Monday, November 1st, 2004





Good morning. It’s Monday, November 1, 2004, and this is your first early morning briefing.

Thursday was the usual race between CBS and NBC and this time, again, CBS won with an overall 8.4/22 A18-49 rating according to final national data from Nielsen Media Research.  NBC’s evening of primarily reruns tallied up a 6.0/16 in the demo, with each of the remaining nets hardly in the race.  At 8pm Survivor on CBS delivered a 7.4/21, well ahead of repeats of Joey (4.1/12) and Will & Grace (4.6/12).  At 9p CSI’s 10.4/25 was six share points ahead of NBC’s The Apprentice (7.7/19).  And at 10p an original airing of Without a Trace on CBS well surpassed a repeat of ER on NBC, 7.5/20 vs. 5.9/16.

Like night and day, the difference between Thursday and Friday.  The ‘big’ winner for the night was NBC with a 2.8/9 A18-49, followed by ABC’s 2.5/8, CBS 1.9/6, WB and Fox tied at 1.3/4, UPN 1.1/4 according to fast national ratings from Nielsen Media Research. At 8pm ABC and NBC, each posting an 8 share for the hour, CBS was close behind with a 1.9/7. NBC stepped it up a notch at 9pm with a 3.0/10 for Third Watch, while ABC’s 9-10p sitcoms earned a 2.4/8.  At 10p NBC’s newest drama series Medical Investigation continues to lead the hour with a 3.4/11, followed by ABC’s 20/20 (2.6/8) and struggling on CBS is dr. vegas with a 1.9/6.

ABC overstepped Fox’s bounds on a Saturday night – doesn’t happen too often, despite a house full of reruns on Fox.  ABC’s 2.8/9 A18-49 rating led according to data from Nielsen Media Research, beating Fox’s 2.2/7, CBS 1.9/5 and NBC 1.7/5.  At 8pm the first hour of ABC’s movie earned a 2.5/9, ahead of Fox’s back to back Cops repeats (2.1/8) and 48 Hours on CBS (1.7/6). The Halloween specials on NBC at 8p and 9p earned a 1.3/4 and 1.4/4 respectively.  ABC’s second hour of Monsters Inc. won the 9p hour as well with a 3.0/9, in addition to the 10p hour with a repeat of Desperate Housewives (2.8/9).

Additional Orders:

  • ABC is moving ahead with its season’s orders with a full season of Wife Swap, 9 more scripts for Rodney (airs Tuesdays at 930pm) and 6 more scripts for Friday nights 830p newbie Complete Savages.   As for Wife Swap, the series will have 22 eps for the season, as well as two specials – Boss Swap and Husband Swap.
  • WB has ordered up four more scripts of The Mountain which just recently moved to Sunday nights.
  • CBS has also ordered more scripts of two of its newest contenders – dr. vegas and Clubhouse will each present 2 more scripts.
  • UPN has ordered four more scripts for both Veronica Mars and Kevin Hill, and three more scripts for Second Time Around.

Meanwhile Fox has decided not to go forward with its reality show The Partner, originally scheduled to launch this month, according to Variety. The show, a la Apprentice, was to have several lawyers all vying for a partner job in a prestigious law firm (Rocket Science Laboratories).  Fox’s website still has the show as premiering on November 7. Rocket Science also produces My Big Fat Obnoxious Boss which will air on Fox in November, Sundays at 9p beginning November 7. Other new reality programs scheduled to kick off on Fox this month are Nanny 911 (Wed at 9p starting 11/3) and The Rebel Billionaire: Branson’s Quest for the Best (Tues at 8p as of 11/9)

One day before Election Day and all the focus is appropriately on the election. Tomorrow night’s primetime coverage will be basically wall to wall election news on the Big 4 broadcasters as well as PBS, and the three 24/7 cable news nets, with coverage also planned from the Spanish-language networks, MTV, BET and coverage from Jon Stewart on Comedy Central’s Indecision 2004.  Meanwhile, if you’re out and about tomorrow evening, say at Wal-Mart, you can count on PRN Corp’s Premiere Retail Networks to supply election updates on monitors throughout the store.  PRN has worked out a deal with Fox News Channel to bring the FNC coverage to Wal-Mart shoppers.  With no one wishing to be the network nailed this time for announcing the wrong winners, it’s entirely likely this election won’t have an announced winner by the time coverage concludes Tuesday night. 

Meanwhile over in the Pappas camp … remember the item last week that Pappas TV has gifted $325,000 of free air time to California Republican party to be used on the candidates of their choosing?  The FCC apparently does not agree that this is beyond the scope of equal time rule and says Pappas must not bring this kind of free airtime to class, unless it plans to share with everybody, including the Democratic party. The FCC order read in part: “The commission has ruled that when a candidate is furnished time at no cost, competing candidates are entitled to receive the same amount of free time in comparable time periods.”

Casting / Development / Production:

  • More divorce on CBS – last week’s news was a new sitcom about a pair of divorcing couples – one a nice divorce, the other not so nice (20th producing, Rich Appel writer/producer).  This week comes news of another divorcee sitcom – this one about a divorced woman/businesswoman/single mom now living with her brother, dealing with daughter’s new stepmother and all that life brings. Writer/producer is Kari Lizer, per Hollywood Reporter.
  • More divorce – Fox has ordered a script of a project from 25C Prods called Unhitched, set in the world of divorce lawyers.
  • WB has ordered a put pilot of a drama project that when it first made the rounds in 2002 was called Spy Girl (Warner Bros. TV/25C Prods). The project is based on Amy Grey’s Spygirl: True Adventures from My Life as a Private Eye, about a 20-something detective. Certainly targeting the WB demographic with a 20-something heroine, the pilot will also be written by Dawson Creek’s Maggie Friedman. 
  • ABC has signed David Boreanaz to star in its newest drama project based on the life and times of Jack Ballantine, undercover cop in the world of hired assassins (Warner Bros. TV/Tannenbaum Co.), per Hollywood Reporter.
  • Fox is developing a drama series based on the best selling books by author Kathy Reichs, per Variety. The stories focus on a forensic anthropologist, who with her group of scientists, can help law enforcement uncover clues of cases from skeletal remains. The project from 20th, will be exec produced by Barry Josephson and writer Hart Hanson, who will also write the script. Fox has ordered a script with penalty.

Weekend Box Office Estimates: October 29-31, 2004
The Grudge (Sony)                       $22.4 million – 2 wk total $71.3m
Ray (Universal)                         $20.1 million – opening weekend
Saw (Lions Gate)                        $17.4 million – opening weekend
Shark Tale (DreamWorks)         $8.0 million – 5 wk total $147.3m
Shall We Dance (Miramax)                $6.3 million – 3 wk total $33.9m
Friday Night Lights (Universal)         $4.1 million – 4 wk total $52.9m
Ladder 49 (Buena Vista)                 $3.3 million – 5 wk total $66.2m
Team America: World Police (Paramount) $3.1 million – 3 wk total $27.3m
Surviving Christmas (DreamWorks)        $2.6 million – 2 wk total $8.1m
Taxi (Fox)                              $2.2 million – 4 wk total $32.7m
Source: Box Office Mojo

Evening Post Publishing has agreed to pony up $67.5 million for New Vision Television‘s station KSBY/Santa Barbara in a deal brokered by Kalil & Co. The purchase is subject to FCC approval and is expected to close first quarter next year.

Eric Lazar has been upped from NSM for Sinclair’s Milwaukee, Oklahoma City to Regional NSM, adding WSTR/Cincinnati to his responsibilities.

Audrey Steele has been upped to SVP/Sales Research and Marketing for FOX Broadcasting Company. The upping was announced by Jon Nesvig, President/Sales for Fox, to whom she will report. Audrey will continue to be responsible for marketing FOX’s Sales and Programming strategy to the advertising community through development of sales positioning, materials and primary research.

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Thursday, October 28, 2004. FINAL National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     14.7/23 Survivor 11.7/19, CSI 18.1/27, Without a Trace 14.1/23

NBC     8.6/14  Joey [r] 6.7/11, Will & Grace  [r] 7.2/11, The Apprentice 10.1/15, ER  [r]   8.8/14

ABC     3.9/6   Extreme Makeover 4.4/7, Life as We Know It 2.6/4, Primetime Live  4.7/8

UPN     3.5/6   WWE Smackdown  3.5/6

FOX     2.4/4   Movie: Bedazzled 2.4/4

WB      1.7/3   Blue Collar TV 2.5/4, Drew Carey 1.8/3, Charmed   [r]  1.2/2

A18-49  CBS 8.4/22, NBC 6.0/16, UPN 1.9/5, ABC 1.8/5, Fox 1.5/4, WB 1.1/3

Friday, October 29, 2004. Fast National Household Ratings for all Networks – time period averages. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     6.2/11  Dateline 6.2/11, Third Watch 6.5/11, Medical Investigation 5.9/11

CBS     5.3/9   Joan of Arcadia 4.9/9, JAG 6.2/11, dr. vegas 4.7/9

ABC     4.8/9   8 Simple Rules 4.7/8, Complete Savages 4.0/7, Hope & Faith 6.0/11, Less than Perfect 5.0/9, 20/20 4.3/8

WB      2.3/4   What I Like About You 2.0/4, A Scooby Doo Halloween 1.8/3, Reba 2.6/5, Reba 2.7/5

FOX     2.1/4   Totally Outrageous Behavior 2.2/4, World’s Craziest Videos 2.4/4, Renovate My Family 2.0/3

UPN     1.6/3   Star Trek 1.8/3, Top Model [r] 1.3/2

A18-49  NBC 2.8/9, ABC 2.5/8, CBS 1.9/6, WB and Fox tied at 1.3/4, UPN 1.1/4

Saturday, October 30, 2004. Fast National Household Ratings for all Networks – time period averages only. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     5.1/9   48 Hours 4.8/9, Without a Trace 5.8/10, 48 Hours 4.8/9

ABC     4.8/9   Movie: Monsters Inc. 4.8/9, Desperate Housewives [r] 4.8/9

FOX     3.9/7   Cops [r] 3.5/7, Cops [r] 3.9/7, Cops [r] 3.9/7, Cops [r] 4.1/7

NBC     3.3/6   Scare Tactics 2.3/4, Ghost Hunters 2.3/4, Law & Order: SVU 5.2/9

A18-49  ABC 2.8/9, Fox 2.2/7, CBS 1.9/6, NBC 1.7/5


The Momentum Is Unstoppable!


New Series Highs with
Men 18-49 and Men 25-54!

And Season Highs with
Adults 18-34 and Men 18-34!

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, 9/23/03-10/26/04. Based on US Rating.

The History Channel presents This Day in History:
1800:  John Adams, second president of the United States, becomes the first president to take up residence in the White House.  Soon afterward, Adams lost his re-election bid and had to make way for Thomas Jefferson.

Answer to Yesterday’s Trivia Question:  After all these easy ones, try this one on for size.  This Playboy review was a published in 1968 – what hit movie is it referring to:  “The movie is so completely absorbed in its own problems, its use of color and space, its fanatical devotion to science-fiction detail, that it is somewhere between hypnotic and immensely boring.”  Okay, another easy one it seems.  2001: A SPACE ODYSSEY – though there is some question whether this review appeared in the New York Times or in Playboy magazine.  Kudos to:  Amy Deaton Smith-Oxygen/NY; Jonathan Spaet-Time Warner Cable/NY; Peter Gordon-The Golf Channel/Orlando; JJ O’Brien-NEAN/NY; Lee Pitluk-KVDA/San Antonio; Wil Allmendinger-Tribune/Chicago; Eric Merrill-GSD&M/Austin; Craig Waldschmidt-Tower Media Adv/Chicago; Andrew Wainrib-KCW Prods/Malibu; Bruce Moccia-Pappadoc Prods/Palm Springs; Jennifer Erskine-Waterman Ent/Montecito; Joel Metzger-Debacle Prods/LA; and David Eng-RSF Prods/Toronto.


Comcast Spotlight now has the ability to segment markets both geographically and demographically. Adtag and Adcopy enable advertisers to be more targeted than they could ever be with broadcast. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:  What quotable TV character said, “A wise man never tries to warm himself in front of a painting of a fire.” ? (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)


Investigate this!

Court TV: The Investigation Channel’s
Big Premiere

Was the brilliant ringleader behind a million-dollar jewel heist one of Chicago’s most decorated officers?

Find out on an all-new episode of
Tomorrow @ 10pm

Great Programming.
Great Return On Investigation.

Later — Cyn
11.01.04 5:38am

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Copyright Cynthia Turner 2004


JOB OPENINGDIR EVENT MKTG/WE: Women’s Ent, NYC/ LI. 5-7 yrs event mktg mgmt exp. Dev event mktg initiatives fulfilling mktg objs. Strong planning/brand bldng skills. Knwldg of cable/ent industry. Apply:

JOB OPENING:  SALES ASSISTANT, Telemundo/Burbank. 1-2 years experience, preferably in ad sales or customer support. Organized, detail-oriented, team player. Bilingual Spanish preferred. Apply, job# 384998   (11/6)

JOB OPENING:  PUBLICIST/OLN, Stamford, CT. Exceptional Verbal and written skills,3 yrs PR exp req’d; cable or sports industry a +.See for more info. Resume/salary:

JOB OPENING:  SR. NAT’L MEDIA BUYER, Initiative Trading 3+yrs Network and/or Cable buying exp. Negotiate all Nat’l Media for barter clients. Analytical & writing skills.  Email resumes to nyjobs

JOB OPENING:  ON AIR PLANNING MGR-HGTV/Knxvlle. Exp media planning, traffic mgmt, promo sked. Knldg of research methods/data, able to provide analysis. Exp w/MS Office, GriP pref. Resume:
Ref #3983-U (11/6)

JOB OPENING: OMD NY/ANALYST. Support for nat. radio buying.1-2 yrs planning, buying and/or research exp. Resumes:
Indicate “Cynopsis Ad” in the subject line  (11/4)

JOB OPENING:  SR EDITOR/NEWSLETTERS,, Knoxville. 8+ yrs in media/publishing; exp writing, assigning, mnging. Web exp pref. Passion for home/garden topics. Reply w/writing samples:
, Ref: #3907U (11/4)

JOB OPENING:  SR EDITOR/ORIG CONTENT-Knxvlle. 8+ yrs exp in media/pub, writing/editing/dev ideas. Shelter content/web design exp pref. Passion: home/garden topics. Resume/writing samples:
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JOB OPENING:  ONLINE ASST EDITOR/GARDENING, 3+ yrs exp in media/pub. Strong rprting/writing/editing skills. Web exp pref. 1-2 yrs exp gardening a +. Resumes/writing samples:
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JOB OPENING:  ASSOC EDITOR, 3+ yrs exp media/pub, writing, creating content. Pref web exp; mag exp a +. Passion-home/garden topics. Prof w/MS Office. Resume/writing samples
Ref#3931U (11/4)

JOB OPENING:  New York based prod co is seeking a highly experienced PRODUCTION MANAGER/LINE PRODUCER. Large scale reality series experience essential. Please apply to
Thanks!  (11/4)

JOB OPENING:   MTV Networks: MANAGER, MARKET DEVELOPMENT. Manage sales efforts/renewals for Spike TV for all Canadian Affiliates. Develop distribution strategies to maximize Spike TV distrib in Canada. Apply: EOE  (11/3)

JOB OPENING:   MKTG DIRECTOR mtvU/New Products/NY. 5+ yrs mktg exp. Create/execute mktg (grassroots/events) to drive sign-ups for subsc based products to college mkt. Financial or subsc. mktg exp. Resumes:


JOB OPENING:  SALES RESEARCH ANALYST, CBS NETWORK SALES/NYC. Min 2+ yrs agency planning &/or network research exp. Strong comp. skills/media research database exp. nec. Exc. career opp. Email
(subject MKT).   (11/2)

JOB OPENING:  SR. PUBLICIST, CONSUMER & TRADE. Leading NY agency specializing in TV accounts seeks enthusiastic self starter w/exc writing skills, strong contacts across the brd. Min 5 yrs exp. Sal. neg. Apply:

JOB OPENING:  TV RESEARCH MANAGER/ANALYST-PARAMOUNT, LA. Write sales pres, analyze trends for net, syn, cable & int’l series. Analytical & writing skills, knowledge of software. Cable/stn exp A+. Fax resume (323)862-1134 attn#594RL   (11/2)

JOB OPENING:  INTERACTIVE SCREEN MEDIA NETWORKACCT EXEC/NY. Exp selling adv TV/Cable/Online. Req. recent agency/client contacts. Base+Strong Comm structure (target $150k) w/mgmt growth opps-No Cap. Resume:

JOB OPENING:  TRADE PUBLICIST/AMC, IFC, WE:Women’s Ent, NY. Min 3 yrs exp., exec trade p.r. activities. Strong verbal/written skills; aggressive, proactive, strategic. Knwldg of cable/ent industry.  Apply:


SITUATION WANTED:  ASSISTANT PRODUCER/PRODUCTION ASSISTANT–graduate with an extensive resume. I’m a great communicator, out-going, very hard-working, and willing to relocate. Available starting in January.


SITUATION WANTED:  SENIOR MEDIA BUYER. Over 10 years experience buying spot tv and radio. Los Angeles, CA Contact:

SITUATION WANTED:  COMMERCIAL MUSIC COMPOSER AVAILABLE: Unique music from a former platinum selling artist. Rock, Pop, and Hip Hop a specialty.  Samples at: Contact:


SITUATION WANTED:  Seeking ENTRY-LEVEL MARKETING/PR POSITION in NY.Have PR internship experience and promotional work for two non-profits.Knowledge of Microsoft Office. Upbeat attitude, good communicator. E-mail: afismail

SITUATION WANTED: Production professional with 20 yrs experience in US Hispanic market seeks a network television or cable position – CREATIVE SERVICES/PRODUCER in LA, but will consider relocating. Contact: Maria Botta;


SITUATION WANTED:  PERFORMING SINGER/SONGWRITER BASED IN NYC.  Looking for song placement in Film and TV. Listen at All songs are ASCAP. If interested, please email

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ABC             Extreme Makeover Home Edition (OTO), Monday Night Football
CBS             Still Standing, Listen Up, Raymond, 2-1/2 Men, CSI Miami
FOX             Trading Spouses, The Swan
NBC             Fear Factor, Las Vegas, SNL: Presidential Bash 2004 – The Great Debates (OTO)
PAX             Model Citizens, World Cup Comedy, Second Verdict
UPN             One on One, Half and Half, Girlfriends, Second Time Around
WB              7th Heaven, Everwood
TELE            Prisonera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amor Real, La Escuelita, Christina


They Didn’t Call Him Alexander the Spineless.

By age 13, he was being tutored by Aristotle.

By age 16, he was crowned regent of Macedonia.

By age 25, he had toppled the Persian Empire and conquered Egypt.

By 31, he created the greatest empire known to ancient man.

No wonder they called him great.

Sunday night at 8pm/7c only on The History Channel.


Click here for more

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