Monday, November 11th, 2013


No One Celebrates Christmas Like Hallmark
~~~ We’re Celebrating the Season with Holiday Movies All Day! All Night! ~~~

Countdown to Christmas
continues this weekend with original movie premieres
The Christmas Ornament starring Kellie Martin and Cameron Mathison on Saturday 8/7c
Catch a Christmas Star starring Shannon Elizabeth on Sunday 8/7c

Call your Hallmark Channel Account Executive for holiday sponsorship opportunities 


Good morning. It’s Monday, November 11, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
Discovery: Bear Grylls Escape From Hell at 10p
NatGeo: Church Rescue at 10p
PBS: JFK: American Experience at 9p
Spike: GT Academy at 10:30p
Tonight’s Finales:
Sundance Channel:
Dream School at 10p


* $5M Per Hour
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* $478B Annually


E! Poptimize Your Brand. Optimize Your Reach.
Contact Maureen Murphy: [email protected]

Media companies are going to great lengths to draw audiences with event programming, but no one’s going farther than NBCUniversal: The company has inked a deal with Richard Branson‘s Virgin Galactic to document the billionaire and his two adult children on the first commercial space voyage. A prime time special on NBC about Branson’s company will build to a three-hour event the next morning on Today, when the flight launches. “We are thrilled to be exclusive partners with Virgin Galactic on what we believe will be an event of a lifetime,” Sharon Scott, President and General Manager, Peacock Productions, tells Cynopsis. “We look forward to sharing all the major breakthroughs leading to the launch, especially the spaceship’s first test flight into space which should not be too far in the future.” The journey will run across NBCUni brands (Syfy, CNBC, The Weather Channel, etc.) and platforms.


Fox ordered 13 episodes of animated comedy Bordertown, about an anxious border patrol agent who lives next door to an industrious Mexican immigrant, from Seth MacFarlane and Mark Hentemann (Family Guy). The 20th Century Fox satire is scheduled for a debut during the 2014-15 season.

NBC gave a vote of confidence to Sean Saves the World, adding another episode to last month’s initial order of four, for a total of 18. The freshman comedy drew a series-high 1.4 in A18-49 on Thursday with an original installment of The Voice as its lead-in, up 28 percent.

Dan Rather may not be contributing to coverage of the 50th anniversary of President Kennedy’s assassination on CBS, where he was anchor for 24 years, but he will host a special on AXS TV, home of Dan Rather Reports. Rather, who covered the assassination for CBS in 1963, will offer his first-hand account in My Days in Dallas: A Remembrance With Dan Rather, premiering on AXS Monday, November 18 at 8p. Rather will also be talking to NBC about his memories of the tragic event.

Bear is back! Bear Grylls, who spent the summer on NBC‘s Get Out Alive with Bear Grylls, returns to Discovery Channel tonight at 10p for Bear Grylls: Escape From Hell. “I am super excited to be working with Discovery again,” said Grylls, who will use his survival skills to relive other people’s life-threatening situations. “Escape From Hell will be intense – but that’s where the fun is!” The series, produced by betty, moves to Wednesdays at 10p starting November 13.

Sportsman Channel‘s “Salute to Service” programming for Veteran’s Day today includes a marathon of military-themed offerings, as well as “soldier salutes,” courtesy of the Department of Defense, from active military personnel. (Gavin Harvey, CEO of Sportsman, tells Cynopsis what he learned from General David Petraeus in tomorrow’s Leadership Lessons at

In time for Veteran’s Day, History announced a continuation of its “Mission to Honor” initiative dedicated to recognizing American veterans with on-air, online and in school visibility, and increased social media outreach through #THANKAVET. First Lady Michelle Obama and Dr. Jill Biden appear in a PSA for Take a Veteran to School Day.

Emotions run high on tonight’s finale of Dream School, where kids who dropped out or were expelled have been mentored by celebrity teachers determined to change the course of their lives. Prepare for tears on Sundance Channel tonight at 10p. On the net’s website, 50 Cent and the Dream School students give back to the community in a bonus, digital-only clip. The hip-hop mogul talks about his experience on the show and what it meant to the students on

YouTube‘s DanceOn channel has partnered with Coca-Cola and (Red), an organization that raises money to fight AIDS, for a Coca-Cola Mini Challenge. The cast of D-trix Presents Dance Showdown hits the streets of LA this week with Glee’s Harry Shum, Jr. to learn a new dance move; fans can upload videos of themselves dancing to YouTube or Instagram, using #CokeREDMoves in the title or the hashtag, to help fund medicine for people living with HIV.  

Top 10 Weekend Box Office Estimates:  November 8-10, 2013

Thor: The Dark World (Disney) $86.1 million opening weekend
Jackass Presents: Bad Grandpa (Paramount) $11.3 million 3 wk total $78.7 million
Free Birds (Relativity Media) $11.1 million 2 wk total $30.2 million
Last Vegas (CBS Films) $11.1 million 2 wk total $33.5 million
Ender’s Game (Lionsgate) $10.2 million 2 wk total $44.0 million
Gravity (Warner Bros.) $8.4 million 6 wk total $231.1 million
12 Years a Slave (Fox Searchlight) $6.6 million 4 wk total $17.3 million
Captain Phillips (Sony) $5.8 million 5 wk total $91.0 million
About Time (Universal) $5.2 million 2 wk total $6.7 million
Cloudy With a Chance of Meatballs 2 (Sony) $2.8 million 7 wk total $110 million

Source: Rentrak


Fried nutria rat, anyone? History Channel takes a look at Thanksgiving traditions down in the bayou for a Swamp People holiday special, Swampsgiving. Original Media production premieres Tuesday, November 26 at 10p.

The Weather Channel introduces people who perform death-defying feats – like braving sub-zero temperatures, setting themselves on fire – in a new series, Freaks of Nature. The show launches with back-to-back eps starting at 10p on Sunday, November 17.

ABC reality competition The Great Christmas Light Fight has families known for over-the-top holiday decorating competing for the most elaborate displays. At stake? $250,000. Series from FremantleMedia airs Mondays at 9p, starting December 9.

Showtime scheduled two comedy specials to close out 2013. In F#ck Nick Cannon, airing Saturday, November 16 at 10p, the rapper/comedian/husband of Mariah Carey riffs on his haters, his health and his marriage. Comedy Warriors, premiering Thursday, December 5 at 8p, hits a different note, following wounded war vets as they work with A-list comedians to find healing through humor.

BBC America celebrates the 50th anniversary of the longest-running sci-fi series in history, BBC‘s Dr. Who, with a globally simulcast special, Doctor Who: The Day of the Doctor on November 23, at 2:50p. The celebration also includes behind-the-scenes specials and a week of marathons, starting Monday, November 18 at 9a.

Leading up to its TV premiere of House Party 5: Tonight’s the Night on Friday, November 29 at 8p, music net Fuse is airing a countdown show, Top 100 House Party Songs, with tunes it assures will “get the party started.” Song list begins Thursday, November 28 at 8p.

How can social media increase ratings? Experts share strategies for generating the kind of excitement that boosts viewership at the November 21 Cynopsis webinar, Leveraging Social Media to Drive Tune-In and Ratings.


Showtime is bringing three series back on Sunday, January 12. Season four of Shameless, starring William H. Macy, premieres at 9p; House of Lies, with Don Cheadle, comes back at 10p, and Matt LeBlanc resumes his Emmy-nominated role in the third season of Episodes, launching at 10:30p.


Hiroyuki Sanada (Helix) will play a wealthy tech genius on CBS summer 2014 event series Extant, starring Halle Berry.

Extra! host Maria Menounos is returning to The Mindy Project to play a version of herself, reports TVLine. Her character will catch the eye of Peter (Adam Pally) in a multi-ep arc. Memounous first guested on the show midway through season one. Mindy airs Tuesdays at 9:30p


Entertainment Studios announced the launch of its fifth court show, Justice with Judge Mablean, for fall 2014 syndication. Judge Mablean Ephriam is no stranger to the TV court circuit – she dished out justice on Divorce Court from 1999-2006.

Just two days away! The Advertising Mega Panel: If You Build It, Will Clients Come? Register at + find out at the 2nd annual Digital Measurement Summit on 11/13 at the Grand Hyatt in New York City.


An American tragedy told by the people who were there


Smithsonian Channel™

For Ad Sales, contact Mary Ellen Bottone:
[email protected].


ABC has ordered a pilot based on BBC Three hit, Bad Education. The U.S. version, An American Education, will star creator and star of the original series, Jack Whitehall, as a teacher with unconventional methods. ABC Studios will begin production in January, reports The Wrap.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).


Cynopsis: Kids Webinar – TOMORROW!
Developing & Distributing Kids Content in the Digital Age
Register Now * November 12, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids

Stephen Hodge: Managing Director (Toon Goggles)
Susanna Pollack: Head of Strategy & Partnerships (yummico)
Dane Boedigheimer: Filmmaker (Annoying Orange)
Brandon Cole: Manager, Media & Business Development (Peanuts Worldwide + Iconix Brand Group)


ABC and CBS tied for the top spot in A18-49 Friday night in fast nationals. ABC’s Shark Tank, airing at 9p, was the number one show for the eighth consecutive week, tying its season high 2.0/6. CBS‘s own business reality show, Undercover Boss, performed well at 8p, up 29 percent from last week with 1.8/6. CBS’s 10p drama Blue Bloods won most-watched honors, with 10.98 million viewers and 1.3/4 in the demo.

Headlines about The X Factor‘s do-over night, when a technical glitch on-screen Wednesday forced the final 13 to compete again on Thursday, didn’t translate to ratings. The slumping Fox singing competition, batted around in its time slot this fall by baseball, went from a 1.5 A18-49 on Wednesday to a series-low 1.2 the next night.

CW‘s The Vampire Diaries hit 1.3/4 in the A18-49 demo on Thursday, to beat Fox and ABC (which drew .9/3 for Once Upon in Wonderland) in the 8p hour.

Oxygen‘s Preachers of L.A. – the most social cable reality program in primetime on November 6, per SocialGuide – won a season-high 433,000 viewers among W18-49 on Wednesday, its fifth consecutive week of growth in the target demo, according to Nielsen

Join us for the first annual Cynopsis Digital Model D Awards luncheon * tomorrow * from 12-2pm at the Grand Hyatt in NYC. Network with your peers and hear about the year’s best online video content. Join award finalists, support your colleagues and network with the best in the industry! Register here.

Thursday A18-49 Analysis: CBS grabbed the most A18-49 viewers Thursday with 2.5/7, according to final primetime national ratings from Nielsen. CBS won the 8p hour with a 3.8 average for Big Bang Theory and The Millers, with NBC’s The Voice coming in second with 2.5/7 (but beating CBS at 8:30p by one tenth). ABC’s Grey’s Anatomy was first at 9p with 2.7/7, versus a 2.1/6 average for CBS’s The Crazy Ones and Two and a Half Men. ABC kept the lead at 10p, with 2.8/8 for Scandal, trailed by 1.8/5 for CBS’s Elementary.

Live + Same Day Household Ratings: Thursday, November 7, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS 6.4/10 Big Bang Theory 10.4/17, The Millers 6.4/10, The Crazy Ones 4.9/8, Two and a Half Men 5.1/8, Elementary 5.7/10
ABC 4.9/8 Once Upon a Time in Wonderland 2.5/4, Grey’s Anatomy 6.1/9, Scandal 6.0/10
NBC 3.8/6 The Voice 6.1/10, Sean Saves the World 3.0/5, The Michael J. Fox Show 2.3/4, Parenthood 2.6/4
FOX 2.4/4 The X-Factor 2.3/4, Glee 2.6/4
UNI 1.8/3 Porque el Amor Manda 2.2/3, Tempestad 1.8/3, Mentir Para Vivir 1.4/2
CW 1.3/2 Vampire Diaries 1.4/2, Reign 1.1/2
ION 1.0/2 Criminal Minds .8/1, Criminal Minds 1.1/2, Criminal Minds 1.1/2
TELE .8/1 Marido en Alquiler .8/1, Santa Diablo .7/1
UMA .3/1 Cineplex .3/1, Seleccion .2/0

  CBS 2.5/7. ABC 2.1/6, NBC 1.7/5, UNI 1.4/4, FOX 1.4/4, CW .9/3, TELE .6/2, ION .4/1, UMA .3/1


Jorge Granier has been tapped to serve as CEO of Spanish language digital entertainment company GOTV. Granier will continue in his post as managing director of RCTV International.


Cynopsis Digital’s Video Measurement Summit
 NOV. 13| GRAND HYATT, NY | Register Now

Speakers Include:
James Rooke, GM of Business Solutions, FreeWheel
James Smith, SVP, Digital Media Sales, Crackle
Cheryl Stump, Director of Video, Audience On Demand
Jeff Fluhr, Co-Founder & CEO, Spreecast

Sponsorships: Mike Farina, 203.218.6480|Registration: Pete Romas, 203.899.8483
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)

This Day In History sponsored by Destination America: 1965 – Muhammad Ali knocked out Floyd Patterson in Las Vegas to defend they heavyweight title.

Answer to Our Last Trivia Question: On Three’s Company (1976-1984), what was Chrissy’s full name? Christmas Snow. Kudos to: Andrew Goldman-HBO/NYC, Barbara Potasky-NBC Universal/NYC, Michael Hochman-MPH Creative Services/Upper Moreland, PA, James Taguchi-WTVR/Richmond, VA, Alice Matthews-Group M/Chicago, Sally Zikas-Weigel Broadcasting/Chicago, Judy Margolis-The Ad Place/Dallas, Sally Sluss/St. Louis, MO, Scott Wallace-Showtime Networks/Overland Park, KS, Dona Nelson/Santa Barbara, Phillip Tucker-NBC Universal/LA, Cammie Buerry-Station Casinos/Las Vegas, Shelby R. McGarry-Fox Sations Media/LA.

Today’s Trivia Question  Prime Time Soaps Theme Week: Which of Blake Carrington’s children on Dynasty was not recast during the show’s 1981-1989 run? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


T O M O R R O W !

Cynopsis: Digital Model D Awards
November 12, 2013 | 12:00 – 2:00 p.m. | Grand Hyatt, NY

There’s only have a limited number of seats left. Don’t wait to register:

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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JOB OPENING: MGR CORP LEGAL AFFAIRS/Co. Confidential/LA: Mng IP rights enforcement; negotiate licensing/merchandising deals; assist w/prod legal. JD from ABA school with at least 2 yrs law firm, network or prod co exp. Resume HERE (11/16)

JOB OPENING: EXEC PRDCR/AMERICAN MASTERS/THIRTEEN/WNET New York Public Media: Develop, manage, and supervise the series in all its broadcast and non-broadcast forms. 10 yrs exp Full details/apply: HERE (11/16)

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JOB OPENING: SALES ASST/Discovery/Troy, MI: Highly driven recent grad or 1-2 yrs exp to support Ad Sales team. Resp. for client comm/deal upkeep: sched. units, mnge prgrm changes, traffic issues. Great opp to learn ad sls biz. APPLY HERE (11/16) 

JOB OPENING: SALES PLANNER/WB/LA: 1-3 yrs exp. Sales planning or trafficking exp required. Generate dig media plans, RFP responses, prospecting of new biz, optimization changes as needed. To Apply HERE (11/16)

JOB OPENING: RESEARCH MGR/El Rey/NY: Min 4 yrs exp at cable/bdcst net with heavy Nielsen (NPower, Galaxy Explorer). Track and analyze competitive landscape, assist in positioning net for sales. Resume to [email protected] (11/15)

JOB OPENING: PROD ASSISTANT/NY: Extremely detailed admin person needed to keep track of dubbing files for various languages for cable TV channel. Excel skills + Exp in production and/or using FTP a plus. Res/cvr to Rose: HERE (11/15) 

JOB OPENING: DIR VENDOR MANAGEMENT/Scripps Networks/NY: Resp for w/w digital prdct+tech teams to id and eval vends in mobile/soc media/digital spaces. 5+yrs dig media exp. Apply @ [email protected] (11/15)

JOB OPENING: DIGITAL SALES PLANNER/CNN/LA: Looking for Digital Sales Planner to join CNN sales team in LA. 2+ yrs sales exp required. Support CNN & CNNMoney. Digital or ad agency experience preferred. Resumes HERE (11/15)

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JOB OPENING: VP CONSUMER MKTG/MTV/NYC: Dvlp/implement strategic mktg plans to promote MTV priority initiatives. Resp for oversight of strategic analysis of MTV competitors. BA 10-15yrs relevant consumer mktg media exp.  Full info/Apply HERE (11/13)

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JOB OPENING: DIR MUSIC MKTG/Nickelodeon/NYC: Resp: strategic mktg (both short and long term) of music as it lives on all Nick platforms.  BA with 8-10yrs mktg exp req’d. Music industry/radio background a +.   Full info & Apply HERE (11/13)

JOB OPENING: ACCT MGR/CHICAGO: AE w/5+ yrs exp to dvlp new biz for ad sls at client & agcy lvls on all SXM channels. Sell sports for all major brands and famous talk/ news brands. Some travel. [email protected] (11/13)

JOB OPENING: SR. MGR, AD SLS MKTG/NY: Dvlp & implmnt cstm ad sales mktg solutions and promotion plans, major emphasis on famous sports brands. [email protected] (11/13)

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JOB OPENING: PROMOS WRITER PRODUCER/NYC/Metro Area: Expertise in entertainment/reality. Topical and brand image promotion. Minimum of 4 years writing and producing experience. Resume to: [email protected] (11/13)

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JOB OPENING: STRATEGIC MKTG MGR/fuse/NYC: Strategic dvlpmt & execution of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: Mktg/ad sales/comm/mgmt/media/ crtv writing. Apply HERE (11/12) 

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HERE (11/12)


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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing With the Stars, Castle
CBS: How I Met Your Mother, 2 Broke Girls, Mike & Molly [r], Mom, Hostages
CW: Hart of Dixie, Beauty and the Beast
FOX: Bones, Sleepy Hollow
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Law & Order: SVU, Law & Order SVU 
NBC: The Voice, The Blacklist
PBS: Antiques Roadshow, Antiques Roadshow [r], Independent Lens
Telemundo: Marido en Alquiler, Santa Diabla
UMA: The Taking of Pelham, Hitman
Univision: Porque el Amor Manda, La Tempestad, Mentir Para Vivir

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