Monday, November 22nd, 2004





Good morning. It’s Friday, November 22, 2004, and this is your first early morning briefing.

CBS was again the network to must-see on Thursday night, hauling in an 8.7/22 A18-49 rating in final national ratings from Nielsen Media Research.  NBC was a stalwart #2 with a 7.3/19, followed in the distance by Fox 2.4/6, UPN 1.9/5, ABC 1.8/5, WB .9/3.  At 8pm Survivor on CBS dominated with a 7.6/21 demo rating, well ahead of NBC’s Joey (5.0/14) and Will & Grace (5.5/14). The O.C. on Fox delivered a handsome 3.2/9.  At 9pm CSI won the hour and was the highest rated show of the night in the A18-49 demo with an 11.6/28.  The Apprentice ousted two apprenti and earned a 7.7/18 for its trouble. ER was the steady winner at 10p for NBC with a 9.0/23.  Without a Trace on CBS delivered a 6.8/18.

NBC led the charge on Friday night with a slim 2.9/9 A18-49 rating according to fast affiliate ratings from Nielsen Media Research.  While CBS led by a tenth of a rating point in the 8-9p hour, the share for CBS, NBC and ABC was tied at 8. Each of the other three networks tied with a 4 share.  During the 9p hour, the ties broke apart with clear leaders – NBC was ahead with a 3.1/10, followed by ABC’s 2.6/8, and CBS with a 2.0/6.  WB’s combo of Reba and Blue Collar was #4 with a 1.7/5. At 10p NBC held its lead with a 3.3/10 for freshman drama Medical Investigation. CBS’s airing of a repeat of CSI Miami earned the Eye a 3.0/9, while 20/20 on ABC came in with a 2.7/8.

Fox, as usual, owned Saturday night, both in Households and in the A18-49 demo, averaging a solid 3.3/11 in the demo according to fast affiliate ratings from Nielsen Media Research. At 8pm Fox delivered a 3.1/11 followed with a 3.5/12 for a pair of Cops episodes. The closest competitors were ABC and NBC, each averaging a 5 share. At 9pm, America’s Most Wanted earned a 3.3/10, while ABC and NBC kicked it up to a 6 share. For the 10p hour, the the finale of NBC’s movie Erin Brockovich delivered with a 2.9/9, while the final hour of The Rookie on ABC and 48 Hours on CBS each earned a 7 share.

LAX has officially been grounded by NBC. No big surprise there.  The show began the season on Monday nights at 10p, struggling opposite CSI Miami. It was then moved to Wednesday nights at 8pm where it was body slammed by Lost on ABC. Unable to generate a sizeable loyal audience, the show has been pulled with 3 episodes left in the can.  The next three weeks will feature OTOs in the time period.

Casting / Development / Production

  • Fox has ordered up another season of its newest reality series Nanny 911 (Granada Ent). Newly out of the box, the show has thus far averageda  4.0/10 A18-49 rating.
  • NFL has signed Paul McCartney to be the centerpiece of this year’s Super Bowl half time show (February 6 on Fox).
  • In episode #14 of this seasons Law & Order, the Assistant District Attorney’s office will get a new ADA in Annie Parisse.  Current ADA portrayer Elisabeth Rohm announced last summer she would be leaving the show after the initial 13 eps of the season.
  • WB is checking out Wing Men from Overbrook Entertainment, a guy buddy sitcom from Will Smith’s prod company. On board to write the script is Mike Soccio (King of Queens, Fresh Prince), per Variety.

King World has signed Dr. Phil to three more years taking him through the 2008-09 season.

Howard Stern’s sidekick Robin Quivers has reportedly signed a talent deal with Sony Pictures Television to develop a daytime talker, potentially for next season, per Hollywood Reporter.

TNT has picked up the cable broadcast rights to CBS’ Cold Case in a deal with Warner Bros. Domestic Cable Distribution. The cabler will be able to start stripping the series M-F in 2007, to the tune of $1.4 million/episode, and will begin repurposing the series starting next fall.  WBDCD will also be selling the weekend plays starting in 2007 in syndication.

Syndicated series Eye for an Eye, distributed by Atlas Worldwide and produced by National Lampoon, has been cleared in 70% of the country for next season on a straight barter basis. The show has aired on a weekly basis in a handful of markets for the past year and a half, and with the joining of National Lampoon as producer, has rolled out into a 5-day strip series for next fall.  Set in a small claims court in South Carolina, the judge hands out alternatives to financial awards.  Also, according to Variety, Kato Kaelin is expected to host.

Weekend Box Office Estimates: November 12-14, 2004
National Treasure (Buena Vista)         $35.3 million – opening weekend
SpongeBob SquarePants (Paramount)       $33.5 million – opening weekend
The Incredibles (Buena Vista)           $26.8 million – 3 wk total $177.8m
The Polar Express (WB)          $15.2 million – 2 wk total $51.0m
Bridget Jones:Edge of Reason (Universal) $10.1 million – 2 wk total $21.6m
After the Sunset (New Line)             $5.3 million – 2 wk total $19.3m
Ray (Universal)                         $4.6 million – 4 wk total $59.2m
The Grudge (Sony)                       $3.8 million – 5 wk total $104.4m
Seek of Chucky (Focus)                  $3.1 million – 2 wk total $13.4m
Saw (Lions Gate)                        $3.0 million – 4 wk total $50.5m
Source: Box Office Mojo

American Bandstand on stage – dick clark productions and Theater Events Management Inc. have signed a deal to bring American Bandstand: The Musical  to theaters beginning April 2005 with the premiere of the stage show in San Diego, CA.  A national debut including permanent companies in a number of cities is slated to rollout later in 2005.  Additionally, American Bandstand, the TV series, is still on course to return to TV summer 2005, to be produced by dick clark prods, 19 Entertainment, and Mosaic Media Group.

Cy Coleman, composer of classics, died of a heart attack last Thursday in New York City at the age of 75.  If you’re not up on your Broadway classics, you still will be familiar with Coleman’s music – Big Spender, Hey Look Me Over, Witchcraft, If My Friends Could See Me Now, and The Best is Yet to Come.  Coleman was the recipient of three Tony Awards – On the Twentieth Century, City of Angels, and The Will Rogers Follies. He was also repeatedly nominated for works including Sweet Charity, Little Me, Seesaw, Barnum and The Secret Garden.

Casting CallCity Lights Television is looking for a family, with kids ages 13-20, who are ready to get serious about their health and fitness. A celebrity trainer will work with the family for a period of six weeks.  If your family fits the description, email for more information to:

Action Integrated Marketing/Atlanta has named Christopher S. Neer its Media Supervisor, developing integrated Media Plans for agency clients.  Chris makes the move to AIM from Initiative/IPG.

Thursday, November 18, 2004. FINAL Ratings for all Networks – program averages.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     14.7/23 Survivor 12.0/19, CSI 19.2/28, Without a Trace 12.8/21

NBC     10.3/16 Joey 8.0/13, Will & Grace 8.1/12, The Apprentice 10.3/15, ER 12.6/20

ABC     4.6/7   Extreme Makeover 4.6/7, A Special Edition of Primetime Live 4.7/7, Primetime Live 5.9/9

FOX     3.8/6   The O.C. 4.9/8, North Shore 2.6/4

UPN     3.7/6   WWE Smackdown 3.7/6

WB      1.8/3   Movie:  The Whole Nine Yards 1.8/3

A18-49  CBS 8.7/22, NBC 7.3/19, Fox 2.4/6, UPN 1.9/5, ABC 1.8/5, WB .9/3

Friday, November 19, 2004. Fast Ratings for all Networks – time period averages.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     6.7/12  Joan of Arcadia  6.2/11, JAG 6.7/11, CSI Miami [r] 7.3/13

NBC     6.4/11  Dateline 6.2/11, Third Watch 6.7/11, Medical Investigation 6.3/11

ABC     5.2/9   Hope and Faith (OTO) 4.8/9, Complete Savages 4.5/9, Hope and Faith 5.3/9, Less than Perfect 4.8/8, 20/20 6.0/11

FOX     2.3/4   House [r] 2.1/4, Renovate My Family 2.4/4

WB      2.3/4   What I Like About You  2.0/3, Grounded for Life 2.0/3, Reba 2.9/5, Blue Collar TV 2.4/4

UPN     1.6/3   Star Trek 1.9/3, Top Model [r] 1.2/2

A18-49  NBC 2.9/9, ABC and CBS 2.5/8, WB 1.4/4, Fox 1.3/4, UPN 1.0/3

Saturday, November 20, 2004. Fast Ratings for all Networks – time period averages.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

FOX     5.3/9   Cops 4.7/9, Cops [r] 5.4/10, AMW  5.5/10

NBC     4.9/9   NBC Movie: Erin Brockovich 4.9/9

ABC     3.9/7   Wonderful World of Disney: The Rookie 3.9/7

CBS     3.4/6   Amazing Race [r] 2.7/5, 48 Hours 4.9/9

A18-49  Fox 3.3/11, NBC 2.2/7, ABC 1.9/6, CBS 1.6/5



+53% W12-34, +43% P12-34
+82% W18-34, +59% P18-34
+76% W18-49, +62% P18-49

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, Premiere-to-date 9/20-11/18/04 & 9/22-11/23/03.  % US Rtg Gain.  Primetime=broadcast prime.

The History Channe
l presents This Day in History:
1963:  While riding through Dallas, Texas, John F. Kennedy, the 35th president of the United States, is shot and killed by a sniper.  Texas Governor John Connally was also wounded in the attack.  Kennedy was pronounced dead 30 minutes later at Dallas’ Parkland Hospital, and on the same day, Vice President Lyndon Johnson was sworn in as the 36th president aboard Air Force One.  Despite an exhaustive investigation, some still believe the man accused of the crime, Lee Harvey Oswald, was a member of a conspiracy.

Answer to Yesterday’s Trivia Question:   What was Principal Belding’s wife’s name?  BECKY BELDING on Saved by the Bell.  Kudos to:  Jes Santoro-E!/NY; Rick Cliford-NBC Universal; Melissa Intindoli-WLVI/Boston; Brian Teta-David Letterman Show/NY; Natalie DePriest-KPLR/St. Louis; Scarlet Lento-Ellison Media/Phoenix; Suzanne Habluetzel-SpotPlus/Dallas; Drew Borcherding-KGUN/Tucson; Leah Bledsoe-Integrated Marketing & Promotion/LA; Marc Grayson-Direct Disc Network/Sherman Oaks; Daniela Onel-ALSA Design/LA; Karen Oberhofer-IMP/Seattle; and Stacey Mayzel-Alliance Atlantis/Toronto.

Today’s Trivia Question: If you are a part of the elite detective force known as the M Squad with Lee Marvin as one of your head guys, what city are you in?   (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)


The Court TV Caption Caper Contest

Someone swiped our perfect caption!

Click through to the scene of the caper to view existing photos and captions.
Then, click on the contest link to write and submit your own caption for the photo marked “Your Caption Here”.

Submit your caption now for a chance to win a

Later — Cyn
11.22.04   5:03am

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Copyright Cynthia Turner 2004


JOB OPENING:  MGR/AD SALES RESEARCH, Fox Cable Networks, NYC. 5+ yrs exp; Xcellent comm. skills, highly versed w/Nielsen software. DealMaker exp. A+. Resp. for devlping sales materials/presentations.Apply: (12/1)

JOB OPENING:  DIR, ONLINE MRKTG, 7yrs TV/Ad exp. Devlp/Implmnt mrktg plans for online prgmng & digital prodcts, mltple platforms, Strng Bkgrnd in mrktg/new media. Strng Leader, EOE/M/F/D/AAP. Apply (12/1)

JOB OPENING:  MANAGER, TALENT, MTV/NYC. 3-5yrs strong Booking exp & contacts esp. celebrities, sports stars, politicians, music. Exp. w/TV production A+, multi-tasking a heavy workload, EOE/M/F/D/AAP. Apply (12/1)

JOB OPENING:   Morning NYC based National cable TV show looking for female tech savvy, cutting edge REPORTER with live on camera experience for weekly segment. Must be on top of hot industry trends. E-mail


JOB OPENING:  BE THE NEXT FOOD NETWORK STAR! Both professionals and amateurs can apply.The winner receives a six-episode show on Food Network that will premiere in September 2005. Go to for more info  (11/25)

JOB OPENING:  VP BRAND MKTG/SCI FI, NY. 10+ yrs Ent. &/or TV exp, BA Mktg. Innovative strategist to dev break-through promotions/stunts & partnerships building buzz. Apply:, keyword search #387096.EOE  (11/25)

JOB OPENING:  VP PUBLICITY/SCI FI, NY. 10+ yrs Ent. &/or TV exp, consumer press & publicity. Strong industry contacts. Solid relationships. Flair for building buzz. Apply: keyword search #387308. EOE  (11/25)

JOB OPENING:  TRAFFIC ASSISTANT/The Oxygen Network-NY. 2 positions/commercial copy assistants. Gabriel/Traffic exp pref, detail orientation and org. skills a must. Great benefits / vacation policies. E-mail:

JOB OPENING:  SALES ASSISTANT/World Wrestling Entertainment/NYC Assist w/advertising & other sales needs, e.g. coord. proposals, contracts, mailings, prospecting, client entertainment. 1+ yr Media/Ad Sales exp. (11/24)

JOB OPENING:  CASTING, REALITY SHOW, NY-BASED. 2 Yrs Exp Casting On Reality/Talk Show. Self Starter w/ Great Phone Skills, Exp Cold Calling & Ability To Spot Good Characters. Able To Meet Deadlines.  E-Mail:

JOB OPENING:  ACCOUNT EXEC/Warner Bros. TV Dist. Inc./NY. Pgming sales or media research exp pref; extensive travel req; degree req. Exc comm & presentation skills. Email:
– “UCTC/25569BR” in subject line  (11/24)

JOB OPENING:  ADMIN ASST L’Oreal USA, NY – Support SVP; Must have strong admin skills, ability to analyze numbers and College degree; French skills a plus.E-mail:
, subj Admin Asst.   (11/23)

JOB OPENING:   EXEC ASSIST/NYC. 5+ yrs exp. Strong interpersonal and computer skills required. Children’s entertainment experience in television, licensing and/or branding preferred. Please E-mail resumes to: wrdlgl

JOB OPENING:  Denver. Exp. long-format TV PRODUCER/WRITER willing to relocate to Denver to write & produce segments & episodes for nat’l cable networks. Exp w/ HGTV or Food Network a +.  E-mail:

JOB OPENING:  Comcast Spotlight/Chicago. INTERCONNECT TRAFFIC SUPERVISOR. Resp for all traffic, copy, reconciliation for 2M sub interconnect. Mgmt exp; 3+ yrs successful cable/bcst traffic exp. Email

JOB OPENING:  SR AD SALES RESEARCH ANALYST/AETN, NY.Provide research tools for sales to properly position nets in mktplce. Knwldge of Nielsen systems/ad sales process. 3-5 yrs Tv, cable or agency exp. Email


SITUATION WANTED:  LA based TALK/REALITY PRODUCER with 5+ years exp. seeking a creative position in reality/talk/variety programming. Excellent real people and celeb skills, A+++ references, willing to travel; email talkproducer

SITUATION WANTED: SEEKING CHICAGO AD. SALES ASST. POSITION Enthusiastic, quick learner, focused, recent college grad with network internship experience seeks sales asst. position in CHICAGO Contact: Ashley Glassman,

SITUATION WANTED:  “OUT OF HOME” MEDIA SALES PRO: Need a successful rep in the NYC area?  OOH/TV sales pro available to increase your sales. Home based, 20 yrs sales exp. in B’cast TV and OOH . Contact Steve at


SITUATION WANTED:  ASSOCIATE PRODUCER with 5yrs experience working in film, television, and commercials I am very versatile and diligent.  NYC based, willing to travel.  Email

SITUATION WANTED: MEDIA RELATIONS PRO with 15 year creative track record with branding media and legal organizations possessing extensive media contacts seeking challenging corporate position. Haznar

SITUATION WANTED:  EP/PRODUCER/DEV EXEC. Award Winning-Live Action Series/TV Movies, ww exp, bcst/cable Nets, seeks permanent/freelance assignments-gets it done well & on budget. Motivator. -References.

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Anything good on?



ABC             Life of Luxury, Monday Night Football
CBS             Still Standing, Listen Up, Raymond, 2-1/2 Men, CSI Miami
FOX             Trading Spouses, The Swan
NBC             Fear Factor (8-9:50p), The $25 Million Hoax [F] (9:50-11p)
PAX             Model Citizens, World Cup Comedy, Second Verdict
UPN             One on One, Half and Half, Girlfriends, Second Time Around
WB              7th Heaven, Everwood
TELE            Prisionera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amor Real, Cristina

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