comedy. 3+yrs of writing exp. req’d. Resume: Apply: 3034BR (10/14)

JOB OPENING MGR, OFF-AIR MKTG/Syfy / NYC: Plan/exec media & promotional plans, mng budgets.Plan/exec promot’l campaigns. Knwlg of tradit’l/non-tradit’l mktg 3+ yrs media plan’g/TV/agency exp. Apply: #1865BR (10/14)

JOB OPENING: DIGITAL RESEARCH MNGR/NBCU/NY: Fulfilling resrch requests from progrmg, corp communication, ad sales, strategic mkting, site operators & business devpmnts. To apply, visit Job# 3142BR (10/13)

JOB OPENING: DIR, MAR COMM/Golf Channel/FL: Lead dvlpmnt of consumer communications to support Marketing plans. Exp managing brands & campaigns across multiple media a must. Apply: . Keyword: NC65800231 (10/13)

JOB OPENING: DRTV BUYER/ACTIVE INT’L/Pearl River, NY (15 miles from NYC): Must have 1-3 yrs exp. in DRTV, negotiating and buying req’d. Resumes to: [email protected] or call 845-732-8943 (10/13)

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JOB OPENING: SR DIR, MSNBC PROGRAM RESEARCH/NY: Responsible for analyzing all facets of MSNBC program schedule for optimal ratings delivery & improvement of audience levels. To apply, visit Job# 3120BR (10/12)

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JOB OPENING: RSRCH STRATEGIST/DISCOVERY/MD: analyzes/reports Nielsen TV ratings data/mrkt research statistics to support Discovery Fit & Health; 3+yrs mrktg research exp; media exp a plus #4560 (10/11)

JOB OPENING: SR MGR, GLOBAL CP BUS OPS/NICK/NYC: Asst SR DIR mng effort to redesign financl/contrct. mgmt. CP licensing processes/capture bus. needs/req’s. 5+ yrs relevant Cons Prods Finance work exp. Apply: (10/11)

JOB OPENING: SR NAT’L BCST Negotiator Emphasis on Network and Cable Active Int’l/Pearl River, NY (15 mi. NYC): Freelance to perm poss 8-10 yrs buying exp @ major agency or buying srvc [email protected] 845-732-8943 (10/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERN NEEDED: MARLIN ENTERTAINMENT/CT: Marketing agency that is currently launching a new brand. Research & phone skills needed. Must multitask & think outside of the box. Send Resume to [email protected] (10/14)

FALL INTERNSHIP CREDITS ONLY: DIGITAL MEDIA FALL/LA: Gain valuable experience in digital piracy working with anti-piracy research team.Basic Excel/Word skills plus a knack for investigation. Resume to [email protected] (10/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: WRITER/PRODUCER team w/several solid, saleable unscripted treatments seeks production co. partner in pursuing development deal. NYC based. Email: [email protected] (10/15)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/13)

SITUATION WANTED: PRODUCTION ASSISTANT/VIDEO-EDITOR: Experience in field shoots and casting. Goal-oriented team player. Endless drive, a passion for TV/Film production. Resume upon request. [email protected] (10/13)

SITUATION WANTED:NYC-based marketing executive with 9 years experience in B2B and B2C marketing including affiliate/consumer/integrated marketing, ad sales, promotions and events. Contact: [email protected] (10/13)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links:, , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions. (10/12)

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SITUATION WANTED: NY/PRODUCTION ASSISTANT/COORDINATOR experience in graphics production, news broadcasting and live production. Proficient in Microsoft Office applications and Avid editing. Resume upon request; [email protected] (10/12)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/11)

SITUATION WANTED: Recent college graduate with a B.S. in Marketing/Management. l am interested in entry-level positions in marketing,sales, or media. Looking to be located in New York City. Contact by ( [email protected]) (10/11)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: Dancing with the Stars, Castle
AZTECA: Cosas de la Vida, Al Extremo, Lo Que Callamos Edicion Especial
CBS: How I Met Your Mother, 2 Broke Girls, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW: Gossip Girl, Hart of Dixie
FOX: Terra Nova, House
ION: Monk, Criminal Minds, Criminal Minds
NBC: The Sing Off, Prime Suspect [r]
PBS: Antiques Roadshow, The War of 1812
TELE: Mi Corazon Insiste, Flor Salvaje, La Casa de al Lado
UNIV: Una Famailia con Suerte, La Fuerza del Distino, Don Francisco Presenta

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