Monday, November 12th, 2007


The only global multiplatform video marketplace in the US
Jan 28-31 (Jan 28 is Mobile++), Mandalay Bay, Las Vegas

8,000+ media execs, 75+ countries, 350+ globally recognized exhibiting companies,
1500+ content buyers and acquisition execs participate in 3 days of buying & selling
televised programming in all forms across all mature and emerging media platforms.

Also 4 days of sessions w/250+ industry leaders in content creation, development,
distribution, advertising, financing, business strategy.


Cyn opsis: DIGITAL


Good morning, it’s Monday, November 12, 2007 and this is your first early morning digital briefing. 

The FCC is planning to impose new rules to open up cable television platforms to independent programmers and rival video services, according to The New York Times. New regulations, which could come into play if cable is found to be available and subscribed to in 70% of U.S. homes, could lower the cost of entry for new programming services and force cable to un-bundle its channels, long a goal of FCC chairman Kevin Martin. The commission, which is expected to propose a relaxation in media cross ownership regulations this week, is also circulating a plan that would limit large MSOs from controlling more than 30% of the market.

NATPE ’08 – THE U.S. Multiplatform Video Marketplace – Jan28-31 – SPECIAL RATE Code: CYN08


~ MULTIPLATFORM CONTENT NEWS ~ kicked off its NBC Direct download service offering free ad-supported episodes of shows such as The Office, Heroes, Life, Bionic Woman, 30 Rock and Friday Night Lights. The NBC Direct player can be set to schedule weekly downloads of shows, but the videos can only be viewed on the computer that downloaded them.  So far the service supports only Windows PCs running the latest Internet Explorer browser.
will start streaming mini 2-3 minute webisodes of Lost this week originally intended to debut on Verizon Wireless, according to The “Missing Pieces,” penned by Lost writers under a separate arrangement before the strike began, will reveal previously unknown backstories of the survivors of flight 815. The bigger screen version of Lost is still scheduled to begin its fourth season in February. users have started 160 million full-length episodes since the site began offering them for free last year while a total of 33 million ABC shows have been downloaded via iTunes so far, per Disney CEO Bob Iger’s conference call to analysts last week.
Warner Bros. Television is in negotiations to offer a range of its library content to the News Corp./NBC Universal Hulu joint venture, according to The Hollywood Reporter.

It’s Cynopsis Broadcast Calendar time!  We only have 2500, so they are only available on a first-come-first-served basis.  You can order a max of 10 – but you’ll need to do it right away.  Last year these went fast and furious!  To order your 2008 broadcast calendars, email your name, full mailing address and phone number, to Joanne Flamini at [email protected] with BCST CALENDAR in the subject line.  Please, no calls.  If you don’t hear from us, you can expect to get your calendar within the next 3-4 weeks. 



MySpace‘s first original series Quarterlife debuted yesterday, the first of 36 8-minute episodes that will premiere every Sunday and Thursday night on its profile page as well as on MySpaceTV. The series, about a group of twentysomethings trying to figure out what to do with their lives a few years out of college, has its roots as an ABC TV pilot co-written and directed by Marshall Herkovitz called “1/4life” that failed to get picked up in 2005. MySpace has pledged to serve banner ads for the show on more than 500 million MySpace pages.
My Damn Channel will launch two new episodic series this month on its new Big Fat Brain Channel from the minds of Troy Hitch and Matt Bledsoe. In “Itty Bitty Liddy” a miniature G.Gordon Liddy is ordered to break into Dennis Kuchinich’s headquarters to plant “un-liberal” material. “Tim After Tim” puts a comedic twist on the familiar time travel storyline from shows such as NBC’s Journeyman.
Music streaming/social networking service imeem struck a licensing agreement with Canada’s Nettwerk Music Group clearing the way for imeem to offer its users ad supported music from its entire catalog including Avril Lavigne, Barenaked Ladies, Dido, Sum 41, and Sarah McLachlan.
A new service called BlinkBox launched in beta format offering movies and TV shows for viewing, rental and download to own. The service allows users to clip “blinks” or snippets of content to share with others, typing comments directly in the clip. Sounds perfect for snarky remarks.


Facebook’s new ad network could run into legal troubles in New York State according to a New York Times report. A 104-year old statute prohibits advertisers from using photos, drawings or other likenesses of people without their express written consent. So the question becomes, does opting in when registering count as giving permission?
still plans to bid on the 700 mHz spectrum up for auction soon by the FCC, according to reports, even though it has secured distribution of its mobile platform through an alliance of partners including T-Mobile and Sprint.
Dolby Labs acquired Coding Technologies AB for approximately $250 million. The privately held company specializes in audio compression for mobile, digital broadcast and internet media applications.


Dentsu America is enlisting the talents of some of the web’s best known videographers in The Battle of the Viral Video Superstars campaign for Canon to promote its HG10 HD camcorder. The Amazing Falcons team led by Gary “Numa Numa” Broisma is competing against Team Wolf including Ben “Obama Girl” Relles to come up with the funniest viral video.


Radiohead and Warner Bros. Records are disputing comScore‘s research that determines less than 40% of users who downloaded the In Rainbows album actually paid for it, calling it “purely speculative” as it was based on only a couple of hundred users. comScore defended its methodology on its blog, saying it observed the activity of nearly 1,000 visitors to the In Rainbows site, a “significant percentage of whom” downloaded the album.


Fox Interactive Media upped Peer Schneider to SVP & Publisher of IGN Entertainment, the company he helped to found in 1998. In his new role, he will continue to oversee content strategy, editorial coverage and product development, reporting to Roy Bahat, GM of IGN Entertainment in Los Angeles.
Ted Utz was named Director of Local Ad Sales for the CBS Television Stations Digital Media Group. Ted will work directly with local sales teams at each of CBS’ 29 stations as well as the CBS Spot Sales team on internet and wireless sales initiatives, reporting to President and GM Jonathan Leess and SVP/Ad Sales and Business Development Aaron Radin.


The History Channel’s launched a new feature in time for Veteran’s Day that wouldn’t have possible in previous wars. Band of Bloggers features text and video posts from a growing list of soldiers who use camcorders and mobile phones to post their stories directly to the web. It’s interesting to compare and contrast unfiltered “soldier generated content” with those shot for the Department of Defense or from “embedded” journalist reports issued earlier on in the war.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  MEDIA PLANNER/Orange County, CA: minimum 3-5 years experience at large agency. Broadcast, Online, Print and OOH experience with knowledge of Strata Software and strong excel skills.   (11/17)

JOB OPENING:  SALES EXEC/NeuLion/LI: ( new media sales experience preferred. Must be able to prospect, qualify and close new opportunities. Content Delivery Network (CDN) exp a plus. Email Res to [email protected]  (11/17)

JOB OPENING:  GENERAL SALES MANAGER/KSBI TV/DT-OKC: Must be a highly skilled leader/proven record of revenue success & sales strategies. 10+ yrs exp req’d. BA preferred. Tremendous opportunities. Send resume to: [email protected] (11/17)

JOB OPENING:  POST PRODUCER/STORY EDITOR: Successful cable competition reality show. Excellent story skills required. Will also liaison with field team, produce dailies during shoot. NYC only. Jan to June. [email protected]   (11/17)

JOB OPENING:  SR RESEARCH ANALYST & ANALYST/Discovery Nets/NY: Min 2yrs research exp. Proficiency in Nielsen systems required. Strong analytical/communication/computer and presentation skills. Apply: [email protected] (11/17)

JOB OPENING:  MGR, COMMUNICATIONS/COMEDY CENTRAL/CENTURY CITY: Degree in Communications, PR or related area or equivalent exp required.  Min of  2 -5 years PR exp at management level.  Job description at (11/17)

JOB OPENING:  RESEARCH DIRECTOR/COMCAST NETWORKS/NY: 8+ yrs Exp w/Nielsen Systems, Ratings Estimates, StarTrak, MRI, Simmons, etc.: Contact: [email protected] (11/17)

JOB OPENING: LICENSING MGR/ SR.MGR /Classic Media/NYC: 3-5 yrs brand, character, ent lic exp; Manage licensee relationships; Solicit new biz & negotiate deals; dynamic, self starters apply to: [email protected]  (11/16)

JOB OPENING: LICENSING COOR/Classic Media/NYC: Min 2 yrs exp; Familiar with lic process; Correspond w licensees; Gen admin support + projects; Excellent org & comm skills req’d; MS Office; apply: [email protected] (11/16)

JOB OPENING: COMM SUPERVISOR/NATGEO CH Press outreach;generate PR matrls, mng online press site, events, photos and fulfillmnt of press matrls; sprvs vendors; BA/strg written skills req;3+yrs exp PR/cable a +. (11/16)

JOB OPENING: SPRVSR CLIENT SVC/ESPN/NYC: Mng CSRs day-to-day traffic issues & inventory issues & problem solve to ensure resolutions. 2- to 3-yrs of related administrative or sales support exp.  Res to: [email protected]   (11/16)

JOB OPENING: BROADCAST & CABLE TV BUSINESS ANALYST NYC: Multiple- Ad Sales and/or traffic system exp. Use case development, gap analysis, software vendor assessment, requirement gathering. [email protected] 860 632 3707.  (11/16)

JOB OPENING: EXP’D PRODUCERS & AP’S/Top-Rated Syndicated daytime Court show: Daytime Talk or Court experience a must. Production begins in LA mid-Jan. Please email: [email protected] (11/16)

JOB OPENING:  MARKETING MANAGER/Collective Media/NY: 3+ yrs experience in Online Advertising a plus; Write, re-write and/or edit marketing materials; detail oriented. Apply at: (11/16)

JOB OPENING:  EP for MythBusters-type show/San Fran: Travel req’d.  EP credits, strong story skills, proven ability to run lg prod team & hands-on post abilities a must. Fascination w/mech & science pref. Apply: [email protected] (11/16)

JOB OPENING: TEMP RSRCH POSITION (3 Mnths)/ABC/NY: Detail-oriented, ability to prioritize & multi-task; analyze ratings data & provide Sales & PR support.Knwldg of Galaxy & NPower.1-3 yrs exp.  Resume: [email protected]    (11/15)

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at:  [email protected] (11/15)

JOB OPENING: COORD, PTNR MKTG/MTV Networks, NY: Channel Promo (LOGO), Local Ad Sales, Marketing Cmpgns, Liaise with LGBT Org., Point Person for Creative, 2-3yrs work exp, Apply on-line: (11/15)

JOB OPENING: TEMP TRAFFIC SUP/VOOM HD/NYC: Liaison between Promo Planning & Creative Services. Detailed, able to prioritize & multi-task. Min of 3 yrs exp in promo planning & scheduling. Adv’d Excel a +.  [email protected]   (11/15)

JOB OPENING: ACCOUNT EXECUTIVE/Outdoor Channel, NYC: Immediate opening for seasoned, aggressive, self-starter Nat’l sales experience req. Heavy client/planning selling. Travel req. Pls send resume to: [email protected] (11/15)

JOB OPENING: SALES PLANNER/Outdoor Channel, NYC: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume: [email protected] (11/15)

JOB OPENING:  SR. WRITER/PRODUCER/Discovery Communications/Silver Spring MD: Conceive, write, produce TV & radio campaigns for TLC Marketing. Apply: Req #5933  (11/15)

JOB OPENING: DIRECTOR OF PRODUCTION/Discovery communications/Silver Spring MD: Manage all aspects of marketing production. Apply: Req. #5981 (11/15)

JOB OPENING: DIGITAL MEDIA ACCOUNT EXECUTIVE/CBS-3 Philadelphia: Min 2 yrs online ad exp req’d. BS/BA deg. pref’d. Aggressively pursue digital media ad sales. Visit for full details. EEO ADA M/F (11/15)

JOB OPENING: SR. PRICING AND PLANNING ANALYST/FOX/NY: Inventory management & clearance; make goods, availability reports, ad hoc reporting.Media sls exper & knowledge of sls inventory mgmt syst pref. (11/14)

JOB OPENING: TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at (11/14)

JOB OPENING: ACCT MGR/HBO/ATL, GA: Oversee Comcast Southern Region acct, develop subscriber growth strategies, market new revenue & enhance products. Req: 6+ yrs sales/mktg exp, College Degree. Resume: [email protected] (11/14)

JOB OPENING: ON-LINE AD SALES MGR./Scholastic Inc., NY: Seeks smart, highly motivated salesp; Nat’l accts. 1.5 yrs on-line sales exp; & new biz dev exp a +; Excellent communication skills a must. #NY2797 EOE  (11/14)

JOB OPENING: COPYWRITER (Full Time Temp), Univision Online: 5+ yrs exp.Conceptualize and dvlp concepts & scripts in Spanish for on-air and online promotions. Must be able to multi-task. Apply [email protected] (11/14)

JOB OPENING:  FULL TIME TEMP SR PROD/COURT TV/NY: Overseeing both creative & oper’l aspects of a ntwrk wrap- around show. Mng staff of 4+. Serve as liaison between ad sales/creatives. Apply: req 90504BR  (11/14)

JOB OPENING: REGION DIR. SE/Scripps Networks/TN: Resp for MSO relations, network carriage and mkt programs. 5+ yrs affiliate sales exp. Apply to: (11/13)

JOB OPENING: DIR, CORP COMM/NHL/NYC: PR position w/10 yrs exp. Oversee corp. PR, incl. mktg, licensing, sponsorship sales, traditional & new media relationships. Email resume to [email protected] (subject: Dir., CC) (11/13)

JOB OPENING: SALES COORDINATOR: Support the Ad Sales staff for our Ad Sales Group in the New York office. To apply please visit our website at and refer to job number 700654. (11/13)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  Montel Williams Office. NY, NY:  Seeking interns for Spring’08. Must be able to receive college credit and commit 2 days p/w. Duties include answering phones, writing, research, etc. Email [email protected]   (11/16)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: PROGRAMMING EXECUTIVE, 20 plus years cable, broadcast, distribution and sales experience seeks position or consultancy. Contact: [email protected] (11/17)

SITUATION WANTED: PRODUCER/DIRECTOR/LA: broadband/video producer looking for contract base/freelance projects. Current clients include MTV Networks. See reel at  Contact: [email protected] for resume (11/17)

SITUATION WANTED: SEASONED PROD/SHOW RUNNER: Network & Cable exp. in Docusoap, Lifestyle, Makeover, Competition shows.Creative, resonant leader. Hawkish eye on budget. Los Angeles/NYC. [email protected] (11/16)

SITUATION WANTED: PROGRAMMING EXECUTIVE: 20 plus years cable, broadcast, distribution and sales experience seeks position or consultancy. Contact: [email protected] (11/16)

SITUATION WANTED: LEGAL BUSINESS AFFAIRS CONSULTANT:  Over 20 years diversified exp in cable, broadband, broadcast.  Effective, efficient, creative advice and deal making.  Contact:  [email protected]  (11/14)

SITUATION WANTED: Seasoned ASSISTANT/PROJECT MANAGER: Excellent Organizational skills, Flexible, Can solve any issue, Sense of humor, Create and maintain all aspects of Projects and Creative. contact: [email protected] (11/14)

SITUATION WANTED: WRITER/PRODUCER – LA: HBO Creative Services writer/producer recently relocated to LA looking for freelance or permanent gig. See resume and most recent work Contact: [email protected] (11/13)

SITUATION WANTED: Traffic Pro, Seasoned traffic pro with great attention to detail who works great under pressure looking for FT/PT or freelance position. Experience with Gabriel, BMS, Paradigm and VCI. [email protected] (11/13)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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