Monday, November 7th, 2011



Without them – there is no RESCUE!

The Weather Channel’s new primetime series
Out here…HEROES come in waves.
Premieres November 9th at 9pm
Advertise with us.


Good morning. It’s Monday, November 7, 2011, and this is your first early morning briefing. 

Tonight’s Premieres:
WFN: Hookin’ Up with Mariko Izumi at 730p
Sundance Channel: Love Lust at 8p






Kicks off the Holidays with
36% growth
among W25-54!*

Gather with friends and family this Saturday 8/7c for
Hallmark Channel’s Original Movie Premiere:
Lucky Christmas starring Elizabeth Berkley and Jason Gray-Stanford.

Contact [email protected] for Sponsorship Opportunities. Click here for source


The four-part series Weed Wars will now premiere on December 1 at 10p on Discovery Channel and Discovery Fit & Health.  During the full four-week run, the series will be simulcast on both networks.  Weed Wars is set inside Oakland’s Harborside Health Center, the nation’s biggest medicinal cannabis dispensary serving more than 94,000 patients run by the center’s founder and executive director, Steve DeAngelo. 

This Wednesday, ONCE TV Mexico, part of Instituto Politecnico Nacional, premieres the new food and cultural series En Materia de Pescado (Let’s Talk About Fish) at 830p.  The 13-episode series is hosted by actor Daniel Gimenez Cacho and former political analyst-turned-chef Marco Rascon.  The episodes will visit the many markets of Mexico City revealing the myriad of connections between seafood and today’s Mexican culture.

Andy Rooney, the veteran CBS News broadcaster who contributed more than one thousand essays for CBS’ 60 Minutes, died on Saturday at the age of 92.  Mr. Rooney’s career with CBS spanned six decades starting in 1949 when he was hired as a writer by radio star Arthur Godfrey and ended just recently on October 2, 2011 when he aired his 1,067th 60 Minutes essay which he announced was his last.  For more than 30 years, Mr. Rooney hosted his A Few Minutes With Andy Rooney as a regular feature of 60 Minutes.  He became famous for his curmudgeonly and humorous style as he waxed about life’s minor and ordinary annoyances.  Mr. Rooney’s essays earned him three Emmy Awards and a legion of loyal fans. Some of his career highlights include serving as one of the eight World War II correspondents who flew along with the Eighth Air Force in 1943 on the first American bombing raid in Germany.  The group of journalists were dubbed “the Writing 69th,” and included United Press writer Walter Cronkite who would become Mr. Rooney’s lifelong friend and colleague at CBS News.  While at CBS News in the 1960s, Mr. Rooney first began developing essays for television broadcast which he produced and Harry Reasoner narrated. For a short time, Mr. Rooney and Mr. Reasoner left CBS News for a stint at ABC News with both returning in 1973.   Mr. Rooney was awarded a Peabody for “Mr. Rooney Goes to Washington” and appeared on 60 Minutes many times and was soon assigned to replace the program’s Point/Counterpoint segment during the summer of 1978.  By the next season, the last few minutes of the newsmagazine program was given to Mr. Rooney and his viewpoints as a standalone segment.  The only time Mr. Rooney deviated from his usual format was in May 1996 when he did a longer feature about Dr. Jack Kevorkian who agreed to appear on 60 Minutes only if Mr. Rooney interviewed him.  Mr. Rooney wrote a regular column for Tribune Media Services that was distributed to hundreds of newspapers nationwide as well as contributing articles to Esquire, Life, Look, Reader’s Digest, Harper’s, Playboy and Saturday Review among other publications.  He also penned several books including The Fortunes of War, A Few Minutes With Andy Rooney, Pieces of My Mind, Word for Word, Not That You Asked and Sweet and Sour.  Mr. Rooney’s 60 Minutes essays also, at times, stirred up controversy on a number of subjects and he received the most viewer criticism in 2004 when he called Mel Gibson and Pat Robertson “wackos” on the air.  His longtime colleague Morley Safer described Mr. Rooney thusly, “Underneath that gruff exterior was a prickly interior and deeper down was a sweet and gentle man, a patriot with a love of all things American, like good bourbon, and a delicious hatred for prejudice and hypocrisy.”  Mr. Safer honored his colleague in a tribute during last night’s 60 Minutes.  Mr. Rooney’s wife of 62 years, Marguerite, predeceased him in 2004.  He is survived by four children, Ellen, a photographer; Brian, an ABC News correspondent; Emily, the host of PBS’ public affairs show Greater Boston; and Martha Fishel, who works for the US National Library of Medicine; five grandchildren and two great-grandchildren.  Funeral services will be private and a memorial will be announced later. 

Top 10 Weekend Box Office Estimates: November 4-6, 2011
Puss in Boots (Paramount)                   $33.0 million  2 wk total $75.5m
Tower Heist (Universal)                       $25.1 million  opening weekend
A Very Harold & Kumar 3D Christmas (Warner Bros.) $13.1 million  opening weekend
Paranormal Activity 3 (Paramount)       $8.5 million  3 wk total $95.3m
In Time (20th Century Fox)                   $7.7 million  2 wk total $24.2m
Footloose (Paramount)                        $4.6 million  4 wk total $44.8m
Real Steel (Disney)                             $3.4 million  5 wk total $78.8m
The Rum Diary (FilmDistrict)                $3.0 million  2 wk total $10.4m
The Ides of March (Sony)                     $2.0 million  5 wk total $36.8m
Moneyball (Sony)                                $1.9 million  7 wk total $70.3m
Source: Rentrak


An original scripted miniseries in seven parts from Jane Campion (The Piano) titled Top of the Lake is being co-produced by Sundance Channel and BBC Worldwide.  The project will be directed by Campion and Australian director Garth Davis and is written by Campion and Gerard Lee.  Top of the Lake stars Elisabeth Moss, Holly Hunter, Peter Mullan and David Wenham and is a haunting mystery set in the remote mountains of New Zealand about the disappearance of a young pregnant girl.  Emile Sherman and Iain Canning of See-Saw Films and Philippa Campbell of Escapade Pictures are producing the miniseries.  The production will begin filming next February in Queenstown, New Zealand and is co-produced by Sundance Channel, BBC TWO and UKTV in Australia and New Zealand.  BBC Worldwide will distribute the series globally.

Broadway star Nathan Lane will star in an untitled comedy pilot for USA Network.  Lane will play an unlucky actor who puts his Broadway ambitions on hold to return home to his Texas hometown as a caregiver for his ailing father.  Lane was already involved in the project from Douglas McGrath as an executive producer when USA Network gave the comedy a cast-contingent approval in September.  Cheyenne Jackson (30 Rock) and Ken Jenkins (Scrubs) are also set to star in the single-camera comedy.  McGrath has another comedy pilot approved by USA Network titled Paging Dr. Fred about two brothers who take over their father’s medical practice.  The two comedies will launch on USA Network in 2012 or 2013.
My Big Fat Greek Wedding star and writer Nia Vardalos is coming to the small screen, reports THRABC Studios is developing an untitled comedy project for which Vardalos will star, write and serve as executive producer.  Details on the ensemble comedy project have not been revealed though it is known it will be about a morning show host (Vardalos) who encourages her viewers and the people around her to wake up.  Most recently, Vardalos co-wrote and produced the film, Larry Crowne starring Tom Hanks and Julia Roberts.  She has also appeared recently on ABC’s Cougar Town where her husband is a regular part of the cast.

The Online Network said four more of ABC’s One Life to Live cast members will remain with the show when it moves to an online format.  Tuc Watkins (David), Josh Kelly (Cutter), Florencia Lozano (Tea) and Shenell Edmonds (Destiny) will join previously-announced OLTL’s Melissa Archer, Kelley Missal, Sean Ringgold, Andrew Trischitta, Jerry VerDorn, Ted King, Michael Eason, Kassie DePaiva and Erika Slezak.  The cast roster is pending final guild agreements.  Prospect Park is behind The Online Network which will first debut All My Children online in January the same month One Life to Live signs off of ABC.

This weekend’s #3 ranked movie in the US box office, A Very Harold & Kumar 3D Christmas from Warner Bros. may possibly turn into an animated TV series from Lionsgate.  Lionsgate is reportedly pitching the animated TV project and has tapped John Cho and Kal Penn to lend their voice talent for the two main characters.  Original screenwriters Jon Hurwitz and Hayden Schlossberg will remain involved with the TV animated version.


Thursday A18-49 Analysis: FOX won by a narrow margin Thursday night at 3.5/9 with the A18-49 demo, according to final national ratings from Nielsen.  At 8p, CBS’ comedies The Big Bang Theory and Rules of Engagement won with an average of 4.6/13 and The X-Factor on FOX was #2 at 3.7/11.  ABC had a turn in first place during 9p with Grey’s Anatomy at 3.6/9 followed by the season premiere of Bones on FOX at 3.3/8.  CBS was back in the winner’s circle at 10p as The Mentalist did best with a 2.9/8 and ABC’s Private Practice was next at 2.6/7. 

Live + Same Day Household Ratings: Thursday, November 3, 2011  (November Sweep Day 8) time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 8.1/13          The Big Bang Theory 9.4/15, Rules of Engagement 6.9/11, Person of Interest 7.5/11, The Mentalist 8.7/14


FOX: 6.4/10         The X-Factor 6.8/11, Bones [p] 6.0/9

ABC: 4.9/8           Charlie’s Angels 3.5/6, Grey’s Anatomy 6.4/10, Private Practice 4.7/8

NBC: 3.0/5           Community 2.5/4, Parks and Recreation 2.5/4, The Office 3.7/6, Whitney 2.7/4, Prime Suspect 3.1/5

CW: 1.8/3            Vampire Diaries 2.1/3, Secret Circle 1.4/2

UNIV: 1.8/3         Una Familia con Suerte 2.0/3, La Fuerza del Destino 2.4/4, Protagonistas, el Reality 1.1/2

ION: 0.9/1           Criminal Minds 0.8/1, Criminal Minds 0.9/1, Criminal Minds 1.1/2

TELE: 0.8/1          Mi Corazon Insiste 0.7/1, Flor Salvaje 0.7/1, La Casa de al Lado 0.9/2

TF: 0.2/0             Reto de Mujer 0.2/0, Ultimo Matrimonio 0.2/0, Correo de Inocentes 0.3/0

A18-49:  FOX 3.5/9, CBS 3.4/9, ABC 2.4/7, NBC 1.9/5, UNIV 1.5/4, CW 1.3/3, TELE 0.6/2, ION 0.4/1, TF 0.2/1





Howard T. Owens was tapped to become President of the National Geographic Channels US to follow Steve Schiffman.  In addition, Courteney Monroe was named to the newly-created role as CMO for the US Channels; Michael Cascio was promoted to EVP/Programming for National Geographic Channel US; and Chris Albert was upped to SVP/Communications Worldwide and Talent Relations.  Howard Owens and Courteney Monroe will report to David Lyle, CEO, National Geographic Channels US and Global Programming while Michael Cascio will report to Howard Owens.

Starz tallies three new promotions at its company: Peter J. Demas to VP/Network Operations, reporting to Stephan Shelanski, EVP/Programming Acquisitions; Michael Gallegos to Executive Director/On Air Promotion; and Stephan Pfeifer to Senior Director/Business and Legal Affairs for Starz Entertainment.

Susan Favre was appointed VP/Development with paraMedia inc.  Susan will have responsibility for the company’s development and current programming working with Jim Paratore, President, to whom she also reports.

Effective today, Michael Brouder becomes Creative Services Director with Indianapolis-based WXIN/WTTV, owned by Tribune Broadcasting.  Before this new position, Michael was Marketing Director at Fox Sports Net South based in Atlanta.



Cynopsis: Kids !magination Awards
The competition for best kids’ programming and marketing initiatives

Entry Deadline: January 11, 2012
Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

This day in History:  1973-NJ becomes 1st state to allow girls into little league.

Answer to Yesterday’s Trivia Question:  What TV butler was, in real life, a cousin to a past British Prime Minister? Alan Napier, or Alfred the Butler on Batman. His cousin was Neville Chamberlain, British Prime Minster from 1937-1940. Kudos to: Tyler Benjamin-Discovery Communications/NYC; Jim Ryan-A + E/NYC; Sofia Holohan-Dish network/NYC; Elyse Mannino-20th TV/NYC; Dan Whitford-RPM Advertising/Chicago; Tom Chapman-WKRG-TV 5/Mobile; Chris Booker-KAMP/LA; Paul Blutter-General American Group, Inc./Northridge; Andrew Hilton-KPMR Univision,KTSB Telefutura/Santa Barbara; Evan Butris-MSPA/LA; Pete Hazell-Electric Sofa Media/London

Today’s Trivia Question: What guest appeared on the Carroll Burnett Show in the first episode every season it aired? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: PROJECT MGR, RSRCH/NYC: Provide support for NBA-TV & NCAA Ad Sales, Prgrmng & mktg rsrch needs; 3-5 yrs media rsrch w/a Nat’l cbl or brdcst ntwrk. Apply: , req# 127680BR (11/12)

JOB OPENING: ASSOC DIGITAL MKTG MGR/Mattel/L.A.: Lead the devel/mgmt strategic/tactical dig mktg prgrms for Mattel’s girls brands.BA deg 3-5+yrs exp. dig mktg & dvlpmt/mgmt websites. Email resume: [email protected] (11/12)

JOB OPENING: FINANCE ADMIN ASSOCIATE/SUNDANCE/NYC: Manage payment, coding, reporting of expenses, reconciliation/accruals processes for depts. 2+yr budget/expense tracking exp, bachelors in business field. [email protected] (11/12)

JOB OPENING: MGR, DIGITAL PRICING & INVENTORY/ Resp for pricing & yield mgmt across web, mobile & digital platforms to drive revenue. REQMNT: Mgmt/Media/Analytical/Excel/SQL/PERL APPLY: [email protected] (11/12)

JOB OPENING: SR. MGR, RESEARCH/Music Choice-Sales/NYC:  Mktg& prog rsrch across multiple platforms. BA/BS, plus 6-8 yrs relevant sales/mktg/prog/VOD media research exp. Req’d.Res/cvr: (11/11)

JOB OPENING: ACCT EXEC/Intersport/NY:  America’s leading independent sports TV company seeks NY based VP, Sales for growing media sales division. BA and 5+ years broadcast/cable network sales exp.  Resume:  [email protected] (11/11)

JOB OPENING: GRAPHIC ARTIST/NYC:  Seeking P/T graphic artist to work with live tv Deko operator. Must have knwldg of Photoshop, after-effects & Illustrator. PC/Mac a must. Work from home potential. Apply: [email protected] (11/11)

JOB OPENING: FIELD PRODUCERS, POST PRODUCERS & AP¹s/ATLAS MEDIA CORP/NYC: for a reality/make-over series & a true crime series. Must have strong story/writing skills, prior related experience. Res to: [email protected]   (11/11)

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JOB OPENING: MANAGER, AD SALES RESEARCH/NYC: Proactive, detail-oriented, 3-5 years exp with cable or BC sales team, Nielsen, MRI, Mendelsohn, experience req’d.  [email protected] (11/10)

JOB OPENING: ASSOCIATE PRODUCER/New York:Associate Producer needed immediately for syndicated daytime talk show. Experience booking real ppl in conflict a MUST. Resume: [email protected] (11/10)

JOB OPENING: MGR, INTEGRATED PROMOTIONS/FX Networks/LA: Mng multi-platform consumer promotions to drive tune-in to the ntwrks’ original series & movie prgrmng.BA+ 5-7 yrs entertainment mktg or promotion exp. (11/10)

JOB OPENING: BRAND MKTG MGR/USA Ntwrk/NYC: Manage ext agencies & int depts to develop campaigns to support brand id for all ntwrk prgming. 3+ yrs brand mktg and strong writing skills req’d. #3265BR (11/10)

JOB OPENING: ENTERTAINMENT MGR/NY or LA: Oversee material deliveries for int’l entertainment distribution. Assist with program sales related needs. 2-3 yrs. Exp. More info or to apply job# OTH79-12 (11/9)

JOB OPENING: PUBLICIST-FUSE/NY: PR for brand, prgrmng & campaigns. Daily PR activies- inc writing publicity materials & pitch projects. Support content distro, oversee press efforts, & execute PR initiatives.  (11/9)

JOB OPENING: DIR POST OPERATION/DC: Oversee post production and technical operational functions for Creative Services & other facility occupants. Apply: (11/9)

JOB OPENING: ACCT EXEC PARTNER MKTG/bottlerocket mktg group/NY: Pitch/neg. partnerships; dvlp/execute promotions; full campaign delivery. 6+ yrs part. mkt & strong proj mgmt exp req’d Res: [email protected] (11/9)

JOB OPENING: RSRCH CONSULTANT/ABC/Bur: Track/analyze performance prog across all platforms. Solid PC skills, orgnzd & detail oriented, media rsrch exp pref. Knwldg Nielsen sftwr & BA/BS pref’d. Resumes: [email protected] (11/9)

JOB OPENING: SR MGR – AD SLS MRKTG/Discovery/NY: Mng dvlpmnt & fulfillment of solutions/sponsorships/Value-Earned Mrktg opportunities for DCI ntwrks; 7+yrs integrated mrktg exp; exp in TV/Cable & ad sls mrktg plus; #4659  (11/9)

JOB OPENING: SR DIR CLIENT DEVELOPMENT/E-POLL MARKET RESEARCH/LA: Dvlp new biz & expand/cross-sell existing relationships for rsrch products & full service custom rsrch srvcs. More info click here (11/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:CASTING DIRECTOR/PRODUCER 15+yrs exp.reality-TV casting & producing.Celebrities, Real People, Experts, etc. . Intelligent, hardworking, creative and great sense of humor! Available immediately, link to resume: , [email protected] (11/12)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (11/12)

SITUATION WANTED: LA-B.A.Super hard-working,great attitude,”go-getter”. Seeking PUBLIC RELATIONS/PROMOTIONS/MARKETING positions.E-mail [email protected] (11/12)

SITUATION WANTED: Field Producer/20+yrs LA Own HD/3D/Jib/Steadicam. “Red carpets, launches, behind scenes & automotive productions”. Cannes, 48HR Film, Racing Exp. [email protected] (11/11)

SITUATION WANTED:  Excellent writer and seasoned publicist seeks freelance or consulting opportunities. Please contact [email protected] or 303-399-3834 (11/11)

SITUATION WANTED: GERMAN COMEDY WRITER  (not an oxymoron) w/ 4 yrs. exp is looking for writing position. Dvlpd writing & producing background at network, works well with talent. Please send resume requests to [email protected] (11/11)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US & intl via cable, sat, IPTV, mobile and Internet. Consult or FT. [email protected]  (11/11)
SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turnaround Email: [email protected] (11/10)

SITUATION WANTED: College graduate with a BS in Marketing and a strong interest in the Broadcast Media industry looking for positions in MARKETING/ADVERTISING SALES. Contact me at [email protected] (11/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/10)

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SITUATION WANTED:  CREATIVE MIND AT WORK Seeking to assist at Entry-Junior level. B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but, open to warmer climates. Please email, [email protected] (11/9)

SITUATION WANTED: MBA professional with 4 years of experience, looking for opportunities in sales, business development, or research. Motivated self-starter and team player. [email protected] (11/8)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/8)

SITUATION WANTED: Seeking Media/Marketing/Brand Strategy Assistant position in L.A. I have a MBA in Marketing, 7+ years work experience. Interned at Starwood Hotels. Interested in all things creative. Contact [email protected] (11/8)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing with the Stars, Castle
AZTECA: Cosas de la Vida, Al Extremo, Lo Que Callamos Edicion Especial
CBS: How I Met Your Mother, 2 Broke Girls, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW: Gossip Girl, Hart of Dixie
FOX: Terra Nova, House
ION: Lethal Weapon 4, Criminal Minds
NBC: The Sing Off, Rock Center with Brian Williams
PBS: Antiques Roadshow, Antiques Roadshow, Looking for Lincoln
TELE: Mi Corazon Insiste, Flor Salvaje, La Casa de al Lado
UNIV: Una Familia con Suerte, La Fuerza del Distino, Don Francisco Presenta

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