Monday, November 10th, 2008

Cynopsis: DIGITAL


Good morning, it’s Monday, November 10, 2008, and this is your first early morning digital briefing.
Yahoo‘s share price took a beating on Friday closing under $12/share after Microsoft CEO Steve Ballmer spurned advances made earlier in the week by Yahoo Chief Executive Jerry Yang. After initially rejecting an offer of $33/share from Microsoft, Yahoo’s CEO made it clear he was now open to an acquisition. Mr. Yang made the comments on the same day Google walked away from its planned search alliance with Yahoo, that was expected to have generated hundreds of millions in new revenue for the company.


UK-based multimedia production company HMC Interactive, part of Twofour (Are Your Smarter Than A Ten Year Old?), announced the launch of MediaLab, an experiential center for digital innovation and creation with a focus on multiplatform content and convergent media. MediaLab will officially open today at Twofour’s studio in Plymouth.
Call for Submissions: The International Academy of Television Arts and Sciences is calling for submissions for its 4th annual International Digital Emmy Awards. Emmys will be awarded in the categories of fiction, nonfiction, children’s and young people’s programming at MIP TV 2009 for original content created and initially distributed outside of the U.S.


Gene Simmons’ male-targeted online video portal No Good TV signed a long-term production deal with Survivor creator Mark Burnett Productions to co-develop a number shows for cable television and additional platforms. Genres in development include game shows, unscripted entertainment series, scripted comedies, movies and specials. Carrie Keegan, easily the most recognizable face on the site, will host a late night talk show pilot in the partnership’s first announced project. Mark Burnett Prods. will also contribute an equity stake in No Good as part of the deal.


Endemol’s Deal or No Deal launched a new play at home version for the iPhone and iPod Touch from game publisher Oberon Media’s I-play division. The game, which sells for $4.99 at the App Store, simulates the drama of the game show allowing players to stick or select new suitcases as they vie for up to $1 million in (fictional) cash. Meanwhile the popular Flash-based Beat the Banker game is back on Send a premium $1 text message when prompted during the show for a chance to win $10,000. Note: if you want to save a buck or ten you can enter up to 10 times per episode online for free.
Video production outfit Revision3 is working on an iPhone application that will allow users to watch shows like DiggNation and Tekzilla on the go, according to a blog post by developer Jake Marsh, who says he is working on the app.


Panasonic is set to become an even bigger giant in consumer electronics agreeing to buy smaller rival Sanyo Electric for a projected $4.5 billion. Sanyo, purchased by Goldman Sachs, Daiwa Securities SMBC and Sumitomo Mitsui Banking in 2006 for $2.5 billion, is valued for its expertise in rechargeable batteries and solar panels – two of the biggest growth areas in the electronics industry.
The Digital Entertainment Group (DEG), an industry group made up of major studios and electronics firms, launched a $25 million “Tru Blue” marketing campaign to promote and educate consumers about the Blu-ray disc format heading into the holiday season. Blu-ray players are expected to dip below the $200 range in promotional pricing beginning on Black Friday – the day after Thanksgiving.
reported slowing subscriber growth during Q3 adding 156,000 net households compared to 240,000 a year earlier when the company’s reselling arrangement with AT&T was still in place. DirecTV’s total subscribers reached 17.32 million overall. U.S. revenues increased 11% to $4.32 billion due to strong Ave. Revenue Per Unit (ARPU) growth and the larger subscriber base as more subscribers took advanced services.


Glam Media launched a new multifaceted campaign to promote Levi’s jeans among women. The centerpiece of the campaign is new microsite to be distributed across the ad network’s vertical alignment of sites featuring tips, interactive quizzes and an online video series.


Traffic, time spent and video views all increased dramatically on all four broadcast network websites during Sept. as the new fall season got underway, according to Nielsen Online. The combination of season premiers, SNL political skits and increased reliance on the web as a tool to catch up on missed episodes created a perfect storm of interest that may become a regular online phenomenon each fall. Interestingly TV show sites weren’t the only ones to get a boost; total streams of games, events, books and music were also up in Sept. compared to the previous month – each by more than 50%.
Online Video Metrics for Television Network Web Properties, September 2008
Name              Unique Viewers (000)    Unique Viewer % Change from Aug.             5,557                                         312
ABC.COM             5,246                                        105
CBS Television     3,296                                          38
FOX Broadcasting 1,371                                        165
Source: Nielsen Online
September’s Top 5 Fastest Growing Entertainment Categories – Total Streams (000)
Name                             Aug-08      Sep-08     % Change
Online Games                 30,267       50,814           68
Events                             3,132         5,094           63
Books                              1,179         1,902           61
Music                           107,461      161,369          50
Broadcast Media            180,171     269,798           50
Source: Nielsen Online
Overall Online Video Usage (U.S.)
                                            Aug-08          Sep-08    % Change
Unique Viewers (000)          117,916        125,061            6
Total Streams (000)         8,061,706     8,885,068           10
Streams per Viewer                  68.4             71.1             4
Time per Viewer (min)            183.9           197.2             7
Source: Nielsen Online, VideoCensus, incl. progressive downloads, excludes video advertising
Hitwise also had NBC as the  #1 ad supported broadcast network site for the fourth straight week with Deal or No Deal and Heroes as the top two ranked show sites. NBC’s 30 Rock also cracked the top ten for the first time. Meanwhile SciFi’s Ghost Hunters, which recently launched its own YouTube page, was the #1 ranked TV show website among adult oriented cable networks this past week, followed by Comedy Central’s South Park and The Daily Show. Five of the top 10 cable show sites were politically focused.
Top Visited US Top Visited US Broadcast Network TV Sites (Week ending Nov. 1, 2008)
Rank                Network Website    Market Share of Visits
   1  NBC                        30.65%  
   2  ABC                         25.93%
   3  CBS                          20.39%
   4  FOX*                        14.22%
   5 The CW                          8.38%
   6 MNTV                    .42%
Source: Custom report from Hitwise, *includes traffic aggregated from stand alone websites,,, and
Top Visited US Broadcast Network TV Show Sites (Week ending Nov. 1, 2008)
Rank   Network       Website                      Market Share of Visits
   1          NBC          Deal or No Deal                     7.65%
   2          NBC          Heroes                                 5.90%
   3          ABC          Dancing With The Stars          5.71%
   4          FOX          America’s Most Wanted          5.40%  
   5          NBC          The Office                             4.36%
   6          CBS          Survivor                                3.71%
   7          FOX          American Idol                        3.21%
   8          NBC          The Biggest Loser                  3.08%
   9          NBC          America’s Toughest Jobs        2.73%
  10         NBC          30 Rock                                2.56%  
Source: Custom report from Hitwise
Top Visited US Cable Network TV Show Sites -Excluding Children’s Programming (Week ending Nov.1, 2008)
Rank   Network                   Website                   Market Share of Visits
  1    SciFi                       Ghost Hunters                   8.85%
  2    Comedy Central       South Park                        7.42%
  3    Comedy Central       The Daily Show                 5.54%
  4    Fox News                O’Reilly Factor                   4.87%
  5    Fox News                Hannity & Colmes              3.41%
  6    BET                        106 & Park                        3.06%
  7    MTV                        The Hills                           2.87%
  8    CNN                        Lou Dobbs Tonight            2.65%
  9    MSNBC                    Countdown with Keith O.   1.99%
 10   SciFi                        Eureka                             1.80%               
Source: Custom report from Hitwise
On Demand and DVRs are acting as media discovery platforms ultimately driving viewers back to linear television, according to a new survey from CTAM. The survey found that 34% of On Demand-only homes and 47% of households with On Demand and a DVR found a program on On Demand then sought it out on its regular channel. Nearly 60% of households with both On Demand and a DVR, and 49% of On Demand-only households report they are more likely to try new programs because of On Demand. Two-thirds of DVR users also found new programming by recording it on their DVR first.


Amid a wave of layoffs (which affected 18 employees or half its staff according to the NY Times) Content delivery network BitTorrent appointed former CTO Eric Klinker as its new CEO. Prior to joining BitTorrent in 2007, Eric served as CTO and VP/Engineering for network optimization and CDN firm Internap. He replaces Doug Walker who had been with the company for a little more than a year. 
Google CEO Eric Schmidt told CNBC’s Jim Cramer he would not accept the position of technology czar on Barack Obama’s cabinet if asked. Eric was one of the 17 economic advisors who met in Chicago on Friday to discuss Obama’s economic transition plans.


There’s a bird flapping its wings on the horizon of the web that may finally challenge iTunes’ dominance. Songbird is an open source media player currently in beta development that will be far more customizable by adding tools from some of the real innovators in the social music space. The interface allows you to create smart playlists that automatically update based on user preferences you set beforehand.‘s “scrobble” feature is now integrated, allowing you to easily add songs or artists you really like to your profile. SHOUTcast provides hundreds of live radio streams to the interface. And like iTunes you can subscribe to RSS feeds, download album art and import a variety of media from your existing music library. What’s really exciting about all of this, however, is that the sky will be the limit in terms of functionality if it takes off as Songbird is a completely open platform. The current beta version runs on Windows, Linux and Intel Mac OS X and supports Apple iPod and MTP devices. Take a peek at Songbird’s Roadmap wiki to see what’s coming for the platform.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: AE/qubo/NY: Sell Nat’l on-air/line media. Gen new biz. Prsnt brand pos, mktg opportunities. Nat’l ad sales exp. required. Excl. interpersonal/org skills/MS Excel & PP. Apply: [email protected] (11/15)

JOB OPENING: SR RESEARCH ANALYST/DISCOVERY/MD: Resp for Brand Res, Ad & Media Effect./ROI, track metrics & success indicators for prog & initiatives. 2 yrs res exp. Client or supply mkt exp a must. Apply: Req#8551 (11/15)

JOB OPENING: SUPERVISING PRODUCER/TLC/MD:Resp for writing/producing promos and mktg. projects for network;. 6+yrs. exp; proven writing/prod. skills, Avid Media Composure Exp. Apply: Req#8553 (11/15)

JOB OPENING: SR. MGR-HARDLINES/Cookie Jar Ent/Burbank Min. 3-5 yrs Dom. License exp in Consumer Products industry with developed relationships. (Careers). Send Res/CL: [email protected] (11/13)

JOB OPENING: PUBLICIST/Telepictures Prods/LA: Unit pub for synd TV show. News bkgd & exp on assign desk pref’d. Pitch/secure stories/content. Write/distrib releases.Fast paced enviro. 5-8yrs exp Res: [email protected] (11/13)

JOB OPENING: MKTG & SALES ASSOCIATE/IME-IESE Business School/NY: Min 3yrs exp in marketing education programs. Media/Entertainment background. Internet Marketing, lead generation, hands-on recruitment/sales. [email protected] jobC10 (11/13)

JOB OPENING: MGR CORP COMM/Rainbow/NY: Work across all Rainbow brands.Asst creating strat/write releases/pitch stories. 3+yrs media relat’s. Impeccable writing skills.strong media rltnshps, cbl exp a + ref#7483BR (11/12)

JOB OPENING: DIR CORP COMM/Rainbow/NY:Mng daily trade/business PR,work closely with Sr mgmt to dvlp/execute strat. 6-8 yrs PR exp, cable a +. Exc writing skills a must. Strong media relationships a +. ref#7486BR (11/12)

JOB OPENING: DIGITAL PRODUCER/CNN’s American Morning/NY: 5 yrs min major mkt tv news production exp, 1 yr min exp with web/interactive content, strong writer, leader. See full posting & apply to req# 108698BR (11/12)

JOB OPENING: CONTENT DESK EDITOR/WNBC: Conceive/execute news coverage, make front line editorial decisions on a story-by-story basis. Dvlp/monitor journalistic & editorial elements of news gathering. #856232 (11/12)

JOB OPENING: SR DESK CONTENT DESK EDITOR/WNBC: Execute editorial vision of Content Desk across platforms;mng who will generate content from Content Desk Editors, Reporters, Field Crews to Content Prods. #853930 (11/12)

JOB OPENING: DIR, PROGRAM LICENSING & ACQUISITIONS/iN DEMAND/NYC: Oversee licensing/acquisitions, programming & packaging of content. Degree + 4-8 yrs exp in TV. Apply: [email protected] (11/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER/SPRING INTERNSHIP/CREDITS ONLY: ENTERTAINMENT/COMM INTERN/Cynopsis Media/Shelton CT: Asst various depts as needed in advrtsng sales, mktg, & rsrch. Highly orgnzd & reliable Sophomores/Jrs/Srs; Excellent MS Word/Excel skills. Contact: [email protected] (11/15)

WINTER/SPRING INTERNSHIP/CREDITS ONLY: NewFest, NYC’s premier LGBT film organization, seeks interns to help with the 2009 Film Festival. Please email your resume to [email protected] (11/15)

WINTER/SPRING INTERNSHIP CREDITS ONLY: RESEARCH ANALYST/Trendrr (NYC): Analyze & produce reports work w/Mktg.
Exp: Rsrch/data anlyst/stats/social media. Res: [email protected] (11/14)

WINTER/SPRING INTERNSHIP CREDITS ONLY: RoCart, Inc./LA:Seeks RESEARCH INTERN for new NICK JR. live-action preschool show; position to start in JANUARY ’09. Submit cover letters/resumes to [email protected] (11/12)

FALL INTERNSHIP CREDITS ONLY:  INTERNS /LA: Bright & passionate. Neal Stevens/Stevens & Assoc., prod 5 features films in past 6 yrs. Learn ropes from A-Z. Script coverage, dvlpmnt, possible assoc of credit for movies & much more.Email: [email protected] (11/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Creative children’s TV producer/director w/ 18+ yrs hands-on exp. seeks web/TV projects/agent/team to join. Credits: PBS Kids (Buster, Fetch!, Zoom), History, CBS, BBC. Screen reel & CV @ (11/13)

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