|
CYNTHIA TURNER’S
Good morning. It’s Monday October 10, 2005, and it’s Columbus Day – which means Cynopsis is off today. With that said, however, there is one correction that needs to be made to last Friday’s edition. Correction: MTV has ordered up a new season of Laguna Beach: The Real Orange County, set to return in 2006. The season finale of the current season is scheduled for November 14 at 10p. This item also mentioned that Lisa Rotundi would be joining the cast of Laguna Beach in a recurring role of the new Mom. Since Laguna Beach is an unscripted series, this would be impossible. As it is, Lisa Rotundi is joining the cast of Fox’s The O.C. in a recurring role of the new Mom. Ms. Rotundi is represented by Diverse Talent Group. That’s it – have a nice day off, or if you are working, here’s hoping it’s a quiet day for you. Later — Cyn If you’d rather listen than read, you can sign up for the Cynopsis: In Your Ear podcast available for download each morning by 630a at www.cynopsis.com or via iTunes 4.9 listed in the podcast directory under “News.” Subscribe, unsubscribe, or change a subscription for any Cynopsis edition: www.cynopsis.com |
Related Stories
Streamlined 9/29/2026: MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why
Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. For CTV, that discipline is badly needed.
Cynopsis 09/28/2026: Block The Merger Officially Opposes The Paramount Settlement
Not surprisingly, the Block The Merger coalition – more specifically, Free Press, the Committee for the First Amendment, the Freedom of the Press Foundation, the Future Film Coalition and the International Documentary Association – officially filed an amicus brief to oppose the settlement Paramount Skydance made with 12 state attorneys general.
Cynopsis 9/25/2026: Paramount’s Merger Plans Face Further Delays
The Paramount-Warner Bros. Discovery merger is experiencing even further delays thanks to US District Judge Araceli Martinez-Olguin, who did not grant court approval to the settlement and proposed consent decree that Paramount worked out with 12 state attorneys general earlier this week.
Streamlined 9/24/2026: PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Cynopsis 9/23/2026: The White House Launches “Trump TV”
The White House launched its own 24/7 streaming YouTube feed called “Trump TV: The Essentials Station,” which will air previously recorded speeches, “greatest hits” and other clips featuring the president.
CynCity
Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
