Cynopsis: DIGITAL
11.11.13

Good morning. It’s Monday, November 11, 2013, and this is your first early morning digital briefing.

Lady Gaga‘s artRave concert and album release party live-streamed on VEVO yesterday. Gaga performed songs from her newest album ARTPOP, as well as an art exhibit featuring collaborations from Gaga and other major artists such as Jeff Koons. The full artRave performance will be available on-demand on VEVO’s apps, and syndicated on YouTube this week.

Fandango, provider of Weekend Ticket and The Frontrunner (which also happen to be nominees at our Model D Awards tomorrow) has teamed up with Young Hollywood for a new ten-episode video series to count down to The Hunger Games: Catching Fire on Nov. 22. The series features interviews with cast members and fashion guides inspired by the movie. The first episode is available to watch today on Fandango and Young Hollywood digital and social platforms.

Emotions run high on tonight’s finale of Sundance Channel’sDream School, where celebrity teachers try to change the lives of kids who dropped out or were expelled from school. One of the teachers, hip-hop mogul 50 Cent, talks about his experience on the show on SundanceChannel.com.

YouTube’s Nerdist Channel premiered a new show called Reasons to be Scared of the Future on Friday. The new series from comedian Rhys Darby highlights the reasons that viewers might want to curl up in a fetal position and stay there. A new episode will premiere on the channel every Thursday.

YouTube’s stars made their way to Toronto over the weekend for the first-ever Buffer Festival to honor YT’s best content. Created by one of the site’s stars, Corey Vidal, the celebration featured three days of screenings from YT biggies like The Fine Bros, The Gregory Brothers and PrankVsPrank. The party also included Q&A sessions and signings.

Tomorrow, we’ll announce the winners of the inaugural Cynopsis Digital Model D Awards at the Grand Hyatt in New York City! We will have a special moment with Joan Rivers and presenters from Daily Candy, Logo, and Vevo. Register your team today at: http://www.cynopsisdigitalsummit.com/model-d-awards/

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AdWeek revealed the top ten most-watched YouTube ads for the month of October, measured by spots specifically tagged as ads on YouTube as well as with significant views.
1.  Samsung Galaxy Gear “Evolution” 15,897,5811 views
2.  Sony PlayStation 4 “Perfect Day” 5,837,266 views
3.  Crest and Oral-B “Halloween Treats Gone Wrong” 3,614,641 views
4.  Samsung Galaxy Gear “A Long Time Coming” 3,430,410 views
5.  Pepsi MAX “Uncle Drew: Chapter 3” 3,278,933 views
6.  Xbox One “Invitation” 2,785,181 views
7.  Virgin America “#Vxsafetydance” 2,545,573 views
8.  Dodge Durango “It Comes Standard” 1,846,457 views
9.  DieHard “The Getaway” 1,665,726 views
10.  NBA 2K14 “Michael Jordan Uncensored” 1,426,852 views

YouTube‘s DanceOn channel has partnered with Coca-Cola and (Red), an organization that raises money to fight AIDS, for a Coca-Cola Mini Challenge. The cast of D-trix Presents Dance Showdown hits the streets of LA this week with Glee’s Harry Shum, Jr. to learn a new dance move; fans can upload videos of themselves dancing to YouTube or Instagram, using #CokeREDMoves in the title or the hashtag, to help fund medicine for people living with HIV.  

Join me and a long list of experts at the November 13 Cynopsis Digital Measurement Summit! This all-day conference will bring together expert speakers on topics including measurement, TV everywhere, data, the second screen, YouTube, and much more! Register your team today: http://www.cynopsisdigitalsummit.com

Microsoft is following Sony’s PlayStation 4 pre-release app line-up with one of its own, by announcing the 19 apps that will launch with the XboxOne on Nov. 22. The list includes Netflix, Amazon Instant Video, Redbox Instant and Target Ticket. Sony’s Crackle, Verizon Fios TV, Machinima and NFL are also on the list. Variety reports some apps will offer rewards to viewers, including the use of a feature called Snap, which lets users simultaneously watch TV and play video games.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at Lynn@cynopsis.com no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

The color blue is the key to the green, according to a recent analysis of eight million Instagram images and the most “likes” by visual analytics and marketing platform Curalate. The study showed that Instagram photos with blue as the dominant color performed 24 percent better than those with red and orange. Bright images performed 24 percent better than dark images in generating likes.
In other words: Smart marketers should go blue and bright.

In reaction to Twitter’s major $24.9 billion IPO opener last week, TIME flipped the scenario to create a number cruncher for users to find out just how much Twitter owes them. A person can put in their Twitter handle, and then click a “do the math” button to figure out their piece of the pie. TIME calculated Barack Obama’s handle, and found out he could make $5,160,650 from the site. Still, that’s nothing compared to pop star Justin Bieber’s $20,916,384 worth on Twitter.

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Many YouTube creators and multi-channel networks have a love-hate relationship with the streaming site, due to its uneven revenue splits, among other reasons. That’s why Maker Studios and Blip recently started their own operated sites for its big channels, but most ‘Tubers don’t have that kind of force. Another solution has come from a YouTube creator and engineer. Check out the Let’s Build a Better YouTube video at www.cynopsis.com.

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Cynopsis: Kids Webinar – TOMORROW!
Developing & Distributing Kids Content in the Digital Age
Register Now * November 12, 2013 * 1:30-3:00 p.m. ET

Stephen Hodge: Managing Director (Toon Goggles)
Susanna Pollack: Head of Strategy & Partnerships (yummico)
Dane Boedigheimer: Filmmaker (Annoying Orange)
Brandon Cole: Manager, Media & Business Development (Peanuts Worldwide + Iconix Brand Group)

See you tomorrow,
Jessica Reese
11.11.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: MGR CORP LEGAL AFFAIRS/Co. Confidential/LA: Mng IP rights enforcement; negotiate licensing/merchandising deals; assist w/prod legal. JD from ABA school with at least 2 yrs law firm, network or prod co exp. Resume HERE (11/16)

JOB OPENING: EXEC PRDCR/AMERICAN MASTERS/THIRTEEN/WNET New York Public Media: Develop, manage, and supervise the series in all its broadcast and non-broadcast forms. 10 yrs exp Full details/apply: HERE (11/16)

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HERE (11/12)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

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