Monday, November 8th, 2004





Good morning. It’s Monday, November 8, 2004, and this is your first early morning briefing.

As has been the tradition thus far this season, CBS kicked off the first night of the November sweep with a decisive win, scoring an 8.6/22 A18-49 rating over NBC’s 7.1/18 according to final national ratings from Nielsen Media Research on Thursday night.  At 8pm Survivor’s 7.6/20 was well ahead of NBC’s Joey (5.2/14) and Will & Grace (5.2/13) as well as Fox’s The O.C. premiere (3.8/10).  At 9pm CSI dominated the field with a 10.8/26, pushing The Apprentice 7.8/19 into second place. North Shore on Fox drew a 2.1/5, dropping 50% of its lead-in audience.  NBC held tough at 10p with ER’s 8.3/21, though Without a Trace has certainly closed the gap with a 7.2/19. Primetime Live posted a 2.4/6.

According to fast national ratings from Nielsen Media Research for Friday night, NBC led with a 3.1/10 A18-49, ahead of ABC 2.6/8, CBS 2.0/6, Fox 1.8/6, WB 1.5/5 and UPN 1.1/3.  At 8pm NBC’s Dateline scored a time period high of 2.4/8, with CBS and ABC tied at a 7 share. Third Watch at 9pm for NBC also won its time period with a 3.4/10, building on its lead-in by two share points. ABC’s 9-10 comedy block was #2 with a 2.5/7, immediately followed by CBS and Fox tied at a 6 share. And finishing off the night at 10pm was another win for NBC for its freshman drama series Medical Investigation tallying up a 3.5/11, the highest rated hour of the night. ABC’s 20/20 drew a 3.0/9.

Fox won the night on Saturday with their long term lineup of Cops, Cops and America’s Most Wanted, posting a 2.9/9 A18-49 rating according to fast national ratings from Nielsen Media Research.  NBC delivered a 2.2/7, followed by ABC 2.1/7 and CBS 1.7/5. At 8pm the pair of Cops on Fox earned a 2.6/9, well ahead of both NBC and ABC, each earning a 6 share. At 9pm Fox held tough, again posting a 9 share, which each of the Big 3 behind by 33% with a 6 share. At 10p, ABC and NBC tied with an 8 share, CBS close behind with a 7.

UPN has given full season commitment to two of its newest drama series – Kevin Hill and Veronica Mars.  Both targeting the slightly young A18-34 crowd, and both season to date have averaged a 1.7/5.  Kevin Hill airs following America’s Next Top Model on Wednesday nights; Veronica Mars on Tues at 9p.

Tonight’s Premieres:
NBC:  $25 Million Dollar Hoax at 10p

Casting / Development / Production:

  • MTV has ordered up 8 episodes of Wild ‘n Out, an improv comedy project featuring two teams of competing comedic actors, from Power Entertainment. Nick Cannon is signed to head up one team, while a revolving door of guest celebs will captain the other team, per Variety.
  • Fox‘s new midseason comedy series Related By Family has been retitled – now known as Life on a Stick (Paramount Television). Originally this show was set to air on Wednesdays at 830p beginning in January, but time will tell where the network needs the lift of a new series.
  • Earlier this year, HBO had ordered 5 episodes of a project from Steven Soderbergh and George Clooney – that project now has a name:  Unscripted. It’s about three struggling actors trying to make it in Hollywood. The show stars Krista Allen, Bryan Greenberg and Jennifer Hall as our strugglers, and Frank Langella as one of their acting coaches.  Debut is scheduled for January 9.

History Channel debuts a new series on November 10 at 9pm called Full Throttle.  The series, hosted by Marc and Eric Kozeluh, combines renovation and competition that brings popular cars of the past straight into the present and future. 

Bravo has ordered up another season of its reality show Blow Out set in the Beverly Hills salon of Jonathan Antin (Reveille in assoc with Magna Global Ent/Shapiro Grodner Prods).  Season No. 2, scheduled to air next year, continues on the same path as No. 1, as Jonathan looks to expand his business to include a line of hair products.

As HBO prepares to launch the fifth season of its drama series Six Feet Under, the news comes this will also be the show’s final season. Just as production is scheduled to start on a new set of 12 episodes, its producer Alan Ball says he sees the show as reaching its creative end.  No start date has been set yet for Season #5.

Miramax Films and Cablevision’s satellite service Voom HD have come to terms on a deal that includes 193 films over three years. Included in the package are a couple baker dozens of foreign titles, including Amelie and Farewell My Concubine, as well as more than a third of the titles being martial arts titles – i.e., Bruce Lee’s The Way of the Dragon.

TNT’s newest Spotlight Presentation film project with Johnson & Johnson is called 14 Hours and will star JoBeth Williams and Rick Schroeder. Set in a Texas hospital, doctors and nurses at the hospital have much to do to protect their patients and the weather wreaks havoc outside. The film is produced by Cosmic Ent, Magna Global and Paramount Network Television.

The only other time David Letterman showed up on the set of Regis Philbin‘s morning show, Kathie Lee Gifford was in the co-host seat (1997), and Dave walked on with a canned ham and gave it to a gentleman in the front row.  What Dave didn’t know is the gentleman, from a very small rural town in Illinois, had no idea who David Letterman was.  But he was happy for the ham nonetheless. Today Letterman will make another appearance on Regis – this time with Kelly Ripa, perhaps sans ham, and presumably everyone will know who he is.

Weekend Box Office Estimates: November 5-7, 2004
The Incredibles (Buena Vista)           $70.7 million – opening weekend
Ray (Universal)                         $13.8 million – 2 wk total $39.8m
The Grudge (Sony)                       $13.5 million – 3 wk total $89.6m
Saw (Lions Gate)                        $11.4 million – 2 wk total $35.7m
Alfie (Paramount)                       $6.5 million – opening weekend
Shall We Dance (Miramax)                $5.7 million – 4 wk total $42.1m
Shark Tale (DreamWorks)         $4.6 million – 6 wk total $154.1m
Friday Night Lights (Universal)         $3.0 million – 5 wk total $57.3m
Ladder 49 (Buena Vista)                 $2.5 million – 6 wk total $69.9m
Team America: World Police (Paramount) $1.9 million – 4 wk total $30.5m
Source: Box Office Mojo

While Howard Keel is probably best known to audiences today as as Clayton Farlow, Mr. “Miss Ellie Ewing” on CBS’ Dallas, he was once known for his musical comedy films including Kiss Me Kate, Annie Get Your Gun and Seven Brides for Seven Brothers, and on Broadway in Rogers & Hammerstein’s Carousel.  Howard Keel died at the age of 85 at him home in Palm Springs. 

Thursday, November 4, 2004. FINAL National Ratings for all Networks – straight time period averages; 8-10p and 8-11p averages, unless otherwise specified.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     15.0/23 Survivor 12.0/18, CSI  18.8/28, Without a Trace 14.2/23

NBC     10.1/15 Joey 8.3/13, Will & Grace 8.0/12, The Apprentice 10.5/15, ER 11.7/18

FOX     4.5/7   The O.C. [p] 5.5/8, North Shore 3.4/5

ABC     4.4/7   Extreme Makeover 4.8/7, Life as We Know It 3.0/4, Primetime Live 5.5/9

UPN     3.3/5   WWE Smackdown 3.3/5

WB      1.4/2   Blue Collar TV 2.2/3, Drew Carey’s Green Screen 1.4/2, Charmed [r] 1.1/2

A18-49  CBS 8.6/22, NBC 7.1/18, Fox 2.9/7, ABC 1.9/5, UPN 1.7/4, WB .9/2

Friday, November 6, 2004. Fast National Ratings for all Networks – straight time period averages; 8-10p and 8-11p averages, unless otherwise specified.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     6.5/11  Dateline 6.9/12, Third Watch 6.8/11, Medical Investigation 5.8/10

CBS     5.9/10  Joan of Arcadia 5.3/9, JAG 6.3/11, Without a Trace [r] 5.9/11

ABC     5.1/9   8 Simple Rules 4.8/9, Complete Savages 4.4/8, Hope & Faith 5.1/9, Less than Perfect 4.4/7, 20/20   5.9/10

FOX     2.8/5   Totally Outrageous Behavior 2.6/5, World’s Craziest Videos 2.7/5, Renovate My Family 2.9/5

WB      2.3/4   What I Like About You 1.7/3, Grounded for Life 1.8/3, Reba 2.8/5, Reba [r] 2.9/5

UPN     1.6/3   Star Trek 2.0/4, Top Model [r] 1.2/2

A18-49  NBC 3.1/10, ABC 2.6/8, CBS 2.0/6, Fox 1.8/6, WB 1.5/5, UPN 1.1/3

Saturday, November 6, 2004. Fast National Ratings for all Networks – straight time period averages; 8-10p and 8-11p averages, unless otherwise specified.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

FOX     4.8/8   Cops 4.2/8, Cops [r] 4.7/8, AMW 5.1/9

NBC     4.6/8   Outrageous Game Show Moments 4.5/8, SNL Presidential Bash [r] 3.7/7, Law & Order SVU 5.6/10

CBS     4.5/8   Clubhouse 3.0/5, CSI Miami [r] 5.2/9, 48 Hours 5.2/9

ABC     3.9/7   Lost [r] 3.5/6, Lost [r] 3.6/6, Desperate Housewives [r] 4.5/8

A18-49  Fox 2.9/9, NBC 2.2/7, ABC 2.1/7, CBS 1.7/5


CBS and NBC have a new neighbor on Thursday night


with all Teens and all 12-34 Demos
opposite Survivor, Joey & Will Grace
and #2 with A18-34!

in its Thursday 8pm timeslot since April 1999
with Adults & Women 18-34, 18-49, 12-34 and 12-17!

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, 11/04/2004, US Rtg.  Time period comparisons exclude sports and specials.

The History Channe
l presents This Day in History:
1793:  The revolutionary government of France converts a royal palace known as the Louvre into a public art museum.  The art collections of the French monarchy were augmented during the Napoleonic period with the spoils of many campaigns, especially those in Egypt, which brought many priceless art treasures to Paris.

Answer to Yesterday’s Trivia Question:  He worked in Canadian television before coming to the States.  His first US TV job was on The Wizard of Odds as game show host.  He then got a regular gig in 1984, where he still is today.  Who is this guy?  ALEX TREBEK.  Kudos to:  Susan Kalinowski-WYOU; Stacy Kowal-NY; Mike Bell-WDBJ/Roanoke; Alex Heyward-Showtime/NY; Sara Sacks-Empower MediaMarketing/Oro Valley AZ; John Ganahl-WQOW/Eau Claire; Joelle Brower-Discovery Nets/Chicago; Ken Lawson-20th/Chicago; Ann Foster-In-House TV/South Pasadena; Drew Fleischer-NEXT Ent/LA; Rich Roberge-KSTW/Seattle; Tricia; Mitch Altman/Toronto; Diana Seeboo-Discovery Channel/Canada; Nancy Adams-Hargreaves Charbonneau & Assoc/Windsor Ontario; Cynthia Kennedy-A&E/London.

Today’s Trivia Question:  What is the name of the last villian you meet in the movie The Incredibles?  (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)


Investigate this!

Court TV: The Investigation Channel’s

Were you SPOTTED at Ruby Falls?
Check in at:

Later — Cyn
11.08.04  5:01am

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What are you airing tonight?



ABC             Life of Luxury (OTO), Monday Night Football
CBS             Still Standing, Listen Up, 2-1/2 Men, CSI Miami
FOX             Trading Spouses, The Swan
NBC             Fear Factor, Las Vegas, $25 million Hoax [p]
PAX             Model Citizens, World Cup Comedy, Second verdict
UPN             One on One, Half and Half, Girlfriends, Second Time Around
WB              Movie Special:  Lord of the Rings: The Fellowship of the Ring
TELE            Prisionera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amor Real, Cristina

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