CYNTHIA TURNER’S
CYNOPSIS

11/22/04

Good morning. It’s Friday, November 22, 2004, and this is your first early morning briefing.

CBS was again the network to must-see on Thursday night, hauling in an 8.7/22 A18-49 rating in final national ratings from Nielsen Media Research.  NBC was a stalwart #2 with a 7.3/19, followed in the distance by Fox 2.4/6, UPN 1.9/5, ABC 1.8/5, WB .9/3.  At 8pm Survivor on CBS dominated with a 7.6/21 demo rating, well ahead of NBC’s Joey (5.0/14) and Will & Grace (5.5/14). The O.C. on Fox delivered a handsome 3.2/9.  At 9pm CSI won the hour and was the highest rated show of the night in the A18-49 demo with an 11.6/28.  The Apprentice ousted two apprenti and earned a 7.7/18 for its trouble. ER was the steady winner at 10p for NBC with a 9.0/23.  Without a Trace on CBS delivered a 6.8/18.

NBC led the charge on Friday night with a slim 2.9/9 A18-49 rating according to fast affiliate ratings from Nielsen Media Research.  While CBS led by a tenth of a rating point in the 8-9p hour, the share for CBS, NBC and ABC was tied at 8. Each of the other three networks tied with a 4 share.  During the 9p hour, the ties broke apart with clear leaders – NBC was ahead with a 3.1/10, followed by ABC’s 2.6/8, and CBS with a 2.0/6.  WB’s combo of Reba and Blue Collar was #4 with a 1.7/5. At 10p NBC held its lead with a 3.3/10 for freshman drama Medical Investigation. CBS’s airing of a repeat of CSI Miami earned the Eye a 3.0/9, while 20/20 on ABC came in with a 2.7/8.

Fox, as usual, owned Saturday night, both in Households and in the A18-49 demo, averaging a solid 3.3/11 in the demo according to fast affiliate ratings from Nielsen Media Research. At 8pm Fox delivered a 3.1/11 followed with a 3.5/12 for a pair of Cops episodes. The closest competitors were ABC and NBC, each averaging a 5 share. At 9pm, America’s Most Wanted earned a 3.3/10, while ABC and NBC kicked it up to a 6 share. For the 10p hour, the the finale of NBC’s movie Erin Brockovich delivered with a 2.9/9, while the final hour of The Rookie on ABC and 48 Hours on CBS each earned a 7 share.

LAX has officially been grounded by NBC. No big surprise there.  The show began the season on Monday nights at 10p, struggling opposite CSI Miami. It was then moved to Wednesday nights at 8pm where it was body slammed by Lost on ABC. Unable to generate a sizeable loyal audience, the show has been pulled with 3 episodes left in the can.  The next three weeks will feature OTOs in the time period.

Casting / Development / Production

• Fox has ordered up another season of its newest reality series Nanny 911 (Granada Ent). Newly out of the box, the show has thus far averageda  4.0/10 A18-49 rating.
• NFL has signed Paul McCartney to be the centerpiece of this year’s Super Bowl half time show (February 6 on Fox).
• In episode #14 of this seasons Law & Order, the Assistant District Attorney’s office will get a new ADA in Annie Parisse.  Current ADA portrayer Elisabeth Rohm announced last summer she would be leaving the show after the initial 13 eps of the season.
• WB is checking out Wing Men from Overbrook Entertainment, a guy buddy sitcom from Will Smith’s prod company. On board to write the script is Mike Soccio (King of Queens, Fresh Prince), per Variety.

King World has signed Dr. Phil to three more years taking him through the 2008-09 season.

Howard Stern’s sidekick Robin Quivers has reportedly signed a talent deal with Sony Pictures Television to develop a daytime talker, potentially for next season, per Hollywood Reporter.

TNT has picked up the cable broadcast rights to CBS’ Cold Case in a deal with Warner Bros. Domestic Cable Distribution. The cabler will be able to start stripping the series M-F in 2007, to the tune of $1.4 million/episode, and will begin repurposing the series starting next fall.  WBDCD will also be selling the weekend plays starting in 2007 in syndication.

Syndicated series Eye for an Eye, distributed by Atlas Worldwide and produced by National Lampoon, has been cleared in 70% of the country for next season on a straight barter basis. The show has aired on a weekly basis in a handful of markets for the past year and a half, and with the joining of National Lampoon as producer, has rolled out into a 5-day strip series for next fall.  Set in a small claims court in South Carolina, the judge hands out alternatives to financial awards.  Also, according to Variety, Kato Kaelin is expected to host.

Weekend Box Office Estimates: November 12-14, 2004
National Treasure (Buena Vista)         $35.3 million – opening weekend
SpongeBob SquarePants (Paramount)       $33.5 million – opening weekend
The Incredibles (Buena Vista)           $26.8 million – 3 wk total $177.8m
The Polar Express (WB)          $15.2 million – 2 wk total $51.0m
Bridget Jones:Edge of Reason (Universal) $10.1 million – 2 wk total $21.6m
After the Sunset (New Line)             $5.3 million – 2 wk total $19.3m
Ray (Universal)                         $4.6 million – 4 wk total $59.2m
The Grudge (Sony)                       $3.8 million – 5 wk total $104.4m
Seek of Chucky (Focus)                  $3.1 million – 2 wk total $13.4m
Saw (Lions Gate)                        $3.0 million – 4 wk total $50.5m
Source: Box Office Mojo

American Bandstand on stage – dick clark productions and Theater Events Management Inc. have signed a deal to bring American Bandstand: The Musical  to theaters beginning April 2005 with the premiere of the stage show in San Diego, CA.  A national debut including permanent companies in a number of cities is slated to rollout later in 2005.  Additionally, American Bandstand, the TV series, is still on course to return to TV summer 2005, to be produced by dick clark prods, 19 Entertainment, and Mosaic Media Group.

Cy Coleman, composer of classics, died of a heart attack last Thursday in New York City at the age of 75.  If you’re not up on your Broadway classics, you still will be familiar with Coleman’s music – Big Spender, Hey Look Me Over, Witchcraft, If My Friends Could See Me Now, and The Best is Yet to Come.  Coleman was the recipient of three Tony Awards – On the Twentieth Century, City of Angels, and The Will Rogers Follies. He was also repeatedly nominated for works including Sweet Charity, Little Me, Seesaw, Barnum and The Secret Garden.

Casting Call:  City Lights Television is looking for a family, with kids ages 13-20, who are ready to get serious about their health and fitness. A celebrity trainer will work with the family for a period of six weeks.  If your family fits the description, email for more information to:
citylightsmedia

Action Integrated Marketing/Atlanta has named Christopher S. Neer its Media Supervisor, developing integrated Media Plans for agency clients.  Chris makes the move to AIM from Initiative/IPG.

Thursday, November 18, 2004. FINAL Ratings for all Networks – program averages.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     14.7/23 Survivor 12.0/19, CSI 19.2/28, Without a Trace 12.8/21

NBC     10.3/16 Joey 8.0/13, Will & Grace 8.1/12, The Apprentice 10.3/15, ER 12.6/20

ABC     4.6/7   Extreme Makeover 4.6/7, A Special Edition of Primetime Live 4.7/7, Primetime Live 5.9/9

FOX     3.8/6   The O.C. 4.9/8, North Shore 2.6/4

UPN     3.7/6   WWE Smackdown 3.7/6

WB      1.8/3   Movie:  The Whole Nine Yards 1.8/3

A18-49  CBS 8.7/22, NBC 7.3/19, Fox 2.4/6, UPN 1.9/5, ABC 1.8/5, WB .9/3

Friday, November 19, 2004. Fast Ratings for all Networks – time period averages.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     6.7/12  Joan of Arcadia  6.2/11, JAG 6.7/11, CSI Miami [r] 7.3/13

NBC     6.4/11  Dateline 6.2/11, Third Watch 6.7/11, Medical Investigation 6.3/11

ABC     5.2/9   Hope and Faith (OTO) 4.8/9, Complete Savages 4.5/9, Hope and Faith 5.3/9, Less than Perfect 4.8/8, 20/20 6.0/11

FOX     2.3/4   House [r] 2.1/4, Renovate My Family 2.4/4

WB      2.3/4   What I Like About You  2.0/3, Grounded for Life 2.0/3, Reba 2.9/5, Blue Collar TV 2.4/4

UPN     1.6/3   Star Trek 1.9/3, Top Model [r] 1.2/2

A18-49  NBC 2.9/9, ABC and CBS 2.5/8, WB 1.4/4, Fox 1.3/4, UPN 1.0/3

Saturday, November 20, 2004. Fast Ratings for all Networks – time period averages.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

FOX     5.3/9   Cops 4.7/9, Cops [r] 5.4/10, AMW  5.5/10

NBC     4.9/9   NBC Movie: Erin Brockovich 4.9/9

ABC     3.9/7   Wonderful World of Disney: The Rookie 3.9/7

CBS     3.4/6   Amazing Race [r] 2.7/5, 48 Hours 4.9/9

A18-49  Fox 3.3/11, NBC 2.2/7, ABC 1.9/6, CBS 1.6/5

A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION

Source: NTI Explorer, Premiere-to-date 9/20-11/18/04 & 9/22-11/23/03.  % US Rtg Gain.  Primetime=broadcast prime.

The History Channel presents This Day in History:
1963:  While riding through Dallas, Texas, John F. Kennedy, the 35th president of the United States, is shot and killed by a sniper.  Texas Governor John Connally was also wounded in the attack.  Kennedy was pronounced dead 30 minutes later at Dallas’ Parkland Hospital, and on the same day, Vice President Lyndon Johnson was sworn in as the 36th president aboard Air Force One.  Despite an exhaustive investigation, some still believe the man accused of the crime, Lee Harvey Oswald, was a member of a conspiracy.

Answer to Yesterday’s Trivia Question:   What was Principal Belding’s wife’s name?  BECKY BELDING on Saved by the Bell.  Kudos to:  Jes Santoro-E!/NY; Rick Cliford-NBC Universal; Melissa Intindoli-WLVI/Boston; Brian Teta-David Letterman Show/NY; Natalie DePriest-KPLR/St. Louis; Scarlet Lento-Ellison Media/Phoenix; Suzanne Habluetzel-SpotPlus/Dallas; Drew Borcherding-KGUN/Tucson; Leah Bledsoe-Integrated Marketing & Promotion/LA; Marc Grayson-Direct Disc Network/Sherman Oaks; Daniela Onel-ALSA Design/LA; Karen Oberhofer-IMP/Seattle; and Stacey Mayzel-Alliance Atlantis/Toronto.

Today’s Trivia Question: If you are a part of the elite detective force known as the M Squad with Lee Marvin as one of your head guys, what city are you in?   (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Click through to the scene of the caper to view existing photos and captions.
Then, click on the contest link to write and submit your own caption for the photo marked “Your Caption Here”.

Later — Cyn
11.22.04   5:03am

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A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  NOVEMBER 22, 2004:

ABC             Life of Luxury, Monday Night Football
CBS             Still Standing, Listen Up, Raymond, 2-1/2 Men, CSI Miami
FOX             Trading Spouses, The Swan
NBC             Fear Factor (8-9:50p), The $25 Million Hoax [F] (9:50-11p)
PAX             Model Citizens, World Cup Comedy, Second Verdict
UPN             One on One, Half and Half, Girlfriends, Second Time Around
WB              7th Heaven, Everwood
TELE            Prisionera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amor Real, Cristina