Monday, November 28th, 2011



Dance with the Stars on GSN

Grab your dancing shoes & join GSN starting January 2012 to experience your favorite moments from seasons of the mega-hit, Dancing With The Stars

Tap, Tango & Twirl with your favorite stars like you’ve never seen them before.  “GSN is all about the potent combination of games, competition, entertainment & fun” says Amy Introcaso-Davis, GSN’s EVP of Programming.

Don’t miss this unique advertising opportunity to be a part of the competition, glam, glitter & fun. Exclusively on GSN.


Good morning. It’s Monday, November 28, 2011, and this is your first early morning briefing.

Tonight’s Premieres:
BBC America: Top Gear Top 40 at 8p & 9p
TLC: Next Great Baker at 9p
TNT: The Closer at 9p; Rizzoli & Isles at 10p
E!: Scouted at 10p
SCIENCE: Meteorite Men at 10p

Tonight’s Finales:
NBC: The Sing-Off at 8p
FOX: House at 9p
TLC: Cake Boss at 1030p


Soap fans of ABC’s former All My Children and the soon-to-be canceled One Life to Live will not see either serialized drama move from network television to online after all.  Prospect Park, the independent production company that had snagged the rights to continue both via an online network, announced just before Thanksgiving the production details could not be worked out.  Prospect Park founders Rich Frank and Jeff Kwatinetz said, “After five months of negotiations with various guilds, hundreds of presentations to potential financial and technology partners, and a hope that we could pioneer a new network for the future, it is with great disappointment that we are suspending our aspirations to revive One Life to Live and All My Children via online distribution.”  ABC ended All My Children last September and One Life to Live recently wrapped production and ABC will air its final episode in January. 

A quarterly boxing series is premiering January 21 on NBC Sports Network, the new network which is rebranding from Versus and launching January 2.  NBC Sports Network Fight Night will air on Saturdays and the first one is from Philadelphia, the home base of one of Comcast’s regional sports networks (RSN).  The cities where Comcast has an RSN will be the host cities for the fights and additionally will help promote and re-air them. 

Next month, Nat Geo WILD will air its Big Cat Week beginning December 11 through December 17.  The network’s seven-night event spotlights stories of the world’s largest felines and the people who are working to save them.  Big Cat Week also encompasses National Geographic’s Big Cats Initiative, a long-range commitment to prevent the decline of these majestic animals in the wild.  Nat Geo Wild’s Big Cat Week opens with Stalking the Mountain Lion with Casey Anderson on December 11 at 8p.  A full schedule of Nat Geo Wild’s Big Cat Week programming can be found at

Last week, SNL Kagan reported US domestic cable networks should expect a +14% gain in advertising revenue this year to $25.5 billion.  For 2012, though SNL Kagan predicts a revenue rise to +10% or $27.9 billion; then thereafter it forecasts a single digit increase of a +8% or +9% for coming years with expected totals of $30.5 billion in 2013; $33.1 billion in 2014; and $35.8 billion in 2015. 

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program. To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

Top 10 Weekend Box Office Estimates:  November 25-27, 2011
Twilight Saga: The Breaking Dawn (Summit Entertainment) $42.0 million  2 wk total $221.3m
The Muppets (Disney)                         $29.5 million  1 wk total $42.0m
Happy Feet 2 (Warner Bros.)               $13.4 million  2 wk total $43.8m
Arthur Christmas (Sony)                     $12.7 million  1 wk total $17.0m
Hugo (Paramount)                              $11.4 million  1 wk total $15.4m
Jack and Jill (Sony)                             $10.3 million  3 wk total $57.4m
Immortals (Relativity Media)                $8.8 million  3 wk total $68.6m
Puss in Boots (Paramount)                   $7.5 million  5 wk total $135.4m
Tower Heist (Universal)                       $7.3 million  4 wk total $65.4m
The Descendants (Fox Searchlight)       $7.2 million  2 wk total $10.7m
Source: Rentrak


Casting Call:  ABC’s new daytime talk show The Revolution helmed by Ty Pennington and Tim Gunn are casting for couples for two different segments this week. The first one is looking for couples with different eating habits; maybe one is healthy and one is not or couples who have extremely opposite eating habits or your partner doesn’t want to change his/her eating behaviors.  If you live in the greater New York City area and are available November 30, send an email immediately to: [email protected] and also cc: [email protected] and put FRIDGE REDO in the subject line.  Include both of your names, city/state where you live, phone numbers, date of birth, ages and a photo along with a brief description of your eating habits and differences. 

The second segment for ABC’s The Revolution is looking for married couples in the Tri-state area where one of you wants/needs a free makeover.  Maybe your husband or wife recently changed jobs and your look now doesn’t match your spouse’s; maybe you let yourself go as a stay-at-home mom and you need a fashion re-boot; or maybe your husband was recently promoted and needs a new look to go with his new job.  If interested, send an email immediately to [email protected] and cc: [email protected].  Include your name, city/state where you live, contact numbers, age and a brief description of your story and why one of you needs the makeover.  Also include photos of you and your husband.


Top 10 M-F Syndicated Strip Series for the week of 11/7-11/11/11 ranked in order by HH Rtg
Wheel of Fortune (CTD)                                  7.6 AA
Judge Judy (CTD)                                           7.2 AA
Two and a Half Men (WB)                                6.6 AA
Jeopardy (CTD)                                              6.3 AA
The Big Bang Theory (WB)                              6.0 AA *New*
Entertainment Tonight (CTD)                           4.1 AA
Family Guy (2/T)                                            4.0 AA
Dr. Phil Show (CTD)                                        3.3 AA
How I Met Your Mother (2/T)                           3.3 AA
Family Feud (2/T)                                           3.2 AA
Inside Edition (CTD)                                        3.2 AA
Source: NSS Galaxy Explorer, Live+SD

*New* M-F Syndicated Strip Series for the week of 11/7-11/11/11 ranked in order by HH Rtg
The Big Bang Theory (WB)                              6.0 AA
Law & Order: CI (NBU)                                   2.8 AA
30 Rock (NBU)                                               1.4 AA
Anderson (WB)                                              1.3 AA
It’s Always Sunny in Philadelphia (2/T)            1.2 AA  
Til Death (SPT)                                              0.7 AA
Excused (CTD)                                               0.7 AA
Jeremy Kyle Show (2/T)                                 0.6 AA 
We the People with Gloria Allred (CFE)             0.4 AA      
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 11/7-11/11/11 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                              3.7 AA *New*
Two and a Half Men (WB)                                3.5 AA
Family Guy (2/T)                                            2.6 AA
How I Met Your Mother (2/T)                           2.2 AA
Judge Judy (CTD)                                           2.0 AA
Wheel of Fortune (CTD)                                  1.7 AA
Seinfeld (SPT)                                                1.5 AA
Jeopardy (CTD)                                              1.4 AA
Friends (WB)                                                  1.4 AA
Entertainment Tonight (CTD)                           1.3 AA
Maury (NBU)                                                  1.3 AA
Source: NSS Galaxy Explorer, Live+SD

*New* M-F Syndicated Strip Series for the week of 11/7-11/11/11 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                              3.7 AA
Law & Order: CI (NBU)                                   1.0 AA
30 Rock (NBU)                                               0.9 AA 
It’s Always Sunny in Philadelphia (2/T)             0.8 AA
Anderson (WB)                                               0.4 AA
Til Death (SPT)                                               0.4 AA
Excused (CTD)                                               0.4 AA
Jeremy Kyle Show (2/T)                                  0.4 AA     
We the People with Gloria Allred (CFE)              0.1 AA    
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:  ABC waltzed into the winner’s seat Tuesday posting a 3.5/10 A18-49, according to final national ratings from Nielsen.  At 8p, CBS’ NCIS won at 3.5/10 and FOX’s The X-Factor was #2 at 3.2/9 and ABC’s comedies Last Man Standing and Man Up! averaged a 2.3/7 in third place.  ABC’s season finale of Dancing with the Stars Results topped at 9p with a 3.9/11 followed by a second hour of The X-Factor on FOX at 3.3/9 and CBS’ NCIS: Los Angeles at 3.0/8. The final hour of ABC’s Dancing with the Stars season conclusion continued to reign through 10p at 4.4/12 with CBS’ Unforgettable next at 2.2/6 and NBC’s Parenthood in third at 1.9/5.

Live + Same Day Household Ratings: Tuesday, November 22, 2011 (November Sweep Day 27)  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

ABC: 9.9/16         Last Man Standing 5.6/9, Man Up! 4.1/6, Dancing with the Stars Results Show [f] 12.5/20

CBS: 8.9/14          NCIS 11.3/18, NCIS: Los Angeles 8.6/13, Unforgettable 6.6/11

FOX: 5.4/8          The X-Factor 5.4/8

NBC: 3.3/5           The Biggest Loser 3.5/5, Parenthood 2.9/5

UNIV: 1.9/3         Una Familia con Suerte 1.9/3, La Fuerza del Destino 2.4/4, Aqui y Ahora 1.4/2

CW: 0.8/1           90210 0.9/1, Hart of Dixie [r] 0.6/1

ION: 0.8/1           Criminal Minds 0.8/1, Criminal Minds 0.9/1, FlashPoint 0.7/1

TELE: 0.7/1         Mi Corazon Insiste 0.7/1, Flor Salvaje 0.7/1, La Casa de Al Lado 0.8/1

TF: 0.2/0             Reto de Mujer 0.2/0, Ultimo Matrimonio 0.2/0, Correo de Inocentes 0.2/0, Protagonistas 0.3/1

A18-49:  ABC 3.5/10, FOX 3.2/9, CBS 2.9/8, NBC 1.9/5, UNIV 1.5/4, TELE 0.6/2, CW 0.5/1, ION 0.4/1, TF 0.2/1




The Los Angeles Times Media Group (LATMG) reorganized its revenue and advertising teams with several appointments:

  • Andrea Nunn was hired as VP/Media and Business Development joining from HBO where she worked for the last ten years.  At LATMG, Andrea will provide oversight for the broadcasting and publishing categories in addition to the company’s co-op sales teams.
  • Jennifer Collins joins in the newly-minted role as VP/Digital Revenue Products from where she served as GM.  In her new position, Jennifer will work in tandem with the sales and digital product units to devise new revenue solutions, partnerships and other data-driven opportunities.  She will also manage The Times’ Special Sections Custom Publishing products and efforts.
  • David Burns was promoted to VP/Promotional Revenue, Sports and Events and will now spearhead DMA-wide sponsorships and product integration revenue efforts that includes the wine, spirits and beer categories.
  • Mike Kechichian advances to VP/Advertiser Marketing where he will now integrate emerging sales lead generation initiatives with the marketing program development team.  Mike will additionally manage LATMG’s media kit, portfolio packaging, customer segmentation and other associated revenue efforts.
  • Jeff Dellinger will continue as Director/Entertainment Advertiser Marketing and will add the title of GM/Business Operations for Hero Complex to his duties.




Cynopsis: Kids !magination Award

From the most outstanding achievements in content creation, marketing & promotion,Cynopsis: Kids !magination Awards honor the best in kids international programming and marketing. This unique awards program from the industry’s most trusted brand, Cynopsis Media, raises the bar on what’s good on and about TV.

Entry Deadline: January 11, 2012  |   Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Learn about the Awards Program & Enter:

This day in History:
1925 – Eugene O’Neill Theater opens at 230 W 49th St. in NYC.

Answer to Yesterday’s Trivia Question: Coach Ken Reeves coached what high school team? Basketball at Carver High on The White Shadow Kudos to: T J Healy-Black Sheep Productions/Wilmington; Steven Piluso-PHD US/NY; Nanette Anderson-MyDiscovery/Silver Spring, MD; Gabe Alfaya-XL Worldwide NYC/NYC; Greg Moloznik-GLM Media/ Scottsdale; Cynthia New-CharterMedia/Cape Girardeau, MO; Becky LeGrandFox TV/Waco; David Schneider-GroupM/LA; Roman Saienni-Sports Marketing/LA; Richard Levine-AT&T Operations, Inc/LA; Evan Butris-MSPA/LA.

Today’s Trivia Question: Who played the single Mom and girlfriend of Steve on 90210? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: AD SALES MKTG MGR/Current TV/NYC: Xfnctnal role: Creative promo mktg dev, strat client solutions, project mgt, 3-5 yrs TV/Media/Mktg/Ad/or Online [email protected] EOE (12/3)

JOB OPENING: MGR, STRATEGIC MKTG/USA/NBCU/NYC: Develop & execute 360 multiplatform mktg opps for USA Ntwk’s ad partners. Min 5 years exp at a TV network or ad agency w/ TV clients. Apply online at (#3543BR) (12/3)

JOB OPENING: MGR, SALES RESEARCH/NBCU/NYC: Manage on-air sales research for Cloo & Chiller ntwrks, part of USA & Syfy research teams. Knwldg of Nielsen, Simmons, MRI, CMR, Excel/PP req. Apply online (#2970BR) (12/3)

JOB OPENING: SSR/CHICAGO: Assist to max ad revenue handle all facets of sales process/decision maker except sales negotiations (12/3)

JOB OPENING: BRDCST DESIGNER/AMC/NYC: Top cable net seeks temp After Effects Designers/Animators for in-house projects. Exp w/ on-air promos, snipes and bugs is a must. Send CV, link to reel, & day rate to: [email protected] (12/3)

JOB OPENING: MGR CLIENT SOLUTIONS/NY/ABC: Support ad sales, assist in the dev of solutions & prod of materials, 5+ yrs media exp, Keynote, research tools exp apply: Req #9922 (12/3)

JOB OPENING: SENIOR SOFTWARE PRODUCER/NYC: Major children’s publisher seeks producer to oversee day to day production of cross-platform software, including PC and mobile. 5+yrs prod exp. Resume: [email protected] (12/2)

JOB OPENING: SHOWRUNNER for HGTV series in MPLS (willing to work in MN for production). Reality TV sprvsng prdcr credits req’d.Start Dec, 7-8 wks for pilot w/brk bfr continuing the series. [email protected]  (12/2)

JOB OPENING: DIR PROGRAMMING & DIST STRATEGY/Marvel Animation/LA: Mng/strategize global prgrmng & distribution with internal & 3rd party partners. 5+ yrs prgrmng & distribution exp, highly organized. Resume to: [email protected] (12/1)

JOB OPENING: PRODUCER, ASSOCIATE PRODUCERS/Los Angeles: Must have talk or court show experience. Send resume and cover letter to [email protected] (12/1)

JOB OPENING: DIRECTOR, CONSUMER INSIGHTS RESEARCH/MTV/NYC. 5-7 yrs TV research/pilot testing & pilot optimization at a network is a must; B.A req EOE/M/F/D/AAP apply (12/1)

JOB OPENING: COORD STANDARDS & PRACTICES/Nickelodeon/NYC: BA, 2yrs work exp; knwldg children’s media. Strong communic/written sk. Detail-oriented, good editorial judgement. Apply EOE/M/F/D/AAP (12/1)



JOB OPENING: DIGITAL SALES INVENTORY ANALYST/ABCFAM/NY: inventory mgmt, analytics ABCFam digital properties, ensure campaign delivery, report inventory sellouts & selling estimates. Apply at D#11573BR (11/30)

JOB OPENING: VP, COMMUNICATIONS/Nat Geo Channel/Nat Geo Wild: Washington, DC-Mng PR, communications, network efforts, & relationships for Nat Geo Channel & Nat Geo WILD. BA/BS & 8+ yrs ent exp. FNG0000811 (11/30)

JOB OPENING: SR NEWS PRODUCER (WEEKENDS) /Westchester, NY: Excellent writing skills, supervisory and news producing experience. Res/cvr: [email protected] (11/30)

JOB OPENING: EXECUTIVE PRODUCER (NEWS)/Westchester, NY: Supervise writing, plan story selection, graphics selection, editing, production and execution of daily newscasts and special programming. Res/cvr: [email protected] (11/30)

JOB OPENING: LINE PRODUCER (NEWS)/Westchester, NY: Line and stack daily news broadcasts. Must have news experience. Res/cvr: [email protected] (11/30)

JOB OPENING: JR BROADCAST IT/TECHNICIAN/Westchester, NY: Knowledge of Windows XP/NT/2000/2003 server & workstation and troubleshoot and problem solve at the component level. Res/cvr: [email protected] (11/30)

JOB OPENING: ASSIGNMENT EDITOR/Westchester, NY: Research and story development and crew logistics. Assist in development, planning and follow up of all news stories. Res/cvr: [email protected] (11/30)

JOB OPENING: WEB DESIGNER/BBC/NY: Oversee design/redesign & prod wide range of online mktg graphics. Strong orgnztl/comm skills a must. Sftwr knwlg: MacOSX, Photoshop, illust, flash.  Res/cvr: (11/29)

JOB OPENING: MGR PRGRM PLANNING/SCHED/ATL:  5+ yrs prgrm planning/sched; TV exp req. Strong organizational skills. Attention to detail. Self-starter. Support VP w/ short & long-term prgrm planning. Res: [email protected] (11/29)


INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERSHIP CREDITS ONLY: INTERNSHIPS for school credit only: forward resume to: [email protected] (11/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at  [email protected]

SITUATION WANTEDI’M ALL YOURS  Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/2)

SITUATION WANTEDJeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:, , (“American Biographies”)  (12/2)

SITUATION WANTEDDedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/2)

SITUATION WANTEDAward-winning WRITER/PRODUCER is looking for his next job. Shows I’ve written and produced have aired on TLC, Discovery, ESPN,and PBS, among others. Please contact [email protected] or 626-437-2698 (12/2)

SITUATION WANTED:   PRODUCTION/OFFICE ASSISTANT: Recent grad with a BFA in Arts Management seeks entry level position in NY. Interested in all departments of entertainment and media. Dedicated & passionate- [email protected] (12/2)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dr. Seuss’s How The Grinch Stole Christmas, Shrek The Halls, You Deserve It, Castle
AZTECA: Cosas de la Vida, Al Extremo, Lo Que Callamos Edicion Especial
CBS: How I Met Your Mother [r], 2 Broke Girls [r], Two and a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW: Gossip Girl, Hart of Dixie
FOX: Terra Nova, House [f]
ION: Bulletproof, Criminal Minds
NBC: The Sing Off [f], 30 Rock with Brian Williams
PBS: Antiques Roadshow, Antiques Roadshow, Unforgettable: The Korean War
TELE: Mi Corazon Insiste, Flor Salvaje, La Casa de al Lado
UNIV: Una Familia con Suerte, La Fuerza del Distino, Don Francisco Presenta

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